162: From MTV Show to YouTube Star to Course Creator (Featuring Mike Greenfield)

Jan 5, 2021

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Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home.

“Don’t listen to anyone who says there is one perfect way… Trust yourself. Do it.”

- Mike Greenfield

In This Episode, We Talked About:

(0:39) Gearing up for the new year with a book recommendation I’m very excited about
(9:05) Our take on New Year resolutions
(10:26) Reading goals
(12:16) David’s first virtual lunch-and-learn and the importance of live feedback
(15:50) Setting the stage for today’s interview
(17:21) Introducing Mike Greenfield and thinking about modern “celebrity”
(21:22) When courses came into the picture for Mike
(24:55) His business structure and timeline
(27:45) Talking sponsorships
(30:10) How Mike created his first course
(33:09) Mindset and why his approach resonates with me
(37:55) Cook vs. chef
(38:59) Launching and learning lessons along the way
(45:22) Where he crossed paths with people who could help
(47:07) Pricing and revenue decisions
(50:49) Thoughts on social media
(51:55) Mike’s upcoming launch
(54:14) Why I’m interested in his course offerings
(57:12) What he’s doing differently this time
(59:37) Funnels and email lists
(1:02:46) Talking Active Campaign
(1:03:53) Teams and evolving work responsibilities
(1:08:43) Our roles as course creators
(1:13:04) Risk and entrepreneurship
(1:16:12) The one thing that made the biggest difference for my business
(1:18:24) Talking parenting, balance, and creating space for breaks
(1:21:47) Being in the right place at the right time
(1:24:40) Mike’s advice for new and aspiring course creators
(1:26:46) License to do things
(1:28:11) Where to find Mike outside of YouTube
(1:28:43) Why I appreciate hearing David’s perspective on interviews
(1:29:22) Who gets a pass on marketing?
(1:30:36) Building assets
(1:32:26) Am I still doing personalized coaching?
(1:34:14) YouTube revenue
(1:35:51) The best way to contact celebrities
(1:37:35) Takeaways from Social Dilemma
(1:39:43) Transitioning a community from one platform to another
(1:43:24) A rabbit hole that led David to my long-defunct music podcast
(1:48:48) Our potluck dishes of choice
(1:50:02) Why I now have a full-time transcriptionist
(1:52:54) Email lists, funnels, and design inspiration
(1:56:02) Enjoying different stages of life and business + teasing for an upcoming episode
(1:58:57) Wrapping up with how you can help the podcast

That’s all for now, folks! See you on the next episode of The Online Course Show.

162: From MTV Show to YouTube Star to Course Creator (Featuring Mike Greenfield)

In This Episode, We Talked About:

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