Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

There are two ways to get more direct bookings: You can either find new customers or get current customers to return. And when you try to recruit brand new guests, you’re competing with the marketing budgets of well-known OTAs like Airbnb. But past guests are much easier to market to and sending an email is free. The question is, what’s the best way to collect our guests’ email addresses? Arthur Colker is the Founder and CEO at StayFi, the premiere provider of Wi-Fi marketing services for vacation rentals. Founded in 2018, StayFi is on a mission to help short-term rental managers seamlessly collect guest information, build brand awareness and drive more direct bookings. Arthur also serves as the editor-in-chief of  VRM Insider, a content platform for the vacation rental business. On this episode of Get Paid for Your Pad, Arthur joins me to explain why it’s important to collect guest emails and describes how StayFi can help us build a stable of return customers. He offers suggestions for content to send during and after a guest’s stay, challenging us to provide value and keep customers engaged with our brand. Listen in for insight on how StayFi impacts the guest experience and learn how YOU can benefit from using Arthur’s Wi-Fi marketing tool. Topics Covered What StayFi does for vacation rental operatorsWi-Fi marketing tool built for STRCollects emails when log in to internet Why it’s important to collect guest emailsBuild brand separate from OTAEfficient way to do rebooking business Arthur’s strategies for marketing to prior guestsTraditional newsletter or 1:1 emailsTargeted digital advertising What content to send during a guest’s stayWelcome email and link to house guideSuggested restaurants, local activities What content to send after a guest’s stayOffers to book again with discountIntro to multiple propertiesUpcoming events in areaPersonalized 1:1 peer text email Why most guests don’t mind using StayFiLogin common in airports and hotelsPromos in exchange for email address How hosts benefit from using StayFiCollect ALL guest emailsAutomated and efficientGuest agrees to terms of serviceIntro guests to STR brandSee status of Wi-Fi networksOccupancy alertingConsolidate internet subscription How hosts can start using StayFiPlug device into home Wi-Fi routerInstruct guests to join network Connect with Arthur StayFi [Promo Code PAD]Arthur on LinkedIn Resources MailChimpRueBaRueHostfullyTouch StaySTR Profit AcademyLegends XGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.com  Sponsor Hostfully [Discount Code PAD]   Hosted on Acast. See acast.com/privacy for more information.

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Travel is back in a big way, and people are hungry for unique experiences. And Wil Slickers contends that you can differentiate your short-term rental brand and attract guests through destination creation. But how do you take an average apartment or single family home and transform it into a destination? Wil is the Hospitality Expert and Destinationaire behind Slick Talk: The Hospitality Podcast, a show dedicated to all things hotels, hospitality and business. He is also the Cofounder of Recreation Rentals, a new boutique STR management company based in Seattle and a member of our elite Legends X short-term rental business accelerator.  On this episode of Get Paid for Your Pad, Wil joins me to explain what he means by destination creation, discussing what he does to make a property so special that the guest doesn’t have to leave. He offers advice on turning a regular apartment or home into a destination, challenging you to tap into your local community and build amenities around your ideal guest. Listen in for Wil’s insight on designing themed STR units learn how to build a thriving vacation rental management business by making your property a destination. Topics Covered Wil’s background in hospitality and vacation rental managementFell in love with hospitality working for MarriottShift to boutique hotel, became youngest GM in areaQuit day job in 2019 for vacation rental management What Wil means by the term ‘destination creation’Make property so special guest doesn’t have to leaveHone into uniqueness of property and/or brand How to turn a regular apartment or home into a destinationTap into community, support small businesses in areaTell story with amenities made locally How to turn your space into a destination for your ideal guestCater listing to type of traveler you want to attractThink about guest needs (e.g.: standing desk, Wi-Fi) Wil’s insight on designing themed units for your STR guestsCan be expensive to create up frontIncredible ROI, earn up to 3X that of competitors Wil’s top lessons learned from hosting a hospitality podcast Guests became most valuable resourceStay in contact and build community Wil’s top advice for aspiring STR business owners1.     It’s not just about making money2.     Be willing to learn technology3.     Tap into your local community Connect with Wil Slick Talk the PodcastSlick Talk on LinkedInSlick Talk on InstagramSlick Talk on Facebook Resources CNBC Interview with Brian CheskyHow to Market to the Work-From-Home Traveler on GPFYP EP349Loma Homes Legends XGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.com  Sponsor Hostfully [Discount Code PAD]  Hosted on Acast. See acast.com/privacy for more information.

