Wealth Actually

I recently met and spoke with New York City playwright, Jonathan Leaf, about the challenges and success of his new play DECONSTRUCTION. He has written numerous plays and most recently had a successful run for DECONSTRUCTION which played at the Storm Theater in New York City. I was lucky enough to see it and experience firsthand the intelligent thought provocation that his work achieves.  DECONSTRUCTION dives into the one of the main scandals in the field of literary criticism . . . “Set in 1949, the play imagines the rumored love affair between famous novelist Mary McCarthy and young aspiring academic Paul de Man. Later in his life, de Man gained worldwide notoriety as the foremost American promoter of deconstruction, a concept inspired by German philosopher Martin Heidegger. The story exposes de Man’s hidden past in war-torn Belgium, where he was suspected as an embezzler and Nazi collaborator.”   The play has been extremely well received: ” . . .Jonathan Leaf’s Deconstruction Bravely and Brilliantly Delves into the Difficulties of Truth . . .” – Victoria Ordin, Broadway World “… an erudite detective story, an inquiry into a man’s personality wrapped up in an in inquiry about philosophical concepts … Leaf strikes a rare balance between narrative and thesis, between action and thought. – Kyle Smith, The New Criterion “Peterson and Dobbins handle their roles admirably, particularly as the emotional pitch of events escalates. Dobbins is a convincing McCarthy, shifting seamlessly between vulnerability and icy wit, while Peterson’s amorphous de Man manages to be both repulsive and pitiable. These subtleties are facilitated by Leaf’s smart script and the simple set, constituted largely of scattered books.” – Ian Tuttle, National Review ” … a REFRESHING and CONTEMPORARY take on love and philosophy.”  Ed Malin, Theatre In The Now Jonathan Leaf has been nominated for “Best Original Full-Length Script” by the New York Innovative Theatre Awards for his play “The Caterers.” His plays have been produced and performed at 59E59 Theaters, the 29th Street Rep, the Arclight Theater and The Mint. As a journalist and critic, he has written for The New Yorker, The Weekly Standard, National Review, The New York Post, New York Press, New York Daily News, New York Sun, The American, Humanities Magazine, City Journal, City Arts, Forbes.com, NewPartisan, TheStream, EdgeMedia, ContemporaryThinkers.org, and Mosaic Magazine, among other publications. A Tikvah Fellow and Yale graduate, he is the author of the play “The Germans in Paris,” which was the highest-rated play in audience surveys on TheaterMania.com during its run. You can follow his exploits here:  http://jonathanleaf.weebly.com/ We covered a lot of ground in a short period of time . . . here is the format of the podcast: You grew up Trenton and went to Yale- where did you get bitten by the writing bug? How did your experience as a teacher influence you? Let’s talk about Deconstruction- where did you get the idea to take on this affair in 1949? What are you trying to communicate to the audience? What do you want them to think about or stubble with? What are the themes that predominate in your plays? Are there any taboos or sacred cows that are in your crosshairs? When you sit down to write a play how do you go through the exercise? Do you have a set process? Then there is the process of producing a play- that seems daunting in and of itself. Take us through the story of how Deconstruction got from the blank page onto the stage? How does the casting process work? Do you find yourself writing parts with certain people in mind? What is the next step for the play? You have written a well received book on the Politically Incorrect History of the 60’s. How is that different from writing plays? Given your playwright background, are you interested in TV or movies. How does that differ from the play process? Or is it similar enough that the distinctions are more form over substance? What’s next for you? What are you interested in writing about going forward? How do we keep tabs on your next moves and how do we take in Deconstruction? https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

I recently spoke with Ashley Koff.  A registered dietitian, Ashley is not only one of the top people in the nutrition field, but she’s a terrific entrepreneur as well. We have known each other since college so it was particularly fun to catch up on her exploits. [In typical Frazer fashion, the last time we saw each other was in a NYC steakhouse . . . which must have been real fun for a top nutritionist!]. Ashley is a Registered Dietitian and one of the top Nutritionists in the country. In addition to major corporate clients and individuals, Ashley advises many Hollywood and TV productions on better nutrition. She is the author of two books and acts as a spokesperson for many brands. She launched the Ashley Koff Approved brand to house and manage the many facets of her practice. You can find information about her programs and projects at https://www.ashleykoffapproved.com/. With all of that, I wanted to pick her brain on two fronts: 1) What are the trends in nutrition and healthy living that we should focus on and 2) How have you turned your expertise into a successful business? Nutritionist/Dietitian questions-  When do people make the decision to see you? How do you get them think about their goals?  