Software Process and Measurement Cast

Thomas M. Cagley Jr
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Oct 19, 2008 • 29min

SPaMCAST 44 - Manfred Bundschuh, IT Metrics Compendium, The Thin Line

Manfred Bundschuh is an internationally recognized expert on software measurement, estimating and international standards, with more than 40 years IT experience, as an IT controller, consultant, and project manager. In addition, he has been teaching software engineering at the University of Applied Sciences in Cologne, Germany, for more than 25 years. For the last 5 years he has been president of the DASMA e.V., the metrics organization of German speaking countries.Book information:Springer (Publisher) has full info about the book incl. Table of contents and free chapter 2 as well as reviews by Peter Hill and Capers Jones:Available at www.springer.com/978-3-540-68187-8Contact information:Email:  manfred.bundschuh@netcologne.deCheck out SPaMCAST's Facebook page and get involved!!!!http://tinyurl.com/62z5elThe essay for this cast is titled "The Fine Line” in which I ask you fine line between overhead to meet real information needs and overhead that saps efficiencyThere are a number of ways to share your thoughts with SPaMCAST:    * Email SPaMCAST at spamcastinfo@gmail.com         * Voice messages can be left at 1-206-888-6111           * Twitter - www.twitter.com/tcagley           * BLOG - www.tcagley.wordpress.com           * FACEBOOK!!!! Software Process and Measurement      http://tinyurl.com/62z5el     Next Software Process and Measurement Cast:The next Software Process and Measurement Cast will feature part two of my interview with Mike Cohn on agile estimation.
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Oct 5, 2008 • 27min

SPaMCAST 43 - Mike Cohn, Agile Estimation Part 1, Interest

The interview in the Software Process and Measurement Cast 43 features the first part of a two part interview the Mike Cohn. Mike is the man when it comes to Story Points and agile estimation. Part two will be included in SPaMCAST 45.    Mike Cohn is the founder of Mountain Goat Software, a process and project management consultancy and training firm. He is the author of Agile Estimating and Planning and User Stories Applied for Agile Software Development, as well as books on Java and C++ programming. With more than 20 years of experience, Mike has previously been a technology executive in companies of various sizes, from startup to Fortune 40. A frequent magazine contributor and conference speaker, Mike is a founding member of the Scrum Alliance and the Agile Alliance. He can be reached at mike@mountaingoatsoftware.com.Contact information: Web Site: http://www.mountaingoatsoftware.com/Email:  mike@mountaingoatsoftware.com Check out SPaMCAST’s Facebook page and get involved!!!! http://tinyurl.com/62z5elThe essay is titled “Who’s Career Is It Anyway?”  The essay challenges you to think of yourself as your own brand and to take control of maintaining your brand and career.There are a number of ways to share your thoughts with SPaMCAST: •    Email SPaMCAST at spamcastinfo@gmail.com•    Voice messages can be left at 1-206-888-6111•    Twitter – www.twitter.com/tcagley•    BLOG – www.tcagley.wordpress.com•    FACEBOOK!!!! Software Process and Measurement         http://tinyurl.com/62z5el The essay for the software process and measurement cast 43 is titled “Compound the Interest in Process Improvement”. I am back on the soapbox touting the relationship between successful process improvement and marketing. Future Events and the next Cast. . . I will be speaking at the Northeast Quality Council 57th Conference. The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza. The presentation is titled “One Size Fits . . . Someone Other Than Me”. Information can be found at http://www.neqc.org/conference. Next Software Process and Measurement Cast: The next Software Process and Measurement Cast will feature an interview with Manfred Bundschuh. Manfred and Carol Dekkers have just published their book “The IT Measurement Compendium”. One of the topics we explored was the link between sociology and measurement. If you measure don’t be caught without your ruler for this interview.
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Sep 21, 2008 • 38min

