The Online Course Show

I can vouch firsthand for the awesome course that today’s guest created: not because I took her course myself, but because of the impact her resources have had on my team! Natalie Gingrich has an inspiring story to share about her online course journey and why she is so passionate about all things operations. We’re talking legacy, certification, and so much more. Enjoy! “Knowing the transformation I was able to make… all came back to a skill set. And I knew I could apply that.” - Natalie Gingrich In This Episode, We Talked About: (0:39) David and I discuss our duo name and podcast roles (3:00) The theme of today’s episode (6:35) David’s business operations (7:47) An example of recent changes to my business workflow (10:15) Introducing Natalie and her take on operations (13:08) Thinking about systems and operations versus lead generation and funnels (15:26) Where Natalie focuses her business offerings and how she delivers her training (18:43) Trusting and hiring other people to teach (21:21) Thinking about how to bring in qualified trainers (24:51) How Natalie and her team have created growth while maintaining a personal feel (29:16) Why she offers certification (35:19) “How do I find somebody who does this?” (39:39) What I’m appreciating about having my own OBM (40:16) Why certification isn’t an issue for my courses (40:40) How Natalie facilitates her program (42:57) OBM vs. DOO (45:57) Natalie’s recommendations on structure (51:25) What if you don’t want to hire a long-term OBM? (53:44) Visionaries vs. implementers (55:55) My history with project management software (57:19) Full-time vs. part-time OBM’s (1:00:42) Natalie’s “why” story (1:09:18) Talking legacy (1:10:42) The difference between operations roles in business (1:13:30) Where to find Natalie’s resources online (1:14:33) Why David and I appreciate operations-minded people (1:16:00) Getting into the weeds on how Natalie runs her program (1:19:13) Bringing on more instructors and offering live training (1:22:02) High vs. low touch-point choices (1:23:58) The hiring process for virtual employees or contractors (1:29:31) Gauging people’s long-term compatibility with your business (1:30:59) The likeability factor (1:36:10) David’s story about personality types (1:39:52) The Wonderlic test and other types of verification (1:47:45) “Wounded boyfriend expectations” (1:50:44) The importance of documenting standard operating procedures (1:53:07) Wrapping up and teasing next week’s interview That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Active Campaign Free Trial Win of the Week Guest Links: Natalie’s website Resources and Recommendations: By the Book podcast Happier podcast Voxer Fix This First Loom Life as Paper “Favorite Things” printable Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home. “Don’t listen to anyone who says there is one perfect way… Trust yourself. Do it.” - Mike Greenfield In This Episode, We Talked About: (0:39) Gearing up for the new year with a book recommendation I’m very excited about (9:05) Our take on New Year resolutions (10:26) Reading goals (12:16) David’s first virtual lunch-and-learn and the importance of live feedback (15:50) Setting the stage for today’s interview (17:21) Introducing Mike Greenfield and thinking about modern “celebrity” (21:22) When courses came into the picture for Mike (24:55) His business structure and timeline (27:45) Talking sponsorships (30:10) How Mike created his first course (33:09) Mindset and why his approach resonates with me (37:55) Cook vs. chef (38:59) Launching and learning lessons along the way (45:22) Where he crossed paths with people who could help (47:07) Pricing and revenue decisions (50:49) Thoughts on social media (51:55) Mike’s upcoming launch (54:14) Why I’m interested in his course offerings (57:12) What he’s doing differently this time (59:37) Funnels and email lists (1:02:46) Talking Active Campaign (1:03:53) Teams and evolving work responsibilities (1:08:43) Our roles as course creators (1:13:04) Risk and entrepreneurship (1:16:12) The one thing that made the biggest difference for my business (1:18:24) Talking parenting, balance, and creating space for breaks (1:21:47) Being in the right place at the right time (1:24:40) Mike’s advice for new and aspiring course creators (1:26:46) License to do things (1:28:11) Where to find Mike outside of YouTube (1:28:43) Why I appreciate hearing David’s perspective on interviews (1:29:22) Who gets a pass on marketing? (1:30:36) Building