

Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Episodes
Mentioned books

May 8, 2018 • 57min
Hassle.com: How Alex Depledge Co-Founded a Company that Sold for €32 Million
Left work on a Friday and gave birth on a Saturday: already our guest this week is pretty much a rockstar. 2014 Tech City’s Entrepreneur of the Year Alex Depledge is a straight-talking British businesswoman best known for being the driving force behind hassle.com.Alex launched her career in the US after completing her master’s degree at the Uni of Chicago, working on the campaign team of a major US politician. In 2006 she returned to the UK to become a consultant for Accenture, where she advised Footsie 100 clients on their customer and channel execution. In 2012 she bravely entered the world of entrepreneurship.In 2011 Alex and her best friend, Jules Coleman, conceived the idea behind hassle.com when they discovered how hard it was to find a piano teacher online. They realized that service providers found it hard to market themselves, as they weren’t always as tech-savvy as other entrepreneurs, and they needed to rely on word-of-mouth.Alongside co-founders Tom Nimmo and Jules Coleman, they started Teddle with the idea of connecting local service providers to customers. Two years later they rebranded to hassle.com and focused on connecting vetted cleaners to local customers. They recently sold for €32 million to German company Helpling.Alex has now launched BuildPath, a company which assesses whether house extensions are viable and how much they would cost. She also continues to be a driving force for shared parental rights in business and female equality amongst the entrepreneur scene.We chat about:
Hassle’s journey from we-don’t-know-anything-about-startup-entrepreneurship to building an MVP to joining an accelerator to building the right product at the right time
What was raising money like in a period when there wasn’t a startup ecosystem
Their hiring challenges as first-time founders with no reputation
Selling to Helpling and getting massively depressed
Finding an executive coach and surviving Brexit
Links:Resi--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

