

Banking Reinvented
Backbase
In the weekly “Banking Reinvented” podcast, host Tim Rutten welcomes senior executive changemakers from around the globe, unpacking what works and what doesn’t. You’ll learn how banks can harness the power of AI to drive remarkable growth while setting themselves free from their legacy systems, clunky processes, and status-quo thinking. Tune in each week to get valuable insights into the future of banking.
Explore more resources in the Banking Reinvented content hub: https://www.backbase.com/insights?utm_source=Organic_Social&utm_medium=Spotify
Explore more resources in the Banking Reinvented content hub: https://www.backbase.com/insights?utm_source=Organic_Social&utm_medium=Spotify
Episodes
Mentioned books

Oct 22, 2024 • 40min
Customer-centric banking, at scale: insights from ENGAGE 2024
Episode 19 of ‘Banking Reinvented’ is a live panel session from the ENGAGE Amsterdam 2024 event that gives insights into how to scale customer-centric banking.
This time around, acting host Barry de Leeuw is joined by Karan Oberoi, Chief Product Officer at Backbase, to explore the challenges and opportunities in building long-term customer loyalty through a customer-centric approach. Later in the session, Roland Booijen, GM of Ecosystems at Backbase, joins the discussion to dive into the role of technology and integrations in scaling these personalized banking experiences.
Discover how banks can move beyond transactional banking to create personalized, meaningful customer relationships, as well as the crucial role technology plays in this transformation.
Curious to find out more about customer-centric banking?
Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Barry de Leeuw
-> Karan Oberoi
-> Roland Booijen
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(00:17) - Intro to panel session at ENGAGE Amsterdam
(01:00) - Karan Oberoi on the importance of customer-centric banking
(05:15) - Transitioning from transactional to engagement-based banking
(09:24) - Insights into segmenting and personalizing customer experiences
(18:25) - Key takeaways from Karan Oberoi
(20:14) - Introduction of Roland Booijen and Grand Central, Backbase’s Integration Platform-as-a-Service
(27:28) - Delivering sustainable integration solutions
(37:38) - Sneak peek of new partnerships for scalable, personalized banking
(39:50) - Key takeaways from Roland Booijen
(40:20) - Episode wrap-up

Oct 16, 2024 • 40min
The transformative potential of AI in banking: a discussion with McKinsey & Microsoft
Episode 18 of Banking Reinvented is a thought-provoking discussion on the transformative power of AI in the banking sector.
In this episode, Tim Rutten hosts a live panel session during ENGAGE Amsterdam 2024, joined by Henning Soller, Partner at McKinsey, and Marcus Martinez, Industry Advisor at Microsoft. Together, they discuss the current state of AI adoption and how it’s reshaping the banking industry, as well as potential paths forward.
Tune in to learn from industry experts and get insights into the broader implications of AI technology across the financial sector.
Curious to find out more about customer-centric banking? Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Henning Soller
-> Marcus Martinez
Step into the future of finance -> Check out our content hub
Learn more about ENGAGE -> Check out our events page
(06:06) - Introduction of the panel session
(07:33) - Introduction of guests Henning Soller and Marcus Martinez
(08:29) - AI adoption statistics in banking
(11:51) - The power of generative AI
(21:46) - Barriers to AI adoption: regulatory, governance, and internal challenges
(27:43) - AI’s impact on jobs
(34:16) - AI’s impact on the customer experience
(42:50) - The importance of generative AI literacy
(45:17) - Final thoughts from both Henning and Marcus on AI in banking
(50:33) - Panel session wrap-up

Oct 9, 2024 • 43min
Rethinking business banking: creating better experiences for all businesses
Episode 17 of Banking Reinvented takes a deep dive into the current and future state of business banking, focusing on how banks can better serve businesses of all sizes.
In this episode, host Tim Rutten is joined by Jarno van Hurne, VP of Business Banking at Backbase. The conversation centers on the challenges business banks face, from competition from neobanks and fintechs, cost to serve, technology challenges and the unmet needs of specific client segments like SMEs.
Tune in to learn how delivering personalized services with the right mix of digital, human touch and AI-enabled advice can help business banks better serve their customers, in a more efficient way.
Curious to find out more about customer-centric banking?Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Jarno van Hurne
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(01:42) - Insight of the week about innovation at Revolut
(07:27) - Challenges in business banking and neglecting SMEs
(12:45) - The importance of serving sole proprietors and small businesses
(16:06) - Scaling services for different business segments
(22:00) - Creating smooth business banking experiences
(30:15) - The future of business banking with AI and automation
(36:40) - Why business banking must evolve
(38:31) - Key takeaways
(42:30) - Episode wrap-up