assets (1:32:26) Am I still doing personalized coaching? (1:34:14) YouTube revenue (1:35:51) The best way to contact celebrities (1:37:35) Takeaways from Social Dilemma (1:39:43) Transitioning a community from one platform to another (1:43:24) A rabbit hole that led David to my long-defunct music podcast (1:48:48) Our potluck dishes of choice (1:50:02) Why I now have a full-time transcriptionist (1:52:54) Email lists, funnels, and design inspiration (1:56:02) Enjoying different stages of life and business + teasing for an upcoming episode (1:58:57) Wrapping up with how you can help the podcast That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Active Campaign Free Trial Win of the Week Guest Links: Mike’s website Resources and Recommendations: From 6 to 7 Figures E-Myth Revisited 2X Business Coaching The 12-Week Year The 90-Day Life Think and Grow Rich Traction Clockwork 12 Rules for Life Love You Forever Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Today, on our 49th episode of 2020, it’s finally time: I’m ready to reveal exactly what platform I’m moving my piano course to! This has been a topic of much debate and it definitely took me some time to sort through my options. So many course platforms exist, old and new, and there are pros and cons to each. But I’m happy with my choice, and had a great time discussing this journey with David on our final episode of the year. “It’s overwhelming, but I really wanted to find the best option for me and my students.” - Jacques Hopkins In This Episode, We Talked About: (0:39) Setting the stage for today’s topic and looking back on another year of podcasting (3:06) Why my platform switch is not a one-size-fits-all decision (4:52) My history (and beef) with course platforms so far (8:44) Talking pros and cons of ClickFunnels (13:42) The three types of online course platforms (17:04) Top features I was searching for (20:05) A few disclaimers (21:30) Some creative reveal ideas courtesy of David (24:31) The top two contenders and why I chose one over the other (29:29) Why I’m happy with my customization and community options for my new platform (31:52) The announcement that tipped the scales for me (33:54) Pros and cons of my choice (37:48) Apps, Apple, and transition (39:15) What I’ve said no to - and why (47:00) Does price reflect features? (48:08) Best choices for different categories (54:23) Disclaimers and slogans (1:02:15) Reviewing options and a recommendation (1:05:31) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Active Campaign Trial Deadline Funnel Trial Thinkific Trial BossBuddy Trial LearnDash Trial Mighty Networks Trial MembersPro Trial Xperiencify Trial Win of the Week Resources and Recommendations: Expert Secrets Dotcom Secrets Sensei WooCommerce OptimizePress Wistia Udemy Skillshare Kajabi Thinkific LearnDash LifterLMS Circle Mighty Networks BuddyBoss Teachable New Zenler Podia Xperiencify EverWebinar Mastermind Kartra 10XPro Disciple MembersPRO Jumi The Social Dilemma Episode 145 Episode 146 Episode 154 Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

It’s time to catch up with another course creator friend! Abbey Ashley is no stranger to this show, but it’s been a while since we’ve heard what she’s up to. And she does not disappoint: Abbey’s been killing it this year! We chatted about how her business is evolving, where she sees herself focusing her energy in the future, and much more. Enjoy! “You will pivot. Things will shift, and that’s totally okay.” -Abbey Ashley In This Episode, We Talked About: (0:39) Why I’m excited about today’s episode + a teaser for next week! (3:07) Thoughts on lead magnets and “getting to know” course creators (5:18) Working out in 2020 (8:36) Talking Facebook ads and group interaction (10:03) Setting the stage for today’s interview (11:09) Welcoming Abbey back and hearing her online course business update (14:07) Keeping the train rolling in 2020 (16:33) Abbey’s growing team (18:24) How she’s making an impact on students’ lives (including my own team) (21:17) Charting metrics and looking for areas to improve (26:41) Project management tools (28:38) “Extreme ownership” and applying common leadership principles (30:12) What it takes to succeed (31:55) The evolution of Abbey’s funnel and how learning from others has influenced it (38:46) The importance of finding your audience (42:00) Abbey’s Facebook groups and the importance of honesty (44:44) Thoughts on leaving Facebook - or not (47:39) Course platform decisions (49:54) The importance of listening to your audience (52:49) Why Abbey’s enjoying learning from a new mentor (55:55) Hiring and running a team (58:53) Thinking about team culture and efficiency (1:03:36) Making the transition from contractors to employees (1:07:55) Surprise, delight, and… shots? (1:12:45) Handling hiring in the U.S. (1:13:44) Delegating and getting out of day-to-day operations (1:17:12) Lynch-pin redundancy (1:20:56) What’s next for Abbey (1:26:13) Is a podcast in the works for Abbey? (1:27:42) Where to find her online and why it’s okay to copy (1:30:23) How much fun it would be to be on Abbey’s team? + How we first connected (1:33:04) Emotions and shareable moments (1:34:52) Updates and differences in teams (1:37:48) How things are going with my OBM + David’s singing solo :P (1:39:02) Upsells vs. downsells, tortoises vs. hares (1:41:41) A high-ticket program without a sales call? (1:44:10) Funnel hacking and evolving with the times (1:46:40) “There is no secret sauce” + Pinterest myth-busting (1:49:00) The importance of a learning mindset (1:50:54) Wrapping up with a plug for next week’s episode That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: The Virtual Savvy VA Checklist and Starter Kit Resources and Recommendations: Betty Rocker Dr. John Jaquish ClickUp Trello Asana Evolved Finance Extreme Ownership 2X Business Coaching Mariah Coz Teachable Kajabi SamCart Fix This Next The Pumpkin Plan Clockwork Good to Great Gusto Side Hustle Nation Consulting.com Episode 37 Episode 79 Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Thanksgiving is behind us and the end of the year approaching fast! Our guest today is Chris Liepe, who is all about helping people find their voice through his online singing course. Chris had some great insights on the legacy and long-term thinking that make so much sense to consider at this introspective time of year. He also has had some unique success with a very unusual approach to ads and marketing. We get into all that and much more in the interview, so buckle up and enjoy! “Find a mentor, and do it! Just go for it.” - Chris Liepe In This Episode, We Talked About: (0:39) Did David do his homework? (2:29) A post-mortem on some live piano webinars I recently did (8:23) Thoughts on pricing model experiments (10:09) An update on my new platform (12:22) Setting the stage for today’s interview (12:56) How Chris got into the online course world (25:00) An unusual strategy that yielded surprising results (29:34) Drilling down into different ads and outcomes (33:44) Active vs. passive interactions (35:12) How Chris’s strategy is evolving (39:27) Building a strong CTA and figuring out what to promote where (43:16) Walking through Chris’s funnel (47:30) Comparing scarcity and framing (55:05) What I love about Chris’s approach to value (59:16) Pricing considerations (1:01:26) Tools, teams, and content (1:07:46) The importance of mindset (1:15:52) Asking the right questions (1:17:17) Thinking about legacy (1:19:05) Hindsight on branding choices Chris made early on (1:23:53) Feedback from Chris’s students (1:27:23) Can anyone learn to sing? (1:34:24) Advice for new and aspiring course creators (1:37:40) Where to find Chris online (1:38:19) Thoughts on being willing to do something embarrassing (1:39:46) Mindset and marketing (1:41:48) Winning long-term customers (1:42:18) “Ring the bell” moments (1:47:19) Go-to karaoke songs (1:48:39) Learning from other course creators + leveraging YouTube (1:51:36) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: Chris’s website Discover Your Voice Resources and Recommendations Elementor Teachable JamPlay Fix This Next Episode 104 Granola Face Skincare Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Dr. David and I are on our own this week, but that’s not because I forgot to book a guest. It’s because David himself is leading the discussion on today’s topic: taking healthy control of your life and reducing stress. Whether or not you’re a successful course creator, there’s something in this episode for you to consider, because who doesn’t have stress? “If you ask me what is the single most important thing… the one single word is “momentum.” - Dr. David Krohse In This Episode, We Talked About: (0:39) Why I’m unprepared for this episode (and why that’s okay) (1:37) The backstory for today’s topic (6:58) David’s single most important word (8:17) Cold showers and choosing discomfort (9:42) Step 1: Rate your stressors (11:25) Step 2: Envisioning a stress-free