The Real Word

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

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Jun 11, 2024 • 27min

Ketchmark Issues Warning To Industry Amidst NAR’s Comments on Steering | The Real Word 322

Byron Lazine and Nicole White discuss NAR's statement that their proposed settlement eliminates steering, as well as remarks by plaintiffs' attorney Michael Ketchmark, and a related article by Notorious R.O.B. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us at BAM Mania! The Must-Attend Real Estate Event Of The Year: https://brokeagentmedia.lpages.co/bam-mania-2024/ _______ 1000watt Brand & Marketing Summit → Use the discount code BAM for 15% off the ticket price: https://1000watt.net/events/summit/ ________ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.inman.com/2024/06/06/nar-says-settlement-kills-steering-but-plaintiffs-issue-warning/ https://notoriousrob.substack.com/p/vague-threats-that-make-no-sense https://notoriousrob.substack.com/p/maybe-i-was-wrong-a-follow-up-to?utm_source=post-emai[…]eemail=true&r=3ed8is&triedRedirect=true&utm_medium=email https://www.nar.realtor/the-facts/nar-settlement-faqs Timestamps: 00:00–02:17 Intro 02:17 Topic 1: NAR Says proposed settlement eliminates steering 04:13 #46: What’s NAR’s policy on steering buyers based on the amount of buyer agent comp? 04:59 #47: Does NAR settlement address the theoretical possibility of steering? 08:10 #48: Can a broker tell a potential buyer…? 10:57 Topic 2: Ketchmark’s response about “steering” 12:29 Notorious ROB article: “Maybe I was wrong…” (attorney response to a previous article) 14:42 The NAR settlement does not explicitly allow offers of compensation… 17:36 “Here’s my take… ” (Byron) 19:32 “He’s already threatening additional lawsuits.” 21:39 “This language that Ketchmark is using fits into the current climate…” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam 𝐅𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐬: Maximize tax savings, reduce administrative burdens, and increase take-home pay with a financial management solution specifically for real estate agents: get.formationscorp.com/bam ——— #nationalassociationofrealtors #commissions #narsettlement

Jun 4, 2024 • 36min

Is Zillow’s New Touring Agreement Beneficial To The Industry? | The Real Word 317

Byron Lazine and Nicole White discuss Zillow’s non-exclusive touring agreements, what each one likes and doesn't like about the from, and the NAR practice changes set to go into effect August 17, 2024. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/zillow-introduces-non-exclusive-touring-agreement-in-response-to-nar-settlement/ https://nowbam.com/nar-practice-changes-set-to-go-into-effect-august-17-2024/ https://www.nar.realtor/the-facts/nar-settlement-faqs?narmail=CEOMessage&date=04-29-2024&user=1155937&itid=9710534 Timestamps: 00:00–00:53 Intro 03:00 Topic 1: Zillow’s new touring agreement 05:11 “Here’s what I like about the form…” 06:40 What Nicole likes about it 08:22 “Now I know they don’t have an agent…I can win that business.” 09:12 “Where I get a little worried…” 13:04 “Here’s Zillow’s position…” 14:04 Topic 2: NAR FAQ #53 & extension (going off of Zillow touring agreement) 14:25 “This shows you how much of a fricken grip…” 15:55 “NAR will not dictate…” 17:11 The term of the agreement is up to you & the consumer (no restrictions) 20:01 “Here’s what I think is insane…” 22:19 “Which agents should say, ‘I want to meet more ppl on home tours’?” 24:55 How Zillow’s touring agreement can help build trust 26:17 “If you know you’re exceptional…you should be motivated to meet more people on their terms.” (Otherwise, "you're putting them in danger") ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #zillow #narsettlement #nationalassociationofrealtors

Apr 30, 2024 • 30min

72% Of Agents Think This About NAR | The Real Word 316

Byron Lazine and Nicole White discuss last week’s unfiltered BAM interview with NAR president Kevin Sears, Inman’s survey asking agents if NAR is good for the industry, and 55,000 home sellers receiving a refund from Opendoor. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! BAM Webinar—Keep Your Clients for Life: https://us02web.zoom.us/webinar/register/1817140992875/WN_JMtmou3VSyKx9Yanc9bU8w#/registration Kevin Sears Interview With BAM: https://youtu.be/RolUHg3B940 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.marketwatch.com/story/nearly-55-000-home-sellers-to-receive-62-million-in-refunds-from-opendoor-76cbe6a9 Timestamps: 00:00–00:32 Intro 00:33 Racket #1—Recap of Kevin Sears Pod 06:35 Racket #2—Inman Surveys Agents on if NAR Is Good For Industry 20:09 Racket #3—55,000 Home Sellers Receive Refund From Opendoor ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #nationalassociationofrealtors #narsettlement #inman