Oct 1, 2024 • 46min
The future of banking: BIAN’s journey towards standardization and innovation
Episode 16 of the ‘Banking Reinvented’ podcast explores how the Banking Industry Architecture Network (BIAN) is transforming the future of banking with a standardized framework to modernize IT infrastructures.
Host Tim Rutten welcomes Hans Tesselaar, Executive Director at BIAN, and Roland Booijen, GM of Ecosystems at Backbase. They explore how BIAN is driving innovation through industry-wide collaboration and standardized APIs, helping banks shift from legacy systems to agile architectures.
Learn more about the evolution of banking standards, the importance of interoperability, and the benefits of using open-source models to innovate in the banking industry.
Curious to find out more about customer-centric banking? Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Roland Booijen
-> Hans Tesselaar
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(01:25) - The origin and mission of BIAN
(05:30) - Roland discusses Backbase’s use of BIAN standards
(09:10) - How BIAN is reshaping the future of banking with standardized APIs
(16:02) - Discussion on interoperability and composable architectures in banking
(33:17) - Case study of ABSA Bank’s implementation of BIAN models
(34:58) - UnionBank of the Philippines case study on digitizing loan approvals
(39:04) - AI’s role in modernizing banking operations
(42:00) - Key takeaways
(45:49) - Episode wrap-up

Sep 24, 2024 • 30min
Beyond the hype: how AI is redefining banking today
In episode 15 of the ‘Banking Reinvented’ podcast, the conversation moves beyond the AI hype to highlight its transformative impact on the banking industry.
Tim Rutten is once again joined by Backbase CTO Thomas Fuss to explore the current AI landscape and its real-world applications. They discuss AI’s ability to drive efficiency in banking operations, especially in customer service, risk management, and fraud prevention.
Tune in to learn how AI’s accessibility and ecosystem maturity today allow for deeper integration and greater value creation in banking.
Curious to find out more about customer-centric banking?
Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Thomas Fuss
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(01:28) - Discussion on Klarna’s move to use AI to cut costs and optimize ops
(04:22) - Going beyond the AI hype and its actual impact on businesses
(07:48) - AI’s acceleration due to open ecosystems and tech advancements
(10:29) - How AI improves efficiency in banking, starting with chatbots
(13:32) - Exploring the future of personalized, AI-driven financial services
(16:03) - Combining AI-driven insights with human intervention in banking
(20:01) - Microsoft’s AI-powered customer service call analysis
(26:21) - Key takeaways
(29:12) - Episode wrap-up

Sep 17, 2024 • 33min
Leveraging data to drive proactive, value-centric banking innovation
Episode 14 of the ‘Banking Reinvented’ podcast provides valuable insights into the evolving role of data as it continues to shape the future of banking.
This time, Thomas Fuss joins host Tim Rutten, CTO of Backbase, to talk about how data is essential for banks, as they shift from transactional institutions to delivering personalized and proactive services.
Discover the key challenges banks face with legacy systems, the potential of data-driven insights, and the importance of adopting a progressive approach to data management.
Curious to find out more about customer-centric banking?
Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Thomas Fuss
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(03:14) - Thomas Fuss’s journey in digital banking, ING, and Payconiq
(07:51) - The rise of neobanks like Monzo and the effect on traditional banking
(13:49) - Challenges posed by legacy systems in using data
(16:02) - Adopting a progressive approach to data management in banks
(20:18) - How data-driven insights improve customer experience and engagement
(25:42) - The importance of democratizing data across banking organizations
(27:35) - Key takeaways
(32:51) - Episode wrap-up

