

Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Episodes
Mentioned books

Feb 12, 2019 • 42min
Mumsnet: Justine Roberts on Saving Parents’ Lives
Described as one of the world’s most influential women and CEOs, Justine Roberts is at the helm of one of the world’s most talked about forums, Mumsnet.Loved by many and the cause of many heated discussions, Justine has created a place for open and frank conversations for a wide sector of the public.As a wife and mother of four, including twins, Justine has had the exact experience of how hard it is to be a working mum.Recognized for her impact on the economy and ultimately being awarded a CBE in 2017, the Oxford-educated ex-journalist takes time from her busy schedule to discuss all things Mumsnet and Gransnet.We chat with Justine about:
The disastrous holiday that started everything
Growing the Mumsnet community organically, by word-of-mouth
The picture of the first years: a very quiet start (2000) and then a very accelerated growth period from 2006 onwards
Getting sued memorably and other hard moments
Advocating for many good causes via Mumsnet
What a typical day looks like for Justine
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Feb 5, 2019 • 41min
Starling Bank: Anne Boden Founder & CEO, an Innovative Challenger Bank That’s Exciting the Market
Growing up in Swansea with two hard-working parents, Anne Boden couldn’t have dreamt of the future ahead of her. After going on to study Chemistry and Computer Sciences at Swansea University, she made the big move to London to work for Lloyds Bank.Jump forward 35 years and positions at UBS, RBS and ABN AMRO, Anne has put herself out there as a forward-thinking banker who has spotted huge potential in the world of digital banking.Unable to have her vision realized as Allied Irish Banks’ Chief Operating Officer, Anne broke away and developed Starling, an innovative and exciting new way for customers to bank.We chat to Anne about:
Quitting her job in traditional banking, moving to London and deciding to start her own bank
Raising money as a female founder for her unusual initiative
The type of culture and ethos they are trying to build
Her ambitions with Starling in the future
A typical day for Anne
Her advice to entrepreneurs
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Jan 30, 2019 • 58min
WeTransfer: Damian Bradfield tells us about the art of the stunningly straightforward file sharing
WeTransfer started in late 2009 and today it has over 45 million active monthly users. It’s one of the world’s most trusted online brands, helping people to discover and share in every country around the globe.Damian Bradfield, an advertising and marketing specialist who cut his teeth at various agencies, teamed up with Nalden, a famous Dutch design and media blogger.From creating the disarmingly straightforward file transfer service WeTransfer to curating an interactive art installation at Amsterdam’s art’otel, the duo has been behind a series of truly forward-thinking projects.Nowadays WeTransfer helps share 1 billion files every week. In 2015 it took its first round of investment, a series A of $25 million, and Damian moved to LA the following year to spearhead the company’s US operations.Managing a dual role - heading the American office and leading the brand’s marketing growth and content departments - Damian personifies WeTransfer’s commitment to supporting and showcasing the best creative talent.To this end, he has set up content partnerships with the likes of FKA Twigs, Rankin and Nelly Ben Hayoun, among many others working on the newer platform of WePresent.We chat about:
The early days of WeTransfer: no money and huge ambition in Amsterdam
How StumbleUpon helped them launch
Bootstrapping and keeping their full-time jobs until 2015
The two fortuitous things that happened in WeTransfer's early days
What Damian believes the future of the internet is going to be
And what he’s like as a boss
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Jul 10, 2018 • 60min
Jo Malone: The Alchemist Devoted to Spreading the Poetry of Scent
Today’s Secret Leader is Jo Malone CBE, founder of her namesake and more recently Jo Loves. Of all the guests we’ve had the wonderful fortune of interviewing, Jo has one of the biggest reputations preceding her, but worry not, it’s an entirely positive one.From battles with dyslexia to cancer Jo is well known for being authentic, inspiring, and a true hero to young entrepreneurs everywhere.We chat about:
Growing up in a council house, looking after her mother, and putting her sister through school
Leaving school at 14 and going over to London to sell face creams in order to pay the family bills
Moving to London and doing all sorts of odd jobs
Putting her astounding sense of smell into an actual business
Opening the first Jo Malone shop in 1994 with her husband
Receiving an offer to sell to Estée Lauder after three years
Facing the greatest challenge of her life and starting a new business after five years
Links:
Jo Malone
Jo Loves
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Jul 4, 2018 • 56min
Vijay Eswaran: From Taxi Driver to Billionaire
Vijay Eswaran is the Executive Chairman of the QI Group of Companies. Born in Penang, Malaysia, in 1960, to hardworking parents, Vijay had a childhood filled with moves around his native country.His education brought him to the UK, and in 1984, Eswaran graduated from the London School of Economics with a degree in Socioeconomics. In 1998, Eswaran returned to Malaysia after several years of work that stretched globally, and he co-founded the multilevel marketing company that has grown into what we now know as the QI Group.The QI Group of Companies describe themselves as a diversified multinational entity catering to varied businesses that include education, hospitality, direct selling, financial services, and retail.Vijay would be forgiven for stopping once achieving this conglomerate, however, he has also gone on to establish the RYTHM Foundation and the Vijayaratnam Foundation (named after his father), and has written several books.We chat about:
Why getting a degree today is no longer completely necessary
Losing his scholarship and being sent to the UK by his father
Working as a cab driver while studying in order to pay his student fees under the Thatcher regime
Taking a year off in order to hitchhike around Europe
Going through 33 days of silence in an Italian monastery
Building the QI Group
Giving back and living in the now
Links:QI Group of Companies--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Jun 26, 2018 • 1h 2min
JustGiving: Anne-Marie Huby, Always Guided by a Deep Sense of Purpose
From a business desk at the Birmingham Post to the world’s fastest-growing tech-for-good platform, Belgium-born Anne-Marie Huby is one of UK’s most innovative entrepreneurs, creating the first online fundraising platform in the UK in 2000.She started her career in journalism in Belgium, and later joined the UK arm of Doctors Without Borders (aka Médecins Sans Frontières), where she worked for ten years.In 1994, Anne-Marie was in Congo with MSF, not long after the genocide which saw Rwandan soldiers and Hutu gangs claim the lives of more than half a million Tutsis and moderate Hutus. MSF received a Nobel prize just one year before Anne-Marie transformed the humanitarian landscape by launching JustGiving with co-founder Zarine Kharas.The company became profitable in just five years. Defying the odds, JustGiving has helped raise over £3.5 billion to date and has improved the lives of over 28 million people in 164 countries.We chat about:
Meeting Zarine Kharas and creating a sustainable business model
For-profit vs not-for-profit charities
Their unusual first pitch and fundraising story
What a typical day looks like for Anne-Marie
Taking a break, reconnecting with what’s important for her, and reading voraciously
Corporate responsibility in modern times
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Jun 19, 2018 • 56min
Rankin: Seeing the World with Fresh Eyes
Rankin is arguably Britain’s most successful export to the fashion industry, and one of the world’s leading portrait photographers. He is also well known for his phenomenal work ethic, his charitable pursuits within fashion and his fearlessness when creating art.Rankin made his name in publishing by founding the seminal monthly magazine Dazed & Confused with Jefferson Hack in 1991. Dazed & Confused has now progressed into Dazed Media, which in itself is a brand synonymous with leading fashion. With more than 40 books published and exhibitions all over the world, as well as still creating work for his own London gallery, it’s a wonder that Rankin has time to devote himself to any other project, let alone sit down with us today.He is also known for his affiliations with charities, and he travels the world creating campaigns for the likes of Comic Relief, Women’s Aid, and Macmillan Cancer Support.Rankin has captured icons and is respected worldwide for being the ultimate visionary. However, he is not just a celebrity photographer, he is also super being passionate about photographing real people of all sizes and shapes.We chat about:
From Glasgow to Yorkshire to St Albans: his childhood and finding his way
Meeting Jefferson Hack and creating Dazed & Confused
Always wanting to give something back
What he thinks about the MeToo movement
Who he would like to photograph next
His attraction to serendipity
His fascination with Trump and his love of photographing baddies
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Jun 5, 2018 • 55min
Planet Organic: How Founder Renée Elliott Wove Together Love and Food
From the pages of a wine magazine to the UK’s largest certified organic haven of delicious produce, Mississippi-born Renée Elliott moved to the UK in 1986. Nine years later, Renée launched Planet Organic having followed her heart.Planet Organic became the first store certified by the Soil Association, and now it has seven outlets. Inspired by the tutelage of Craig Sams, founder of Whole Earth Foods and Green & Black’s, Renée absorbed a wealth of knowledge of fuelled nutrition and everything organic.Walking into the Planet Organic is like walking into the Willy Wonka Chocolate Factory but for organic and healthy food. Ever-flowing food and vegetables, bread from artisan London bakeries, sustainable fish from British water, gluten-free, dairy-free raw food and dairy options. Limitless goodness.Speaking of limitless, Renée’s ventures don’t stop there. Beluga Bean, a life and business skills academy for women is another fantastic enterprise that is inspirational and genius in even strokes.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

