
Startup Project: Build the future
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
Latest episodes

Apr 23, 2023 • 4min
#54: How Techstars Seattle Works & How Should Founders Think About It?
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
In this episode Nataraj spoke to Marius Ciocirlan who co-founded ShareGrid, a marketplace for filmmakers and photographers to rent and sell their equipment. It was acquired by Backstage and is now Managing Director of Techstars Seattle. Techstars expanded to Seattle in 2010, and since then more than 130 companies have gone through the program & collectively gone on to raise more than $2.5 billion in capital.
Full Transcript:
[00:00:00] Nataraj: So Techstars is an, you know,
traditionally what we call as an accelerator, right? Yeah. Uh, so what are the
founders really getting outta, um, joining tech?
[00:00:09] Marius: Yeah, for sure. So, um, the Tech
Techstars program essentially, uh, falls into almost three phases. So it's a 13
week program and it's kind of, uh, set up in three phases. The first phase is
customer discovery, so we worked with you to ensure that like, , you truly
understand who your customer is and what are they buying from you.
[00:00:31] Marius: Like, you know, you, you would be
surprised how many people have an idea of who their customer is, but it's not
clearly defined. They don't really understand why that customer is interested
in their product. So even companies that are farther along, we find. , it's
always good to like really reflect on who your customer is.
[00:00:50] Marius: So the first phase is customer
discovery. Second phase is go to market and execution, which is more important
nowadays, especially given the market [00:01:00]
situation. More important than ever to actually gain real traction in your
business and prove out that your business has some product market fit. And
product market fit can mean different things at different stages.
[00:01:12] Marius: But at least in your initial M V P,
there needs to be some product market fit. And then the third phase is we're
preparing you to go out in front of investors. So we're working on your pitch
deck, we're working on your delivery, we're working on all of your documents,
uh, getting you ready to ensure that you're ready for, uh, investors and
putting you in front of investors.
Full version at thestartupproject.io

Apr 16, 2023 • 56min
#53 Taylor Black - Innovation Science Fund & Microsoft Incubator
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
In this episode Nataraj spoke to Taylor Black who co-founded Fizzy Inc. Post Fizzy Taylor worked at Innovation Science Fund & currently works as a Principal Product Manager at the Office of the CTO Incubator at Microsoft.
Full Conversation includes:
Starting a company during law school
Running a WordPress server farm
Why WordPress still dominates internet?
Working at Innovation Science Fund
Running innovation sessions attended by Entrepreneurs, Nobel laureates, Scientists & Bill Gates
Fundamental technology breakthrough in Metamaterials
Funding Starlink competitor
Incubator inside Microsoft for the Office of the CTO
Measuring Innovation inside large organizations
You can connect with Taylor here on LinkedIn.