Number on the scale vs. performance/energy vs appearance goals? When someone walks in to your office, what is your process to assess where they are and where they should go with their nutrition? Once you have an idea of a person’s situation, what are the next steps in implementing a process for them? Concept of a balanced diet- vitamins vs. calories vs. person’s physical attributes- How detailed does your analysis go? Picking a theme and sticking with it Overflow of information- fad diets Vegetarians vs. vegans vs. pescatrians vs Paleos Herbs/Vitamins- how do you focus on the important details (and ignore the less important ones) Water consumption Caffeine Nutrasweet Speed of eating Timing of eating Portion control Rest Exercise Grocery stores: Buying fresh v. organic v. what we normally see Avoiding processed foods- what does “processed” mean now? Restaurants: how do you teach good habits in navigating those environments? Competing with time challenges when preparing foods Budget issues- expensive to eat well Demonization of Fat v. sugar and carbs Fruits and vegetables- obvious benefits, but can you overdo it? Cleanses Are there true superfoods that you can’t go wrong with? Business Questions Clients are individuals, companies, brands, organizations in addition to media products- How do you organize your time? How did you come up with the AKA brand? How do you incorporate employees or partners in your concept and vision? What was the role of media and books in building your brand? Was there a big break? Does social media work for you? How does that translate into business? What are your broader plans? Does that include a prepared foods line? Exercise programs? Other partnerships? https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

(This appeared in Rick Lazio’s Ignite Blog back in July of 2011 . . . I reread it and liked it, so I thought I would repost it.) MATHLESSNESS – AMERICA’S FUNDAMENTAL PROBLEM by Frazer Rice. Modern Americans are largely innumerate. They are, to borrow Richard Posner’s felicitous phrase, mathless- most can’t use or judge the effects of numbers. Such ignorance would be of little concern, except that math permeates everything and ignorance of it imperils both America and Americans. For example, mathless Americans can’t understand or interpret statistics popularly discussed in the media, thereby disabling their ability critically to assess what’s reported. Nor can they comprehend the scale of the numerical problems addressed in government budgets, leaving them to the not-so-tender mercies of craven politicians funding government programs through deficit spending. Most importantly, mathless Americans lack the quantitative tools to prosper financially and avoid bad investments, critical skills of self-reliance in a non-welfare state. If you want to see this in action, watch a lawyer try to equitably divide the bill and calculate a tip at a nice restaurant. It takes twenty minutes and they usually have to consult an accountant … by phone. Consider the millions of people who bought houses they couldn’t afford. Cautionary tales abound about people making $50k/year who were living in $400K houses that are now in foreclosure. The analysis exposing such folly isn’t rigorous: Assume (optimistically) after-tax income of $37,000, or $3,125 per month, that the buyer paid 10% of the purchase price ($400,000) at closing, which leaves $360,000 remaining. With an interest-only mortgage of 5% (historically low, but a reasonable figure), the buyer pays at least $1,500 in monthly interest, which is nearly half his or her take-home pay (you do get to deduct the interest, but you don’t see that until the following year). The above scenario is unmercifully tight, especially if income taxes or the cost of living increases and/or income declines. Financial common sense bristles at such a position. Unfortunately, most Americans lack such common sense. And that is the core of the problem: math can help lead logical decision-making by spelling out future realities that predatory lenders hawking teaser rates don’t want you to consider. Lotteries, casinos and the investment banks thrive in part because Americans can’t or don’t want to think about math. As Homer Simpson put it when told that having mayonnaise and whiskey at the same time was a bad idea, That’s a problem for Future Homer. Obviously, one can’t prepare for every eventuality, but more mathematical common sense could have prevented people from committing what amounted to financial suicide. The ability to see the immediate snapshot of a mathematical situation isn’t the glaring problem for America. Intuition and the advice of others tend to get most past square one. The real issue is getting people to conceptualize the numbers governing their lives in such a way