

Printavo PrintHustlers Podcast
Printavo
Discover amazing stories & lessons from fellow shop owners and industry leaders. Hosted by Bruce Ackerman and Steven Farag
Episodes
Mentioned books

Dec 16, 2020 • 1h 4min
Printavo University 105 | Water Based Screen Printing Inks with Night Owls Print
Printavo University returns for its fifth session featuring water based ink masters Night Owls Print from Texas. Specializing in music merchandising, but with a formidable and highly technical water based printing setup, Night Owls have a great perspective to share to help you print through the challenges that water based inks create.
Skip to some great moments using these shortcuts:
9:25 "If you’re going to screen print, you’re going to fail."
9:46 "There’s a lot more to water based than just putting ink on a screen…you have to be a little bit of a chemist."
13:00 Classes that Night Owls used to learn water based printing
33:00 How Night Owls Print keep their screens "open" for water based printing
36:30 Foggers and humidification systems for water based printing: do you really need it? (Yes!)
38:30 Why you should rub softener on your screen for water based printing
40:30 Squeegee sharpness and durometer for water based printing
42:00 Why Night Owls Print is a premium print shop
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 11, 2020 • 55min
Branding Agency Vs Screen Printing Shop With Golden Press Studio
Golden Press Studio is more than a print shop. They're a branding agency, too. But how do those two separate businesses work together?
Read more and see the beautiful pictures the Golden Press team publishes: https://www.printavo.com/blog/branding-agency-vs-screen-printing-shop
Golden Press uses attractive, simple, and truly professional photographs and videos to set them apart. They're not just another print shop: they're a full-service branding agency.
"We are a branding company that is so good, the branding markets the business," owner Jonathon Overmeyer.
From how to get started in video to why Golden Press refuses to send a price sheet, this interview is an honest look at a brand that's making big inroads – even if they're still small.
"This is what we want to do: print shirts, do cool designs, take cool photos and videos, and create content for the screen printing community to help people," Jonathon explained.
Read more and see the beautiful pictures the Golden Press team publishes: https://www.printavo.com/blog/branding-agency-vs-screen-printing-shop
Does it get any better?
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 10, 2020 • 5min
Taking Risks As A Business Owner | PrintHustlers Clips
Should you take risks in your screen printing business? It's hard to do, but it's the right move. Learn why you should let someone try to burn screens – and ask for help!
Clip from Printavo's PrintHustlers podcast. Follow for more!
Try Printavo: https://www.printavo.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 8, 2020 • 1h 4min
Printavo University 104 | Workflow & Standards For Screen Print Shops
Printavo University returns for its fourth session featuring Jess Strainis from Printavo. She's led implementations and workflow discoveries for hundreds of shops across the US – and now she's sharing her secrets to creating a workflow for your screen print shop.
Matt Marcotte will cover Standard Operating Procedures, a must-have for any print shop.
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 3, 2020 • 1h 11min
"Making A Print Shop For Your Friends" | Culture And Screen Printing With Upstate Merch
What if you started a print shop with your best friends – and printed for your favorite bands, companies, and celebs? That's Upstate Merch. Join owner Dylan Gilligan as he shares the story of a tight-knit shop in rural New York: "All of my core people are people I have known since I was 12 years old."
Read more: https://www.printavo.com/blog/upstate-merch-a-fun-print-shop
Between two podcasts – the Upstate podcast and Shirt Show (with SHIRT KONG's Andy Rudman) – Dylan spends a lot of time talking shop. "Why don’t we just let people listen to these great conversations so they can gain some nugget of knowledge," Dylan says of the reasoning behind the two shows. Check out Shirt Show here: https://open.spotify.com/show/01xVM4dONfsFILg7l9NAzf?si=aqAqbbDuQWeh-6W4BHv7tw
Upstate's focus on detailed art, intricate separations and customers that they're interested in has kept them busy despite the pandemic. Dylan doesn't hesitate to downplay his own skill and determination: "I’m not some business mastermind that thought of ways to do all of this." From finding a great deal on a building and renovating it to hiring and firing friends, this episode covers ground every print shop owner and employee can relate to – and shows what happens when you combine your passion with a little bit of luck.
The secret to Upstate's success in working with such ideal customers? "The truth? If you want to get into a certain market, find 3 people in that space that have really good art (or help them get really good art). Then all you have to do is take those designs, make a portfolio, and show the people you like and want to work with the things you did."
Check out Upstate: https://www.instagram.com/upstatemerch/
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 1, 2020 • 1h 15min
Printavo University 103 | Art For Screen Printing With GraphXsource
Learn about art for screen printing with GraphXsource and Printavo in the third episode of Printavo University, held October 1st 2020.
-Questions and topics discussed-
Click a time to jump straight to that topic:
1:55 What is GraphXsource?
3:55 Tell us about your workflow. How do you make a piece of art ready for printing?
7:15 What hardware do you need to make good art?
9:20 What you need to ask questions before you make them a bunch of artwork: have you already had this printed?
10:10 What software do you need to make screen printing art?
12:10 Can you tell us about RIP software like Accurip? (Solutionsforscreenprinters.com)
15:00 Should you charge art fees?
16:15 Does good art and good film always equal a good print?
19:15 Going from vellum to inkjet on film! Yay!
26:30 Is it worth upgrading to a roll printer from the Epson 1400 and 1430?
28:45 How often do I need to update my Pantone book?
34:15 Tell us about DPI and LPI. What are they and why do they matter?
48:10 What are the big shop things that a little shop can do?
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Nov 28, 2020 • 42min
Outsourcing Artwork and Automating Your Print Shop | Hawaii's Warrior Printing
Should you automate your print shop & outsource artwork? Warrior Printing in Hawaii thinks so – and shares why.
Read more: https://www.printavo.com/blog/outsourcing-artwork-and-automating-your-print-shop
From Facebook Marketing to using GraphXsource to free up time, Warrior Printing's Caleb Spencer has made a serious effort to revamp his business in the face of a shifting market.
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Nov 25, 2020 • 1h 4min
Big Printing: Ruling Your Print Shop's Niche (With 150K+ Instagram Followers)
"The riches are in the niches." Big Printing's Dawaud Muhammad explains how his shop has used Instagram to build a following 158,000+ strong. What started as Big Pimpin' Turf Clothes in the early 1990s has become a launching pad for thousands of entrepreneurs – even if it's not for everyone. "Whoever does find us and is into what we do...they’re going to love it."
Read the full story and see some of Big Printing's finest prints here: https://www.printavo.com/blog/big-pri...
Big prints, bold apparel, bright colors and truly impressive marketing have made Big Printing into a force in Oakland. Through "the power of the purchase order," Dawaud has led Big Printing through astronomical growth in 2020. Timing was everything – they had just set up their new website when the pandemic struck in March.
This wide-ranging interview covers everything from Instagram marketing for your print shop to how to price your products as a screen printer – and a passionate discussion of the challenges black entrepreneurs face.
Read more and take a look at Big Printing: https://www.printavo.com/blog/big-pri...
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Nov 18, 2020 • 1h 16min
Printavo University 102 | Make Better Screens With Mike Ramirez From Kiwo
Learn about making better screens for screen printing with Kiwo’s Mike Ramirez in this episode of Printavo University! Mike has more than a decade of experience meticulously managing screen rooms and working with Kiwo in their Houston, TX facility.
Click a timestamp to jump to a topic that interests you:
1:40 Introduction to Mike Ramirez – his background and working experience.
5:30 What kind of emulsion is best?
7:45 How we should think about screens for screen printing
8:00 and 14:10 How to take notes on EOM (emulsion-over-mesh) and exposure time
10:07 What is EOM (emulsion-over-mesh)?
10:40 The 10% thickness rule for EOM
11:15 Common EOM mistakes
12:00 What a bad screen for screen printing looks like
14:00 How you want screens to look
15:40 EOM and mesh count: how do they relate?
16:50 How long can you store coated screens?
17:50 The best tool to have in your shop to measure humidity
21:00 How long should you wait after coating a screen to use it?
23:35 How do you know if you made a good screen?
23:50 A simple tip for checking to see if your screens are properly coated: the Dennings way
25:25 The 4 phases of dealing with screens
26:45 How to properly reclaim screens
28:00 Mesh cheat sheet: https://www.printavo.com/blog/what-mesh-should-i-use-for-screen-printing
31:30 A simple way to understand how much detail your screen can hold
35:10 How to get better at making screens
37:50 How to use and understand an exposure calculator for screen printing
52:00 Question: What kind of EOM would you want for Discharge? Low or High?
58:15 Question: What is the advantage to thin-mesh screens?
1:00:00 Question: What is the best light source for making screens? LED, metal halide, or something else?
Printavo University is held every 2 weeks. Follow Printavo on Instagram and Crowdcast and get notified about the next class!
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo
#screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint

Nov 14, 2020 • 41min
Buying a Screen Printing Business | Featuring Lantern Ink
What's it like to buy a screen printing business? Lantern Ink, founded by Heather Searcy, grew significantly when they purchased another print shop in 2017.
Read the full story and see inside Lantern Ink's shop: https://www.printavo.com/blog/buying-a-screen-printing-business
Screen printing was that calling: "I found some equipment, called my husband, took $5,000 and drove to Austin."
After diligent research and a leap of faith, Heather spent 3 years in her garage printing by hand. "It's the classic story," she says, "I was looking for a way to spend more time with my kids."
But Lantern Ink has grown quickly from a hobby into a 10-person operation that balances contract work and high-quality boutique printing.
Read the full story and see inside Lantern Ink's shop: https://www.printavo.com/blog/buying-a-screen-printing-business
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo
if you're still reading comment "Hammertime"
#screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint
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