The IABC EMENA Podcast

Are you curious about what it takes to set up your own communications consultancy? What do you need to be at the top? What does an agency look for when hiring? Join us for this latest International Association of Business Communicators EMENA region podcast with Monique Zytnik. Our guests today are Jake Moss and Simon Wright. Jake Moss is the Founder and Editor-in-chief of Vienna's city living guide magazine, Vienna Würstelstand and the creative director at The Wurst Agency - www.thewurst.agency After completing an epic overland travel from Australia to Europe - which involved a motorbike, a horse, a tuktuk and a blog, Jake crash landed in Vienna and founded a magazine. Prior to his international adventures, Jake wrote and worked for several renowned publications on a freelance basis, including The Weekend Australian, The Guardian etc. Simon Wright is former co-founder of Gatehouse and Director at Gallagher, internal communication agency and most recently Executive Chair of Open Communication Group a global internal communication consultancy. He has over two decades experience in running and growing successful, award winning, agencies. Simon also provides coaching and counselling to business leaders, as well as non-exec support to multiple organisations including as a trustee at the wonderful national children’s speech and language charity, "I Can". Beyond the more corporate side, he thoroughly enjoys creating the latest Cotswolds food, drink and shopping hotspot in Moreton-in-Marsh, "No.1 Cotswolds" and has other business ventures in the pipeline. This IABC EMENA podcast was created and produced entirely on a volunteer basis. We welcome your ideas, suggestions and feedback. Contact IABC EMENA Board Member, Monique Zytnik directly via LinkedIn. We hope you enjoy this episode!

Do you need to communicate across borders, languages and cultures? Join Ray Walsh and Cecilia Maldonado as we talk about localising global communication. This episode of the IABC EMENA podcast covers when you should translate, how you should set up your content team and if culture nuances really do matter. About Ray Walsh Ray is the author of "Localizing Employee Communications: A Handbook" (2020, XML Press/Content Wrangler) Preview on Amazon: https://amzn.to/30NB0kK He is specialised in content creation, audience awareness, localization, simplified English, training, and presentation support. As a former journalist and English language teacher, Ray helps organisations shape and execute communications that cross borders and have impact. About Cecilia Maldonado Cecilia has a degree in translation from the National University of Cordoba, and over 20-years of experience in the industry including co-founding, managing and merging language service companies, co-founding the first language industry association in Argentina, volunteering with different international organizations, as well as organizing events such as the Language & Technology Conference, Think Latin America, and the Vendor Management Seminar in Argentina, Chile, Mexico, Brazil, Ireland, Peru and the United States. She is the President of Women in Localization, a non-profit organization that works for the advancement of women and the localization industry. We hope you enjoy our podcast - please connect with us on LinkedIn and let us know what you think!

Morten Dal from Microsoft and Mike Pounsford from Couravel delve into all those tricky life questions that are pertinent right now. Are we finding balance in the current environment? Are we biased towards too much digital? How do we create psychological safety? What do employees want right now? With employees being more productive than ever, rapidly changing environments, uncertainty AND the need for difficult conversations, who better than Morten and Mike? Morten Dal is a global award-winning corporate communications manager and certified Train-The-Trainer PROSCI®️ change manager, and since 2019 working as Senior Customer Success Manager with Microsoft, offering more than 15 years of corporate experience from the customer side (retail, financial sector, foods & beverages). Focus on hybrid work and digital employee experience Building great employee experience: Culture & Communication, Productivity & Wellbeing, Skilling & Growth and Knowledge & Expertise. Morten is guiding and helping to empower enterprises and employees to work in a hybrid work scenario during and beyond Covid-19. Orchestrating large onboarding & training programs in large organisations, handling the people side of change. His employers include: Microsoft, Pandora, Danske Bank, Danisco (DuPont), Copenhagen Business School. Mike is an organisation development specialist in employee communication and engagement. His work involves helping to develop engagement strategies, strengthening the links between what people do and business strategy, and developing the capabilities of leaders and managers to create engaging environments. He is particularly interested in how organisations listen effectively and run surveys, webinars, and workshops for individuals and organisations across the globe. He founded Couravel in 2001 and works with associates so he can provide clients with a lot of experience but without the overheads that go with more traditional consulting models. He has an MBA from London Business School and is accredited under the NTL Organisation Development programme. He recently completed a term as UK President of the International Association of Business Communicators (IABC). Thank you to Iona Wilder for her help editing - greatly appreciated. We hope you enjoy our IABC EMENA Region podcast with Monique Zytnik.

Podcasting can be for fun or for professional public relations. This podcast delves into the how, the why and everything else in between to get you started on podcasting for public relations. It is an audio extract from a webinar held by Quadriga University in Germany for the Kommunikations Kongress Academy on 13 July 2021, titled Podcast in der Unternehmenskommunikation. The webinar was hosted by Prof. Dr. Ana Adi with Regina Koerner and Monique Zytnik as guests. We would like to thank Quadriga University for letting us share this content with our listeners. Prof. Dr. Ana Adi is a Professor for PR and Corporate Communications at Quadriga University in Berlin. Prof Dr Adi obtained her PhD from the University of the West of Scotland, UK having investigated from a framing perspective the discourses about China, the Olympics and human rights during the Beijing 2008 Olympic Games of activist groups, Olympic organizers, international media and online public. Prior to her post at Quadriga University of Applied Sciences, Dr Adi has worked, lived and studied in the USA (with a Fulbright scholarship), Belgium, Bahrain, Thailand and the UK (and traveled far beyond). She is the Chair of the Digital Communication Awards in Berlin since 2015 and a member of the Institute for Public Relations Measurement Commission since 2018. Regina Koerner is the CEO of professional-podcast.com. Since 2019 she has been an enthusiastic and award-winning podcasts producer with focus on strategy consulting, content creation and production for tier one podcast clients such as Handelsblatt, EY, HVB, BCG, iq digital – and Quadriga’s “Women in PR” with Ana Adi. Previously global leadership positions in corporate communications, transformation and PR at e.g. Roland Berger, Kearney, Bertelsmann Foundation and NGOs like FairTrade International. Many years of journalistic experience as executive editor, assignment editor and correspondent at RTL, Voice of Germany and American broadcasters in the US. Monique Zytnik is the Global Employee Communications Subject Matter Expert for Open Communications. She has worked internationally for organisations as diverse as Special Broadcasting Services Australia, ANZ Bank, adjust.com and the Australian Taxation Office. She is also a the current Vice Chair of the International Association of Business Communicators EMENA Region, and business mentor at the Mentoring Club. We hope you enjoy our podcast.

Have you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators? Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think? Dr Kendi Guantai is an award-winning Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications and Public Relations. She also designs and delivers business related courses on the Goldman Sachs 10K Women’s Programme and sits on the advisory board of Archetypical, the company behind the simulation game ‘Corporate Snakes and Career Ladders’. Kendi is a Leeds Institute for Teaching Excellence (LITE) Fellow, researching students’ intersectional lived experiences of authentic self and belonging during their studies, and the impact of these experiences on the student lifecycle. In addition to Sense of Belonging, her current research interests include Authentic Leadership and Public Sector Communications, and she is actively involved in Decolonising initiatives at the University of Leeds. Kendi is the Vice Chair of Leeds ACTS! (Academic Collaboration with the Third Sector) as well as the Chartered Association for Business School’s REAG (Race Equality Working Group). She is a recipient of the Dean’s Award for Teaching Excellence (2019) as well as the faculty partnership award for Equality and Inclusion (2021). In 2020, she was recognised as a ‘Local Hero’ by the Leeds City Council for ‘outstanding and tireless services within the local community during the Covid-19 pandemic’.

A true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC. In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communication. Bhanu has tips for all of us on good email habits and reminds us to think of our end consumer. So pop on your headphones or turn up your car radio and sit back for our relaxed 25 minute chat. Enjoy!

Following the recent announcement of Caroline Sapriel’s nomination as Fellow of the IABC, Stephen Welch, past chair of the IABC EMENA region, meets Caroline to discuss her career highlights and time with the IABC. With more than 30 years of experience in communications and PR, Caroline Sapriel and her partner run their own international crisis management consultancy, CS&A. They provide their clients with an integrated approach to crisis preparedness, emergency crisis response, crisis communication, and business continuity after a crisis. CS&A is celebrating its 30th anniversary this year.

Curious about what leaders need from their communications professionals or wanting to know how to best support your line managers? Are you interested in organisational listening? Or are you starting a new job in comms? If yes, then this insights packed, open discussion with Trudy Lewis and Howard Krais is perfect for you. Trudy will be speaking at the upcoming IABC Converge 21 conference on 21 April about supporting purposeful leadership. Trudy is a communication consultant and executive coach, and through her company Colinear, she helps leaders, managers and professionals to be engaging, have impact and influence by mastering effective communication. Her goal is to enable people to gain an edge and confidently take their leadership to the next level. She is a chartered practitioner and board member of the CIPR and co-hosts a podcast, Calm Edged Rebels.. Trudy has worked across a number leading organisations in the retail, hospitality, rail and construction industries, delivering the right level of communication aligned to the business and its priorities. Howard will be presenting at the IABC World Conference at the end of June on organisational listening. Howard has worked in the world of employee communications for over 25 years. Howard's career has seen him work in both ‘in house’ and consulting / agency roles. Today in his day job, he leads communications for the Clean Air sector of Johnson Matthey, a role he moved into in May 2018, following senior communication roles at global giants GSK and EY. Howard has long been passionate about the critical importance of listening for communicators, and by definition for the organisation. Together with colleagues Mike Pounsford and Kevin Ruck, Howard has published two reports on Listening in Communications with a third due to be launch on 13 April 2021, following the completion of a global survey. Howard is currently Past President of the IABC UK & Ireland chapter, having served as President from 2018-20. He also spent nine years as Chairman of Wealdstone FC, a semi-professional football club who currently play at the 5th level of English football. Howard and Trudy bring their expertise to you in our IABC EMENA region podcast.

Ana Chair of the IABC EMENA region and President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, internal communication, community relations, brand and marketing management working with major category leaders. Ana began her career as a journalist in print, radio and television. She holds a degree in social communication from the Universidade do Minho and a business management degree (PDE) from AESE Business School. In 2009 Ana was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English and Spanish. Ana is based in Lisbon, PT.

Have you ever wondered how to shape and craft how others see you? Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast. Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ipso Communications, podcast host of ‘Speak like a CEO and author of three books on personal branding. Visit his website at www.oliveraust.com. Fady is an independent consultant and trainer for online communications and social media with more than 24 years of international experience. Fady is an adjunct faculty at the American University in Cairo at Kamal Adham Center for television & digital journalism. He is also a professional trainer and consultant, working with international entities including Thomson Reuters Foundation, Internews, Google, ILO, USAID, Siemens, Goethe institute, and many more. Look up his LinkedIn profile at www.linkedin.com/in/fadyramzy. We talk about so many things including what personal branding is, who should consider personal branding, measurement and some tips and digital tools. Enjoy.