that they can anticipate future consequences of financial decisions. For that task they are ill equipped. Mathless Americans are also increasingly outstripped by foreign competitors. There are 98.8 color televisions for every 100 U.S. households. Television is the most important thing in America! There used to be over 70 US TV manufacturers. However, in 1995, Zenith sold to LG. That brought the number of U.S. TV manufacturers to zero. Only tiny startup Olevia assembles Asian TV parts in this country. In the business world, being deficient in math is going to be like running a race with no legs. According to Time Warner Cable’s Connect a Million Minds program, eighty percent of jobs created in the next decade will require math and science skills. Furthermore, the American education system isn’t up to the task. According to the Programme for International Student Assessment, the United States ranks thirty-fifth in terms of the mean score for mathematics. Ours is not the path back to economic competitiveness, let alone dominance. Mathematical considerations increasingly dictate the world economy. Meanwhile, the United States government spent billions to bailout an auto industry that didn’t understand two simple mathematical realities: their costs were too high and they didn’t sell enough cars. The uptick in unemployment is the latest symptom of the American difficulty in competing in business without the required numerical skills. Domestically, mathlessness perpetuates caustic social and income inequalities. The small fraction of people who understand math and can use it as a tool do exceedingly well. The ones who can’t cope with numbers are left behind – far behind. Such disequilibrium fosters creation of an elite “over class” the mathless will never be able to join (except, perhaps, by winning the lottery). Adult American mathlessness is a problem politicians won’t address, given anyone doing so obliquely implies that potential voters are stupid. More cynically, politicians prefer an ignorant, pliable electorate less likely to call them to account. Until American mathematical literacy improves, most Americans will be at the not-so-tender mercies of unfriendly foreign nations, self-aggrandizing government and, worst of all, their own ignorance. https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

It was a treat to talk to my friend, Robert A. George, about the political landscape washing over New York, Washington, and the rest of the country. We cover Donald Trump and his initial stumbles, the departure of Preet Bharara, the future of Governor Andrew Cuomo, and the re-election prospects of Mayor Bill DiBlasio among other topics. Lots of fun in the world of politics! Robert is an editorial writer for the New York Daily News (and formerly for the New York Post) and a conservative/libertarian blogger and pundit. He was born in Trinidad and lived in the United Kingdom before moving to the United States. A graduate of St. John’s College in Annapolis, Maryland, George worked for the Republican National Committee and, following the 1994 midterm elections, Speaker of the House of Representatives Newt Gingrich. In addition to his newspaper work, George also has appeared on MSNBC, CNN, Fox and regularly appears on other political affairs programs. George has written for the conservative National Review, the libertarian Reason and the Huffington Post. He also sponsors his own group political/cultural blog, Ragged Thots. In addition, George occasionally moonlights as a stand-up comic and improviser. The Donald, Leader of the Free World Former US Attorney Preet Bharara looking skyward Governor Andrew Cuomo feeling good about the future Mayor Bill DiBlasio ponders the future https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

I spoke on my podcast with noted psychotherapist, Will Meyerhofer. He deals with heavy hitters on Wall Street, the NYC legal world and entertainment professionals. He pulls no punches. While I have written before on the psychological perils of legal practice and Wall Street (The Death of a Profession: Law’s Long, Bitter Descent and Its Tragic Human Toll), there is nothing like speaking with someone who is in the trenches helping people deal with the modern (and misunderstood) strains of the professions. Will has been there and walks the walk. Will holds a BA, magna cum laude, from Harvard University, a JD from the New York University School of law and a Master of Social Work from the Hunter College School of Social Work. Since 2005, he has been operating his private practice, A Quiet Room, offering individual, couples and group psychotherapy from his home, a loft in TriBeCa, in Lower Manhattan. In late 2010 Will released his first book, Life is a Brief Opportunity for Joy, an introduction to the concepts and philosophy underlying psychotherapy.  During 2011, Will released a second book, Way Worse Than Being a Dentist: the Lawyer’s Quest for Meaning, based on material from his columns on law and psychotherapy from AboveTheLaw.com.  