May 29, 2018 • 57min
Shazam: How Dhiraj Mukherjee Built One of the Most Downloaded Apps of All Time
Our esteemed guest this week is Dhiraj Mukerjee, co-founder of Shazam, the app that has literally put more songs on the record than anyone else in the world. Dhiraj is not a fan of being praised or of receiving any kind of popular commendations of his AMAZING efforts, so we won’t do any of that today.Today we offer you the story that led four people to build one of the world’s most innovative products of all time.Long story short: Shazam was created in 1999 by co-founders Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee. Since its launch, over 30 billion shazams have been sent via their app, which has been downloaded over 1 billion times.18 years after it was founded, it sees 100 million users flock to its surface every single month. Join us for a crisp dose of inspiration from someone who really knows what he’s talking about.We chat about:
Building Shazam and getting people to use it
Getting a lot of nos from investors
Disguising the product so that someone else didn’t steal their idea
What the future looks like, if you ask Dhiraj
Links:Shazam--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

24 snips
May 15, 2018 • 1h 6min
Babylon Health: How Founder and CEO Dr Ali Parsa Plans to Make Healthcare a Utility for Every Human on Earth
Dr Ali Parsa, founder and CEO of Babylon Health, shares his ambitious vision to provide affordable healthcare to the world. They discuss the challenges of making healthcare accessible, raising capital, and the importance of AI. The podcast also includes stories about overcoming fear of failure and the early days of building Shazam's fingerprint library.