

The Online Course Show
Jacques Hopkins
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Episodes
Mentioned books

May 8, 2018 • 28min
033 – Online Comedy Course with Chuck Roy
Today I had the chance to talk with comedian Chuck Roy about his online comedy lessons, and he explained his journey into the world of teaching others what it takes to get into comedy, what he’s learning along the way, and his goals as he shares his expertise both in the classroom and online.
"If you’re considering putting out an online course, get it out there, and consider [the needs of] a global audience."
-Chuck Roy
In This Episode, We Talked About:
How a lack of comedy career-relevant information online inspired Chuck to get started with his own online course
The technology and marketing tools Chuck uses for his online comedy lessons
Challenges that Chuck faces in his niche, and how he is balancing his efforts to overcome those challenges
His thoughts on keeping course resources accessible for students around the globe
What Chuck would have done differently if he was creating an online course today
Chuck’s advice for new course creators
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And don’t forget to comment and tell me what part of Chuck’s story got you thinking!
Links
Chuck’s Website
Piano in 21 Days
The Online Course Guy

May 1, 2018 • 28min
032 – Online Billiards Courses with Anthony Beeler
I’m back with another podcast episode, this time with Anthony Beeler from poolteacher.com. It was great to chat with Anthony about how he got started in the world of online course, what has worked for him so far, and how he’s able to provide a customized learning experience for the students of his course
"The more people you talk to, the more you can grow your business."
-Anthony Beeler
In This Episode, We Talked About:
How Anthony’s work expertise gave him a unique window into the potential for an online billiards course
The compelling value proposition Anthony is able to offer his students through their online learning experience
Ways that Anthony is considering updating certain course resources and increasing traffic for his website
What Anthony does to earn free advertising for his niche, and how he uses online forums to share information and build rapport with potential students
Anthony’s pricing philosophy and how he structures his different course options
The key piece of advice Anthony believes all new course creators should implement before putting together any content
We discuss all that and much more in this episode, so I hope you enjoy listening. Don’t forget to subscribe and leave a comment below on what you learned from today’s podcast!
Links
Anthony’s Website
Piano in 21 Days
The Online Course Guy

Apr 24, 2018 • 46min
031 – Online Birding Courses with Kristi Dranginis
In this podcast episode, I got to chat with Kristi Dranginis about her online birding course – but the conversation didn’t stop there. Kristi had a really interesting journey that can apply to many course niches, as well some great insights that any new course creator would benefit from.
"I decided to write the course that I had always wanted."
– Kristy Dranginis
It was a pleasure to talk to Kristi, and I hope you enjoy listening in on our chat!
In This Episode, We Talked About:
What sparked Kristi’s initial interest in creating her own online course, and how advice and mentorship from others helped as she took the first steps
The goals and expectations she started out with, and how they evolved with time and more experience
How Kristi expanded on previous freebies she offered to create additional course offerings
What Kristi wishes was more widely known about the process of creating and marketing courses
How Kristi merges evergreen courses and live events in her online and “real-world” teachings
Kristi’s advice for new course creators
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And don’t forget to comment and tell me what you think about Kristi’s journey towards the creation of her courses!
Links
Kristi’s Website
Piano in 21 Days
The Online Course Guy

Apr 17, 2018 • 56min
030 – Pat Flynn, Amy Porterfield, John Lee Dumas, Phil Ebiner, & Isaac Rudansky Share Their Online Course Advice
I’m in celebration mode over today’s episode – my 30th to-date! Nate Dodson joined me as we listened to some advice I’ve recently received from some big names in the world of online entrepreneurs.
"If you know that you’re providing what your audience wants, then you’re going to be successful."
–Jacques Hopkins
It was great to hear the different insights from so many individuals I respect and admire, and to chat with Nate about the evolution of both of our businesses since my very first podcast so long ago. I hope you enjoy listening in!
In This Episode, We Talked About:
Pat Flynn’s advice for course creators, and a cool tool for connecting with students that I implemented after my experience with enrolling for one of his courses
The steps Amy Porterfield thinks are key as you work towards developing your course content
John Lee Dumas’ perspective on the importance of niche when planning your very first online course
The mindset Phil Ebiner believes is the key to having your priorities in order for your business
Isaac Rudansky’s advice for keeping your online course grounded in meeting students’ actual needs
What Nate recommends you do before even thinking about the details of your course
The most important social platform I think every new course creator should get started with
I hope you enjoy this very special 30th-anniversary edition of the podcast! Feel free to chime in below with comments on which piece of advice got you thinking the most.
Links
Pat Flynn’s Website
Amy Porterfield’s Website
John Lee Dumas’ Website
Phil Ebiner’s Website
Isaac Rudansky’s Website
Nate’s Microgreen Farming Course
Piano in 21 Days
The Online Course Guy