A former associate in the General Practice group at Sullivan & Cromwell LLC, Will is an acknowledged expert on psychotherapy and lawyers, Will writes a regular column for the popular legal website, AboveTheLaw.com, as well as a blog of his own, The People’s Therapist, reflecting a psychotherapist’s take on the world. INTERVIEW QUESTIONS: Tell us a bit about your background . . . How did you go from working at a white shoe law firm in NYC to becoming a psychotherapist? A sizable part of your practice comes from the worlds of NYC lawyers, Wall Street and business. These are intense people, many of them unique in their own ways. Are there any universal traits that surround them? Why do they come to you? What are your clients struggling with? How do you discuss vulnerability for these types of clients. Do you have a process to help them open up? Are there times when they never open up? Long hours + “talent” should equal success, which should lead to money, prestige, fame. What happens when their progress doesn’t measure up to their expectation? How do you help clients who feel inadequate when their numbers don’t measure up to their neighbors? What happens when they feel behind, passed over or a sense of failure? What happens when the numbers and the trappings aren’t enough? Are they trapped by success?  Have they taken on more responsibility at work and at home and built golden cages? Do they feel Impostor syndrome?  I.e. How do they reconcile that luck can be involved with success? Do they belittle their own achievement? Do they have trouble appreciating the forces that are beyond their control? For the client that “feels unhappy” or “lost” and has trouble verbalizing their problems- how do you structure the conversation to get them to tell you their truth (even if they don’t quite know what that is)? The practice of law is far different than what is portrayed in the media (and even in law school). Do you notice clients that feel cheated or misled by that phenomenon? We know by conjecture the punishing hours involved and the litter of paradoxes and inequities. What else is it about the practice of law and finance that creates such hurt? What traits in your clients seem to be universal? How do you unwind depression and cognitive distortion issues from chemical issues?  For the uninitiated, does one drive the other? You deal with artists, writers and other creative types, is there anything about their endeavors that makes their problems different? Is the currency of their self-esteem different from the other professionals? Is financial hardship measured differently? And does it have more impact? For those that need help, what is the best thing for them to do? What is the best way to keep in touch with you? https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

With the excitement of Tiger Woods’ return in the Bahamas, it was time to do a podcast around golf. Welcome to Podcast #12, where I spoke with Eddy Lui. Eddy is a fellow golf fanatic who has founded a new golf platform called 18Birdies. We were able to get a round in this summer at Winged Foot and then record this interview about the company shortly afterward. 18Birdies can be downloaded on most mobile platforms and their website is www.18Birdies.com.   The “Live Engine for Golf”, 18Birdies is a mobile golf platform that enhances the experience between golfers & the courses they love to play. The platform incorporates cutting edge technology, social elements, and gaming to take golf into the next generation. A deeper discussion of the company can be found is his article in Golf Inc. Eddy began his career at the global consulting firm Bain & Company and then at Fairlook Capital. He spent 20 years successfully building and growing technology startups, Now Eddy is combining his business experience with his passion for golf with 18Birdies. I had a terrific time learning about his combination of golf, technology and entrepreneurism- three things that I enjoy.  We go into detail about the the challenges of driving the business and have some fun discussing the state of the game and the frontiers of the sport for ‘millennials” in an internet age. The format is below . . . Questions Golf- tell us how you fell in love with the game How did you become involved with technology and startups? Let’s talk about 18Birdies- How does the platform help the golfer increase enjoyment? Where does the technology come into play? How does the social component work? How does the gaming component work? Discussion of bringing high end tournament experience to the everyday player Multi-course tournaments/leagues, having the leaderboard in your pocket, expanding network of other golfers Based in San Francisco, one of the great golfing cities in this country- how does that help? How do you bring on brand ambassadors and get the word out? Lots written on the decline of golf-How does 18 Birdies address these issues? Steep learning curve in the sport: Too much time, Too expensive, Too hard to access (public/private; men/women, minorities )- how can 18Birdies address these issues? Talk about your association with Matty18UndaPar and growing the game. Bring social (and video) to a closed community- what are the challenges in breaking the “private course” code? What are some of the other trends that you are seeing? How do you intersect with the governing bodies? USGA, PGA, LPGA, MGA, AJGA Talk about some of the golf professionals like Darrell Kestner and Kris Tschetter that surround the brand Is 18Birdies something that can be incorporated into scholastic golf? What do the next few years look like for growth? How do you begin to bring in revenue? Favorite Golfer? Tiger Woods Who is your favorite of the Young Guns? Patrick Reed Best Round of golf ever? Best shot? Strengths and weaknesses of your game? Favorite Courses? Is Tiger coming back? Who is going to have a big year next year? How do we keep track of 18Birdies? 