FutureCraft GTM

Episode Summary:  In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing operations expert and CEO of Mogi Technologies. Grant discusses the current applications of generative AI in marketing operations and the potential for AI to enhance reporting and decision-making. He emphasizes the importance of data literacy and the role of generative AI in democratizing data. Grant also shares insights on the future of AI in marketing and the challenges and opportunities it presents. 00:28 Real-Life AI Applications in Marketing 03:26 Exploring AI in Marketing Operations 04:05 Interview with Grant Gregorian: AI in Marketing Ops 08:00 Generative AI and Data Democratization 21:12 The Challenge of Data Overload 21:46 Key KPIs for Marketing Operations 23:29 Integrating AI into Marketing Strategies 26:42 Generative AI's Impact on MarTech 32:55 Practical AI Tips and Future Insights   Key Takeaways: The power of generative AI lies in its ability to explain and verbalize data, making complex data accessible and actionable for marketers. The future of marketing operations involves personalized communication and tailored insights based on individual data literacy levels. AI can enhance customer journey mapping by providing insights into customer behavior and predicting the best-case customer journey. The integration of generative AI into the MarTech landscape will lead to increased content ideation, data analysis, and personalized communication.   About our Guest: Grant Grigorian is the co-founder and CEO of Mogi Technologies, a tool that simplifies marketing data analysis and delivers actionable insights and recommendations to marketing teams. With over a decade of experience in marketing analytics, Grant has a deep understanding of marketing operations and the power of data. Prior to Mogi, Grant worked at Engagio as the Director of Product Management, where he helped define customer journeys and track account stages. He also co-founded Path to Scale, a company focused on multi-touch attribution modeling, which was later acquired by Engagio. Grant is known for his expertise in marketing operations and his ability to demystify complex data analytics.   Notable Quotes: "Generative AI gives us a chance to create data literacy across our teams." - Grant Grigorian "We're sitting on huge amounts of data, but we lack the vocabulary to explain and interpret it effectively." - Grant Grigorian "Generative AI can help marketers at all levels of expertise by providing insights and recommendations tailored to their needs." - Grant Grigorian   Resources: Grant Grigorian on LinkedIn Mogi Technologies To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast. Please subscribe and give us a review if you enjoyed today’s content. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

In this engaging discussion, Liza Adams, co-founder of GrowthPath Partners and a thought leader in responsible AI, shares her transformative insights on AI's role in marketing. She introduces a practical three-step AI adoption accelerator to inspire marketers. Liza emphasizes the importance of diversity and inclusion in AI strategies, advocating for curiosity and collaboration in building successful teams. She also explores effective AI tools for content creation and decisions, highlighting ways to bridge skill gaps in the industry while ensuring ethical practices.

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers. and Content Creation 02:13 AI's Role in Marketing and Personalization 03:22 The Genesis of the Podcast 05:38 Special Guest: Nicole Leffer on AI and Marketing 08:14 The Future Impact of AI on Marketing 12:13 Key Focus Areas for Marketers Using AI 13:41 Enhancing Creativity and Productivity with AI 17:32 The Evolving Role of Marketing Professionals in the AI Era 20:44 Mastering ChatGPT for Advanced Tool Integration 23:24 Elevating LinkedIn Posts with AI Automation 26:02 Anticipating the Next Big Thing in AI Technology 29:08 Quick-Fire AI Tips and Tools for Marketers 34:29 Exploring Perplexity AI as a Research Tool 37:50 Reflecting on the First Episode and Future Directions About our Guest: Nicole Leffer is a trailblazer in the AI in marketing world. She is renowned for her expertise in integrating general AI technology and helping B2B marketing teams get better, faster, and smarter through her training and insights. She has seen great success as a marketing leader, leveraging AI in her team, and as an early adopter of generative AI. Nicole is dedicated to training marketing leaders and teams on how to harness the power of AI effectively, from content marketing to demand gen and social media. She founded Nicole Leffer Consulting and offers online courses for marketers looking to enhance their AI skills. Notable Quotes: "Don't assume it's psychic. You gotta tell it what you want, how you want it, whatever context it needs, like clearly communicate what you want. It doesn't know if you don't tell it." - Nicole Leffer "The role is going to evolve to be the person controlling AI. You are the director of what the AI system does. You're the one with this institutional knowledge and the human perspective." - Nicole Leffer Resources: Nicole Leffer's LinkedIn: Nicole Leffer Nicole Leffer's website: Nicole Leffer Consulting “You Are” GPT Perplexity AI: Perplexity AI To listen to the full episode and gain more insights into the future of AI in marketing, tune in to the FutureCraft Marketing Podcast. Stay tuned for more episodes featuring industry pioneers and practical tips for leveraging AI in your marketing career. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2  

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you're a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today. Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI's transformative potential. No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don't miss a single conversation. The future of marketing is here - let's craft it together on FutureCraft Marketing.   Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past. Music: Far Away - MK2