life (14:52) Step 3: Hack your stressors and your goals (17:01) Step 4: Use effective goal-setting to take control (19:39) Simplicity versus confusion (22:05) Goal-setting and penalties (24:58) Figuring out timeframes (28:04) An interesting relationship hack + how David meet his wife (34:21) Finding a good fit (36:56) Top tips for family and communication (45:04) Our favorite resource for work relationships (48:01) Reading recommendations and how to handle people who drag you down (49:36) Health hacks and homework for David (57:37) My favorite supplements (59:24) David’s recommendations for anxiety and depression + a plug for chiropractic (1:03:18) Our “Baby Steps” financial journeys (1:08:28) My investment influencers (1:14:58) David’s best career advice (1:16:05) Influencing others and the positive impact online courses can have (1:20:06) Looking back at early goals and where they’ve led (1:23:03) The motto to put on your mirror (1:24:22) Where to find everything we mentioned on the show + my online course creator community (1:25:47) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Resources and Recommendations:  4 Steps to Eliminate Stress  Establish your Goal Handout Episode 23 Episode 98 Episode 111 The Art of Charm The 5 Love Languages How to Talk so Little Kids Will Listen How to Win Friends and Influence People The 4-Hour Workweek Good to Great Expert Secrets Building a StoryBrand Boundaries The Obesity Code podcast Why We Get Fat: And What to Do About It Uplift desk How to Stop Worrying and Start Living Mint I Will Teach You to Be Rich ChooseFI Profit First Talent Stacker Lombardi Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Today we’re doing a few things differently, so get ready: we have two guests and zero “traditional” online courses involved. But don’t worry, because my discussion with Craig and Zach of Fraternity of Excellence is still super-relevant to many aspects of having a more typical online course business or membership model. “Don’t let the fear of not being perfect when you launch keep you from launching.” - Craig James “Inside a membership community, it’s all about relationships.” - Zach Small In This Episode, We Talked About: (0:40) Dr. K is back: where was he and what do lizards have to do with it? (6:18) Our Asheville, NC recommendations + David’s ideal Instagrammer (8:47) Getting recognized “in the wild” (10:27) An update on my quest for the ultimate course platform (11:37) Creating course content with other teachers and how I’ve set up compensation (14:25) Setting the stage for today’s interview (17:09) Why and how Craig and Zach partnered to create their membership site (21:06) The 4-Hour Workweek mindset versus the community-based membership model (21:35) Bootstrapping and their early business models (24:35) Figuring out pricing with nothing to compare to (27:38) The challenge of communicating value in exclusivity (28:56) How Craig and Zach would change their approach to pricing if they were starting over (30:27) Who their audience is and how they provide value to their niche (33:18) How Craig and Zach’s offer has evolved (36:25) A favorite story of how their group impacted one of their members (39:11) How Zach quit his day job as their membership grew (42:53) Getting started with their site and figuring out best tools and software (46:21) Slack, “babies,” and focusing on the end goal (50:47) Is the paid version of Slack worth it? (53:00) How Craig and Zach make sure their membership never gets too big for its own good? (55:32) The pen name dilemma (1:03:41) Live events: how important are they? (1:07:19) What Craig and Zach do to prevent member churn and encourage community-building (1:10:35) Dealing with trolls and naysayers (1:15:40) Making partnerships work (1:18:43) Advice for new and aspiring course or membership creators (1:22:19) David’s questions about the appeal of membership to me (1:24:08) App development stories (plus an AI interruption) (1:31:25) A not-so-shocking reveal (1:34:36) Thinking about the challenges inherent to partnerships (1:38:26) How I handle trolling plus how David avoided impersonating Michael Scott (1:48:46) Finding the line between trolling and constructive criticism (1:50:14) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: Fraternity of Excellence Family Alpha Masculine by Design Resources and Recommendations: Chandler Corbin Tupelo Honey Cafe Pizza Mind Upwork Fiverr Paid Memberships Pro Slack Zoom Episode 95 David's video about running Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Among the many perks of being an online course creator, something that never ceases to delight me is how amazing the course creator community can be and how much we can all learn from each other! That’s why I’m loving my Next Level Courses group and the course creators who are there teaching in every niche imaginable. Today’s episode showcases a live Q&A with my Next Level Courses students. Every week we meet online and dig into all things online courses together. Some are new to the online course world, others have been doing this for some time But no matter where each member of the group is at, it’s awesome to be able to put our heads together and encourage each other to take things to the next level. “It’s not just for passive income… we genuinely want to help people.” - Jacques Hopkins In This Episode, We Talked About: (0:32) What makes today’s episode different (2:17) The premise behind my advice (2:46) Bringing on my first guest and regular Next Level Courses Q&A attendee, Kristi (4:19) Growth and transitions (8:46) What makes Kristi’s approach unique (10:37) How we initially connected and started working together (12:07) Thinking about how processes evolve (14:23) Priorities and scheduling (19:12) Kristi’s takeaways from a previous podcast episode (21:48) Bringing on my next guest, Renato, for questions about webinar engagement (27:48) Cleaning up email lists (30:14) Advice and questions for Renato (33:01) Implementing Profit First (34:58) Bringing on Andrew, and thoughts on how to pronounce a very common word from the online course world (36:10) How to improve storytelling and demonstrating value (41:16) Thoughts on Andrew’s webinar (42:59) What he’ll be working on next (44:08) Bringing on Liz for questions about showing social proof (50:47) How to frame the opportunity (56:24) Transitioning from in-person teaching to online community-building (58:04) Bringing on Matt to discuss evergreen funnels and cold traffic conversions (1:02:31) Evaluating ups and downs in sales (1:05:42) How important is consistency vs. flagship content on YouTube? (1:11:00) Building trust without revealing too much of the “secret sauce” early on (1:16:54) Wrapping up + why you shouldn’t procrastinate on signing up for Next Level Courses That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Books and Resources: Episode 31 Episode 148 Profit First Expert Secrets Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

What’s an acronym that strikes fear in the heart of just about anyone with an online presence? If you guessed SEO, you were right - and I definitely count myself among the many who are intimidated by the topic of search engine optimization! But today’s guest is Matthew Woodward, and he’s here to demystify SEO and share how online course creators can make smart SEO choices: no matter what stage of the online course business journey they are on. I learned a lot during our conversation, and I think you will, too! “If you build something that humans love, Google will usually love it as well.” - Matthew Woodward In This Episode, We Talked About: (0:42) Thoughts on busyness and what I’ve been working on (6:43) An update from David and why I don’t currently teach kids (8:30) Getting lighting audits (11:22) Where I’m at with platform decisions (12:25) David’s latest suggestion for my Facebook ads (16:44) The deeper meaning of Next Level Courses (20:32) Why I was interested in today’s guest pitch (22:03) Introducing Matthew and our topic of the day (24:15) How a new course creator should approach SEO (27:36) Different ways to handle the pros and cons of LearnDash (31:05) Should I use multiple subdomains? (33:46) Why WordPress is still the gold standard (35:34) Matthew’s recommended funnel resources for new course creators (38:52) How he handles his launches and similarities with my own funnel (41:21) Building good SEO - how complicated is it really? (43:47) What’s behind the smoke and mirrors of SEO strategy (45:08) Why load-time matters (48:12) Ranking for specific keywords (52:54) Tailoring content for SEO (54:59) What about other search engines besides Google? (58:04) The importance of link-building (1:02:00) A risk of incautious link-building (1:04:25) What do SEO agencies do? (1:07:27) Is Matthew against running ads? (1:08:43) How SEO evolves over time (1:12:31) Matthew’s course and who it’s for (1:15:00) His calls-to-action and scarcity (1:16:26) Thoughts on the power of observation (1:18:13) How get in touch