Banking Reinvented Customer-centric banking, at scale: insights from ENGAGE 2024
Episode 19 of ‘Banking Reinvented’ is a live panel session from the ENGAGE Amsterdam 2024 event that gives insights into how to scale customer-centric banking.
This time around, acting host Barry de Leeuw is joined by Karan Oberoi, Chief Product Officer at Backbase, to explore the challenges and opportunities in building long-term customer loyalty through a customer-centric approach. Later in the session, Roland Booijen, GM of Ecosystems at Backbase, joins the discussion to dive into the role of technology and integrations in scaling these personalized banking experiences.
Discover how banks can move beyond transactional banking to create personalized, meaningful customer relationships, as well as the crucial role technology plays in this transformation.
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(00:00) - Welcome to the ‘Banking Reinvented’ podcast
(00:17) - Intro to panel session at ENGAGE Amsterdam
(01:00) - Karan Oberoi on the importance of customer-centric banking
(05:15) - Transitioning from transactional to engagement-based banking
(09:24) - Insights into segmenting and personalizing customer experiences
(18:25) - Key takeaways from Karan Oberoi
(20:14) - Introduction of Roland Booijen and Grand Central, Backbase’s Integration Platform-as-a-Service
(27:28) - Delivering sustainable integration solutions
(37:38) - Sneak peek of new partnerships for scalable, personalized banking
(39:50) - Key takeaways from Roland Booijen
(40:20) - Episode wrap-up