On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing.  I’ve been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle’s audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about:  Finding gold in a crap ton of content How pregnancy #1 inspired my repurposing How to know what to use and what to retire What I like to geek out about Content Waterfalls Doing what the big companies do …And More!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit   Special thanks to: Michelle Mazur, host of Rebel Uprising Podcast Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html  Website: https://drmichellemazur.com/  Follow Michelle on social media: LinkedIn: https://www.linkedin.com/in/drmichellemazur/  Threads: https://www.threads.net/@drmichellemazur  Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283 

The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day.  We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues.  Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content.  Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you’ll finally feel seen and supported, too.  In this episode of the podcast, we talk about:  Entrepreneur isolation Lead and lag indicators for your mental health SEO Blogging’s impact on your social media strategy Shulamit’s personal writing retreat Andréa’s new bucket list item Overcoming creepy feelings about direct sales Being stronger with support And so much more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship.   As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™  methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business. Website: https://www.shula.ca  LinkedIn: https://www.linkedin.com/in/shulamitberlevtov/ Instagram: https://www.Instagram.com/the_entrepreneurs_therapist   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282

Baby number two is on the way, which means big changes for my business.  I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay.  I’m also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold. So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you.  In this episode of the podcast, I talk about:  The coming of baby number 2 How I’ll be leaning on my team Getting way ahead on podcast episodes Why I’ll be a lot more flexible with maternity leave Putting all NEW projects on hold Chaos and joy of having two small children …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281 

Is your social media strategy sustainable?  This question carries so much weight for your business and mental health, but it’s something we don’t think about or talk about enough.  We’re going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business.  In this episode of the podcast, I talk about:  Signs of social media fatigue Rest as the last resort The relationship between vacations and your long-term health What took me ten years to learn about social media Pulling the emergency brake Creating sustainable goals …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280 

It’s that special time of year when we look into the future of social media and digital marketing with my big predictions.  Some of my 2023 predictions were perfect, and some others not so much. But that’s the nature of the quickly evolving world of digital marketing. I can’t get it right all the time, but it’s definitely fun giving it a try.   Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can’t plan for (do I need to mention how quickly AI became a part of our lives as marketers in 2023?). With 2024 right around the corner and off the heels of hosting my in-person retreat, I have some exciting predictions to share for the new year, with a big emphasis on reconnecting with what makes us uniquely human and the evolution of community building and engagement. In this episode of the podcast, I talk about:  The major differences between tactics and strategies My 2023 predictions: The hits and misses The crossroads of Artificial Intelligence and our humanity Walmart’s Experiential Marketing Mean Girls Moment Replacing the word audience with something more relatable Redefining social media My word for 2024 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/279 

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you’re trying to keep the social part of social media alive by sharing the latest meme or remixing someone else’s content, as a business, you can’t ignore the potential risk of using someone’s content without their permission.  But when is the time right? When is it safe? Should you stick to original content only? That’s what we’re exploring in today’s episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators.  Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission.   Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today’s episode. In this episode of the podcast, we talk about:  How Facebook Groups launched Autumn’s business Why we don’t see lawsuits over memes and remix culture A simple DM strategy to avoid copyright infringement Showing the original creator some love in the reposts The future of protecting your online content Why certain niches need to be careful in the comments The flexibility of keeping marketing in-house And so much more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses. Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it. Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian. Website: https://awbfirm.com/   Instagram: https://www.instagram.com/awbfirm/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/278 

Let’s talk about a myth that’s been disguising itself as social media advice: The more you post, the faster you’ll grow on social media.  I’m here to tell you it’s not true. The numbers don’t support posting 10 times a day as a fast track to social media success.  Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social.  Let’s talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth. In this episode of the podcast, I talk about:  Time-focused vs Output-focused content strategy Creating an experience with your content The true nature of social media Favorite Starbucks order type of relationships Finding non-competitor collaborators What to do before you start running ads …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/277 

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense.  As brands, we see everyone else having fun, so why can’t we join in? Does our content have to be all about business? It’s easy to think that trends are all about hopping on a bandwagon and have no real value, but it’s so much more than that, especially for business owners.  In today’s episode, let’s talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for. So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you. In this episode of the podcast, I talk about:  Pre-social media trend chasing The decentralization of content creation The new rules for trending content Why trends have a shorter life expectancy The secret ingredient that makes a trend a trend How to know if jumping on a trend is right for your business The danger of going all-in on trending content …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276 

It’s official! I’m leaving X (formerly known as Twitter) behind, and I’m not looking back! Twitter has such a special place in my heart. It’s where I used to spend tons of time scrolling through the tea and topics around my interests. It’s even where I met my first business mentor.  But sometimes, hanging on to the memories of the good times can’t overshadow just how bad things are today.  And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over.  While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform.  In this episode of the podcast, I talk about:  Elon Musk’s flipflop decision making The facts behind why X is terrible My strong opinion of why X is terrible How X is impacting marketers for the worse The “promised” future of X The Big Brands who are leaving X behind …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275 

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel.  Whether intentional or not, everybody has a funnel on social media—it’s just that some work a lot better than others.  So, to make sure your funnel is doing exactly what it’s supposed to do for your business, in this episode, we’re dissecting the four stages of your sales funnel. Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers. In this episode of the podcast, I talk about:  Why you only see one piece of the funnel Why your sales funnel is like dating The four stages of your social media sales funnel Why feelings are the worst metric What a divorce coach client taught me about metrics My #1 conversion spots on social media …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274