
Podnews Daily - podcast industry news
Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
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Feb 28, 2025 • 6min
Data on news podcast listeners
Discover how the average age of news podcast listeners offers a golden opportunity for advertisers targeting younger demographics. Recent survey results reveal insights into podcast consumption trends. Explore new podcast seasons covering urgent social issues, including a gripping series on stem cell bank misconduct and a fresh take on menopause. Stay updated with major industry events and the growing landscape of digital media consumption. Ideal for advertisers and fans alike!

Feb 27, 2025 • 7min
YouTube had “1 billion podcast listeners” in Jan
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
YouTube released a new headline data point, suggesting that there were more than 1 billion viewers of podcast content a month in January. It also repeated that 400 million monthly hours of podcast watching were consumed on TV sets.
Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023: but Apple Podcasts had a significantly higher share of downloads.
Worth remembering, too, that a listener to a second of “podcast” content on YouTube - even automatically-played content - will count towards the 1 billion figure, irrespective of the amount of downloads they make, or the time they spend with podcasts. Reach doesn’t translate to time spent. However, Edison Research said in Oct 2024 that, of all the podcast platforms, YouTube was used “most often” to listen to podcasts.
We wondered what YouTube considered a “podcast” to be. A YouTube spokesperson told us that the company follows the lead of creators marking a playlist as a “podcast” when they upload. The YouTube Podcasts homepage in the US, as one example, includes full TV news shows like NBC Nightly News and PBS NewsHour, which both broadcasters have marked as a “podcast” - but there are audio podcasts for NBC Nightly News and PBS News Hour as well. Australia’s podcasts homepage includes individual news stories from 7NEWS, which are in a YouTube playlist called 7NEWS Just In, but there’s also a 7NEWS Just In audio podcast, too.
YouTube’s blog post was authored by Tim Katz. Who’s he? He describes himself as “VP, Partnerships, Podcasts”. That’s the first outing for this job title; on LinkedIn, he’s “Director, Head of Sports + News Partnerships”; in news coverage in 2023, he was “Director and Global Head of Responsibility”; and in 2024, he was “Global Director of Responsibility and Leader for the Canada and Latin America region”. We don’t see any use of this podcasting job title until this announcement.
Katz is interviewed (as “Vice President for Partnerships”) in Bloomberg. The YouTube podcast trend “existed but it was a matter of us pouring some gas on it,” he said.
Some parts of the industry give notes of caution.
Transistor’s Justin Jackson believes, in a personal blog post, that the podcast industry is fundamentally misdiagnosing YouTube's role in consumers' lives and overestimating the benefits it will get from the platform.
Wondery’s founder Hernan Lopez suggests to keep in mind the bigger picture. “Of note, [YouTube] cited 400 million monthly hours of podcast watching on TV sets —but that's against 30 billion hours+ of [overall] YouTube time spent on TV sets.” He adds that the oft-quoted “$2bn” annual figure severely underestimates the total size of the podcast market (as it doesn’t count international, subscription, or video).
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Final Evolutions Sale ENDS TONIGHT — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TONIGHT! Book your passes to help shape the future of the industry!🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
Women Podcasters Network — Join our thriving community of Women Podcasters & Expert Guests. Tap into our time-saving templates for podcasters. The New Zealand Podcasting Summit, May 10 2025 — The annual event for NZ’s podcast producers, presenters, practitioners, & providers. This is a day-long event focused on networking, sharing, upskilling, & learning. Six themed sessions over the day.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, RedCircle, Cohost, Resound, Simplecast, audioBoom, Podscribe, Audiohook, Steve Lack: Audio, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, We Edit Podcasts, Knucklehead Media Group, Evergreen Podcasts, Disctopia, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Tink Media, Red Seat Ventures, Geopolitics and Empire podcast a, ARN's iHeartPodcast Network Aust, Castbox, PlayPodcast, Ausha, POW PR, Frequency, The Roost, Voxtopica, Podium , SoundStack, Truefans, Deepcast Creator, Ask Ralph Christian Finance, Storyboard, Gilded Audio, Gumball, Huberman Lab, The Podcast Haven, Jonekiri, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Rhapsody Voices, Heartcast Media50, Zvook, Lemonada Media, Ossa Collective, Double Elvis Productions, Optimal Living Daily, Diversion Podcasts, Podcast Taxi, Wondery, Sonic Influencer Marketing, Headliner, Transistor, Oxford Road, Blubrry, Jam Street Media, Rephonic, Castos, matchmaker.fm, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, Cleanfeed, She Podcasts, Lower Street, Podigy, Podcast Movement, Adopter Media, School of Podcasting, Revolver Podcasts, Sonix, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: YouTube

Feb 26, 2025 • 4min
Heavyweight to return, with Pushkin
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.
Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.
On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “There was no single company mentioned more that day than YouTube. None.” ... John Wordock - “Should we retire the word podcast?” ... Ausha’s Odile Beniflah - “Community is everything” ... and, of course, host Ashley Carman. Here’s a gift link to her coverage in Soundbite, and a reminder that we can get you 25% off Soundbite for the first year, over here.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🚨 Last Chance to Book Early May Podcast Ads — Only 3 days left to lock in self-serve campaigns running 5/1-5/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, audioBoom, Cohost, Podscribe, RedCircle, Resound, Steve Lack: Audio, Audiohook, SALT, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Podpage websites, Acast, Disctopia, Knucklehead Media Group, We Edit Podcasts, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, Gumball, Ask Ralph Christian Finance, Storyboard, Ausha, Voxtopica, Frequency, Tink Media, The Roost, Jonekiri, Deepcast Creator, Red Seat Ventures, Gilded Audio, SoundStack, ARN's iHeartPodcast Network Aust, Truefans, Geopolitics and Empire podcast a, PlayPodcast, Huberman Lab, POW PR, Castbox, Compliance Podcast Network, Podium , Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Sonic Influencer Marketing, Transistor, Oxford Road, Blubrry, Optimal Living Daily, Heartcast Media50, Headliner, Ossa Collective, Double Elvis Productions, Podcast Taxi, Rhapsody Voices, Wondery, Castos, Rephonic, Lemonada Media, matchmaker.fm, Jam Street Media, Zvook, Podcast Partnership, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Podigy, Podcast Movement, Sonix, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Feb 25, 2025 • 4min
Acast delivers $44.9mn to creators down under
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand, the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan.
Podscribe will reveal the Q4/2024 Performance Benchmarks report in a webinar tomorrow. Podscribe attendees will get the new data, from Podscribe, a week before everyone else. It’s free to sign up. (This time yesterday, we covered this story but got the name of the company wrong - not for the first time. Humble apologies: your editor is an idiot.)
Magellan AI will also run a webinar on Thursday, with detail from that company’s Benchmark Report.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Audiohook, Resound, RedCircle, Podscribe, Cohost, audioBoom, Simplecast, Steve Lack: Audio, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Acast, Knucklehead Media Group, Disctopia, LibsynSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, PlayPodcast, Ausha, Voxtopica, Gumball, Castbox, POW PR, Ask Ralph Christian Finance, SoundStack, Red Seat Ventures, The Podcast Haven, Tink Media, Frequency, Jonekiri, Deepcast Creator, Gilded Audio, Truefans, Podium , Geopolitics and Empire podcast a, Huberman Lab, The Roost, Storyboard, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Zvook, Podcast Taxi, Blubrry, matchmaker.fm, Wondery, Diversion Podcasts, Jam Street Media, Double Elvis Productions, Optimal Living Daily, Heartcast Media50, Ossa Collective, Rhapsody Voices, Castos, Rephonic, Headliner, Sonic Influencer Marketing, Lemonada Media, Transistor, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Sonix, Podcast Movement, Revolver Podcasts, School of Podcasting, Adopter Media, Lower Street, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Cridland

Feb 24, 2025 • 6min
Podimo hits a million paid podcast subscribers
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
Breaking: Subscription-based podcast and audiobook company Podimo has hit 1 million paid global subscribers, the company announced this morning. The five year-old company is profitable in three of its markets, and operates in Europe and Latin America.