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Do you see other short-term rental hosts as competitors or potential collaborators? It may seem counterintuitive, but connecting with other STR entrepreneurs for support can lead to opportunities for partnerships and additional income streams. And it’s that kind of abundance mentality that helped today’s guest scale from 8 to 50 units in less than a year.Aaron Kirkham is the Founder of Kirkham Kastles, a short-term rental management company based in Park City, Utah. He operates 50 properties in Washington, Idaho and Utah, leveraging a background in marketing and hospitality to scale his STR business despite a global pandemic. Aaron is also the creator of several STR service companies, including Rubbish Rollers and Vacation Rentals Cleaning.On this episode of Get Paid for Your Pad, Aaron joins me to explain how he grew from 8 to 50 units in 2020, discussing why travelers are drawn to the area and what new challenges he is facing as he scales. He shares his unique approach to solving problems in his business, describing how he collaborates with fellow STR operators and what companies he has started to support other hosts. Listen in for Aaron’s insight on managing your time as a ‘hectic host’ and get his top tips for managing units in other states.Topics CoveredHow Aaron grew from 8 to 50 units in less than a yearHigh demand in conservative area despite pandemicShow owners profit potential vs. long-term rentalWhy travelers are attracted to Utah, Idaho and WashingtonWorld-class ski resorts in winterConvention centers and Silicon SlopesWhat Aaron does to connect with other STR operatorsStart open Facebook group for help and referralsMastermind group to share processes, collaborateAaron’s approach to solving problems in his businessFind solution for selves, be resource for othersLeverage solution to generate new income streamWhat companies Aaron has started to support other hostsRubbish Rollers (trash to curb service)Vacation Rentals CleaningAaron’s insight on how to handle snow removal as a STR hostLandscaping companies transition to snow removalOutsource to cleaner or kid in neighborhoodThe new challenges Aaron is facing as he scales his businessFinding great team members, service providersGiving up element of controlAaron’s advice on managing your time as a ‘hectic host’Let clients go when low return on time investedCharge what you’re worth to make more doing lessHow Aaron manages units in three different statesNetwork in new location, join local groups on socialHave go-to person in place plus backup optionsConnect with AaronKirkham KastlesRubbish RollersVacation Rentals CleaningEmail aaron@kirkhamkastles.comCall (208) 252-4123ResourcesAlta Ski AreaBrighton ResortSolitude Mountain ResortVisit Ski CitySki Resorts in Park CitySilicon SlopesDinosaur National MonumentSTR Profit AcademyLegends XGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully [Discount Code PAD] Hosted on Acast. See acast.com/privacy for more information.

