

Printavo PrintHustlers Podcast
Printavo
Discover amazing stories & lessons from fellow shop owners and industry leaders. Hosted by Bruce Ackerman and Steven Farag
Episodes
Mentioned books

Jan 30, 2021 • 49min
Hiring & Training A Production Manager For Your Screen Printing Shop
Hiring & Training A Production Manager For Your Screen Printing Shop by Printavo

Jan 25, 2021 • 46min
M&R Digital Squeegee: Pros and Cons! PLUS: 2020 Growth With IntegriTees
IntegriTees' Sean Kirkpatrick joins us to talk about M&R's Digital Squeegee. He's had this hybrid printing machine in his west Texas shop for more than two years. It's pushed the boundaries of what's possible and opened a new niche for his shop. The Digital Squeegee combines screen printing and digital printing in one package and the results are fascinating. Sean discusses everything from pricing to printing for niche women's apparel brands in this episode of the PrintHustlers Podcast.
00:00 Intro
01:05 About IntegriTees
02:25 M&R's Digital Squeegee (DS)
05:50 Equipment needed for a Digital Squeegee
06:55 Smallest shop with a DS??
07:30 M&R Stryker presses
08:33 Why try new technology?
12:30 How much a Digital Squeegee costs
15:30 Hybrid printing artwork & screens
16:18 Learning curve & struggles
19:03 What jobs you should print with the DS
21:23 When prices make sense
22:30 Growing in 2020
23:00 Pricing as a luxury service
24:20 A warning about Digital Squeegees
25:58 Does it break?
28:10 10 days without turning it on?
29:25 Women's apparel niche
31:35 How fulfillment works for brands
32:50 Handling inventory
34:20 Why 2020 was great
36:50 Biggest challenge
38:45 Delegating
41:30 Reflecting on what's next
44:50 Outro

Jan 20, 2021 • 48min
Increasing Print Shop Productivity: The 4-Day Work Week | Lucky Prints
Lucky Prints in Chicago moved to a 4-day workweek. Could your print shop pull off a 4-day week? And why would you want to do it, anyway? Owner Adam Smith sits down to discuss what it took to pull of a 4-day work week, why it means less downtime, and how the Lucky Prints culture led to small (but very significant) improvements over time.
Visit Lucky Prints on Instagram to see what they're up to: https://www.instagram.com/luckyprints
Contents:
00:00 Introduction
02:25 About Lucky Prints
04:25 Are restaurants like print shops?
06:45 Why hiring from restaurants works
10:15 Changes in 2020
11:10 Why work 4 day weeks?
12:25 How the 4 day week works
14:20 4 day week means happier people
16:50 Tracking downtime
21:00 Building a culture of improvement
24:40 How workers give feedback
27:45 Competition in screen printing
31:30 Saying no to bad jobs
35:40 Firing a bad customer
39:04 How to compete: experience!
42:10 Digital printing?
46:10 Patches, transfers, embroidery

Jan 19, 2021 • 14min
Missed Sales Opportunities For Your Shop
Missed Sales Opportunities For Your Shop by Printavo

Dec 30, 2020 • 12min
Creating an Annual Plan for Your Screen Printing Shop (This is THE KEY!)
Creating a business plan? Easy. But executing on it? That's hard. We dive in to planning and setting goals for your business in the coming year. It's time to stop thinking short-term and bouncing from one task to the next!
The biggest trick? BREAK DOWN YOUR GOALS to execute them. Get out a pen and paper and start writing down your ideas!
Let's dive in, set aside some time, and start with the questions you should ask yourself:
- What is the company you want to have in one year?
- What is realistically possible in your circumstances? Set conservative goals to start.
- Can you actually measure your goals? If you can't – find a different goal, or a way to measure it.
- Who owns (and controls) measuring these goals? It shouldn't always be you!
- Can you set aside a weekly meeting to check in on your goals? This is the JET FUEL for meeting goals – it keeps goals top-of-mind.
Every business owner has wound up in December wondering how the year slipped by – this is how to conservatively and proactively think longer-term. You really have to jump out of the short-term mindset and start thinking like a BIG business with LONG-TERM goals.
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 28, 2020 • 2min
From Print Shop To Branding Agency Why? | PrintHustlers Clips
Golden Press Studio explains why they've moved beyond being a print shop – and become a branding agency.
Watch the full episode: https://www.printavo.com/blog/branding-agency-vs-screen-printing-shop
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 24, 2020 • 7min
Why You Suck With Money Parkinson's Law | Mike Michalowicz At PrintHustlers Conf 2019
Wondering why you suck with money? "Profit First" author Mike Michalowicz explains the human psychology behind why we're so bad with money. Your business suffers when you don't know this! Watch the full presentation here: https://youtu.be/X_ewZ-Ni3EA
Try Printavo: https://www.printavo.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 23, 2020 • 7min
Should You Buy an Embroidery Machine?
Should you try embroidery? We share what you need to think about before you purchase an embroidery machine.
FIRST: How often do you really get embroidery orders? If 20 to 25% of customers are asking for embroidery, it's worth the investment.
SECOND: What kind of equipment will you need? Will you need a large, medium, or small machine?
THIRD: How will embroidery work in your business? Will you do all of the embroidery, some of it, or none of it?
How much do embroidery machines cost? Used embroidery machines cost around $15,000 for a 10-head machine. For around $2,000, you can get a great 1-or-2-head machine.
Things to consider:
1. Embroidery has a steep learning curve. You have to learn the vocabulary. Reach out to manufacturers and suppliers to learn more.
2. Can you contract out embroidery? If you're already contracting out embroidery, ask to visit your local embroidery shop and see how they work.
3. Embroidery has a different file type. Digitized files explain where each stitch needs to go. This can be very difficult to learn!
Chapters:
00:00 When it's time to buy
00:40 What to consider
01:05 How much it costs
01:20 Why embroidery is hard
02:03 Contract embroidery
03:30 Digitizing and file types
04:48 Our favorite digitizer
05:25 Machine prices and sizes
06:00 How much space you need
06:45 Conclusion
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 22, 2020 • 3min
Where The Heck Should You Learn About Screen Printing, Anway? We Ask The Pros
Where should you learn about screen printing? We ask the professionals. Remember trade shows? In January 2020 we interviewed some of the industry's best and brightest. Here's what they had to say about learning to screen print.
We shelved these interviews because of the chaotic months that followed, but now it's time for them to hit the airwaves. Enjoy, Print Hustlers – and see you soon!
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo

Dec 21, 2020 • 36min
From Busy To Profitable In The Screen Printing Business | Blue Grimes from Out of The Blue Printing
How do you take your shop from "busy" to truly profitable? We talk to Blue Grimes from Out Of The Blue Printing in Denver, Colorado. Their team aimed for a 20% profit margin – and met it. This episode covers everything from hiring an operations manager (6:20) to breaking down your gross margin so you can calculate your pricing (16:20).
00:00 Introduction
02:00 Changes in 2020
04:40 Monday morning meetings?
06:20 Hiring an operations manager
09:40 Making cuts to grow the business
11:30 How they price for 20% profit
12:50 How they built their price sheets
16:20 Understanding gross margin
17:53 How much a screen print shop can actually work
18:50 Did customers hate higher prices?
21:30 From operator to owner
23:33 Goals and accountability
26:15 Sales: defense to offense
27:00 New sales structure
29:30 Challenges with change
34:20 Conclusion
Try Printavo: https://www.printavo.com
Join us at PrintHustlers Conf: https://www.printhustlers.com
Check out Printavo Merch: https://www.printavo.com/merch
Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo