
UNBOXED
I’m Jordan Schwarzenberger, Forbes 30 Under 30 entrepreneur and manager of Europe’s biggest creators, The Sidemen.
In this show I'm on a journey to learn from entrepreneurs killing it in the modern world. Why? So I can become the best entrepreneur I can be.
And I’m sharing everything I learn with you, in real time.
I’m super passionate about levelling up, both for myself, and for the next generation of entrepreneurs, to build THE blueprint for true success in 2023 and beyond.
So let's get into it, together.
An Arcade Media and Listen Production
You can find more UNBOXED content on social @unboxedwithjordan.
Want to hear your brand in this show? Email: unboxed@listen.co.uk (mailto:unboxed@listen.co.uk)
Latest episodes

Oct 18, 2023 • 45min
47: Timo Armoo: The blueprint to making millions by 27 - Importance of copying, consistency & how to easily make money online
Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode!
0:00 - Intro
0:44 - Timo Armoo
2:45 - What does it feel like to sell a company?
4:40 - Importance of getting your first win
7:14 - Challenges that gave Tim grit
10:48 - Why you should copy others
14:00 - The importance of always learning in 2023
16:32 - Why everyone should be making money online
17:48 - How to make money online
20:10 - How to deal with comparison
23:55 - Biggest problem with Gen Z
26:25 - Don't follow your passion
30:05 - F**k your feelings & get good at hard things
31:50 - Why you should never give up
35:54 - The importance of working on the right thing
38:00 - Unboxing 1: Importance of creating an identity
39:32 - Unboxing 2: Why everything you will do will be bad (at first)
40:26 - Unboxing 3: You control your future
42:04 - Unboxing 4: Richard Branson
43:51 - Advice to your 21 year old self
44:36 - Outro
— a weekly hit of inspiration of inspiration every Friday — here
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An Arcade Media production, with Listen.

Oct 11, 2023 • 44min
46: Simon Squibb (Helpbnk): Multimillionaire reveals the secret to finding purpose, wealth & happiness
This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure.
In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy.
0:00 - Trailer
0:40 - Simon's dream
2:30 - responsility of wealthy people
3:50 - Lack of connection
5:40 - How to become financially free
8:30 - University is a Business
9:17 - Credit ratting systems
11:20 - advice to 18 year olds
12:30 - Why 80% of A students work for D students
14:20 - Traits for success
15:36 - Losing his father at 15
18:30 - Main problem with England
20:30 - Retirement is BS
22:40 - Fighting materialism
24:20 - Importance of flexibilty
27:10 - Marketing Degrees & the problems of university
29:50 - Benefit of leaving home
30:15 - Unboxing 1: Davide
31:40 - Unboxing 2: Entrepreneurship as a way to freedom
32:58 - Unboxing 3: Buying a staircase
33:59 - Unboxing 4: Job satisfaction at an all time low
35:25 - Unboxing 5: Jeremiah (homelessness & addiction)
37:35 - Unboxing 6: AI is a problem
41:50 - How to find purpose
42:45 - Outro
You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here
Follow…
IG
Twitter
LinkedIn
TikTok
An Arcade Media production, with Listen.

Oct 4, 2023 • 37min
45: Why Jay left Zac (and 1 million subscribers)
Topics include leaving a YouTube channel, finding fulfillment and recalibrating goals, monetizing pent-up demand, effectiveness of cold calling and creating reciprocity, shifting from overthinking to instincts, and reflections on the guest's journey

Sep 27, 2023 • 46min
44: The Mastermind Behind Sidemen's Content Machine
Victor Bengtsson, Head of Content of Sidemen, discusses working behind the scenes with the Sidemen group. They talk about the creation of Side Plus, a fan service platform, and the nervousness of launching it. They also reflect on the challenges of starting a new life in a different country. The chapter highlights the camaraderie and team effort within the Sidemen group, as well as the importance of work-life balance.

Sep 20, 2023 • 1h 4min
43: Why bad gut health is slowing down your brain with Dan Murray-Serter
Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results.
0:00 - 0:20 intro
0:20 - 2:58 Dan’s story
2:58 - 4:53 Entrepreneurialism
4:53 - 9:23 Modern entrepreneurship + IP
9:23 - 12:27 Brand value and consistency
12:27 - 23:05 Dan’s health story with Heights
23:05 - 25:58 Diet + Nutrition
25:58 - 28:53 Nutrition as a mindset
28:53 - 34:01 The gut-brain link
34:01 - 38:46 Your second brain
38:46 - 43:52 The healthcare paradigm
43:52 - 46:55 UNBOXING — this too, shall pass
46:55 - 48:55 The House of Lords
48:55 - 54:20 Finding peace
54:20 - 56:28 Dan’s Bar Mitzvah
56:28 - 1:00:24 Open-mindedness
1:00:24 - 1:03:27 Priorities
1:03:27 - 1:07:43 Advice
1:07:43 Key takeaways