SPaMCAST 42 - Magdy Hanna, ISPIC Certification, Mini Metacast

Show Forty Two features an interview with Dr. Magdy Hanna.  Dr Hanna leads both the "International Institute for Software Testing” and “International Institute for Software Process”.  We discussed the new Certified Software Process Improvement Professional certification and certification in general. .  Dr. Hanna is a recognized educator, speaker and consultant in several areas of software engineering. His distinguished seminars on various topics have been highly rated by software professionals. Dr. Hanna's experience with software goes back to the mid 1970's when he worked as a developer at the NCR center in Cairo , Egypt . Over the last thirty years, Dr. Hanna has worked in all aspects of software projects and processes in all capacities.Dr. Hanna is the founder, CEO and Chairman of the International Institute for Software Testing, ( www.iist.org ) the leading educational and professional development organization that provides education-based certifications to software test and quality professionals around the world.Dr. Hanna is the founder and Chairperson of the International Conference on Practical Software Quality and Testing, ( www.PSQTconference.com ) and founder and Chairperson of the International Conference on Software Process Improvement, ( www.icspi.com ).Contact information:Web Site:  http://www.icspi.com/Email:  mhanna@iist.orgCheck out SPaMCAST's New Facebook page!!!!http://tinyurl.com/62z5elThe essay for the software process and measurement cast 42 is a mini metacast where I answer the question just who the do I think I am and why am I doing this at all.   I also have a few announcements about my podcasting future (and it has nothing to do with fading)..There are a number of ways to share your thoughts with SPaMCAST:    * Email SPaMCAST at spamcastinfo@gmail.com    * Voice messages can be left at 1-206-888-6111    * Twitter - www.twitter.com/tcagley    * BLOG – www.tcagley.wordpress.com    * FACEBOOK!!!! Software Process and Measurement      http://tinyurl.com/62z5elFuture Events and the next Cast. . .I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at http://www.neqc.org/conference.Next Software Process and Measurement Cast:The next Software Process and Measurement Cast will feature an interview with Mike Cohn.
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Sep 7, 2008 • 34min

SPaMCAST 41 - Schwaber, SCRUM, Is Project Management Changing

Show Forty One features an interview with Ken Schwaber.  We discussed SCRUM and organizational change.  OK, maybe discussion is a weak term, I asked questions and gathered wisdom from the SCRUM master.  If you are interested in SCRUM specifically and agile in general this is a must listen important interview.  Ken Schwaber co-developed the Scrum process with Jeff Sutherland in the early 1990s to help organizations struggling with complex development projects. One of the signatories to the Agile Manifesto in 2001, he subsequently founded the AgileAlliance, a nonprofit organization dedicated to the creation of Agile software. He then founded the ScrumAlliance, a nonprofit organization dedicated to expanding the understanding of Scrum.A 30-year veteran of the software development industry (from bottle washer to boss), he has written three books about Scrum: Agile Software Development with Scrum, Agile Project Management with Scrum, and The Enterprise and Scrum.Contact information:Web Site:  http://www.controlchaos.com/Email:  ken.schwaber@verizon.netCheck out SPaMCAST’s New Facebook page!!!!http://tinyurl.com/62z5elThe essay for this cast is titled, “Is Project Management Changing?”  The essay discusses how texting and instant messaging are reshaping the project environment.  The reshaping is affecting the balance between detailed planning and instant coordination.There are a number of ways to share your thoughts with SPaMCAST: There are a number of ways to share your thoughts with SPaMCAST: •    Email SPaMCAST at spamcastinfo@gmail.com•    Voice messages can be left at 1-206-888-6111•    Twitter – www.twitter.com/tcagley•    BLOG – www.tcagley.wordpress.com•    FACEBOOK!!!! Software Process and Measurement http://tinyurl.com/62z5elFuture Events and the next Cast. . .I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at www.ifpug.org.  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM.I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at http://www.neqc.org/conference.Next Software Process and Measurement Cast:The next Software Process and Measurement Cast will feature an interview with Dr. Magdy Hanna.  We discussed the International Software Process Improvement Certification the new certification for SPI personnel specifically and certifications in general.  If you are in the SPI field or hire people in the SPI field this one is a must.
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Aug 24, 2008 • 37min

SPaMCAST 40 - Blake, Executive Coaching, “Vitamins, Aspirin and . . .”

