

WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
Jonathan Denwood & Kurt von Ahnen
WP-Tonic is a podcast for WordPress professionals, Bootstrap SaaS startup entrepreneurs, and anyone looking to build a business online.
We cover a large number of areas with our main show. We interview creative WordPress and startup entrepreneurs, plus online experts who share insights to help you build your online business.
Jonathan Denwood and Kurt von Ahnen host and produce the WP-Tonic podcast, which is one of the longest-running WordPress podcasts. Each episode brings you valuable insights with one goal: to help you generate more income and impact through online businesses.
We cover a large number of areas with our main show. We interview creative WordPress and startup entrepreneurs, plus online experts who share insights to help you build your online business.
Jonathan Denwood and Kurt von Ahnen host and produce the WP-Tonic podcast, which is one of the longest-running WordPress podcasts. Each episode brings you valuable insights with one goal: to help you generate more income and impact through online businesses.
Episodes
Mentioned books

Dec 29, 2022 • 38min
#742 WP-Tonic This Week in WordPress & SaaS: With Special Guest Adam Preiser, Co-Founder of CartFlows & SureMembers
Adam Preiser of WPCrafter The Future of WordPress in 2023?
Adam is the co-founder of both CartFlows, SureMembers, and Presto Player. plus, he also is the founder of one of the most popular YouTube channels on WordPress, WPCrafter in this interview, we discuss all things WordPress and how to successfully launch products or services in the WordPress space in 2023
How to Successfully Launch Products or Services in The WordPress Space in 2023
Main Questions For Interview
#1 - Adam, can you give the listeners and viewers some insights on your background and how you got involved in WordPress?
#2 - Can you give us some insights connected to your new plugin and service SureCart and SureMembers?
#3 - Can you give us a couple of insights that you like to share with the audience connected to successfully launching a product or service in the WordPress space?
#4 - What did you think of the State of the Word 2022?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
Adam Preiser Links
https://www.linkedin.com/in/adampreiser/
https://www.wpcrafter.com/
https://adampreiser.com/

Dec 22, 2022 • 43min
#741 WP-Tonic This Week in WordPress & SaaS: 12 Reasons Why People Hate WordPress (Plus WordPress Drama)
#741 WP-Tonic This Week in WordPress & SaaS Special Guest Kurt von Ahnen
12 Reasons Why People Hate WordPress (Plus WordPress Drama)
Reasons Why People Hate WordPress (Including WordPress Drama)
We discuss a recent video from Darrel Wilson from his great YouTube channel; see the link to his video below.
https://youtu.be/Z0qRXfUJISs
https://darrelwilson.com/
#1 - WordPress.org VS WordPress.com
#2 - Constant Updates
#3 - Security Issues
#4 - Constant UI Changes
#5 - Subscription Model
#6 - No Enforcement
#7 - Spam Notices
#8 - White Screen Of Death #9 - Speed
#10 - Volunteer Dilemma
#11 - WordPress And Drama
#12 - Matt Mullenweg

Dec 15, 2022 • 48min
#740 WP-Tonic This Week in WordPress & SaaS Special Guest Heather Wilde Renze
#740 WP-Tonic This Week in WordPress & SaaS Special Guest Heather Wilde Renze
How to Close the Diversity Gap in WordPress & Tech?
Heather Wilde is the Digital Solutions Lead of theDifference Consulting and is also known as the “Unicorn Whisperer” due to her particular focus on entrepreneurs. She is a personal and professional growth expert, executive coach, author, and speaker. She is also the author of the Award-Winning book, “Birth of a Unicorn: Six Basic Steps to Success.”She was one of the only women to have programmed, designed, produced, and published a game at the company THQ.
Wilde’s writing and speaking span social media, entrepreneurialism, startups, leadership, cybersecurity, customer experience, fundraising, and diversity issues. She writes for Forbes and hosts the “Entrepreneurial Revolution” column for Inc Magazine.
Her annual exploits at San Diego Comic-Con are both legendary and totally embarrassing.
She currently lives in Las Vegas, NV.
https://heathriel.com/about/
Main Questions For Interview
#1 - Heather, can you give some insights on your background and why you are passionate about promoting diversity in tech?
#2 - Do you see some clear "bottom line" benefits for companies connected to encouraging and promoting diversity inside the culture of a company?
#3 - I feel that many tech companies have a "check box" outlook on diversity. Would you agree with this statement, and how can this situation be improved?
#4 - What are a couple of quick things a company can do to improve diversity inside a company in difficult financial times for VC or bootstrap startup companies?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?
https://heathriel.com/about/

