Ex PayPal growth strategist Matt Lerner shares insights on how to grow your startup, including finding the 10% that generates 90% of results, prioritizing growth experiments, and hiring the right people. The podcast also covers the importance of a North Star metric, improving internet connection, building the right team, achieving security frameworks, and the role of AI in startups.

Amanda Brock, the CEO of Open UK, took a decade too long to jump from her legal career to what she really craved - the frenzy of entrepreneurship. She stayed in law too long because she’d experienced a sobering failure years ago - running an event which lost half a million pounds. What happened?--To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sokratis Papafloratos is the Founder of Numan who are tackling a lot of male healthcare problems like erectile dysfunction, hair loss, sleep and weight issues. This isn't his first rodeo. Sokratis exited with his first startup, albeit at great personal cost. His second one failed. And now he's leading Numan. What's going to be his fate this time?--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersPersonio - all in one HR platform: https://personio.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/.You can find our historic newsletters here: https://www.secretleaders.com/episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ken Schmitt is the Founder and CEO of a high end executive search firm, which is ironic because we’re going through his biggest career failures and they all revolve around hiring. Well, hiring or being hired because Ken went through a period where he kept being fired.--To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. Learn more about your ad choices. Visit megaphone.fm/adchoices

SpareRoom is a business you've probably heard of - bringing together strangers and putting roofs over their heads. It's a bootstrapped business and its Founder Rupert Hunt still finds his housemates through it today. Rupert could've sold up years ago - he turned down an offer he says he couldn't refuse. Why on earth did he do that?--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersPersonio - all in one HR platform: https://personio.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/.You can find our historic newsletters here: https://www.secretleaders.com/episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Will is a seasoned entrepreneur who’s sold several businesses, but his first one was a baptism of fire. Brian had a difficult childhood. He was a D student who failed high school, got kicked out of home at 18 and joined the military. He had a chip on his shoulder and struggled with discipline - he lost rank twice. And then his first business went under at the worst possible time for him and his family.--To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you imagine graduating university and exiting for tens of millions at the same time? Cue Harry Gestetner and Simon Pompan, the Founders of Fanfix, a platform that helps creators better monetise their content. They built the business for mobile-first, multi-channel Gen-Z creators and their audiences (a bit like Patreon for Gen Z) - and their traction was so strong that SuperOrdinary bought them just 10 months after launch. Here's how.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersPersonio - all in one HR platform: https://personio.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/.You can find our historic newsletters here: https://www.secretleaders.com/episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Weber is a multi exited Founder, podcaster and the SVP of Community for 15Five, a performance management software company. What’s fascinating is he ended up making it in a very different role to what he thought he was good at. Adam had been a salesman until the biggest deal of his life collapsed, along with the plan for his future. --To get a better handle on your security, check out https://npsa.gov.uk/innovation and download their free Quick Start Guide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Clarkson's Farm taught us that being a farmer is tough, and from this podcast we've learnt how tough it is to become a successful Founder. James Chase's family has done both. His father was up against it as a farmer so started Tyrrells crisps before launching Chase spirits followed by Willy's apple cider vinegar (all consumed by Dan). Now James is building his own thing, a skincare for men brand called BAZ & CO. How do you build multiple well known B2C brands?--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersPersonio - all in one HR platform: https://personio.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/.You can find our historic newsletters here: https://www.secretleaders.com/episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Gandara, a successful entrepreneur turned retiree, discusses his journey through major business failures, investing in real estate during the 2008 crash, financial hardships, and the power of living below your means.