The Online Course Show

Jacques Hopkins
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Jan 7, 2020 • 1h 1min

113: Bookkeeping for Course Creators

Happy New Year from The Online Course Show! David and I are excited to be back with a new year full of awesome upcoming content for course creators, and a big goal for 2020. I’m planning on putting out an episode every week, rain or shine, which means 52 episodes chock full of important info and helpful insights into the world of online courses. It’s a tall order, but I’m feeling confident!Kicking off this first episode of the year we have Parker Stevenson as our guest. Parker is co-founder of Evolved Finance, and he’s all about bringing course creators up to speed in an area that is extremely important to maintaining a healthy business: bookkeeping "The whole point is to run a business that makes profit so that you as a business owner can live a lifestyle you want to live." - Parker Stevenson Parker provided some great food for thought on how to deal with finances within the world of online courses. I’m definitely taking his advice into consideration, and I hope you do, too!] In This Episode, We Talked About: (1:14) Starting the new year with a big new goal for this podcast (2:42) Thinking about goals, motivation, and penalties for 2020 (7:10) Reintroducing ourselves for new listeners (9:52) David and I revisit an issue that I recently discovered with my business bookkeeping (10:45) Introducing our topic and our guest (13:12) Parker tells us about his business working with online course creators (14:38) What is bookkeeping and why does it matter, anyway? (16:44) Being your own bookkeeper vs. hiring one (20:10) Insights that a service like Evolved Finance can give online course creators into their businesses (25:08) Why some businesses have less potential to be sold (26:44) The right percentage for profit (28:54) Parker’s thoughts for course creators looking for a bookkeeping service (32:41) What to look for in an accountant (37:11) Discussing the Profit First concept (41:43) Parker’s advice for new and aspiring course creators (45:24) How established course creators can set up a consultation call with Parker (48:33) Parting thoughts from Parker for course creators (49:28) David and I discuss the interview (52:56) What David’s been doing for bookkeeping and his tip for determining when to hire someone else (55:39) My experience with video editing hires (56:47) Will David outsource bookkeeping in the future? (58:56) Wrapping up We covered a lot of ground today, and I think there was plenty for new and growing business owners to consider. I hope you’ll drop me a line to let me know what aspect of today’s conversation was the most eye-opening to you. And stay tuned for another episode coming next week! Links Deadline Funnel Free Trial Evolved Finance Profit First The Online Course Accelerator Piano in 21 Days The Online Course Guy
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Dec 17, 2019 • 18min

112: Why I Started The Online Course Show & How I Can Help You in 2020

It’s just me and you today – that’s right, it’s time for one of those rare solo episodes where the only person talking is me, myself and I. (Not for too long though, I promise). ????As 2019 comes to a close, I want to give you a glimpse into the inspiration behind this show, some things I’m planning for next year, and even ways that I can help you with your own online course. “You’ve really helped pull it all together for me… I went through your course and redid my whole funnel, and I’ve done $1200 in three days!” -Student feedback from my Online Course Accelerator In This Episode, We Talked About: (1:49) My journey towards creating this podcast and a pivotal email that helped kick things into gear (6:27) Some awesome deals I’m offering you (including a free resource valued at $1,000) (10:41) Feedback from one of my Online Course Accelerator students (12:07) My ongoing love for ClickFunnels - and I can help you get started without too much effort (14:05) Who is my Next Level Courses course for? (14:40) A big goal I’m setting for this podcast in 2020 (15:29) What to do if you want to get in touch with me or join my online course community on Facebook (17:09) Wrapping up That about does it for this year! Don’t forget to join me and my co-host David in January 2020 – we have a bunch of great interviews and discussions lined up and coming soon. Happy New Year! Links Deadline Funnel Online Course Accelerator Next Level Courses My Favorite Online Course Guy Tools Facebook Group - The Online Course Guy Community OCG Episode 89 Piano in 21 Days The Online Course Guy
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Dec 10, 2019 • 1h 2min

111: The 5 Love Languages for Course Creators

Yes, you read that episode title correctly! We are taking a short break from our standard interview format to discuss a very popular book from a unique perspective. While some of you may have heard of the concepts explained in The Five Love Languages, I’m willing to bet you haven’t thought too much about how to apply those principles to the world of online courses. But that’s exactly what we’re doing today. "If someone’s love language is [being used, hopefully] they’re seeing that I’m taking the time to respond and help them" - Jacques Hopkins In This Episode, We Talked About: (1:28) Updates from me and David (3:00) How we learned about The Five Love Languages (6:09) David breaks down the different love languages and we discuss some examples (10:11) Practical application of love languages in our relationships (20:08) Gift-giving - where does it fit into an online course business? (32:14) Incorporating acts of service into sales funnels and enrollees’ course experiences (36:40) Creating opportunities for quality time (44:46) Using words of affirmation throughout our online course businesses (46:21) Thinking about how to use the quality time love language and welcoming new members into my free online course Facebook group (48:30) “I’m proud of you.” (49:50) Building rapport and giving students confidence despite the disconnect of online communications (51:21) The one thing that would convince David to sign up for my piano course (53:09) Can physical touch factor into remote learning? (56:01) Storytime with David  (57:50) Being authentic and finding ways to connect (1:00:42) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Guy. Links Bonjoro Free Trial The 5 Love Languages Piano in 21 Days The Online Course Guy
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Dec 3, 2019 • 46min