Dec 5, 2022 • 34min
#739 WP-Tonic This Week in WordPress & SaaS Special Guest Hanne Vervaeck, The CEO of Thrive Themes
#739 WP-Tonic This Week in WordPress & SaaS Special Guest Hanne Vervaeck, The CEO of Thrive Themes
The CEO of Thrive Themes
How To Become A WordPress Customer Mind Reader!
Hanne is the CEO at Thrive Themes and co-host of the ActiveGrowth podcast. After obtaining a degree in Fashion Business and working several years as a shoe buyer, she decided to follow her passion and specialize in online marketing. At Thrive Themes, her goal is to level up, do sh*t, fail, get better, and improve, and get everyone around her to do the same.
----------------------------------- Sponsors of The Show -----------------------------------
SENSEI LMS - https://bit.ly/3VskGBT
BlogVault - https://bit.ly/3VskGBT
WPLaunchify - hhttps://bit.ly/3VskGBT
LfiterLMS - https://bit.ly/3VskGBT
----------------------------------- Sponsors of The Show -----------------------------------
Main Questions For Interview
#1 - Hanne, Can you give the listeners and viewers some background info about your journey to becoming the CEO of Thrive Themes?
#2 - Thrive Themes seems to be trying to build a position in the eLearning WordPress and SaaS space; what do you think to Thrive Themes bring to the table for the eLearning entrepreneur?
#3 - Recently, the founder of Divi, Nick Roach, publicly announced a semi-complete pivot for Divi connected to it becoming much more integrated with Gutenberg what are Thrive Themes position and plans connected to Gutenberg?
#4 - What is it like taking over from a tremendous joint founder marketing wizard-like "Shane Melaugh?"
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?
https://www.linkedin.com/in/hvervaeck/
Thrive Themes
https://thrivethemes.com/
Thrive, Automator,
https://thrivethemes.com/automator/?

Nov 24, 2022 • 35min
#738 WP-Tonic This Week in WordPress & SaaS Special Guest Artur Grabowski of Extendify
#738 WP-Tonic This Week in WordPress & SaaS Special Guest Artur Grabowski of Extendify
A Mission To Improve The WordPress User Onboarding Experience
WordPress is an open-source platform that powers over 40% of the web. WordPress is becoming the de facto operating system of the web and is supported by a massive ecosystem surrounding the platform. While at Automattic (the company behind WordPress.com), my co-founder and I saw the WordPress ecosystem's power. We founded Extendify to transform WordPress into a superpower for hosts, developers, and users.
Before Automattic, my Adobe team led acquisitions and investments in enterprise marketing technologies and next-generation media. We created the Adobe Experience Cloud through a series of transformative acquisitions, and we helped evolve the Adobe Creative Cloud into a modern SaaS platform for creativity through acquisitions and investments in marketplace, 3D, VR, and voice app technologies.
I previously worked at Silicon Valley Bank and KeyBanc Capital Markets and started my career in software development at Andeen-Hagerling and Melodies (nka SoundHound).
Main Questions For Interview
#1 - Artur can you give the listeners and viewers some background info about yourself and Extendify?
#2 - What are the significant problems that Extendify is trying to help fix regarding WordPress?
#3 - I personally feel that WordPress really does need some help when it comes to improving its onboarding experience at the beginning of 2023 can this be done in core or reality can this only be done by hosting providers, or is a mixture of both doing better?
#4 - WordPress isn't a SaaS, and one of the leading drivers in the platform's growth, in my opinion, has been its extensive library of third-party plugins. However, this inherently courses problems when it comes to UX and onboarding experience compared to SaaS applications would you agree with this statement, and are they any fixes?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?
https://www.linkedin.com/in/artgrab/
https://extendify.com/

Nov 17, 2022 • 34min
#737 WP-Tonic This Week in WordPress & SaaS Special Guest Kurt Von Ahnen
Selling WordPress LMS Development and Design Services Corporations
Kurt Von Ahnen
Peeling back the B.S. through effective communication and leadership consulting, driving results through productivity and culture.
Main Questions For Interview
#1 - Kurt, can you give the listeners and viewers some insights about your general background and how you got involved with the WordPress community?
#2 - Kurt, you attended WordCamp USA; what were your initial impressions and the good and bad things that you didn't like?
#3 - All online and physical communities have a different feel and general philosophy; make them all unique how in your own mind, would you verbally explain to a newbie what the key thing they need to know about the WordPress community?
#4 - Any personal thoughts connected to how Matt Mullenweg and the leadership runes WordPress?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?
https://www.linkedin.com/in/kurtvonahnen/