Apr 10, 2018 • 35min
029 – Online Project Management Course with Helena Lui
I’m back with another podcast episode, this time with Helena Liu from exampm.com. After meeting at a recent conference, I knew she had valuable insights to share on course creation, and I was glad to have the chance to chat with her now.
"Be persistent. Mindset is the most important asset you can have as an entrepreneur."
-Helena Liu
Helena first got the idea to create an online project management course when she saw the inefficiency of existing programs on the topic. Today, she gave me a lot of insights into what’s worked for her so far.
In This Episode, We Talked About:
The exciting step Helena recently took after developing her online course over the past few years
The simple way Helena found mentors as she began working on her course
How she set up her landing page in response to feedback from prospective students
Who Helena targets with pay-per-click advertising
The tools she uses for her sales funnel, and the effect that her recent use of Facebook advertising is having on her ROI
The key advice she shared for starting out with webinars, and the way she has perfected her presentation over the years
The things Helena would have done differently if she was starting all over again
We discuss all that and much more in this episode, so I hope you enjoy listening. Don’t forget to subscribe and leave a comment below on what you learned from today’s podcast!
Links
Helena Liu’s Website
Piano in 21 Days
The Online Course Guy

Mar 6, 2018 • 25min
028 – Online Spanish Course with Clay and Cindy Cooper
Today’s podcast was fascinating – we looked at a different model of online education that I’d never encountered before. Clay and Cindy Cooper have been providing online Spanish-learning opportunities since the 90’s, and they do it in a way that benefits Guatemalan teachers while helping students of Spanish all around the world.
"There is no crystal ball. Try to stay nimble."
-Cindy Cooper
Just like anything else in life, one-size-fits-all isn’t always going to cut it, so it was great to hear about alternatives to the type of online course program that I’m familiar with.
In This Episode, We Talked About:
What inspired Clay and Cindy to set up an online Spanish-language platform
The goals that they started out with and how they have evolved over time
Unique advantages that the Coopers’ discovered through focusing on working with Guatemalan tutors
The necessary evolution that their website has gone through as technology and competition has changed
What a typical student’s learning process looks like when learning with a Spanish tutor through the Coopers’ site
The main marketing tools and keywords that Clay and Cindy use to promote their website
How the Coopers decided to switch from a profit to non-profit model, and the challenges that they faced during the process
The advice Clay and Cindy give to anyone interested in developing their own online learning platform
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And don’t forget to comment and tell me what you think about the Cooper’s unique online education model!
Links
The Coopers’ Website
Piano in 21 Days
The Online Course Guy

Jan 23, 2018 • 32min
027 – What It’s Like to Take Jacques’ Online Piano Course
This very special episode of my podcast, so I’m glad you’re here to check it out! Today’s interview is one I’ve been wanting to do for a while: a conversation someone who’s experienced my online piano course firsthand.
"I’m so glad I did the whole course, because there’s so much there for me to dig through and refer to whenever needed."
-David Gloyne
David Gloyne was an early student of mine, and I was honored to have him join me to talk about his experience with my resources. I had a lot of fun speaking with David (and his wife), and I hope you enjoy taking a listen!
In This Episode, We Talked About:
What David was looking for in a piano course and what brought him to my resources
David’s “eureka moment” that opened his eyes to the value my course could provide to him
The ways that David uses what he’s learned with me to express his own creativity in music
My strategy behind giving away free material to prospective students, and David’s take on why this strategy helped him “click” with my resources
The phone call I had with David before he enrolled - and the impact that had on our future interactions
David’s perspective as a student on his preferences for course format, lesson pacing, and payment options
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And please remember to leave a comment and tell me your favorite anecdote from this episode!
Links
Piano in 21 Days
The Online Course Guy