May 1, 2018 • 57min
Charles Tyrwhitt: How Founder Nicholas Wheeler Went From an Aston Martin to Global Domination
Here to share with us his journey from owning an Aston Martin to owning a multi-million-pound shirt company is Nicholas Charles Tyrwhitt Wheeler, one of UK’s most successful entrepreneurs.After being left £8,000 from a great aunt, Nick used the money to purchase the English dream: an Aston Martin DB1. One year later he sold the same car for an eye-watering £75,000 profit. This profit became the funding that set Nick up to become the powerhouse he is now.Nick founded Charles Tyrwhitt as an undergraduate in 1986, after being frustrated that shirts were too expensive. For several years the company was just a hobby alongside Nick’s full-time job. However, by 2002, Charles Tyrwhitt had stores in London, Paris, and NY, and is now on its way to achieve global domination.We chat about:
Nick’s previous ventures and how he started and grew Charles Tyrwhitt
Nick’s infatuation for learning from mistakes, over and over and over again
The do’s and don’ts of hiring when you’re a small company
His advice to entrepreneurs worldwide
Links:Charles TyrwhittFull show notes at secretleaders.com--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 17, 2018 • 1h 3min
Not On The Highstreet Co-Founder Holly Tucker
Today we are delighted to bring you Holly Tucker, the co-founder of the first marketplace of its kind, notonthehighstreet.com, the place to pick up fantastic inspiration and bespoke gifts. Side note: notonthehighstreet.com is also very helpful when you’re trying to get back into your mum’s good books and make her happy with a thoughtful hand-designed gift. Just saying! Since stepping away from day to day operations she's now championing creative business owners through her new venture - Holly & Co.Like so many businesses, it was set up around a kitchen table shared by her co-founder Sophie Cornish. We dare say this was the inspiration behind her bestselling book, “Build a Business from Your Kitchen Table”, but you know, that’s just a guess!Hear more about Holly’s inspirational story, as she shares the highs and lows of building one of Britain’s best-loved online marketplaces.We chat about:
Working from the age of 13
Creating notonthehighstreet.com together with Sophie Cornish at their respective kitchen tables
Giving back and helping small businesses thrive
Why Holly advises entrepreneurs to trust their internal compasses
Links:
Not On The High Street
Holly & Co
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 10, 2018 • 1h 6min
ustwo Co-Founder Mills on Building a Fampany (aka Family Company)
Our guest today is on the more unconventional side. For starters, he wouldn’t necessarily choose to call himself a “leader”, so what better set-up for a secret leader?Mills, aka Matt Miller, is the co-founder of the fampany (read: family company) ustwo, a design studio occupying the ground floor of the Tea Building in Shoreditch, famous for hosting many of UK’s most creative brands.Mills started his career at design studio Animal, where his first and only ever boss demonstrated to him just how leadership can be: a friendship based on trust and shared values. After experiencing that, Mills and ustwo co-founder John Sinclair, aka Sinx, decided to replicate it to create a fizzing company culture of their own.Today we talk about doing things differently and putting values at the heart of an organization that really tries to keep its creativity in full flow, full-time employed. Mills and Sinx have zero intention to ever sell ustwo, and are on a mission to create the best working environment you can imagine.We chat about:
The story of how ustwo was formed
International expansion
How they created a global smash hit mobile game
Mills’s love for mindful ultrarunning
What's next for ustwo
Links:
ustwo
Monument Valley
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 3, 2018 • 1h 3min
Café Rouge: How Co-Founder Karen Jones Creates Brands People Come Back To
Today we have an audio feast for you as our guest is Karen Jones, most well-known as the co-founder of the Café Rouge chain of restaurants. Her career is a textbook story of entrepreneurship.Karen was born in Lancashire, in northern England, and raised in Yorkshire, London, and Switzerland, before studying English and American Literature at the University of East Anglia, where she has now come full circle to serve as their Chancellor.As the Café Rouge brand grew, Karen and her co-founder Roger Myers formed the Pelican Group, which was eventually acquired in 1996 by Whitbread for a reported £133 million. Karen couldn’t stay away from the table for too long and became the CEO of the Spirit Pub Group. She is definitely not the kind of person to sit back and put her feet up, so she also joined the board of the London Gastropub Company among many others.We chat about:
How the first Café Rouge came to be
Selling Café Rouge and creating Punch Taverns
What makes a brand a winner
Karen’s advice to entrepreneurs
Links:Café Rouge--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 27, 2018 • 1h 2min
Songkick: Pete Finlay on Burnout and Growing Too Fast
Today you are going to hear the story of Songkick led by Pete Finlay, formerly known as Pete Smith.You’re going to learn about the ups and downs of a very brutal story. Songkick was once one of the startup darlings of the UK, they raised a ton of cash, grew exponentially quickly, and, as Pete will share in today’s episode, really grew too fast for them to really understand how to manage this beast properly.Pete ended up leaving Songkick and starting Silicon Milkroundabout. This had its own challenges, which again he shares in brutally honest fashion. Like any great leader, he owns his mistakes and shares how others could avoid them in the future.We chat about:
Songkick’s birth, infancy and later years
What made Songkick different from other online concert discovery tools
Pete’s experience with burnout and his advice to first-time founders
Links:
Songkick
Silicon Milkroundabout
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 20, 2018 • 1h 1min
Project Everyone: How Gail Gallie reached 7 billion people in 7 days
If you are the type of person who is into sustainability, philanthropy, giving back, purpose, any of these things, our guest today is the crème de la crème. Meet Gail Gallie, co-founder of Project Everyone.Today we go through Gail’s entire story from when she was a producer at Radio 1, to becoming CEO of ad agency Fallon, and eventually working with Kate Garvey and Richard Curtis of Four Weddings and Notting Hill fame on Project Everyone, a communications house for the UN Sustainable Development Goals.The UN has committed globally to creating a fairer world by creating 17 Global Goals for Sustainable Development that we can all commit to. Ironically, the UN is also not unbelievably good at marketing.Fortunately, world-class British filmmaker Richard Curtis and two brilliant marketeers came to the rescue.We chat about:
Working as a producer for Radio 1
The challenges of being the CEO of an ad agency
Driving awareness towards a sustainable future
Links:
Project Everyone
The Sustainable Development Goals
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 13, 2018 • 1h 8min
Just Eat: How David Buttress Co-Founded and Built a £5.5bn Company
For the last 11 years, David has done nothing but think about takeaway. Sounds like a dream, right? But that’s the reality for the former CEO of food giant Just Eat, still part of the board to this day.Described as one of UK’s standout entrepreneurs of the last decade, David got a taste for delivery-based businesses when he created his own newspaper-delivering service at the age of 11.Just Eat helped restaurants deliver almost 100 million orders last year, from anything from curries to salads.David is now working at venture capital firm 83North as general partner. In his new role, he aims to identify technology startups in Europe and Israel that have the potential to grow to the same size as Just Eat, which now has a market cap in excess of £5 billion.Key takeaways:
The Just Eat journey: how two colleagues working in a basement
created an empire with a valuation of £5.5 billion
Their story of getting funded
What made Just Eat stand out from other food delivery services
Join us to discover more about the incredible story of Just Eat.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Sep 12, 2017 • 59min
Draper Esprit: The first ever public VC fund - Simon Cook
Today’s special guest is one of the key Venture Capital investors in the UK, the CEO and Founder of Draper Esprit, Mr Simon Cook. Most recently, Simon has focused on disrupting the traditional VC structure by taking his company public on an IPO that raised over £100m of ‘permanent capital’ as he calls it which he intends to use to grow the UK’s influence globally. He has been involved in some of the best known deals in the UK including LoveFilm, Graze and Trust Pilot.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Aug 25, 2017 • 1h 14min
Unruly - From lecturer to millionaire. Sarah Wood tells all.
Sarah Wood, co-founder of Unruly Media, shares her journey from lecturer to millionaire. The podcast covers her role as CEO at Unruly, her course at Cambridge University, and the challenges faced by big corporations. They also discuss the evolution of Unruly, the potential of VR in business, and security frameworks for growing companies. Sarah emphasizes work-life integration and learning from mistakes, while highlighting the importance of unique company culture.