110: From Blog to Courses (with Leah Gervais)

Sometimes the journey is the destination, and that’s especially true for our guest today. Leah Gervais is founder of Urban 20 Something and an online course creator who’s learned firsthand what it means to turn life experience into teaching tools that can help others. "Having happy customers is better than a good funnel." - Leah Gervais Leah provided some great food for thought about how simple online course setup can possibly be and much, much more. I was super-impressed by how she handles certain aspects of her business, and I think you will be too. In This Episode, We Talked About: (1:41) An update and a funny story from David (5:08) A shoutout to one of my course students who hit an important milestone recently (6:43) What I’ve been working on recently and how I’m expanding my team (9:47) Today’s core content - my interview with Leah Gervais (10:46) How Leah got into the world of online courses (16:39) A look at how she has her courses set up (20:13) An example of courses that don’t need a coaching component (21:07) Why Leah offers separate coaching services (23:15) Talking revenue, messaging, and more (25:56) Does Leah do her own discovery calls? (26:55) Getting in front of the right people (29:54) Automations and options (32:10) Leah’s team (33:20) Her advice for new and aspiring course creators (35:23) Where to find Leah online (36:08) Takeaways from how Leah got started compared with our own experiences (38:05) My top-ranking blog post, plus thoughts on content repurposing (41:26) The unusual way that Leah has set up her courses (43:09) Something that jumped out at me during the interview (45:10) Wrapping up Thanks for listening and learning along with us today. Stay tuned for another great episode coming soon! Links Bonjoro Free Trial Expert Secrets plus Free Access to my Online Course Accelerator Leah’s Website Loom Lead Pages Pro Piano in 21 Days The Online Course Guy
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Nov 26, 2019 • 1h

109: One Million YouTube Subscribers (Featuring Drew Badger)

We’re back with another episode of The Online Course Show! Today I shared an interview with Drew Badger, an online course creator who’s found amazing success online with his English course. He’s got some fantastic insights into how to differentiate your course from others, what takes to build something that really meets students’ needs, and much more.. "I knew that I needed to specialize in something. I needed to be first." - Drew Badger David and I enjoyed listening to and discussing what Drew shared on this episode! In This Episode, We Talked About: (1:39) A launch update from David (3:31) Some things I’ve been working on recently (5:01) A mistake that I’m currently learning from (7:56) SEO and ads - what’s worked for me, what I’ve moved on from (11:02) Is TrustPilot a good investment? (13:00) How did Drew Badger end up in a small town in Japan? (15:55) Drew’s first product that turned a profit (17:35) The steps that led to making it with his online English course (23:42) Drilling down into what differentiates one course from another (25:44) Drew’s amazing YouTube numbers and how his videos factor into his funnel (33:47) What he would do differently if he was starting over now (36:50) Is it harder to start with or without more input from potential students? (41:41) Top tools Drew relies on (43:47) What has having a successful online course meant for Drew? (45:20) The app that he’s been working on and why he’s so passionate about sharing it with the world (48:16) Wrapping up with today’s guest and where to find Drew online (50:09) How I typically find guests like Drew for this podcast (52:23) Some big takeaways from my chat with Drew (55:04) Thoughts on the Frederick app (55:58) Testimonials and the “why” (58:31) David’s 5-million dollar ad concept (1:03:11) Something I want to do more of in the future (1:04:12) Wrapping up the episode Whew! That about does it for today – don’t forget to join us for the next episode of The Online Course Guy! And Happy Thanksgiving to those who are listening from the U.S.A.. ???? Links ClickFunnels Trial Drew’s Website Drew’s App Trustpilot Kajabi Stripe PayPal April Fools Air Guitar Ad Piano in 21 Days The Online Course Guy
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Nov 19, 2019 • 1h 23min

108: Top 10 TOOLS For Course Creators (Featuring Abbey Ashley & Nate Dodson)

It’s time to talk tools! What works best for online course creation? What are the apps and software I can’t live without? And do other successful course creators use the same tools I do? We are about to find out, because today’s episode is jam-packed with tool reviews, tips on how to integrate different tools, and plenty of insight into what it takes to keep an online course running smoothly. "I only promote things that I actually use." - Jacques Hopkins With the help of my co-host David and guests Abbey Ashley and Nate Dodson, we covered a lot of ground in this episode. Have fun listening, and don’t forget to check out the numerous links down below! In This Episode, We Talked About: (0:49) A fun update on David’s most recent launch (3:19) Some little insights into the world of Jacques, and a recent trip I was able to take while continuing to sell online courses (5:13) Why we love this week’s sponsor (6:51) Introducing today’s topic - top tools for online course creators (8:22) A course update from Abbey Ashley (10:24) An update from Nate Dodson and thoughts on dealing with changes in your team (12:54) ClickFunnels vs other platforms and add-ons (20:00) Email auto-responders - does it matter what you choose? (23:22) How Abbey and I use Bonjoro (27:52) Does Zapier make our lives easier? (31:42) An interesting new tool Abbey’s using (35:00) If not Deadline Funnels, what? (37:51) Sending the Right Message (39:40) What PicSnippets does and why I use it (41:07) Handling bookkeeping (45:20) Video and screen capture tools we love (48:33) Backup tools (49:31) Sending thank you’s to new students (50:50) Abbey’s go-to tool for content planning (52:33) How to ask people for information and feedback (54:12) How to show social proof for your online course (55:17) Managing emails (57:19) Nate’s new video editing tool (57:54) How I’ve set up a remote workstation for a new member of my team (58:44) Getting third-party reviews (1:00:00) How Abbey handles internal communications (1:01:51) To EverWebinar or not to EverWebinar? (1:02:59) How to address issues with late payments from students (1:05:05) Abbey’s upcoming transition from Trello to ClickUp (1:07:54) Two more tools Nate recommends (1:09:11) Something new I’m excited to try (1:10:44) Wrapping up with our guests (1:12:44) Discussing top tools David’s excited about (1:16:11) An offer I’m sharing to help people get started with ClickFunnels (1:18:15) Nate’s update after implementing a tool he learned about during the recording of this interview (1:20:24) A few tool mentions we missed earlier Whew! That about does it for today. Stay tuned for another great episode coming soon! Links Bonjoro Free Trial Abbey’s Website Nate’s Website  ClickFunnels Teachable LeadPages SamCart ConvertKit ActiveCampaign Zapier Stripe Freshbooks GroupFunnels Deadline Funnels Right Message PicSnippets Quickbooks Evolved Finance Screencast-O-Matic Loom Skitch Backupify The Online Course Guy GSuite Thanks.io Team Up Google Forms TypeForm Proof HelpScout DaVinci Resolve Shadow.Tech TrustPilot Slack EverWebinar Stunning.co Trello ClickUp Procss Doodle Vanguard Pocket Dateless Planner Members Pro Canva Premiere Pro Piano in 21 Days
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Nov 12, 2019 • 40min

107: How Should an Online Course Fit In With Your Other Content? (Featuring Christina Rice)

It’s I’m here with an all-new interview on today’s episode, (and as promised, joining me is my new co-host David)! Christina Rice of Christina Rice Wellness is keeping busy with many fingers in many pots, not the least of which is her online course on paleo nutrition for women. It was great to chat with her and hear what’s been working for her, how she’s grown her audience, and advice for new course creators no matter your niche. "It’s not about the size of your audience, it’s about what you do with the audience you have." - Christina Rice In This Episode, We Talked About: (1:03) Course updates from David and me (2:47) A cool new sponsor for the show - and why I think their product goes together with online courses like PB&J (3:49) My ClickFunnels fanboy moment (4:16) David’s favorite OCG episodes and thoughts on who could be candidates for online course creation (8:54) Co-hosting and discussing guest interviews (9:38) Why Christina decided to create her course (10:44) Christina’s process for course creation and launching (12:02) Do you have to have a lot of followers to have a successful course? (13:24) How to grow your audience (15:00) Where to draw the line between free and paid content (17:00) How Christina creates new content and stays motivated (19:10) Her recommendations on where to start (21:22) What she would do differently if she was starting over now plus what she’s changing now (24:28) Her favorite tools and tech (25:33) Christina’s top health tips (26:14) Advice for brand new course creators (26:57) Where to find Christina online (28:41) Thoughts and observations on Christina’s story (31:20) Would I go to college again if I could go back in time? (34:01) The importance of providing free, authentic content (34:46) Facebook groups and logistics (36:49) DIY versus interactive course structure (39:10) Final takeaways We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation! Links Deadline Funnel Free Trial Christina’s Podcast Christina’s Website Teachable Canva Zoom Group Funnels Piano in 21 Days The Online Course Guy
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Nov 5, 2019 • 52min

106: A Story About a Regular Person and Online Course Success (& HUGE Podcast Update)

