The Business of Fun

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Fabien-Pierre Nicolas, Vice-President of US Marketing at SmartNews, where he shares the step by step process a mobile app marketer needs to take to effectively advertise on TV.Learn more about Fabien-Pierre:Fabien-Pierre on LinkedInEpisode Resources:SmartNews LinkedInSmartNews WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz has two guests joining her for the first time. The first guest is Nebojsa Radovic, Growth Lead at N3twork, and the second is Joseph Kim,  Founder and CEO of LILA Games. They discuss how to combine both marketing and product to drive growth.Learn more about Nebojsa and Joseph:Nebojsa on LinkedInNebojsa on TwitterJoseph on LinkedInJoseph on TwitterEpisode Resources:N3TWORK Studios LinkedInN3TWORK Studios WebsiteLILA LinkedInLILA WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Matej Lancaric, User Acquisition and Marketing Consultant to discuss Matej's strategies to generate creativity in mobile growth, how these are prioritized, and where to find inspiration for mobile marketing creatives.Learn more about Matej:Matej on LinkedInMatej on TwitterEpisode Resources:Iancaric.me LinkedInIancaric.me WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Adam Hadi, VP of Marketing at Current to discuss balancing performance with brand marketing, how to measure the success of brand marketing, and how Current runs influencer marketing campaigns.Learn more about Adam:Adam on LinkedInAdam on TwitterEpisode Resources:Current LinkedInCurrent WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by George Natsvlishvili, the Head Of Organic Growth at Glovo to discuss George's top ASO tests, what's working, and what isn't, and his current incrementality projects.Learn more about George:George on LinkedInGeorge on YoutubeGeorge's WebsiteEpisode Resources: Glovo LinkedInGlove WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Claire Rozain, User Acquisition Manager at Product Madness. Claire talks about her role at Product Madness and her experience in the dating, mobile, and social casino niches. Claire has a deep interest in the top of the funnel and is extremely passionate about systematic approaches to user acquisition. She mainly focuses on expanding exposure of Product Madness's game portfolio through paid social.Learn more about Claire:Claire on LinkedInClaire on TwitterEpisode Resources:Product Madness LinkedInProduct Madness WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Sarah Main, the Product Director at WeatherBug. Sarah talks about her role at WeatherBug, their unique feedback system, and the significance of partnerships in her industry.Learn more about Sarah:Sarah on LinkedInEpisode Resources: Weatherbug LinkedInWeatherbug WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Nadir Garouche, the Growth Marketing Manager at Oh BiBi, a French mobile gaming studio. They discuss ASO and the role of the community in generating higher CVR’s.Learn more about Nadir:Nadir on LinkedInNadir on TwitterEpisode Resources:Oh BiBi LinkedInOh BiBi WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Lomit Patel, the VP of growth at IMVU, the world's largest avatar-based social media app.  They discuss why the best UA strategies must balance acquisition and retention, Lomit’s use of AI, and wholistic growth teams.Learn more about Lomit:Lomit on LinkedInLomit on TwitterEpisode Resources:Together Labs on LinkedInTogether Labs WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

Full show notes here: https://www.storemaven.com/mobile-growth-and-pancakes-introIf you enjoyed this trailer, then please either:Subscribe, rate and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so