Future of IP Protection Podcast

Vivek Jayaram, a prominent intellectual property lawyer and educator, discusses his philosophy of teaching IP law in an engaging way. He emphasizes the clash between outdated IP laws and new transformative technologies. Vivek believes that fair use needs updating to include satire and parody. He shares the importance of aggressively defending your brand's IP and highlights technology as a force for good. Overall, an insightful conversation on the future of IP protection.

In this episode, Branddy speaks with Maura Regan, President of Licensing International. During the episode, Maura and Branddy talk through changes in the intellectual property industry over the past few years, share actionable steps for brands starting their IP development, and the threats that new technologies are set to bring brands in the coming years.   Topics discussed: The roles that technologies like Chat GPT and Deepfakes will play in brand protection in the future How IP management is changing from a top-down approach to a more dynamic conversation between brands and consumers The line that separates fans using your branding as an act of appreciation and IP infringement Aligning key stakeholders from every corner of an organization in IP management and protection The many collaborations Licensing International works on, such as with Amazon, Alibaba, Etsy, and major retailers

In this episode, Branddy engages in a dynamic conversation with Gabriela Bodden, Joint Managing Partner at Eproint. With a background rooted from Customs to a leadership role at her own IP business, Gabriela brings invaluable expertise to the discussion.  Together, they unravel the complexities of IP landscapes in the Caribbean and Latin America, offering strategic insights for brands navigating diverse legal infrastructures.    Topics discussed: The complex IP landscape in the Caribbean, and its recent developments and challenges.. Legal challenges emerging from the Metaverse, with issues related to trademarks, patents, and copyright. The challenges arising from outdated IP legislation in certain Caribbean countries. Common pitfalls in IP management, including the risks associated with complacency. The importance of ongoing education, Gabriela urges listeners to stay informed in the ever-evolving field of IP law.

Todd Reves, Director of Building Respect for IP Division at WIPO, discusses the importance of IP protection, challenges posed by evolving technology, and WIPO initiatives like WIPO Alert and IPAS Customs Recordation System. He predicts a future of advanced technology in IP enforcement.

Maral Behnam-Garcia, formerly with Wish, discusses the three pillars for brand success: IP protection, collaboration, and education. They explore challenges in IP protection, legislation's struggle to keep up with tech advancements, and the impact of recent legal acts. They also discuss the importance of collaboration among brands, marketplaces, and legislators to solve the counterfeiting crisis, and provide actionable advice for future IP protection.

Etienne Sanz de Acedo, CEO of INTA, discusses the evolving landscapes of IP, integrating IP into business strategies, adapting to new technologies, AI-generated speeches, entrepreneurs favoring online IP registration, and the profound influence of evolving consumer behaviors on IP.

Steve Lamar, CEO & President of the American Apparel and Footwear Association, discusses the importance of traceability, transparency, and trust in supply chains. He highlights the need for updated legislation to combat counterfeiting. Lamar emphasizes the crucial role of brands engaging with legislators for effective IP protection, as well as the importance of IP protection in innovation and economic growth. He offers actionable advice for fashion brands to protect their IP, including joining associations and remaining adaptable to evolving challenges.

In this episode, Branddy speaks with Stephanie Martz, Chief Administrative Officer and General Counsel of the National Retail Federation. During the episode, Stephanie gives an insider’s look into the ever-shifting landscape of intellectual property in the United States. With experience working as a lawyer for a federal judge, on Capitol Hill, and even in the White House as part of the Obama Administration, she provides vital insights on non-practising entities, artificial intelligence, and the NRF and the support it provides its members, before providing three key pieces of advice for brands listening in. Topics discussed: Why non-practising entities, also known as “patent trolls”, have been swiftly diminishing in recent years.  The impact AI is having on the IP landscape  The work conducted by the National Retail Federation  The ways in which the IP protection world finds itself in a time of flux, from patent eligibility, the appeal review process, and laws developing in the Federal Circuit  The conversations happening with now in Capitol Hill surrounding IP law

In this episode, Branddy speaks with James Larson, Deputy General Counsel of IP at Purple. During the episode, they delve into the practical impact of generative AI on the IP landscape, the ongoing discourse on whether IP acts as a driver or deterrent for innovation, and how startups can strategically manage their IP approach even with limited resources. The discussion also navigates the tension between evolving technology and the enduring relevance of IP law, and showcases how experienced professionals like James craft innovative solutions to overcome challenges. Topics discussed: How generative AI, like ChatGPT and Bard, is changing the landscape of intellectual property. The long-running debate between whether IP encourages or stifles creativity and innovation in the business world. How a young brand can wisely prioritize their IP strategy within the constraints of low budgets and high expectations. The battle between fast-evolving technology and how IP law will always lag behind, but also always stay relevant and essential. How experienced IP professionals like James find creative and innovative solutions to problems then help them overcome major hurdles.

Myrtha Hurtado Rivas, General Counsel at Nestlé, discusses the current landscape of IP protection, the need for fluid IP strategies in response to evolving technology, and the balance between safeguarding intellectual property and encouraging innovation. They also touch upon the importance of following both global and local trends, the future of IP protection, and advice for better IP protection.