Natural Born Coaches

Joshua Lisec is the author of “So Good They Call You a Fake” and is considered the world’s best ghostwriter, having ghostwritten more than 80 books since 2011 for CEOs, celebrities, and entrepreneurs. In this episode, he discusses the transition from ghostwriting to coaching authors, the importance of offering a superior solution to attract clients, and the potential of books as a marketing tool for your business!  What You’ll Hear In This Episode:  -       How to build your client base authentically -       What to do to attract the right clients, repel the wrong ones, and charge high fees for your expertise -       The strategy to turn your books into courses or masterclasses for monetization -       Turning negative feedback from haters into sales -       Joshua’s insights about the book industry, how people’s reading habits have changed, and how you can turn that to your advantage!

Terri Levine from Heartrepreneur returns to the podcast today to give actionable advice for how you can achieve true work/life balance and build a business that you love! Learn how to manage your time on social media and shift your thinking around screen time and technology. Finally, you’ll learn how to work from the inside out to create a solid and predictable business (and life!)  What You’ll Hear In This Episode:  -       Terri shares her personal experience of recovering from a neurological disease, which led her to reassess her approach to work and life  -       The importance of taking time off and focusing on personal priorities to enhance your business success  -       How Terri is able to limit her social media time to just 20 minutes a day, to instead focus on more productive activities.  -       The need to identify what’s important in life and to be honest about how much time you actually devote to that  -       How one of Terri’s clients tracked her days for a full year, which helped her be more productive and have more time and money  -       About Terri’s new (free) playbook that will help you design your ideal business and life!

Miles Stutz from Lead Sniper stops by the podcast to talk about his low weekly payment business model for coaches. You’ll also hear why he refuses to keep clients hostage, one key rule to maintain a high retention rate, and his strategy for building a “cash generator community”. If you’re looking to mix up your offers, you’ll want to check this one out!  What You’ll Hear In This Episode:  -       The importance of identifying serious leads, and how to make relevant offers to them  -       How Miles constructs “messenger-ready” offers, and how you can do the same -       Why you should consider having low weekly payment options for your prospects -       Why Miles does his workshops differently than other people -       His recommended path to a $1 million/year coaching business!  

Kris Ward, author of “Win The Hour, Win The Day”, helps her clients shave 25 hours off of their workweek in their first month working together, and she outlines the process she uses to accomplish this. If you’re feeling overworked and burned out, you won’t want to miss this one! What You’ll Hear In This Episode: -       What led Kris to change her approach to business and reduce the time she spent working  -       The importance of having a work-life balance, and the diminishing returns that come from overworking  -       How to most effectively use virtual assistants in your business, and avoid the pitfalls that many entrepreneurs fall into with them  -       How to streamline your appointment process so you can make more money, while working significantly less (including a real-life example from her client) How Kris uses personalized videos to get her foot in the door with potential partners, clients, and podcast interviews

Ilona Jerabek is an EQ and leadership coach, and CEO of PsychTests, which offers a comprehensive library of psychometric assessments for personality, career, intelligence, and health. In this episode you’ll learn how to incorporate assessments into your business to get more coaching clients and better results with those clients! What You’ll Hear In This Episode:  -    Ilona talks about the early days of PsychTests, which was founded in 1995 and was one of the first to offer online assessments  -    The importance of seeking out validated assessments, not just fun tests, for professional use -    Why the emotional intelligence assessment is so popular   -    How to use assessments as lead magnets to get potential clients through the door  -    Listen to get a 14-day complimentary ARCH Profile test drive! 

Reef Colman is the CEO and Founder of WeAssist.io, which is revolutionizing business and empowerment by offering efficient, reliable outsourcing services that pave the way for a more interconnected and sustainable future. In this episode, he shares his advice for growing your coaching team the RIGHT way and avoiding the scaling mistakes that so many coaches make!  What You’ll Hear In This Episode:  -- Why Reef started WeAssist.io, and its unique approach to recruiting, training, and retaining the best quality staff across the world -- Reef’s suggestion for the best first hire you should make for your coaching business  -- How to scale your business with systems and delegate tasks to avoid becoming an over-glorified manager -- How to let go of your need to do everything for your business and to stop being the bottleneck   - The importance of taking care of your team, identifying and addressing their pain points, and establishing strong relationships with outsource professionals  -- The advice for creating standard operating procedures (SOPs) and the value of having a mission statement - - A special limited time offer of 10% discount for Natural Born Coaches listeners who start with WeAssist.io (limited to the first 10!) 

Tara Marino of Elegant Femme is on the podcast to talk about the importance of self-love and celebrating your achievements. She also discusses the challenges and rewards of running a successful business and her “Femme Types”, an internal technology helping women realize their full potential.  What You’ll Hear In This Episode:           How Tara used her personal experiences to create Elegant Femme         The origin of her three Femme Types         The need for entrepreneurs to distinguish between operating in a competitive or creative mode         The three things that Tara focuses on daily to achieve limitless space and energy         The best way to turn around a “bad day”!

The online coaching space has changed in the last few years, and there are new challenges when it comes to selling your offers. In this episode, Marc explains this shift and gives three ways to get your sales going again, along with a case study from his own business!  What You’ll Hear In This Episode: - The big secret that coaches are only talking about behind closed doors - The main reasons why coaching has become a tougher sell in today’s online landscape  - Three things you can do today to bust out of a sales slump and get your PayPal notifications dinging! - Why relying solely on high ticket offers is dangerous in 2024 -   A case study of a new offer that Marc just launched, using the lessons he shares in this episode!

Mohammed Ali of “Book For Your Business” is today’s guest on the show, and we discuss the strategies for writing a book without the time and stress that it usually takes. If you’ve been struggling with getting your book out into the world, you’ll want to check this episode out! What You’ll Hear In This Episode:    - The big “ah-ha’s” that Mohammed realized after going to Bali and investing hundreds of hours into finally writing the book that he wanted to complete for a decade   - The importance of structure in the writing process   - How he created a process that allows individuals to write their book in a shorter time frame, without sacrificing the quality of the content   - The importance of creating a clear framework for the book before adding content, and how book writing is mapping out a specific journey   - His team's process, which involves a strong human element and a refined system, which allows them to produce high-quality books very quickly   - How to choose the best title for your book, and when to do it!       

Kae Wagner, founder of North Star Marketing, is a personal branding specialist and she’s here to debunk big myths that are floating around about personal branding!  What You’ll Hear In This Episode: What is “personal branding”? Why personal branding is more than just a logo            Is it better for a coach to brand with their personal name, or a company one?           Tackling the big myths around personal branding, and how you should think about each instead  -  A sneak peek at Kae’s upcoming live branding webinar!