Show Forty features an interview with Barbara Blake of Longview Associates.  Barbara and I discussed executive coaching, improvement and change its myriad forms.  If you are interested in your career or organizational change this is an important interview.    Barbara Blake is founder of Longview Associates, LLC, an executive coaching and leadership development consulting practice. As a keen observer of organizational performance, Barbara is convinced that the key component to successful operations and objectives are the people in an organization. Barbara works with executives and entrepreneurs to take them to the next level of performance and interpersonal relations. They see results both at work and in their personal lives; they are energized, transformed and they achieve Barbara has held management positions in a consulting firm, a publishing company, and several financial services institutions.  She has also been involved in the development of emerging leaders by managing training programs and teaching at the MBA level. She is a certified executive coach through the Penn State Executive Program, and a member of the Worldwide Association of Business Coaches.  Contact information: Web Site:  http://www.longview-assoc.com/Email:  Check out SPaMCAST’s New Facebook page!!!! The essay for this cast is titled, “Vitamins, Aspirin and Viagra”.  The essay ruminates on why some changes are easier to sell and catch hold within organizations faster. We will conclude with information on a few upcoming conferences, comments from listeners and notes on upcoming casts.  There are a number of ways to share your thoughts with SPaMCAST: Email SPaMCAST at Voice messages can be left at 1-206-888-6111Twitter – BLOG – FACEBOOK!!!! Software Process and Measurement Future Events and the next Cast. . . I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM. I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at . Next Software Process and Measurement Cast: The next Software Process and Measurement Cast will feature an interview with Ken Schwaber, Mr SCRUM.  If you use SCRUM or are interested in Agile this is a must listen.
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Aug 10, 2008 • 34min

SPaMCAST 39 - Reynolds, Metaverses, Subliminal Persuasion

Show Thirty Nine features an interview with Andrew “Roo” Reynolds.  Roo was a Metaverse Evangelist at IBM when we did the interview but now is Portfolio Executive, Social Media at BBC Vision.  In show 38 I said that this interview will describe the future of teaming and collaboration.  You will not be disappointed.   From Roo’s website (and not what is on the cast . . .): I’ve accepted the position of Portfolio Executive, Social Media at BBC Vision. What that means is that I’ll be helping to define, develop and execute BBC Vision’s strategy in relation to . Simon Nelson gave a speech in September 2007 about some of the progress made (and challenges faced) by the BBC in regard to multiplatform (more discussion about that here). That’s the backdrop to what I’m going there to help with. No doubt I’ll talk more about the specifics in the coming weeks and months. Oh, and I get to work with such cool people as and .  Contact information: You can read his blog at Email:  Another place to look:  http://eightbar.co.uk/  Rember to check out SPaMCAST’s New Facebook page!!!!   In the essay segment in this cast we have three short pieces.  The first is a book review of Subliminal Persuasion by Dave Lakhani.  The second piece is a promo Pam Morris’s talk at the ISMA conference and finally we have a promo for Mur Lafferty’s novel Playing for Keeps.  We will conclude with information on a few upcoming conferences, comments from listeners and notes on upcoming casts.  There are a number of ways to share your thoughts with SPaMCAST: Email SPaMCAST at Voice messages can be left at 1-206-888-6111Twitter – BLOG – FACEBOOK!!!! Software Process and Measurement Future Events and the next Cast. . . I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM. I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at . Next Software Process and Measurement Cast: The next Software Process and Measurement Cast will feature an interview with Barbara Blake of Longview Associates.  We discussed of how, when and whether coaching can be used to improve efficiency.  Is there a coach in your future?  Maybe there should be!
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Jul 27, 2008 • 38min

SPaMCAST 38 - Yourdon, Collaborate or Die, Number

Show 37 is my interview with Ed Yourdon.  We discussed Web 2.0 and it’s impact on the software development worlds. I  have titled the interview, “Collaborate or Die!”  A bit over the top you say, well Denis Waitley once said, “on line or in the bread line."  The people I was with thought that was a bit over the top.  He was right and I would suggest the use of Web 2.0 tools is another watershed. Ed is a one of those rare polymaths in the IT world. His bio from Wikipedia begins Edward Nash Yourdon (born 1944) is a computer consultant, an author and lecturer, and a recognized pioneer in the software engineering methodology of structured programming world. He is a graduate of MIT, earning a BS in Mathematics in 1965. The December 1999 issue of Crosstalk: The Journal of Defense Software Engineering named Yourdon one of the ten most influential people in the software field. In June 1997, he was inducted into the Computer Hall of Fame Yourdon is widely known as the lead developer of the Structured Systems Analysis and Design Method (SSADM), as well as co-developer of the Yourdon/Whitehead method of object-oriented analysis/design and the popular Coad/Yourdon OO methodology of the late 1980s and 1990s. He has authored over 550 technical articles and authored or coauthored 26 computer books since . He founded and published American Programmer magazine (now titled Cutter IT Journal). He is the author of the best-selling Decline and Fall of the American Programmer. Mr. Yourdon currently serves as an internationally-recognized expert witness and computer consultant who specializes in project management, software engineering methodologies, and Web 2.0 development. I asked Ed how people could contact him and the part of the response that struck me was, “I am online”.    Blog: Website:  Email:    You can also find Ed on Twitter (Yourdon), Plaxo and other Web 2.0 social networks. The essay for this cast is titled “Just How Badly Do You Want A Number?”  The essay challenges managers and project managers to think about that initial estimate and the impact it might actually have. The text of the essay can be found at .  Comments and suggestions are welcome. Check out the SPaMCAST Facebook page.  I wil be posting information on which shows relates to which theme.  For example Kenji’s recent interview, Scott Amblers and Kent Becks all have an agile flavor.  This will be a quick way to hit all of the shows in a general thematic area. There are a number of ways to share your thoughts . . Email SPaMCAST at  Voice messages can be left at 1-206-888-6111 Twitter – BLOG – !!!! Software Process and Measurement Future Events and the next . . . Conference season is beginning! I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM, I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at . Next Software Process and Measurement Cast: On the next SPaMCAST we will feature an interview with Roo Reynolds of IBM.  Roo is one of the leading forces in using metaverses such as Second Life to rewrite how software development and collaboration happen.  In SPaMCAST 39 you are going to see the future so do not miss it!
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Jul 14, 2008 • 39min

SPaMCAST 37 - Kenji Hiranabe, Kanban, Making Tangible The Intangible

Show 37 is an interview with Kenji Hiranabe discussing using kanban in software development.   According to WIKIPEDIA, “Kanban is a signaling system to trigger action which in Toyota Production System leverages physical cards as the signal”.  In other words the signal is used to indicate when new tasks should start, and by inference, the status of current work.  Kenji does a great job at explaining how the kanban can be used in system development.    Kenji Hiranabe, CEO of Change Vision, Inc (http://www.change-vision.com/index_en.html).  Change Vision develops tools to help deliver effective projects.  He is a Japanese software development consultant and book translator of Extreme Programming Installed, Lean Software Development, Agile Project Management, and other Agile books. He's also an author of JUDE, a UML and MindMap editor software and TRICHORD, a kanban based agile project management tool.  He specializes in agile development, object-oriented software construction and project facilitation.    You can read his blog at     Check out SPaMCAST’s New Facebook page!!!!   The essay is titled “Making Tangible The Intangible”.  The essay for this cast reflects concepts espoused by Phil Armour in SPaMCAST 36 and Kenji Hiranabe in SPaMCAST 37 (the current cast for those of you reading this on my blog).  The confluence of concepts that so moved me combines Kenji’s comments on the intangibility of both software and the processes and Phil’s on software as a container for knowledge.  There are a number of ways to share your thoughts: Email SPaMCAST at  Voice messages can be left at 1-206-888-6111 Twitter – BLOG – !!!! Software Process and Measurement   Future Events and the next . . . I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM. I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at   Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at .   Next Software Process and Measurement Cast:   On the next SPaMCAST we will feature an interview with Ed Yourdon discussing social media in the development process.  Talking to Ed was jam packed with information on using social media to foster collaboration.  If you don't know about how to use social media, its time to find out!
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Jun 30, 2008 • 43min

