

Project Distinct Podcast
Scott McKain
How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?
Episodes
Mentioned books

Nov 9, 2020 • 11min
S2 E564: Encore Episode - Is your service survey the worst part of your customer's experience?
Today, Scott McKain relates the time that the worst portion of his customer experience was the hassle about completing the survey to grade the experience. Could that be happening to your customers? Could your sincere desire to evaluate and improve be viewed as a hassle by the very people/companies you seek to serve? On this episode of PROJECT DISTINCT, learn how to create more engaging surveys — and customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 8, 2020 • 12min
S2 E563: Encore Episode - Invigorating the customer experience
How is your current customer experience different from what it was a year ago? If you can’t think of any specific ways — you might be sowing the seeds of customer disconnection! In today’s PROJECT DISTINCT, we’ll discuss how to keep your customers engaged so you don’t create “loyalty fatigue.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 7, 2020 • 10min
S2 E562: Encore Episode - Bored employees create bored customers
Are your employees bored with their jobs? Guess what? Bored employees create bored, disinterested customers who take their business someplace else. On today’s PROJECT DISTINCT, Scott McKain discusses why it’s important to keep our teams engaged — and how to do it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 6, 2020 • 12min
S2 E561: Encore Episode - Is your customer relationship strategy one-sided?
It’s hard to be in a relationship when only one party is engaged in it! Unfortunately, many professionals — and the organizations they represent — want customer loyalty…yet, fail to demonstrate reciprocal loyalty in return. On today’s PROJECT DISTINCT, Scott McKain will reveal the three steps to ensuring we demonstrate our loyalty TO our customers, so we receive higher degrees of engagement FROM our customers! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 5, 2020 • 11min
S2 E560: Encore Episode - Three customer service strategies you can launch today
If you want to improve your delivery of customer service — and who doesn’t? — it’s sometimes hard to know where to start. On today’s PROJECT DISTINCT, Scott McKain will reveal three strategies that many organizations can launch today,..two of which any business of any size could start on immediately. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 4, 2020 • 8min
S2 E559: Encore Episode - The importance of personal connections
Currently in Denver with his colleagues and pals, today’s PROJECT DISTINCT has Scott McKain sharing the importance of personal connections and friendships to help us be more creative and productive. AND, it has the critical component of also making life more worthwhile, too! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 3, 2020 • 10min
S2 E558: Encore Episode - Creating the winning game plan with your team
According to Scott McKain, it’s important that we know our competition — but, it’s critical that we don’t focus on them. Instead, we need to create a winning game plan that plays to the natural strengths of our organization and our people. That’s the topic of today’s PROJECT DISTINCT. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 2, 2020 • 8min
S2 E557: Encore Episode - "Defense wins championships" - should we run our business that way?
Every sports fan knows the cliche: “Defense wins championships!” Since we also hear so many analogies relating sports to business…should we lead, sell, and serve from a defensive posture? That’s the issue that Scott McKain will…tackle…on today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 1, 2020 • 10min
S2 E556: Encore Episode - Why employees quit unexpectedly
Have you ever had a team member that you weren’t expecting to leave…quit? Have you ever left a position and your boss was surprised you were looking elsewhere? It begs the question: why do good people leave when you anticipate they’re happy with you and your organization? Today’s PROJECT DISTINCT will look at why leaders are sometimes caught unaware — and, from a post by Mike Myatt on Forbes.com — reveal a few failures that many of us are guilty of committing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 14, 2020 • 11min
S2 E555: Encore Episode - Will AI change how your team delivers the customer experience?
Artificial Intelligence (AI) is one of the hottest topics in all areas of business. Yet, as Scott McKain points out on this episode of PROJECT DISTINCT, we’d be naive to assume that AI is only going to be in the hands of organizations and not accessible to our customers, as well. Given that, how will AI change the way in which your team delivers the customer experience? And, what can we do to prepare? You’ll learn three important steps on this edition of the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices