Have you ever wondered how to shape and craft how others see you? Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast. Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ipso Communications, podcast host of ‘Speak like a CEO and author of three books on personal branding. Visit his website at www.oliveraust.com. Fady is an independent consultant and trainer for online communications and social media with more than 24 years of international experience. Fady is an adjunct faculty at the American University in Cairo at Kamal Adham Center for television & digital journalism. He is also a professional trainer and consultant, working with international entities including Thomson Reuters Foundation, Internews, Google, ILO, USAID, Siemens, Goethe institute, and many more. Look up his LinkedIn profile at www.linkedin.com/in/fadyramzy. We talk about so many things including what personal branding is, who should consider personal branding, measurement and some tips and digital tools. Enjoy.