18Birdies.com and downloadable app on most platforms. For more on TIGER WOODS’ re-emergence . . . see his blistering 65 in the Bahamas below! https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

I was thrilled to speak with election lawyer, Bryan Sells a week or so ahead of the big confrontation between Trump and Clinton. We talked about the process and importance of voting and the issues with the current election and future trends in our country’s voting. Based in Atlanta, Bryan is a civil rights lawyer specializing in voting rights, election law, and redistricting. He represents individual voters, civil rights organizations, political parties, candidates, and campaigns.  Before founding his own firm, Bryan was been a senior litigator at the Department of Justice and the ACLU. Bryan posts frequently on twitter at @SellsBryan and his firm’s website is www.BryanSellsLaw.com. INTERVIEW -How did the practice of voting law get your attention? -How did your background point you in the direction of election law? What were your other influences? -Explain why it’s important to have a full and fair representation in the political process Many people assume that voting is as easy as registering to vote and then showing up at a polling location and casting a ballot. However, many times it’s not that easy. -What is the actual process of voting? -How is it run at the federal, state, and local level? -How and why can that get distorted? -Where are the greatest injustices/blockades to access right now? -What about the notion of dead people voting and “pre-voted” voting machines -Redistricting and gerrymandering? -One of the great unintended consequences of our system- -How does it disenfranchise voters? -How do we rewrite the rule book on this? -Two party system continues to dominate- how do other parties and ideas begin to penetrate the system? -Term Limits- what are the arguments for and against? Is it time to have them at the federal -Finally, technology and voting? Are they the cause of or solution to voter fraud?  Or a little of both?  What should we be looking for when thinking about technology and the expense of voting? QUICK NOTES: With Trump’s shocking win, let’s see what I was thinking back BEFORE he took the nomination: Trump: The Yard Sale.  This was published 9/7/2015- well over a year ago and with no expectation that Donald Trump had a chance (at the nomination!) . . . boy, I was wrong.  but there was some interesting thinking in there. This podcast was the first done by telephone.  I liked the results and it opens the podcast to a bunch of interesting participants.  Look for more shortly. https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

Podcast #10 was a fun and intense conversation with Foreign Policy and International Relations Expert, Andrew Peek. Andrew is the Director of the Washington Program at Claremont McKenna and an Adjunct Professor at Pepperdine. He is also a former Captain in the US Army and Strategic Advisor to General Joe Allen. He has written and appeared widely in the media and can be found on Twitter at @AndrewLPeek. We conducted a brief primer on Foreign policy and the Election starting with a quick summary of what we know about the candidates’ viewpoints and approach to working with foreign countries We started with Hillary Clinton and the evolution of her foreign policy approach. What do we need to know about Hillary’s world view? What is the impact of her vast experience and relationships? What is the impact of Bill’s presence if she wins office? Our next line of discussion analyzed what we know about Donald Trump- what informs his world view? How would he go about staffing his foreign policy apparatus? How does the volatility and inconsistency of message  play out on the world stage? How would he relate to the military? Finally we embarked on a quick tour around the world . . . Terrorism in France and Germany – Nice, Normandy, Paris, Orlando, etc Germany and Syrian refugee policy Vlad Putin and Syria/Ukraine/East Europe/Trump Cybersecurity Middle East / ISIS Israel Europe (NATO) China South America/Mexico It is a wide ranging discussion with terrific analysis from an expert who lives and breathes these issues and has helped form and implement foreign policy at the highest levels. https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

