Natural Born Coaches

Marc Mawhinney
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Jan 20, 2025 • 22min

Episode #905: Cloris Kylie: The Missing Piece To Attracting Your Ideal Client!

Cloris Kylie helps her clients build authority, grow their email lists, and boost their revenue by collaborating with influencers. In her 3rd appearance on the Natural Born Coaches podcast, she shares the missing piece to attracting your ideal client! What You’ll Hear In This Episode: - The importance of collaboration, differentiation, and understanding the ideal client's needs in business. - Why a smaller, curated list of influencers is more effective than a large one. - The first step to take if you don’t know what your messaging should be. - How to call out your ideal clients (and what you can do for them) - How to craft the perfect answer to the question; “What do you do?” - Cloris’ opinion about the “Dream 100” list!  - How to warm up relationships with you ideal clients. 
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Jan 13, 2025 • 29min

Episode #904: Cameron Herold: A Chat With The “CEO Whisperer”

Cameron Herold, founder of COO Alliance, shares his extensive experience in coaching and business management, and in this episode, he talks about the importance of effective delegation and hiring a second-in-command to manage your projects! What You’ll Hear In This Episode: -Cameron’s extensive experience in coaching and business management, starting with College Pro Painters in 1989 where he recruited and trained 800 students as franchisees. -His coaching of Elon Musk's brother Kimball, and his cousin, who later founded SolarCity. -Why leaders should focus on core roles without giving away big titles early. - Why he recommends hiring a fractional executive assistant first, then a director-level second-in-command to manage projects. -The best way to handle an EA to “buy back your time”. -Cameron’s memories of his friend, the late John Ruhlin (author of “Giftology”)
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Jan 6, 2025 • 31min

Episode #903: Jeanne Omlor: High-Ticket Coaching Isn’t Dead!

In this discussion, Jeanne Omlor, a high-ticket coach, challenges the narrative that high-ticket coaching is fading. She emphasizes the importance of transparency and compliance in maintaining a successful business. Jeanne shares her strategies for improving existing offers and warns about the pitfalls of negative marketing rumors. With concerns about AI's impact on jobs, she highlights the need for authentic human connections in coaching. Plus, she reveals her plans for a low-cost platform to reach more clients while staying true to her coaching principles.
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Dec 30, 2024 • 32min

Episode #902: Michael Stevenson: A non-traditional approach to NLP!

Michael Stevenson is the founder of Transform Destiny, a top Neuro-Linguistic Programming (NLP) training institute and a best-selling author, success coach and international speaker who specializes in how to use the power of the mind to its' fullest potential. What You’ll Hear In This Episode: -Michael’s experience transitioning from traditional hypnotherapy to NLP - His non-traditional approach to teaching NLP to others - The process of mastering NLP and the origins of modeling - The challenges and benefits of being an introvert in business, and how Michael has built a successful business as an introvert - Strategies for increasing customer referrals and Michael’s "Guaranteed Referral System" - The capabilities of AI technology in creating realistic audio recordings for sales and marketing purposes
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Dec 23, 2024 • 31min

Episode #901: David Ralph: What If Your Social Media Gets Deleted???

In this episode, David Ralph (host of the Join Up Dots podcast) shares his insights on business evolution, social media and podcasting. You’ll also hear what David did after an important social media account of his was deleted, and advice for what to do if that happens to you! What You’ll Hear In This Episode: -              How David’s Facebook account was removed due to “copyright infringement” during Covid-19 … and how that curveball led to more business for him! -              The importance of being open to change and not being afraid to pivot when necessary -              An important (and counterintuitive) strategy from author Robert Greene about making it harder for people to reach you -              Book recommendations to improve your focus and productivity -              The challenges of podcasting and some current scams in the industry!
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Dec 16, 2024 • 32min

Episode #900: Bob Burg: How To Be a “Go-Giver”!

For this special 900th episode of Natural Born Coaches our guest is Bob Burg! The co-author of the best-selling phenomenon “The Go-Giver” (over a million copies sold), Bob has helped companies, sales leaders, and teams sell at higher prices with less resistance for over 30 years. This interview gives valuable advice for your coaching business, check it out! What You’ll Hear In This Episode: -              The importance of providing value to others in business exchanges (“money is an echo of value”) and the need to set boundaries in professional relationships -              How to build genuine relationships with others -              Bob's referral-asking process, including using bridge phrases and funneling down client's networks into small, identifiable groups -              A proven strategy for dealing with “brain-pickers” -              Timeless advice from Tom Hopkins, legendary sales book author!
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Dec 9, 2024 • 29min

Episode #899: Erik K. Johnson: The Power of Podcasting!

Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you’ll learn why podcasting is such a powerful marketing tool for coaches! What You’ll Hear In This Episode: -      The growth and changes in podcasting since 2009 -       How to create content that addresses your listeners’ pain points -       The benefits of appearing as a guest on other podcasts -       The common reasons for podcast failure and the importance of consistency in podcast production -       What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern -       Four ways that your podcast can get you more business!
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Dec 2, 2024 • 27min

Episode #898: Renaye Thornborrow: All About Coaching Kids!

Renaye Thornborrow is leading a worldwide mission to bring life coaching and mindset skills training to kids. Since 2013, her company, Adventures in Wisdom, has certified hundreds of coaches in over 30 countries, helping them create a business they love as a life coach for kids while empowering children around the world! What You’ll Hear In This Episode: -             Renaye’s journey from a corporate career to creating a coaching curriculum for children -             How coaching children is different than coaching adults -             Why stories are such an important part of the coaching process -             Why coaching kids is an interesting, and profitable, coaching niche to pursue -             About Renaye’s upcoming live training “Life Coaching Isn't Just for Grownups - Three Skills All Kids Can Learn at a Young Age”!
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Nov 25, 2024 • 27min

Episode #897: Gabe Arnold: Crafting a Year-Long Business Plan!

Gabe Arnold is the founder of Business Marketing Engine, and over the past 15 years he’s built an impressive resume around professional writing, web and computer technology, and marketing campaign creation and management. After working with over 1,000 startups and hundreds of established businesses over the past decade, Gabe has set himself apart as a CEO who goes to great lengths to help fellow entrepreneurs achieve their goals. In this episode we’re showing you how to create a year-long business plan! What You’ll Hear In This Episode: -              The importance of crafting a year-long plan for your business, and how to go about doing that -              The need to understand your target market and develop a clear strategy before launching new ideas or tactics -              Gabe’s experience of running a marketing agency and launching other businesses, and the problems that arise from having a divided focus -              Focusing on one thing to achieve success (spoiler alert: having multiple businesses or income streams could be a big mistake for those currently earning below 7 figures!) -              How much you should spend  on paid advertising for your business -              Gabe’s process for market research (which should never be ignored) and a breakdown of his “BME Blueprint”!
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Nov 18, 2024 • 32min

Episode #896: Jason Kanigan: The Reason "Firing Your Bad Clients" Isn't Enough!

After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff. What You’ll Hear In This Episode: -             Why building a strong company culture is so essential -             A surprising story of how one company lost its whole senior management team -             How business owners should handle today’s hyper-political environment -             Why firing bad clients doesn’t guarantee a turnaround -             The biggest mistake that Jason sees coaches making

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