Audiochuck, the podcast company run by Ashley Flowers, has received $40mn in investment from the Chernin Group. The company turned a profit of $45mn last year, reports Bloomberg. She’s looking to expand her staff to 130.
Dan Bongino, who had Donald Trump on his podcast before the election, has been named the deputy director of the FBI. The Dan Bongino Show does around 322,000 downloads per episode, as well as being syndicated across radio stations in the US, as a replacement for Rush Limbaugh. “We extend our heartfelt congratulations,” said Cumulus Media. “Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future.” His last show will be Friday, March 14th.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here💰 FREE monetization strategies every Thursday. — Want to learn from a full time podcaster? Get simple strategies to help podcasters make more $ with your online business every Thursday. Subscribe to the FREE Podcasting Business School newsletter.Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, audioBoom, Resound, SALT, Audiohook, Steve Lack: Audio, RedCircle, Podscribe, Simplecast, Cohost, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Acast, We Edit Podcasts, Evergreen Podcasts, Podpage websites, Libsyn, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Gumball, Truefans, POW PR, Castbox, Jonekiri, SoundStack, The Roost, Deepcast Creator, Red Seat Ventures, Frequency, Ausha, Storyboard, Tink Media, Voxtopica, Geopolitics and Empire podcast a, Gilded Audio, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, Podium , The Podcast Haven, Huberman Lab, PlayPodcast, Podcastpage, Message Heard, Health Podcast Network, Transistor, Ossa Collective, Rhapsody Voices, Lemonada Media, Jam Street Media, Zvook, Oxford Road, Sonic Influencer Marketing, Podcast Taxi, Optimal Living Daily, matchmaker.fm, Heartcast Media50, Diversion Podcasts, Double Elvis Productions, Blubrry, Castos, Rephonic, Wondery, Headliner, Ad Results Media, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Podigy, School of Podcasting, Revolver Podcasts, Adopter Media, Lower Street, Sonix, Podcast Movement, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Feb 21, 2025 • 4min
Apple Podcasts fixes its submissions process
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
After last year’s Podnews Report Card highlighted the difficulty of submitting a show to Apple Podcasts, Apple has fixed things - rolling out a new, streamlined, process to automatically submit a show for creators using selected podcast hosts. It removes the requirement to open an Apple account first. The launch podcast hosts are: Audioboom, Audiomeans, Ausha, Blubrry, Buzzsprout, Captivate, Castos, Hubhopper, Libsyn, Pinecast, Podbean, Podspace and Transistor.
Creators can then claim their show in Apple Podcasts Connect at a later date, should they want to. There is a new, streamlined process for that, using a token to place in your RSS feed. The new process also handles transferral of podcasts from one account to another.
The existing method of submitting a show isn’t going away, if you’re on other hosts.
The clarity of responses to the Podnews Report Card last year was clear - with creators and publishers saying the Apple Podcasts submission process was “awfully complicated” with “too many hoops”, that the account requirement was “ridiculous and unnecessary”, and that it was particularly bad for “people who are new to podcasting”. We shared all the responses with Apple last year, and are delighted to see significant change, which should benefit the entire industry. Please, if you’ve not yet done it, complete the Podnews Report Card this year: and who knows what we can accomplish this time around.
Edison Research released the Top 25 Podcasts in the UK for Q4/2024. News podcasts did well this quarter, which included the US Presidential Election. The BBC has the most titles in the list overall, though Goalhanger Podcasts has three shows in the top 5.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereDon't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon'sBiz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K Struggling to Grow? Get a Free Podcast Review! — Get a free expert review of your podcast with competitor insights and actionable tips to level up. Audit will be performed by one of our experts and delivered within 1 day.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, audioBoom, Podscribe, Cohost, Audiohook, RedCircle, Resound, SALT, Simplecast, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Disctopia, Podpage websites, Knucklehead Media Group, Acast, Evergreen Podcasts, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Roost, POW PR, Castbox, Gumball, Huberman Lab, Gilded Audio, Red Seat Ventures, Jonekiri, Deepcast Creator, Storyboard, PlayPodcast, SoundStack, Voxtopica, Ausha, Podium , Ask Ralph Christian Finance, Tink Media, Truefans, ARN's iHeartPodcast Network Aust, Frequency, The Podcast Haven, Geopolitics and Empire podcast a, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Wondery, Jam Street Media, Diversion Podcasts, Double Elvis Productions, Oxford Road, Headliner, Heartcast Media50, Lemonada Media, Castos, Rhapsody Voices, Optimal Living Daily, matchmaker.fm, Rephonic, Transistor, Podcast Taxi, Ossa Collective, Sonic Influencer Marketing, Zvook, Podcast Partnership, Content10x, Hear.Here.Singapore, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, Revolver Podcasts, Adopter Media, School of Podcasting, Lower Street, Sonix, Podigy, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Feb 20, 2025 • 5min
Podcasts have more ads than ever
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.
AIR released its 2025 Rate Guide, with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry.
Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereSimple Strategies to help podcasters make more💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,300+ Pod Pals on this list.CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Audiohook, SALT, Simplecast, Steve Lack: Audio, RedCircle, Podscribe, audioBoom, Cohost, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Knucklehead Media Group, Podpage websites, Libsyn, Acast, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Compliance Podcast Network, Podium , The Roost, SoundStack, PlayPodcast, Huberman Lab, Deepcast Creator, POW PR, Red Seat Ventures, Ask Ralph Christian Finance, Gumball, Geopolitics and Empire podcast a, Voxtopica, Gilded Audio, Frequency, ARN's iHeartPodcast Network Aust, Storyboard, Jonekiri, The Podcast Haven, Tink Media, Castbox, Ausha, Truefans, Podcastpage, Message Heard, Health Podcast Network, Rephonic, Optimal Living Daily, Castos, Rhapsody Voices, Sonic Influencer Marketing, Wondery, Lemonada Media, Diversion Podcasts, Double Elvis Productions, Ossa Collective, matchmaker.fm, Jam Street Media, Oxford Road, Blubrry, Zvook, Transistor, Podcast Taxi, Heartcast Media50, Headliner, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Lower Street, Adopter Media, School of Podcasting, Revolver Podcasts, Sonix, Podcast Movement, Podigy, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Jo San Diego

Feb 19, 2025 • 3min
Data: Branded podcasts are liked by audiences
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts).
If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, SALT, Podscribe, Audiohook, Resound, Cohost, audioBoom, Simplecast, Steve Lack: Audio, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, We Edit Podcasts, Disctopia, Libsyn, Evergreen Podcasts, Knucklehead Media Group, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Voxtopica, Ask Ralph Christian Finance, POW PR, Castbox, PlayPodcast, Ausha, Storyboard, Gumball, Gilded Audio, The Podcast Haven, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Deepcast Creator, Truefans, Frequency, Tink Media, Huberman Lab, SoundStack, Podium , Red Seat Ventures, Geopolitics and Empire podcast a, The Roost, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Diversion Podcasts, Podcast Taxi, Wondery, Zvook, matchmaker.fm, Oxford Road, Heartcast Media50, Jam Street Media, Transistor, Blubrry, Rephonic, Castos, Lemonada Media, Rhapsody Voices, Headliner, Optimal Living Daily, Ossa Collective, Double Elvis Productions, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Podigy, Revolver Podcasts, Podcast Movement, Lower Street, Sonix, School of Podcasting, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Feb 18, 2025 • 3min
Episode 1,800 for Todd Cochrane’s Geek News Central
Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!
While you fill out the Podnews Report Card, we’d also like to point you to the Podcast Marketing Academy’s Podcast Marketing Trends survey, which is open to enter. The survey will uncover everything from idea-testing to podcast search algorithms. By taking part, you’ll “be automatically entered to win one of more than $15k in prizes.”
Audyllic is an audio processing tool for podcasts that uses the broadcast-standard Orban Optimod tool to make podcasts as easy to listen-to as your favourite radio station. It offers two hours free a month.
