AAFA’s Steve Lamar on Protecting Fashion IP in an Evolving Digital World

In this episode, Branddy speaks with Steve Lamar, CEO & President of the American Apparel and Footwear Association

During the episode, they share (teaser of the problem he helps the audience solve). 

Topics discussed:

• How the Three Ts, Traceability, Transparency, and Trust, are crucial for sustainability and compliance in supply chains.
• ESG awareness in the context of counterfeiting.
• Overcoming indifference in public opinion towards the harms of counterfeiting.
• Why legislation needs constant updates as counterfeiters adapt rapidly, and how the INFORM Act is a huge step forward.
• Collaboration with trade associations, engagement with peers and policymakers, and educating all levels of a company.
• Why brands engaging with legislators and sharing their stories is crucial for effective IP protection.
• The importance of IP protection in innovation and growth in a nation's economy
• Advice for Fashion Brands: How joining associations, collaborating, and remaining adaptable to evolving IP challenges are crucial for fashion brands today.