The Business of Fun

In this episode of the Mobile Growth and Pancakes, Esther Shatz is joined by Saulo Marti, Marketing Director at Olist. They discuss Saulo's passion for testing and conversion rate optimization, strategies for early-stage growth teams, communication between growth and other teams, paywalls, and how Disney+ helps him put his newborn baby to sleep.Learn more about Saulo:Saulo on LinkedInSaulo on TwitterEpisode Resources:Olist LinkedInOlist WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Natalie Drozd, Digital Marketing Manager. They discuss strategies for app store optimization, how to split focus between paid and organic user acquisition and Google Ad creative strategies.Learn more about Natalie:Natalie on LinkedInEpisode Resources:Storemaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In the current Mobile Growth and Pancakes episode, Esther Shatz is joined by Bryan Buskas, the VP Gaming at TubeScience. They discuss the latest trends in video creative, the shift from video to playables to live action and what's working for Bryan in video right now...Learn more about Bryan:Bryan on LinkedInBryan on TwitterEpisode Resources:TubeScience LinkedInTubeScience WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Hannah Parvaz, the Head of Growth at Curio Labs. They discuss Hannah's role at Curio, ad automation, and how to develop a creative strategy in 2021.Learn more about Hannah:Hannah on LinkedInEpisode Resources:Hannah's WebsiteCurio LinkedInCurio WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Noam Auerbach, the Head of Product & Growth at Enhancv. They discuss the difference between open and closed funnels, why closed funnels often result in a higher ROI and the upcoming impact of iOS 14.Learn more about Noam:Noam on LinkedInEpisode Resources:Enchancv LinkedInEnchancv WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Thomas Petit, an independent mobile growth. They discuss the state of mobile growth... including the convergence of ASO and user acquisition, what iOS and IDFA mean for mobile marketers and complimenting app traffic with web traffic.Learn more about Thomas:Thomas on LinkedInThomas on TwitterEpisode Resources:Storemaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Lisa Kennelly, Chief Marketing Officer at Fishbrain, they discuss Fishbrain's focus on eCommerce, selection of KPI's and how many people fish in the US.Learn more about Lisa:Lisa on LinkedInLisa on TwitterEpisode Resources:Fishbrain LinkedInFishbrain WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Mary Filimanchuk, the Director of Marketing at Apalon. With a decade of experience in mobile marketing, Mary talks about her journey and growing a career in the realm.Learn more about Mary:Mary on LinkedInEpisode Resources:Apalon LinkedInApalon WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Chang Chen, Head of Growth & Marketing at Otter.ai, where they discussed the #1 most important thing in mobile growth: talking to and understanding your users.Learn More About  Chang:Chang on LinkedInEpisode ResourcesOtter.ai LinkedInOtter.ai WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboard users and ASO benefits for big brand names.Learn more about Dora:Dora on LinkedInEpisode Resources:SoundCloud LinkedInSoundCloud WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over at: fame.so