Apr 9, 2023 • 3min
#52: What is Sharegrid & how it got started?
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
In this episode Nataraj spoke to Marius Ciocirlan who co-founded ShareGrid, a marketplace for filmmakers and photographers to rent and sell their equipment. It was acquired by Backstage and is now Managing Director of Techstars Seattle. Techstars expanded to Seattle in 2010, and since then more than 130 companies have gone through the program & collectively gone on to raise more than $2.5 billion in capital.
Full Transcript:
[00:00:00] So you decided you
want to be in tech. Then how did, uh, your, uh, company start, uh, share grid?
[00:00:06] Yeah, so she
started, um, actually the idea was kind of originated while I was, was working
our group on both my co-founder and I, Raj. He was, he was, he went to film,
well he went to photography school. I, uh, uh, I believe it was more of like a
media communication, uh, background.
[00:00:24] But he ended up in
tech as well. He was a designer and front end developer and um, he was a
longtime photographer and we would take walks all the time and. , he, he sold
his previous company to Groupon, so he's been very entrepreneurial himself and
we were always kicking around ideas of potential startups that we could start.
[00:00:47] And one of the ideas
was, uh, it derived from him trying to sell some of his equipment. He was like,
I really want this new lens, but I already have so many lenses. How do I
justify kind. [00:01:00] Investing more money
into more equipment when I'm not even using the equipment I already have. So
that was kind of the thread that we started to talk about the idea, and
essentially the idea was a lot of filmmakers, photographers invest.
[00:01:15] Quite a bit of
capital into, uh, equipment, into, into different, uh, cameras, lenses, audio
equipment, lighting equipment, and it's very, very expensive. I mean, we're
talking thousands of dollars for a camera or lens. Sometimes for film
equipment, you're looking at 40, $50,000 for cinema camera, and that doesn't
count all the additional accessories and, and everything else you need.
[00:01:41] I knew about this
from my prior film years, and I had a lot of friends who after school, their,
their thinking was, if I invest a bit of money into equipment, the chances of
me being hired, uh, will increase. Because the film world is actually a very
much [00:02:00] a gig economy, freelance type
of world. So they were thinking, if we invest in, in this equipment, uh, I will
stand amongst the rest and like be hired more frequently.
[00:02:10] That doesn't always
happen. So you invest all this money, but your monthly payments are coming in
every day, every, every month. , but you're not always getting hired. That
equipment's not always being used. So Arra and I saw that opportunity of like,
there's all this idle equipment. What if you were to rent that equipment out,
similar to other pure tope economies, like, uh, like u you know, like Airbnb,
um, So we had the idea and we essentially wanted to validate if this is
something that other people would be interested in First.
[00:02:43] I spoke to a lot of
my friends from Phil School and everybody said, It's a great idea, but what
about if somebody steals my equipment while they're renting it? They don't come
back with the equipment. So that was always kind of the big challenge that we
had to face. But, but that's how the [00:03:00]
idea, just to answer your question, that's how the idea kind of derived is just
from a personal need and also just a brainstorm of ideas.
[00:03:07] So it was
essentially a marketplace for renting, uh, camera and other high-end equipment
for production.
[00:03:14] Exactly. Exactly.

Apr 2, 2023 • 2min
#51: Working in Tech vs Movie Business
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
In this episode Nataraj spoke to Marius Ciocirlan who co-founded ShareGrid, a marketplace for filmmakers and photographers to rent and sell their equipment. It was acquired by Backstage and is now Managing Director of Techstars Seattle. Techstars expanded to Seattle in 2010, and since then more than 130 companies have gone through the program & collectively gone on to raise more than $2.5 billion in capital.
Full Transcript:
[00:00:00] So I was like, you
know, working on Samsung, making videos and then also like working on sets,
like reality TV shows and stuff like that, while at the same time doing a
startup and. Uh, learning UX design. So I had to make a decision. I couldn't do
both. And the reason I decided to go into tech, I remember having this kind of
conversation with my significant other, is that in film it's a very traditional
career path, meaning, In order to become a cinematographer or a director or a
producer, you have to pay your dues.
[00:00:35] Like there is very
strict rules about what certain people could do on a set and what they can't
do, like. I've been told in my position as a production assistant was like, you
are not allowed to move that equipment. You're not allowed to move that chair
because the union, you don't belong to that union.
[00:00:53] So it's actually
like a safety regulation or. It was a very traditional kind of [00:01:00] career path, and I realized that like I
was not going to reach my dream of becoming a cinematographer or director well
into my forties, probably fifties, and it was gonna take a long time where in
tech it was actually the complete opposite.
[00:01:18] The younger you
were, the more respect you got and almost the more opportunities you received.
So my goal was always like, I really enjoyed. and it seems like doors are just
really opening, people are just much more supportive. If you have big
ambitions, you don't have to like, wait in line and wait your turn.
[00:01:38] You could just act on
those ambitions. Uh, so it just felt like a much friendlier community and just
more embracing. So, um, it went towards tech and I, I always planned like at
some point in my career, I'll make it in tech and then I'll come back at an
older age and a film and I'll be a producer and I'll fund my own films or uh, [00:02:00] documentaries or whatever, whatever that
might be.

