
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Apr 10, 2018 • 1h 6min
ustwo Co-Founder Mills on Building a Fampany (aka Family Company)
Our guest today is on the more unconventional side. For starters, he wouldn’t necessarily choose to call himself a “leader”, so what better set-up for a secret leader?Mills, aka Matt Miller, is the co-founder of the fampany (read: family company) ustwo, a design studio occupying the ground floor of the Tea Building in Shoreditch, famous for hosting many of UK’s most creative brands.Mills started his career at design studio Animal, where his first and only ever boss demonstrated to him just how leadership can be: a friendship based on trust and shared values. After experiencing that, Mills and ustwo co-founder John Sinclair, aka Sinx, decided to replicate it to create a fizzing company culture of their own.Today we talk about doing things differently and putting values at the heart of an organization that really tries to keep its creativity in full flow, full-time employed. Mills and Sinx have zero intention to ever sell ustwo, and are on a mission to create the best working environment you can imagine.We chat about:
The story of how ustwo was formed
International expansion
How they created a global smash hit mobile game
Mills’s love for mindful ultrarunning
What's next for ustwo
Links:
ustwo
Monument Valley
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 3, 2018 • 1h 3min
Café Rouge: How Co-Founder Karen Jones Creates Brands People Come Back To
Today we have an audio feast for you as our guest is Karen Jones, most well-known as the co-founder of the Café Rouge chain of restaurants. Her career is a textbook story of entrepreneurship.Karen was born in Lancashire, in northern England, and raised in Yorkshire, London, and Switzerland, before studying English and American Literature at the University of East Anglia, where she has now come full circle to serve as their Chancellor.As the Café Rouge brand grew, Karen and her co-founder Roger Myers formed the Pelican Group, which was eventually acquired in 1996 by Whitbread for a reported £133 million. Karen couldn’t stay away from the table for too long and became the CEO of the Spirit Pub Group. She is definitely not the kind of person to sit back and put her feet up, so she also joined the board of the London Gastropub Company among many others.We chat about:
How the first Café Rouge came to be
Selling Café Rouge and creating Punch Taverns
What makes a brand a winner
Karen’s advice to entrepreneurs
Links:Café Rouge--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 27, 2018 • 1h 2min
Songkick: Pete Finlay on Burnout and Growing Too Fast
Today you are going to hear the story of Songkick led by Pete Finlay, formerly known as Pete Smith.You’re going to learn about the ups and downs of a very brutal story. Songkick was once one of the startup darlings of the UK, they raised a ton of cash, grew exponentially quickly, and, as Pete will share in today’s episode, really grew too fast for them to really understand how to manage this beast properly.Pete ended up leaving Songkick and starting Silicon Milkroundabout. This had its own challenges, which again he shares in brutally honest fashion. Like any great leader, he owns his mistakes and shares how others could avoid them in the future.We chat about:
Songkick’s birth, infancy and later years
What made Songkick different from other online concert discovery tools
Pete’s experience with burnout and his advice to first-time founders
Links:
Songkick
Silicon Milkroundabout
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 20, 2018 • 1h 1min
Project Everyone: How Gail Gallie reached 7 billion people in 7 days
If you are the type of person who is into sustainability, philanthropy, giving back, purpose, any of these things, our guest today is the crème de la crème. Meet Gail Gallie, co-founder of Project Everyone.Today we go through Gail’s entire story from when she was a producer at Radio 1, to becoming CEO of ad agency Fallon, and eventually working with Kate Garvey and Richard Curtis of Four Weddings and Notting Hill fame on Project Everyone, a communications house for the UN Sustainable Development Goals.The UN has committed globally to creating a fairer world by creating 17 Global Goals for Sustainable Development that we can all commit to. Ironically, the UN is also not unbelievably good at marketing.Fortunately, world-class British filmmaker Richard Curtis and two brilliant marketeers came to the rescue.We chat about:
Working as a producer for Radio 1
The challenges of being the CEO of an ad agency
Driving awareness towards a sustainable future
Links:
Project Everyone
The Sustainable Development Goals
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 13, 2018 • 1h 8min
Just Eat: How David Buttress Co-Founded and Built a £5.5bn Company
For the last 11 years, David has done nothing but think about takeaway. Sounds like a dream, right? But that’s the reality for the former CEO of food giant Just Eat, still part of the board to this day.Described as one of UK’s standout entrepreneurs of the last decade, David got a taste for delivery-based businesses when he created his own newspaper-delivering service at the age of 11.Just Eat helped restaurants deliver almost 100 million orders last year, from anything from curries to salads.David is now working at venture capital firm 83North as general partner. In his new role, he aims to identify technology startups in Europe and Israel that have the potential to grow to the same size as Just Eat, which now has a market cap in excess of £5 billion.Key takeaways:
The Just Eat journey: how two colleagues working in a basement
created an empire with a valuation of £5.5 billion
Their story of getting funded
What made Just Eat stand out from other food delivery services
Join us to discover more about the incredible story of Just Eat.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Sep 12, 2017 • 59min
Draper Esprit: The first ever public VC fund - Simon Cook
Today’s special guest is one of the key Venture Capital investors in the UK, the CEO and Founder of Draper Esprit, Mr Simon Cook. Most recently, Simon has focused on disrupting the traditional VC structure by taking his company public on an IPO that raised over £100m of ‘permanent capital’ as he calls it which he intends to use to grow the UK’s influence globally. He has been involved in some of the best known deals in the UK including LoveFilm, Graze and Trust Pilot.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Aug 25, 2017 • 1h 14min
Unruly - From lecturer to millionaire. Sarah Wood tells all.
Sarah Wood, co-founder of Unruly Media, shares her journey from lecturer to millionaire. The podcast covers her role as CEO at Unruly, her course at Cambridge University, and the challenges faced by big corporations. They also discuss the evolution of Unruly, the potential of VR in business, and security frameworks for growing companies. Sarah emphasizes work-life integration and learning from mistakes, while highlighting the importance of unique company culture.

Aug 16, 2017 • 55min
Traffic & Copy: Vincent Dignan on how to growth hack your way to success
Vincent Dignan, the self-styled Jesus Christ Superstar of organic viral growth, shares his journey from rags to riches. He discusses unique personal branding tactics, US market advantages, security certifications, and the power of public speaking. Navigating mentorship, brand building, and personal success, Vincent's story is a testament to hard work and self-belief.

Aug 9, 2017 • 1h 5min
Mr & Mrs Smith: Tamara Lohan MBE taking on Expedia and Booking.com
Tamara Lohan MBE is the co-founder and CTO of Mr & Mrs Smith Hotels. She started Mr and Mrs Smith with her husband James 14 years ago, and has been at the heart of one of the best loved internet brands in Britain, but it in fact started as a publishing business; a guidebook for people like her who wanted to explore the luxury boutiques across the country and discovering the real gems and stylish weekends away in unique hotels. They sold 10,000 copies in their first 6 weeks, but fast forward to today they have over 100 staff spread across London, LA, Singapore, New York… and have had contributions from celebrities ranging from Stella McCartney to Cate Blanchett.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Jul 13, 2017 • 1h 2min
Vorsprung Durch Technik - Sir John Hegarty (BBH) tells us where that came from!
Our guest this week is the advertising giant Sir John Hegarty. As the co-founder of ad agency BBH and creator of acclaimed campaigns for brands such as Levi’s, Audi, BA and Johnnie Walker, Hegarty has been a leader in the advertising industry for more than 50 years. In our interview with him he reveals some of his creative tricks (lose the headphones) and “when the world zigs, zag” – words which went on to become the BBH’s mantra.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes
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