Dec 19, 2017 • 39min
026 – Online Calligraphy Course with Melissa Esplin
Hi there! It’s me, Jacques (a.k.a. The Online Course Guy), and it’s time for another podcast. This time around I spoke with Melissa Esplin from Calligraphy.org.Melissa’s been offering calligraphy classes since 2011, and has had some impressive success with her course so far. She had plenty of interesting tidbits to share, so don’t miss this episode!
"Don’t quit. There’s a high cost to quitting."
-Melissa Esplin
In This Episode, We Talked About:
The life challenge Melissa’s family faced that helped jumpstart her course development
The effect that teaching her course had on Melissa’s own calligraphy skills
Melissa’s perspective on why it’s important not to give up if things start out slowly with your online course
The interesting story behind Melissa’s website name and how she got it
The routine Melissa follows to help her balance work and family time
How Melissa’s husband’s role in her business has evolved during the last 6 years
The way Melissa harnesses the power of her students in helping market her resources
What Melissa believes are key pieces of advice for all new course creators
That’s just a quick summary of today’s episode, so I hope you’ll give it a listen. And don’t forget to leave me a comment if you liked this episode!
Links
Melissa’s Calligraphy Website
Melissa’s Blog
The Online Course Guy

Dec 12, 2017 • 39min
025 – Online Ukulele Course with Mele Fong
Hey! Jacques here, a.k.a. The Online Course Guy. Today I’m back with another podcast episode exploring the ins and outs of online course creation. And this time around, I spoke with Maui-based musician and ukulele teacher Mele Fong.Mele’s enthusiasm for all things ukulele made this conversation very fun. Not only that, the stories she told me in this episode illustrated several important points that course creators should understand. I hope you enjoy what you hear!
"I had to think about what I can add […], that people would want to pay for?"
-Mele Fong
In This Episode, We Talked About:
The realization Mele had about the difference between free resources in her niche and what she had to offer
The important question Mele’s friend asked her when she first started
The reason Mele changed her strategy about the kind of content she would offer
How Mele structures her courses and segments lessons according to student needs
The way that Mele navigates the challenging problem of copyrights - and the silver lining she’s found along the way
The mistake Mele feels many new online course creators make - and a simple question that everyone interested in course creation should ask themselves
The constant challenge that Mele sees as key to success with online courses
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And please remember to leave a comment and tell me your favorite tidbit from this episode!
Links
Mele’s Ukulele Website
Mele’s YouTube Channel
The Online Course Guy

Dec 5, 2017 • 42min
024 – Online Math Courses with Krista King
Hi everyone! I’m Jacques, The Online Course Guy, and it’s time for another podcast. Recently I had the pleasure of hosting Krista King someone who I’ve spoken with long before my own course ever became what it is today.Krista and I first connected back in 2013 when we both took an internet marketing class. When I was thinking about who might be good to interview for my podcast, it seemed natural to reach out to her since I knew she was doing math courses online for a wide range of students. Krista had some great tips for course creators, so I hope you enjoy listening!
"Promise yourself you’re going to be consistent – and keep going!"
-Krista King
In This Episode, We Talked About:
How Krista made the leap from an interest in online businesses to diving into course creation
The breakdown of labor between Krista and her husband for the site
The evolution of the content Krista covers, and why she decided to expand her course offerings over time
How Krista and her husband approach marketing, and the segmentation challenges they’re working on to reach different customer demographics
The online platform that yields the most traffic to Krista’s website
The hosting services Krista and her husband rely on for their website and courses
The surprising component of online marketing that Krista successfully ignores for her business
What Krista would do differently if she was starting over
The advice she shares with people thinking of starting their own online course business
You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And please remember to leave a comment and tell me your favorite tidbit from this episode!
Links
Krista King’s Math Course Website
Squarespace Web Hosting
Pathwright Course Hostin


