Fitt Insider

In this episode I’m joined by Andrew Herr, Founder and CEO of Fount. Based on their work studying the highest performers in the toughest environments on earth, Fount’s mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them. Fount’s depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around the world. On today’s show we discuss Fount’s high performance health concierge, Andrew’s plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of health care. In this episode, you’ll learn: How Fount is able to maintain a high customer retention rate Why Fount is perfectly positioned to revolutionize AI health & performance coaching How Andrew is scaling Fount, and his vision for the company in the near future Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andrew’s Links Fount’s website Follow Fount on Twitter Follow Andrew on Twitter Contact Andrew directly

Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company. The Vitruvian Trainer+ uses artificial intelligence to read users’ range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use. In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon’s vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry. In this episode, you’ll learn: How Vitruvian went from Jon’s backyard shed to receiving millions of dollars in funding Jon’s mindset and strategies for appealing to the broadest possible range of users How Vitruvian leverages memberships to expand their market size and keep hardware costs low Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jon’s Links Vitruvian’s website Follow Vitruvian on Facebook Vitruvian is on Instagram Check out Vitruvian on YouTube Vitruvian’s iPhone App Vitruvian’s Android App Jon’s LinkedIn page

Today I’m joined by Elo Co-founder and CEO, Ari Tulla. Elo’s big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers’ unique needs with precision. In this episode we discuss the company’s approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables will unlock the power of food as medicine. In this episode, you’ll learn: How Elo is transforming the smart nutrition industry Why nutrition subsidies will significantly increase in the next decade How Elo is leveraging AI to provide personalized nutritional supplements Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Ari’s Links Elo Health’s website Follow Elo Health on Facebook Elo Health’s LinkedIn page

Today I’m joined by OxeFit CEO, Rab Shanableh. OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit’s personalized and engaging content you’ll get a workout unlike anything you’ve experienced before. In this episode we discuss the company’s smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports teams and physical therapy—in addition to at-home training. Rab also talks about raising $35 million in funding, including investment from athletes like Dallas Cowboys quarterback Dak Prescott. In this episode, you’ll learn: How OxeFit is succeeding in both the professional & consumer markets Rab’s insights on raising capital and protecting shareholders’ interests How OxeFit validated their product offering Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Rab’s Links OxeFit’s website Follow OxeFit on Twitter OxeFit is on Instagram Follow OxeFit on Facebook Rab’s LinkedIn page

In this episode I’m joined by Les Mills CEO, Clive Ormerod. Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet. Clive and I discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet. In this episode, you’ll learn: How Les Mills creates exceptional experiences in-person & digitally Keys to enabling consistent company growth How Les Mills leverages technology to deliver diverse fitness content Clive’s thoughts on specialization and innovation Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Clive’s Links Les Mills’ website Follow Les Mills on TikTok Follow Les Mills on Twitter Les Mills is on Instagram Check out Les Mills on YouTube Les Mills is on Facebook Les Mills live events Les Mills’ LinkedIn page Clive Ormerod’s LinkedIn page

Dr. Jonathan Leary, the visionary Founder and CEO of Remedy Place, shares insights on transforming wellness into a social experience. He discusses how Remedy combines holistic healing with community bonding in a toxin-free environment. The conversation covers their innovative health services, like breathwork classes and IV drips, and emphasizes bridging luxury with accessibility. Jonathan also reveals his journey founding Remedy with just $2K, and their exciting expansion plans, including a new location in New York City.

Today I’m joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines. Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month. In this episode we discuss the company’s bootstrap start, pivoting from commercial sales to at-home during the pandemic, and everyone’s approach to gamified fitness content. In this episode, you’ll learn: How Aviron overcame early obstacles and achieved success Tips for adapting your sales funnel to current market trends Andy’s candid insights about developing & launching a physical product What Aviron is doing to prepare for a potential recession Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andy Hoang’s Links Aviron’s website Follow Aviron on Twitter Join Aviron’s Facebook community Join Aviron’s Discord channel Aviron is on Instagram Check out Aviron on YouTube

Today I’m joined by Josh Hix, CEO of Season Health, a digital food pharmacy. Season is rethinking nutrition-based health care. Season’s platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs. In this episode we discuss Josh’s experience building meal kit service Plated, Season’s approach to food as medicine, the company’s recent $34 million funding round, and the growing need for solutions that target diet-related chronic illnesses. In this episode, you’ll learn: How Season uses technology to prescribe nutrition Season’s approach to creating the right business model How Season works with insurance companies to prioritize customers’ health Season’s innovative pairing of clinical care and personalized meal plans Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Josh’s Links Season Health’s website Josh’s LinkedIn page

Today I’m joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess’ technology lets you embed your live classes, on-demand library, and packages onto your website. You don’t worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator, the consolidation happening among fitness creator platforms, and the shifting fitness landscape from gyms to at-home and hybrid workouts. Nate also shares his vision to expand into wellness verticals beyond fitness. In this episode, you’ll learn: How to spot opportunities in the $5 trillion health & wellness industry Nathan’s tips for providing ongoing value to your customers How Recess built a platform that serves both creators and consumers Nathan’s predictions for entrepreneurs in the health & wellness space Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nathaniel Jewell’s Links Recess.tv’s website Follow Recess.tv on Twitter Recess.tv is on Instagram Check out Recess.tv on TikTok Follow Recess.tv on Facebook Follow Nathan on Twitter and Instagram Nathan’s LinkedIn page

Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company’s smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept of sleep fitness, and the company’s plan to improve sleep performance. Alexandra also shares Eight Sleep’s moonshots, like the possibility of compressing sleep to under six hours. In this episode, you’ll learn: Tips for leveraging social proof to build trust with your customers How Eight Sleep grew from a crowdfunded startup to a nearly $500M company Important things to consider when partnering with other brands The challenges & benefits of building a mission-driven company Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Alexandra’s Links Eight Sleep’s website Follow Eight Sleep on Facebook Eight Sleep is on Instagram Follow Eight Sleep on Twitter Follow Alexandra on Twitter Barry’s Bootcamp