Nov 10, 2022 • 37min
#736 WP-Tonic This Week in WordPress & SaaS Special Guest Brian Gardner of WP-Engine
The Future of WordPress Themes in a World of Gutenberg Blocks
I’m Brian Gardner, a Chicago-based designer, WordPress expert, and the creator of Powder—a base WordPress block theme created for Full Site Editing. Build something cool, pair it with a child, or use it for a client project.
I believe that good design is about pushing boundaries and experimenting with new ideas. It’s about dreaming, thinking outside the box, and creating something unique.
Main Questions For Interview
#1 - Brain, can you give the listeners and viewers some insights connected to what you do on a day-to-day basis in the WP-Engine team and what it is like working with such a great group of people?
#2 - Brain, while are we with the Gutenberg project, and how does the traditional theme fit into the new world of Gutenberg and block libraries?
#3 - I personally see some fantastic opportunities with Gutenberg and block libraries what is your's and WP-Engine attitude connected to helping developers and designers in this new world of blocks?
#4 - Matt Mullenweg seems lately to be having problems with some of the major hosting providers. How can this situation be improved so everybody can, to some extent, have a win-win situation if this is possible?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?
https://briangardner.com/about/
https://wpengine.com/builders/author/brian-gardner/

Nov 3, 2022 • 37min
#735: WP-Tonic This Week in WordPress & SaaS Special Guest Lior Izik
How To Successfully Integrate WordPress With ZohoCRM in 2022Lior has been in business since he was 10 years old. He began by purchasing bagels on the street and selling them to bankers a few doors down for double the price.
In doing so, Lior learned from his mistakes and paved his way to a winning record in the business world. Much of this occurred on the internet; over many years, he developed web design, development, marketing, and security companies, all of which were successful despite being part of a growing and highly competitive market. Some of his ventures were sold to larger companies, while others, I am proud to say, are still making me money today.
Main Questions For Interview
#1 -Lior, can you tell us about your background and how you got into Zoho and became the head of a specialized Zoho consultation agency?
#2 - Can you give us some insights on a couple of the most significant early challenges you initially faced with business and how you have semi-overcome these particular challenges?
#3 - Based on your experience, can you give us some insights on what you see as the real opportunities, if any, are there connected to ZohoCRM working with the WordPress platform?
#4 - Can you draw us a picture of where Zoho's range of apps is, and what are some of the leading ones that get you most excited in 2022?
#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?
#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?
https://www.amazingbusinessresults.com/
https://www.linkedin.com/in/lior-izik/

Oct 27, 2022 • 33min
#734: WP-Tonic This Week in WordPress & SaaS Special Guest Nick Ahmann Founder & CEO of Inisev.
Lessons Learned Connected To Building a Successful WordPress Plugin Shop
Inisev Is a leading European-based WordPress plugin shop with many successful WordPress plugins available free on the WordPress.org directory.
After 10 years in banking, Nick decided to change the industry and focus on creating SaaS businesses and WordPress products, especially WordPress plugins, which are used by over half a million people today.
- TasteWP: https://tastewp.com- Backup & Migration: https://wordpress.org/plugins/backup-backup/- Copy Delete Posts: https://wordpress.org/plugins/copy-delete-posts/- Redirection plugin: https://wordpress.org/plugins/redirect-redirection/- MyPopUps: https://mypopups.com- Ultimate Social Media Icons: https://wordpress.org/plugins/ultimate-social-media-icons/ - follow.it: https://follow.it

Oct 20, 2022 • 34min
#733: WP-Tonic This Week in WordPress & SaaS With Fiebert of Lasso
#733: WP-Tonic This Week in WordPress & SaaS Special Guest Andrew, CEO of Lasso & "Listen to Money Matters" Podcast
Lasso - We Discuss Affiliate Marketing Tools Aimed At Bloggers.
Affiliate marketing is easy to start but hard to master. Finding the right software to manage all of your essential links was challenging because it didn’t exist.
We get it. And it’s the reason we built Lasso.
Andrew and Laura Fiebert, co-founders of Lasso, have large affiliate sites. In 2020 their sites reached over 11 million people. They struggled to manage all of the affiliate links on their sites with existing plugins.
After trying every affiliate marketing tool under the sun, they found there was no single tool that would fully control their affiliate link inventory end to end. They wanted something that could do everything. Something that even the big players would dream of having. Something that didn’t only work with Amazon.
Their two main sites are very different. Laura’s site relies mainly on Amazon affiliate links, while Andrew’s has a mix of all types of affiliate programs. This was a unique challenge trying to build a plugin that would work for both. But in the process, they invented Lasso, which would solve all their needs. Plus a few more they didn’t even anticipate.
Lasso is an affiliate marketer’s dream plugin. That was the goal, and that’s what they built. But it required a team.
https://getlasso.co/about/
Listen to Money Matters Podcast - https://www.listenmoneymatters.com/