Apr 22, 2024 • 30min

The Central Problem Plaguing Real Estate | The Real Word 315

Byron and Nicole break down the latest trends in real estate training, discussing the importance of ethical practices and agent management. They delve into the effectiveness of training, the ethics of accepting gifts, and how feeling appreciated can impact business relationships. They also explore the practicalities of fee structures and the strategic silence of corporations on agent counts. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://notoriousrob.substack.com/ https://nowbam.com/is-nar-hiding-membership-data/ Timestamps: 00:00–00:53 Intro 02:55 Notorious R.O.B.’s response to the question, “Will 6% commissions end?” 06:21 Amateurs & marginal agents vs. pros (referencing the Swanepoel Danger Report) 14:53 The important takeaway from the U of M event (per Notorious R.O.B.) 16:03 Reddit post from a homebuyer: “Do we tip him?” 18:55 Nicole’s response to that question (“Hey, can I offer you a tip…?”) 21:27 Why has NAR removed its membership data? 26:18 Stay tuned for BAM interviews lined up at T3 Sixty ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #realestateagents #commissions #nationalassociationofrealtors

Apr 9, 2024 • 26min

New Ruling Allows DOJ To Reopen NAR Investigation | The Real Word 314

Byron Lazine and Nicole White discuss the green light for the DOJ’s continued investigation into NAR commission rules, a timeline of facts, and a related article by Notorious ROB. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! BAM Camp D.C. → Early Bird Pricing extended! https://brokeagentmedia.lpages.co/bam-camp-dc/ BAMfest: A FREE Virtual Festival for real estate agents: https://brokeagentmedia.lpages.co/bamfest/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/new-ruling-by-u-s-court-of-appeals-allows-the-doj-to-reopen-nar-investigation/ https://nowbam.com/what-the-real-estate-industry-can-learn-from-the-doj-lawsuit-against-apple/ https://notoriousrob.substack.com/p/dont-call-it-a-comeback-doj-wins Timestamps: 00:00-00:36 Intro 00:37 Racket #1: New Ruling Allows The DOJ To Reopen NAR Investigation 07:40 Racket #2: Don’t Call It A Comeback: DOJ Wins In DC Circuit (Notorious ROB) ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners ——— #dojustice #nationalassociationofrealtors #narsettlement

Apr 2, 2024 • 45min

Commission Scripts, Barbara Corcoran's NAR Comments, & Agent Counts | The Real Word 313

Byron Lazine and Nicole White discuss real estate head counts under pressure, Barbara Corcoran’s comments on the NAR settlement, and the Kevin Sears interview with Jared James—before roleplaying how to discuss the NAR settlement when the topic comes up in conversation. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! BAM Camp D.C. → Early Bird Pricing extended! https://brokeagentmedia.lpages.co/bam-camp-dc/ BAMfest: A FREE Virtual Festival for real estate agents: https://brokeagentmedia.lpages.co/bamfest/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://www.resiclubanalytics.com/p/real-estate-agent-head-counts-will-pressure-even-commissions-hold-steady https://nowbam.com/why-barbara-corcoran-says-the-nar-settlement-is-not-a-big-deal/ https://nowbam.com/nar-president-kevin-sears-on-nars-decision-to-settle-the-dojs-role-va-buyers-nar-dues/ Timestamps: 00:00-00:39 Intro 00:40 Racket 1: Real Estate Agent Head Counts Will Be Under Pressure 17:40 Racket 2: Barbara Corcoran’s Comments on NAR Settlement 25:08 Racket 3: Kevin Sears Interview With Jared James 31:11 Roleplaying NAR Settlement When Brought Up In Conversation ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners ——— #realestateagents #barbaracorcoran #nationalassociationofrealtors

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