I’ve got a huge update for you today over here at The Online Course Guy! I teased this on last week’s episode, and now I’m excited to announce (drumroll please) that a brand new co-host will be helping me host this show from now on. And he is none other than David Krohse, longtime listener of the show and budding course creator who also helps me run things over on my Facebook is going to be a great addition to these interviews and conversations on the online course world.I’m looking forward to being able to bounce things back and forth with him along with our guests, and for both of us to be able to share what we’re learning along the way. I also think it will be cool to discuss this from the perspective of course creators who are in different stages of our journeys. With that in mind, I’m interviewing David today so that you can get to know him and kick this new status quo off to a great start "That feeling of getting that first sale is unbelievable." - David Krohse In This Episode, We Talked About: (3:20) The story behind where David is today and the process of becoming debt-free (20:32) Learning some financial lessons the hard way (21:52) How David got into listening to this podcast - and a funny story about how his wife enrolled in my first co-host’s course  (26:24) Our first interaction and David’s growing interest in creating his own online course (28:22) What’s changed about my Online Course Accelerator course and why David committed to enrolling (30:03) The response I’ve seen so far to making the Online Course Accelerator practically free (30:26) David’s course creation process and launch (37:06) Adjusting launch strategies and early sales (38:02) What David envisions for his businesses online and offline (41:33) Thoughts on having David join the show as a co-host (42:52) My recent entry into the 2 Comma Club (43:55) Some random questions for David to close out the episode (Cake may or may not be involved) I hope you enjoy hearing our conversation and getting to know David a bit today. And I hope you’ll stay tuned for another great episode with our brand new format – coming soon! Links Get Into My Online Course Accelerator David’s Online Course Piano in 21 Days The Online Course Guy
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Oct 29, 2019 • 39min

105: How to Run VIRTUAL SUMMITS with Bailey Richert

One thing I love about having a podcast is that interviewing other course creators lets me tap into a knowledge base that’s bigger than my own! Today is no exception, because until this episode I didn’t know much about the how’s and why’s of virtual summits. But interviewing Bailey Richert was a great crash course on the topic. Hearing her thoughts on virtual summits has me convinced that I may need to give them a shot. "The truth is that it’s really easy to [set the bar high] if you come in with an attitude of serving and wanting to genuinely help people… you will be revered as that expert." - Bailey Richert Bailey shared a wealth of insight with us during her interview, so I really enjoyed learning from her. How about you? In This Episode, We Talked About: (1:56) Why Bailey is posting high-value content for a Facebook group (6:04) The 30-Day Summit initiative (9:15) What’s in it for people who join a summit (14:18) Virtual summits from the perspective of relatively new course creators (18:27) An example of how not to approach someone to be a part of a summit (20:25) The difference between requiring sharing summits with others and having such great content that they want to do it anyway (21:16) Why host a virtual summit (24:16) Bailey’s strong opinions on whether new course creators should be doing virtual summits (26:24) Bailey’s course offerings (28:09) Her successful webinar strategies (29:49) Thoughts on upcoming changes to ClickFunnels (32:22) Favorite tools that Bailey uses for her online courses (36:38) Where to find Bailey online We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation. And don’t forget to tune in next week for my exciting announcement about this podcast! Links Bonjoro Free Trial Register for Bailey’s Live Webinar on 11/05/2019 Bailey’s Website ClickFunnels Trial Deadline Funnel Camtasia Yeti Microphone Toonly Piano in 21 Days The Online Course Guy
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Oct 22, 2019 • 28min

104: Graham Cochrane’s Recording Revolution

I love using my podcast platform to tap into the knowledge of other successful course creators, and that’s exactly what we’re doing today! Graham Cochrane has been involved in the world of course creation for a while now, and it was a pleasure to get to know him a bit – and hear his insights on the online courses. "A good online course gets people results." - Graham Cochrane Graham had a lot to share, from evergreen vs. launch models and personal branding to favorite tools and working while traveling! In This Episode, We Talked About: (2:02) How Graham first got into creating online courses (3:43) What course creation looked like a decade ago (4:46) Were Graham’s courses an instant success? (6:23) The secret to getting YouTube subscribers and building an email list (8:54) How to stay motivated to keep generating new videos (12:42) What Graham would do differently if he was starting over (14:30) An overview of his sales funnel setup (16:15) Handling evergreen sales with webinars (16:57) Graham’s favorite online course tools (17:32) The different facets of his business (20:39) Keeping up with work while traveling (21:36) Graham’s online course team (22:05) What a successful online course business has meant to Graham and his family (24:26) His best advice for new course creators (25:53) How to connect with Graham Thank you for listening in – I hope you enjoyed what you heard! I’ll be back with another interview episode soon. Links Bonjoro Free Trial Graham’s Website Graham’s Podcast: Spotify EverWebinar Kajabi ConvertKit Piano in 21 Days The Online Course Guy

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