Even if you take every possible precaution, there’s still a chance that an Airbnb guest could get hurt on your property and sue you for negligence. That’s exactly what happened to Tamara Swager. So, how did she navigate such a stressful time? And what steps can you take to protect yourself should something similar happen to you?Tamara is the Founder of Swag Hospitality, a short-term rental business out of Los Angeles County, California. She manages six properties, most of which are located in STR-friendly Long Beach, a perfect spot for travelers visiting attractions like Hollywood, Disney and Venice Beach. Tamara is also an Airbnb Plus host and active member of our STR Profit Academy.On this episode of Get Paid for Your Pad, Tamara joins me to share her unsettling experience with being sued by an Airbnb guest. She describes the incident that led to the lawsuit and walks us through the three-year process of providing information to counter the guest’s claims. Listen in for Tamara’s feedback on how Airbnb handled the situation and find out what you can do to protect yourself from litigation and prove that you’re a responsible short-term rental host.Topics CoveredWhy Tamara is crushing it right nowDisney reopening, moving into COVID orange tierSTR-friendly regulations finalized in Long BeachThe incident that led to Tamara being suedGuest fell on last step walking to car at nightDriven to medical facility by husbandWhat happened after Tamara contacted AirbnbCrawford & Company came out to take photosServed papers 18 months into processAirbnb assigned counsel on her behalfProvided information to counter accusationsCase resolved after 3 nerve-wracking yearsWhat Tamara has done to prevent future incidentsAlready had integrated lighting on every stepAdded reflective caution tapeTamara’s feedback on how Airbnb handled the situationFrustrating not to have point of contactAttorney assigned to case very responsiveCase settled by Airbnb (didn’t use STR insurance)The lessons Tamara learned from being sued by a guestLimit personal liability by setting up LLCRespond only after processing emotionsHave security cameras where legal to do soHow to demonstrate that you’re a responsible hostUse devices like NoiseAware and FreshAirSecurity features like Nest Cam, smart locksTamara’s advice on securing short-term rental insuranceDo apples-to-apples comparison of policiesWork with homeowners to choose best optionConnect with TamaraSwag HospitalitySwag on AirbnbResourcesSTR Profit AcademyAirbnb PlusCrawford & CompanyWeGoLookAirbnb Host Protection InsuranceNoiseAwareParty SquasherFreshAirNest CamProper InsuranceCBIZ Vacation Rental InsuranceBerkshire Hathaway GUARDUSAA STR InsuranceJulie GeorgeLegends XBusiness Network InternationalGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully [Discount Code PAD] Hosted on Acast. See acast.com/privacy for more information.

Are you chasing property owners and investors in an attempt to scale your short-term rental management portfolio? What if you could market yourself in a way that makes new business chase YOU?Julie George is the Founder of Million Dollar Host, a platform committed to helping STR hosts scale a successful property management business. Julie grew her own Airbnb management company from zero to 130 properties in three years and earned $8M before selling the portfolio in 2019, and she shares her secrets in the book Million Dollar Host. Julie also serves as a coach with our STR accelerator Legends X.On this episode of Get Paid for Your Pad, Julie joins me to explain what you need to know BEFORE you start marketing your STR business and how to position yourself as the Airbnb expert in your community. She shares her top strategies for building strategic relationships, describing how to team up with local real estate agents and where to meet potential investors and property owners in your community. Listen in for Julie’s insight on the benefits of self-promotion and learn how Legends X can help you implement Julie’s million dollar marketing secrets!Topics CoveredWhat you need to know before you market your STR businessBusiness identity, e.g.: luxury, eco-friendly, etc.Ideal property types and guest avatarHow to position yourself as a STR expert in your communityTraditional advertising (magazines, billboards, etc.)Write series of articles on benefits of AirbnbProminent storefront and/or website for investorsHow to get more comfortable with putting yourself out thereDevelop and display creative logo or catchphrasePractice elevator pitch to explain what you offerHow to build strategic relationships with real estate agentsGo to open house for overpriced luxury propertyOffer to team up to help agent sell home as STRPrepare appraisal report re: potential STR profitOffer investors opportunity to ‘try before you buy’Julie’s strategy for meeting local investors/property ownersGive 1-minute elevator pitch at local BNI meetingBring business card and gift for each attendeeConnect with JulieMillion Dollar HostMillion Dollar Host on FacebookMillion Dollar Host on InstagramJulie on TwitterJulie on LinkedInEmail julie@milliondollarhost.com.auResourcesLegends XJulie on GPFYP EP300Julie on GPFYP EP346Million Dollar Host: Julie’s AirBnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too by Julie GeorgeGet Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaAirDNAClubhouseKeys to Kelowna on InstagramBusiness Network InternationalGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully [Discount Code PAD] Hosted on Acast. See acast.com/privacy for more information.

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