It was a genuine pleasure to speak with Blake Morgan about the state of the music industry . . . we spoke for an hour and could have kept going for much longer! Native New Yorker Blake Morgan is a recording artist, record producer, and the founder and owner of ECR Music Group, a global music company which operates under an elemental principle unprecedented in the music world: all of its artists and labels own one-hundred percent of their master recordings. On the heels of his sold-out eight-month run at New York City’s Rockwood Music Hall Stage 3, Blake Morgan now embarks on his first large-scale West Coast solo tour of the United States. The New York Times calls Morgan “Disarmingly unselfconscious, while Billboard Magazine writes, “Blake Morgan has a voice that was made to be heard on the radio-inspired songwriting and passionate performances.” The Washington Post adds, He’s got killer pop-rock instincts, something that leaps out at you – a natural when it comes to fashioning sharp melodies and catchy choruses.” Blake Morgan’s 2016 West Coast Tour will run from August 22nd until September 3rd, with Morgan performing ten concerts in nine cities. Morgan returns to Rockwood Music Hall’s Stage 3 on September 14th, for Season Two of his ongoing artist-in-residence concert series in New York City. We covered a lot of ground . . . Here is a framework of the topics covered. What is the process of developing musicians now? How do people access music in this day and age? How do you reconcile the different definitions of success in your artists? How do musicians get paid now? What is the difference between “songwriting” and “mechanicals” What is the role of outside interests?  Sponsorships, merchandise, acting / books etc . . . And how is that different from the past? Regarding the impact of technology on the previous music industry business model, the dilemma it poses now for emerging musicians, and the impact of #irespectmusic . . . How have the innovations of Napster on through to iTunes/ Pandora/ Spotify/ Youtube impacted artists What are the positive and negative aspects? How does this impact artists and their ability to earn? How does the law protect artists currently? Is it outdated? What have been your legislative efforts? Is this a chance for actual bipartisan work from Congress? What is that political process like? How do you educate our leaders about the importance of music and protecting the artist’s livelihood? What can the artists do to help protect themselves? Finally a little discussion on ECR and future plans What is your vision for the modern record label – what is its role and how does it work in this day and age? What are the signs of optimism for recording artists in the future? Where do you see the future of music going? How can people support #IRespectMusic? WWW.BLAKEMORGAN.COM Blake Morgan (Facebook) Blake Morgan (Twitter) IRESPECTMUSIC.ORG and via hashtag (#irespectmusic) on most social media platforms. https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

I recently spoke with Michael Devlin, adviser to Urban Seed (www.urbanseedvegas.com) We covered a variety of topics related to agribusiness and food policy. Urban Seed’s mission is to become the premier supplier of locally grown, low carbon impact, fruits, vegetables, and micro greens in the local market using proprietary and innovative technology & processes with modular, easily expandable structures which provide opportunities for unlimited growth. Their philosophy is to prioritize the “Made in the USA” concept. Their proprietary modular system provides superior quality and larger volumes in the same footprint allowing Urban Seed to grow 30 to 50 times the amount of produce than that of traditional farming without use of chemicals or pesticides. Facilities will be as close to the customer base as possible to reduce cost of transportation & delivery which can run as much as 75% of total operating costs for traditional farm to market operations. 1) We went though a description of the traditional timeline from food to fork. Most produce travels 1,500 miles from farm to fork. – High carbon footprint – Nutritional values falls over time – Shorter shelf life = high food waste – Lower freshness = bland taste 2) We laid out a broad gamut of food production challenges: – Burgeoning world population, – Water scarcity, – Global warming, – High pesticide use. – Lack of access to fresh produce is highly correlated to rising BMI – especially in poor communities. 3) Opportunities – Where are some of the investment opportunities in the food world? – We spend time defining the concept of urban farming 4) Finally, we describe what Urban Seed does – Farm to fork in 12 hrs – No chemicals – herbicides or pesticides – All non-GMO seeds (why is this important?) – Grown under glass with no supplemental light – very power efficient. – 30x crop yield vs traditional farming – Uses 90% less water – Extremely Profitable – Each 6,500sf greenhouse generates $1mm annual revenues and ~$500k EBITDA – Tax benefits for buildings / urban settings?Jobs? https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/