Sep 13, 2023 • 36min
42: CALM CEO: How to Stop the Suicide Epidemic & the Power of the Sidemen's Community
Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health.
We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk.
I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing
0:00 - 1:20 Intro
1:20 - 4:03 The prevalence of suicide
4:03 - 7:12 The baton of shame
7:12 - 11:00 A public health emergency
11:00 - 13:45 Looking after each other
13:45 - 15:29 Helping through community
15:29 - 21:58 Getting through COVID
21:58 - 23:52 Learnings from lockdown
23:52 - 26:18 Government response
26:18 - 28:25 Changing culture
28:25 - 30:50 Destigmatisation
30:50 - 32:45 Working with The Sidemen
32:45 - Concluding thoughts
ALL MY LINKS
A Listen production, with Arcade Media.

Sep 6, 2023 • 53min
41: Nikki Lilly: I was called a monster
Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age.
0:00 - 1:12 Intro
1:12 - 4:18 Nikki’s origin story
4:18 - 9:33 Life with AVM
9:33 - 11:51 Time at school
11:51 - 18:33 Life with a chronic illness
18:33 - 24:05 Family and treatment
24:05 - 28:10 Starting on Youtube
28:10 - 32:26 Prejudice and maturity
32:26 - 37:27 Growing opportunities
37:27 - 42:17 Attending events
42:17 - 49:24 UNBOXING
49:24 - 51:18 Advice for other creators
A Listen production, with Arcade Media.
ALL MY LINKS: https://linktr.ee/jordanschwarz

Aug 30, 2023 • 40min
40: Josh & Archie: The Big Business of Pranks
Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy.
0:00 - 1:07 Intro
MPB 1:07 - 1:48
1:48 - 5:22 Starting out and joining forces
5:22 - 7:53 Initial success
7:53 - 11:21 Dabbling in TV
11:21 - 14:38 Blowing up on YouTube
14:38 - 17:14 Appetite for risk
17:14 - 20:34 Just Stop Oil
20:34 - 23:22 Their partnership and biggest risks
23:22 - 26:54 Mainstream attention
26:54 - 37:02 UNBOXING
37:02 - 38:55 Inspiration for taking risk
39:00 - 40:23 Thank you!
This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!
A Listen production, with Arcade Media.
ALL MY LINKS: https://linktr.ee/jordanschwarz

Aug 23, 2023 • 1h 16min
39: Callux: From A Council Estate To Building A £20M Brand
Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀
0:00 - 0:48 Coming up
0:48 - 2:15 UNBOXED 2.0 & MPB
2:15 - 7:22 Callux’s beginnings
7:22 - 9:03 Expanding his network and AfterParty
9:03 - 11:55 Launching notwoways and first pitches
11:55 - 14:10 ADHD and business ideation
14:10 - 18:39 Manifesting the nowtoways vision
18:39 - 20:48 The reality of product delivery
20:48 - 27:05 Scaling and creating the business
27:05 - 31:42 The financials of notwoways
31:42 - 33:49 Pitching to friends
33:49 - 35:31 The pressure of investment
35:31 - 45:05 Box reveal and the design
45:05 - 48:44 The struggle of high achieving
48:44 - 50:29 Looking after himself
50:29 - 54:39 ADHD and personality
54:39 - 56:30 The new era of the internet
56:28 - 1:01:09 The problems it poses and the algorithm
1:01:09 - 1:04:02 Spectacle vs personality
1:04:02 - 1:05:41 Coming up with ideas and consistency
1:05:41 - 1:13:18 UNBOXING 2.0
1:13:18 - 1:15:42 Being kind to yourself
1:13:18 - 1:16:29 Key takeaways

Aug 16, 2023 • 56min
38: Anastasia Kingsnorth: How Consistency Changed My Life
Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency…
0:00 - Intro
1:51 - How it all started
4:06 - Growing up in content
8:02 - Turning creating into a business
12:05 - The power of consistency
15:56 - Friends, hate and TikTok
25:06 - Strategies for consistency (and conspiracies!)
29:19 - Anastasia’s purpose and TV
35:03 - Anastasia’s UNBOXING
35:41 - Gratitude during COVID
37:22 - Early channels, growing subscribers and VidCon
41:13 - Changing brand perspectives
46:32 - Advice for new creators
48:41 - Proudest moments and Locked In
52:02 - 3 takeaways for consistency
54:18 - Outro
This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!
A Listen production, with Arcade Media.
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