SPaMCAST 36 - Armour Part Deux, Estimation and Philosophy, Why Should You Care

Show 36 is part two of my interview with Phil Armour.  The interview focused on estimation and just a bit of philosophy, powerful stuff that may change how you view estimation and the goal of software development.  Phillip G. Armour is VP for Systems Development and a Senior Consultant at Corvus International Inc.  Phil has been developing software for over thirty-five years.  He has been a programmer, analyst, project manager, DBA, systems architect, process engineer, metrics engineer, consultant, and executive coach and has worked for organizations as diverse as United Airlines, Motorola, Argonne National Laboratory, General Dynamics, the IRS, the premier software consulting company in India, and the largest cellular service provider in Central West Africa.  In the last fifteen years, Phil has personally taught software development techniques and management principles to over 20,000 developers, engineers, managers, and executives.  Phil’s primary professional focus is currently in two related areas: software project estimation and software technical team development.  Since 2000, Phil has been a contributing editor on ACM’s flagship magazine “Communications of the ACM” and writes a regular column entitled “The Business of Software” where he explores issues to do with the nature and challenges of modern software.  He has been on the extended faculty at the Lake Forest Graduate School of Management and the Mendoza School of Business at the University of Notre Dame.   Phil is also the author of “The Laws of Software Process” published by Auerbach in 2003.  He is a member of ACM, IEEE, and the Project Management Institute.  Telephone:      (847)-438-1609Fax:               (847)-438-1638Email:                 The essay is titled “Why Should You Care What Is Driving Change”.  The essay is a reminder to process improvement personnel that to be effective you need to understand why you are making a change.  I suggest that if you don’t understand the rationale for change, stop until you do. The text of the essay can be found at .  Comments and suggestions are welcome.   There are a number of ways to share your thoughts: Email SPaMCAST at  Voice messages can be left at 1-206-888-6111 Twitter – BLOG – !!!! Software Process and Measurement Future Events and the next . . . Conference season is beginning! I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM, I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at   Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at .   Next Software Process and Measurement Cast: On the next SPaMCAST we will feature an interview with Kenji Hiranabe on using Kanban in the software development.  Many of you will remember my interview covering mind mapping with Kenji back on SPaCAST 7 (April 2007).  That episode continues to be one of the most downloaded.  If you missed it I would suggest checking it out.
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Jun 15, 2008 • 32min

SPaMCAST 35 - Li, Social Media, Good Numbers Go Bad Part 2

Show 35 is my interview with Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies.  The use of social media is a fact of life, we are now challenged with how we take advantage of the possibilities.   Charlene Li, Vice President & Principal Analyst, primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008.  Website:       http://blogs.forrester.com/charleneli/  The essay is an excerpt from my paper “When Good Numbers Go Bad:  Mistakes”.  The excerpt explores the impact of mistakes on metrics programs as the grace and speed in which programs recognize and recover from a mistake will determine the long-term prognosis of the program (assuming you don’t make the same mistake more than once or twice).  If you are interested in a complete copy of the article please contact me at spamcastinfo@gmail.com.  The text of the essay can be found at .  Comments and corrections are welcome. There are a number of ways to share your thoughts . . Email SPaMCAST at  Voice messages can be left at 1-206-888-6111Twitter – BLOG – Future Events and the next . . . Conference season is beginning! I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM, I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/ Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at . Next Software Process and Measurement Cast: On the next SPaMCAST we continue with the powerful interview with Phil Armour on estimation.   The interview contains even more sage wisdom from Phil so keep your notebook close at hand!

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