The Online Course Show 110: From Blog to Courses (with Leah Gervais)
Dec 3, 2019
46:25
Sometimes the journey is the destination, and that’s especially true for our guest today. Leah Gervais is founder of Urban 20 Something and an online course creator who’s learned firsthand what it means to turn life experience into teaching tools that can help others.
"Having happy customers is better than a good funnel."
- Leah Gervais
Leah provided some great food for thought about how simple online course setup can possibly be and much, much more. I was super-impressed by how she handles certain aspects of her business, and I think you will be too.
In This Episode, We Talked About:
- (1:41) An update and a funny story from David
- (5:08) A shoutout to one of my course students who hit an important milestone recently
- (6:43) What I’ve been working on recently and how I’m expanding my team
- (9:47) Today’s core content - my interview with Leah Gervais
- (10:46) How Leah got into the world of online courses
- (16:39) A look at how she has her courses set up
- (20:13) An example of courses that don’t need a coaching component
- (21:07) Why Leah offers separate coaching services
- (23:15) Talking revenue, messaging, and more
- (25:56) Does Leah do her own discovery calls?
- (26:55) Getting in front of the right people
- (29:54) Automations and options
- (32:10) Leah’s team
- (33:20) Her advice for new and aspiring course creators
- (35:23) Where to find Leah online
- (36:08) Takeaways from how Leah got started compared with our own experiences
- (38:05) My top-ranking blog post, plus thoughts on content repurposing
- (41:26) The unusual way that Leah has set up her courses
- (43:09) Something that jumped out at me during the interview
- (45:10) Wrapping up
Thanks for listening and learning along with us today. Stay tuned for another great episode coming soon!