Mar 26, 2023 • 38min
#50: Marius Ciocirlan - Managing Director Techstars Seattle, Co-Founder of Sharegrid (Acq by Backstage)
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
In this episode Nataraj spoke to Marius Ciocirlan who co-founded ShareGrid, a marketplace for filmmakers and photographers to rent and sell their equipment. It was acquired by Backstage and is now Managing Director of Techstars Seattle. Techstars expanded to Seattle in 2010, and since then more than 130 companies have gone through the program & collectively gone on to raise more than $2.5 billion in capital.
Full Conversation includes:
How skateboarding led do film school
Raising funds via grants
Startup weekends
Early days at Groupon Mobile Team
Origin story and cofounding Sharegrid (acquired by Backstage)
Joining Techstars Seattle as Managing Director
What's special about Techstars Seattle?
How founders should think about Techstars Seattle
If you are founder and is interested in applying to TechStars Seattle you can get in touch with Marius at marius.ciocirlan@techstars.com

Mar 21, 2023 • 10min
#49 Insidious Loops in Indian Startup Ecosystem (TSP Insights)
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam
Deedy & Nataraj talk about
Why is there no criticism about Indian startups in Indian media?
What are the insidious loops in Indian startup ecosystem?
Don't forget to follow Deedy's opinions at @debarghya_das!
--------
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and others.

Mar 11, 2023 • 1min
Shark Tank India vs Shark Tank U.S Differences Explained (TSP Insights)
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam
Full Notes:
One of the interesting things in Shark Tank India versus Shark Tank US that I've noticed is Shark Tank US is pretty much small and medium enterprise.
If a Silicon Valley style pitch comes up, like Mark Cuban will throw them out, uh, you know, this kind of ration doesn't work here. One thing I was amazed to see in this season particularly is, um, it's much more closer to Indian startup ecosystem. Um, I've actually seen couple of these pitches before they were on track tank, like Flatheads, uh, was the shoe company, which is similar to like a shoe company here.
Um, those other, um, mind peers was like a mindful company that came on recently, which I've seen before. Um, The interesting thing is it's much more similar to a venture, uh, you know, ecosystem than the S m E market that we are seeing, even though we see a lot of SME companies, but the language is pretty close to vc.
Like no one says, Hey, we are doing a pre-seed on Shark Tank us. Right? We are just asking for money. And, you know, this is a small and medium business
--------
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and others.

Mar 4, 2023 • 1h 6min
#31: Deedy (Debarghya Das) - Indian Startups, AI & Search
To stay up to date checkout thestartupproject.io & follow Nataraj on twitter: @natarajsindam
-----
In this episode Spoke to Deedy who writes amazing twitter threads on immigration, Indian startups and more.
Topic covered include:
Tweet threads on Indian startups
Shark Tank India vs U.S
Generative AI, LLMs & Search
Zero Interest Rate Phenomenon
& a lot more.
Don't forget to follow Deedy's opinions at @debarghya_das!
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and others.

Feb 20, 2023 • 45min
#30: Jacob Colker - Co-Managing Director AI2 Incubator
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam
In this episode of Startup Project Nataraj spoke to Jacob Colker - Co-Managing Director AI2 Incubator.
Inaugurated five years ago by the late Paul Allen and Professor Oren Etzioni, the commercialization arm of the Allen Institute for Artificial Intelligence was tasked with creating an incubator program for the brightest minds in AI to launch the next wave of technology companies that would change the world. Jacob Colker, Vu Ha, and Bryan Hale were tasked to fulfill this mandate.
Full conversation includes:
Origin story of Allen Institute Incubator
Hype in AI
Will LLM's disrupt search business model
AI effects on knowledge work
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and others.

Jan 29, 2023 • 41min
#29: Jacques Fu - Co-founder at Stax, Author of "Time Hacks"
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam
In this episode of Startup Project Nataraj spoke to Jacques Fu Co-founder at Stax, Author of "Time Hacks".
Stax is an all-in-one payment solution for small business. Stax has raised $245 million in fresh funding, taking its valuation up to $1 billion. The investment saw participation from Greater Sum Ventures (GSV), HarbourVest Partners and Blue Star Innovation Partners, all of which will serve as strategic partners to Stax.
Full conversation includes:
Journey of Stax
Opportunities in Fintech
Crypto
Angel Investing
Time Hacks
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and others.