with Matthew personally (1:19:19) David and I discuss takeaways from today’s interview (1:20:27) Is SEO addictive? (1:22:19) Developing quality content for SEO (1:24:47) Affiliates, Reddit, and top-ranking results for Piano In 21 Days (1:30:31) Will I ever do SEO fully in-house? (1:33:11) Our ever-evolving catchphrase (1:34:04) A shoutout for one of my youngest Next Level Courses members (1:36:14) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: Matthew’s website 90-Day SEO 6x Ways to Increase Website Speed How to Write Killer Website Content That Attracts People Podcast-Jacking for Links, Traffic, and Authority Link-Building Services: What You REALLY Need to Know Books and Resources: Make Time The Miracle Morning BuddyBoss LearnDash Master Fingerstyle Guitar Perfmatters Product Launch Formula Thrive Architect ULKU Logistics Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

We’re back with another “where are they now?” episode, this time with Jason Dion of Dion Training. Time flies: I interviewed Jason for the first time all the way back in episode 79! While many aspects of his business are still the same, he also has brought things forward in some very interesting (and successful!) ways. It was great to catch up with him and hear the latest about his online courses, the future of his business, and how he manages to stay on track while also working full-time overseas. “There is no magic pill for this online course thing… It’s about student success, over and over again.” - Jason Dion In This Episode, We Talked About: (0:39) Black eyes and thoughts on truthfulness (5:45) Something I realized while doing live training recently (6:43) Hitting a new income milestone and perspective on what it means (10:39) Working with Nick Loper of the Side Hustle Show to sponsor a series (13:30) The Win of the Week (15:47) Setting the stage for today’s interview (16:33) How Jason works full-time while juggling hugely successful courses (18:16) The big tipping point since our first interview (20:37) Student success and advertising (24:15) The power of automated referrals, or, is Jason crazy? (25:32) Branching out from Udemy (28:59) How having multiple offers works for Jason’s business on different platforms (33:27) His thoughts on competing with yourself on Udemy (34:45) Does the 80/20 principle work for Jason? (36:45) Platform pros and cons (42:12) Course community options on Thinkific (43:36) Platforms and their categories (48:45) My course platform holy grail and the problem with how companies like Apple handle apps (53:39) Jason’s recommendation for my online piano course (56:44) What a platform move looks like for Jason (1:00:16) How he runs a successful company while working full time (1:17:40) Why he’s planning on retiring in Puerto Rico (1:07:50) Talking teams and online business managers (OBM’s) (1:13:13) An important task Jason’s OBM now manages for him (1:15:16) The difference between OBM’s vs. VA’s (1:16:39) Unexpected aspects of having a part-time OBM (1:20:46) The importance of mindset and timing when hiring (1:23:20) Where we found our OBM’s and decided on the right candidates (1:26:44) Hiring a second VA and creating more accountability (1:29:13) Project management tools (1:35:42) How Jason profit-shares with his team (1:38:18) Is there anything else Jason needs to turn over to his team? (1:40:57) A mistake I made and why my OBM is going to help prevent me doing that again (1:41:39) Does Jason recommend people start online courses in more than one place? (1:44:39) Thoughts on success and misconceptions in the online course world (1:50:08) Changes to my podcast format (1:51:42) Jason’s advice for new and aspiring course creators (1:53:17) Thoughts from David on Jason’s interview (1:54:45) Would I advise people to stick with Udemy? (1:58:20) What platform am I leaning towards? (2:01:02) Why I want my own piano course app (2:02:49) If we could move anywhere, it would be… (2:05:16) Hiring my OBM (2:08:16) How my team is evolving (2:10:19) Our thoughts on Jason’s profit-sharing model (2:14:49) Getting the right people “on the bus.” (2:16:42) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: Jason’s Website: Dion Training Books and Resources: Episode 98 Episode 79 CoffeeZilla Snacks Daily Udemy Thinkific LearnDash Skillshare Lynda LinkedIn Learning Packt Publishing Vimeo Wistia LifterLMS TutorLMS Mighty Networks Teachable Kajabi onlinebusinessmanager.com Asana Slack Good to Great Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert