Episode #924: Brigham Blackham: The Importance of Storytelling in Business

Brigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin’ Up podcast. In this episode, he shares how to use storytelling to get more clients!

What You’ll Hear In This Episode:

- The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life.

- Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action.

- How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career.

- His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people's lives.

- How storytelling is essential for making information memorable and impactful, rather than just organizing it.