In this episode, Branddy speaks with Steve Lamar, CEO & President of the American Apparel and Footwear Association
During the episode, they share (teaser of the problem he helps the audience solve).
Topics discussed:
- How the Three Ts, Traceability, Transparency, and Trust, are crucial for sustainability and compliance in supply chains.
- ESG awareness in the context of counterfeiting.
- Overcoming indifference in public opinion towards the harms of counterfeiting.
- Why legislation needs constant updates as counterfeiters adapt rapidly, and how the INFORM Act is a huge step forward.
- Collaboration with trade associations, engagement with peers and policymakers, and educating all levels of a company.
- Why brands engaging with legislators and sharing their stories is crucial for effective IP protection.
- The importance of IP protection in innovation and growth in a nation's economy
- Advice for Fashion Brands: How joining associations, collaborating, and remaining adaptable to evolving IP challenges are crucial for fashion brands today.