Sep 10, 2024 • 24min
Using an anchor platform to drive sustainable growth in banking
Episode 13 of ‘Banking Reinvented’ explores how banks can achieve sustainable growth by using an anchor platform.
Once again, Tim Rutten is joined by Backbase Founder/CEO Jouk Pleiter, and together they discuss the key decisions leadership teams face when simplifying IT and modernizing customer journeys for growth. They emphasize the need for a unified platform to increase efficiency and improve the customer experience.
Discover how banks can compete with digital-first challengers like Revolut and how they can challenge the status quo to adopt a transformative mindset in their banking operations.
Curious to find out more about customer-centric banking? Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
Step into the future of finance -> Check out our content hub
Timestamps:
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(01:40) - Banking innovations in emerging markets
(02:45) - Using a platform to drive growth in banking
(04:20) - Leadership decisions in simplifying IT systems for growth
(06:16) - The importance of agility and unified platforms in optimizing sales and service
(10:02) - Balancing digital solutions and human interactions in modern banking
(12:26) - How platforms like Uber and Netflix are models for banking
(16:00) - The need for a paradigm shift and simplification in banking operations
(20:28) - Key takeaways(23:23) - Episode wrap-up

Sep 5, 2024 • 25min
Overcoming the “buy vs. build” dilemma with a unified banking platform
Episode 12 of Banking Reinvented explores a key dilemma that many financial institutions are facing: choosing between buying ready-made technology solutions or building bespoke systems in-house.
Together, Tim Rutten and Backbase CEO Jouk Pleiter discuss the evolution of this decision from an "either/or" choice to a more integrated "buy-plus-build" strategy. They highlight how organizations can use pre-built platforms while still customizing components to maximize efficiency and differentiation.
Tune in to explore the economics, trade-offs, and long-term value of both approaches in order to modernize progressively and avoid technical debt.
Curious to find out more about customer-centric banking? Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
Step into the future of finance -> Check out our content hub
Timestamps:
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(02:41) - Overview of the traditional buy vs. build trade-offs
(03:40) - The limitations and inefficiencies of the traditional buy and build models
(05:55) - The advantages of buying technology solutions
(08:53) - The risks and challenges of building in-house
(10:00) - The benefits of verticalized platforms for banking
(12:00) - How progressive modernization can help banks avoid technical debt
(14:20) - The role of AI in potentially accelerating the build process
(18:30) - The importance of orchestration in differentiating customer experiences
(20:30) - Key takeaways
(24:24) - Episode wrapup

Aug 27, 2024 • 36min
Hybrid vs. native banking apps: adopting a polyglot architecture
Episode 11 of ‘Banking Reinvented’ offers insights into the critical role that polyglot architecture plays in modernizing your banking systems.
This time, Tim Rutten is joined by Marco Santarelli, VP of Channels at Backbase, to discuss the complexities of a modern banking architecture, the importance of choosing the right technology, and the risks of fragmented systems.
Tune in to explore how your bank can adopt a more flexible and composable architecture that supports incremental modernization.
Curious to find out more about customer-centric banking? Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Marco Santarelli
Step into the future of finance -> Check out our content hub
Timestamps:(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(03:38) - Introduction to polyglot architectures
(06:03) - Comparing traditional and polyglot architectures
(12:04) - How a polyglot architecture affects front-end and mobile development
(19:24) - Trade-offs of a polyglot architecture
(25:31) - Modernizing progressively with a platform-based approach
(29:00) - AI and Python driving the adoption of polyglot architecture
(32:38) - Key takeaways
(36:04) - Episode wrap-up

Aug 21, 2024 • 33min
Solving the banking integration challenge
Episode 10 of the Banking Reinvented podcast highlights one of the most critical and complex issues in banking today: integrations.
Tim Rutten welcomes a new guest, Roland Booijen, General Manager of Ecosystems at Backbase. Together, they discuss how financial institutions can optimize their digital operations by addressing the challenges of integrating various banking systems and fintech solutions.
Discover why banks are spending up to 70% of their IT budgets on integrations, and learn how adopting modern, cloud-native solutions can reduce these costs while boosting agility and innovation.
Curious to find out more about customer-centric banking?
Follow us on LinkedIn:
-> Backbase
-> Jouk Pleiter
-> Tim Rutten
-> Roland Booijen
Step into the future of finance -> Check out our content hub
(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(03:13) - Market dip and lack of engagement from banking apps
(05:01) - Defining integration complexity in banking
(06:58) - Hidden costs and challenges (08:55) - Banking systems that require integration
(16:03) - Integration strategies and tools (ESBs & iPaaS
(20:24) - The rise of vertical iPaaS solutions
(25:41) - Unified data models in banking
(27:56) - Key takeaways
(32:14) - Episode wrap-up