The US’s iHeart is producing a true-crime show with the UK’s Chalk and Blade, and Australia’s Clockwork Films. “Crying Wolf” will be released later in the year.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Biz & Legal Fundamentals–Don't Wait! Free Workshop — What if getting the "legal stuff" for your podcast was fast, easy and do-it-yourself-able?
Join The Podcast Lawyer™ Gordon Firemark for this free online workshop. Don't miss this! Register Now. Sung Podcast Intros! — Level up your podcast! Let RedRum Creative craft an infectious, sung-for-you jingle intro that’ll grab your listeners ears. Most jingles are just $500! Visit RedRum Creative to hear samples.Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Audiohook, Steve Lack: Audio, RedCircle, SALT, Cohost, audioBoom, Resound, Simplecast, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Libsyn, Disctopia, Knucklehead Media Group, We Edit Podcasts, Podpage websites, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Red Seat Ventures, POW PR, Frequency, Compliance Podcast Network, Jonekiri, Huberman Lab, Gilded Audio, SoundStack, Geopolitics and Empire podcast a, PlayPodcast, ARN's iHeartPodcast Network Aust, Truefans, Gumball, Storyboard, Tink Media, Deepcast Creator, Castbox, Podium , Ausha, Ask Ralph Christian Finance, The Roost, The Podcast Haven, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Optimal Living Daily, Wondery, Headliner, Diversion Podcasts, Zvook, Heartcast Media50, Ossa Collective, matchmaker.fm, Blubrry, Oxford Road, Transistor, Castos, Rephonic, Rhapsody Voices, Podcast Taxi, Sonic Influencer Marketing, Lemonada Media, Double Elvis Productions, Jam Street Media, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, StreamGuys, Cleanfeed, She Podcasts, School of Podcasting, Revolver Podcasts, Podigy, Sonix, Lower Street, Adopter Media, Podcast Movement, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Feb 17, 2025 • 5min
Tig Notaro to host The Ambies
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The Podcast Academy has announced the nominees for the fifth annual ceremony of The Ambies. The show will be on Monday Mar 31 in Chicago, and will be hosted by comedian and podcaster Tig Notaro.
It’s our chance to see one of Spotify’s new Creator Milestone Awards (Jan 28) close-up. Rusty Quill’s audio drama series The Magnus Archives surpassed 100 million downloads, and the team picked up the award from Spotify London last week.
Podcast app Castro, which celebrates one year this month with its new owner, has posted a “state of the app” looking at achievements made in the last twelve months.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereWork with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
CALLING Gen X & Boomer Podcasters-NOMINATE by 2/28 — Quick! Time’s running out for Over 50 Podcaster Award Nominations! Red carpet Gala-event of the year-in Melbourne FL 3/28/25 8pm EST AND virtual. Celebrating Experience!
Party like it’s 1999, w/o Y2K Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Audiohook, audioBoom, Steve Lack: Audio, Resound, Podscribe, SALT, Simplecast, Cohost, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Knucklehead Media Group, We Edit Podcasts, Acast, Libsyn, Evergreen Podcasts, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Castbox, Jonekiri, Voxtopica, Truefans, PlayPodcast, Huberman Lab, Frequency, ARN's iHeartPodcast Network Aust, Storyboard, Gumball, Tink Media, Geopolitics and Empire podcast a, SoundStack, Red Seat Ventures, Podium , The Podcast Haven, Deepcast Creator, Gilded Audio, The Roost, Ask Ralph Christian Finance, Ausha, POW PR, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Headliner, Diversion Podcasts, Optimal Living Daily, Rhapsody Voices, Zvook, Heartcast Media50, Transistor, Castos, Ossa Collective, Wondery, Jam Street Media, Double Elvis Productions, Sonic Influencer Marketing, Podcast Taxi, Rephonic, Lemonada Media, Blubrry, matchmaker.fm, Oxford Road, Podcast Partnership, Hear.Here.Singapore, StreamGuys, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Revolver Podcasts, School of Podcasting, Sonix, Adopter Media, Lower Street, Podigy, Podcast Movement, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Tig Notaro
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