Next Level Supply Chain with GS1 US

Social commerce is booming, and today’s conversation proves that if you haven’t considered selling on social media, then it’s time you did. Wes Duquette is VP and GM of B2B and Retail at ShipBob, a tech-enabled 3PL that empowers small and medium businesses with advanced supply chain capabilities. In this episode, he speaks with Liz and Reid about the powerful impact of influencers and platforms like TikTok and Instagram in driving actionable purchases. And it’s no surprise that QR codes are revolutionizing the advertising landscape. Wes shares invaluable insights on the critical importance of an omnichannel strategy, global expansion, and scalable infrastructure for brands aiming for growth. His pointers on barcoding, packaging, and back-office systems provide a stellar roadmap for future retail scalability. He discusses the evolving dynamics of direct-to-consumer channels and alternative marketplaces and understands why registering with giants like Amazon is crucial—even if you're a dedicated Shopify seller.    Key takeaways:  How influencers and platforms like TikTok are transforming retail engagement and driving omnichannel growth strategies for brands Learn about the operational scalability challenges faced by SMBs during retail launches and discover strategies for effectively navigating high-volume demands and pivotal retail relationships. Critical infrastructure elements such as barcoding, packaging, and robust back-office systems are essential for ensuring future scalability and seamless integration across various retail channels and marketplaces.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Wes Duquette on LinkedIn Check out ShipBob  

Speedy and efficient traceability systems are vital for compliance, consumer health, and resilience in the food safety industry. Andy Kennedy, Principal Traceability Advisor at New Era Partners, joins us to unravel the complexities of food safety in the supply chain. With 17 years of experience creating SAS food traceability businesses, Andy offers insights into the historical context of traceability regulations, the significance of technological progress, and how innovation will continue to shape our approach to food safety. He candidly describes the tension-filled environment of managing a food safety outbreak and the critical role of coordination during these investigations. Andy touches on COVID-19 and the food supply chain, the transition challenges food items faced from food service to retail, and the astounding potential of 2D barcodes and digital receipts to engage consumers and ensure their safety. Learn how tracking contaminated products has been reduced from over a month to less than a week, the role GS1 Standards play in compliance, and how FSMA 204, compared to the Bioterrorism Act, is mandating a new era of data sharing.    Key takeaways:  Traceability systems play a critical role in effectively managing and shortening the timeframe of contamination investigations.  Utilizing GS1 standards to comply with evolving regulatory demands illustrates how technology has progressed over two decades. The pandemic has highlighted the need for resilience, real-time visibility, and interoperability in supply chains   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn Food Safety Resources   Connect with guest: Andy Kennedy on LinkedIn Check out New Era Partners

Small tweaks in processes can result in unexpected financial windfalls and improved employee satisfaction.   Kevin Lawton, warehouse operations expert and Founder of The New Warehouse podcast,  discusses a wealth of insights into current trends and the critical role of foundational process improvements. The conversation shifts towards the importance of automating mundane tasks, the profound potential for digital transformation across companies, and the surprising financial benefits companies can reap from small operational adjustments.   Kevin explains Modex trends and spotlights the value of low-tech solutions and how maintaining standardized and actionable data is pivotal for leveraging advanced robotics and automation systems. The episode emphasizes systemic change, interoperability between solutions, and harnessing robotics and automation to address labor challenges and elevate operational efficiency.   Key takeaways:  Trends at Modex, where robotics took center stage, show that robotics is not just a fascinating concept — it's becoming a practical part of warehouse operations. Companies need to streamline processes to create a strong foundation that can truly leverage the efficiency of new technologies. While robots and automation can address labor challenges and efficiency, the orchestration layer will make or break the integration.   Resources:  Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes  Behind the Barcode: Mastering 2D Barcodes with GS1 US   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Kevin Lawton on LinkedIn Check out The New Warehouse

In this episode of Next Level Supply Chain’s special series Behind the Barcode, Liz and Reid speak with Jess Urriola, the VP of Product Management at GS1 US, about GS1 US Data Hub - a tool built to secure data sharing between brand owners and trading partners. They talk about why this service is pivotal for maintaining data quality across the global supply chain, both from the strategic and technical aspects, from creating UPC barcodes to combating GTIN misuse. Learn how GS1 US Data Hub supports regulatory compliance, the importance of global location numbers in traceability, and the benefits of ensuring each product has a unique identifier—similar to a license plate.    Key takeaways:  How GS1 US Data Hub's user-friendly SaaS platform empowers both small and large businesses to effortlessly manage and authenticate product identifiers and location data, ensuring accuracy and trust throughout the global supply chain. The critical role of the GS1 Registry Platform (GRP) in combating Global Trade Item Number (GTIN) misuse and fostering global transparency by enabling real-time, cross-border verification of core product attributes for reliable traceability and inventory management. The strategic advantages of GS1's identification system as Jess Urriola highlights its integral part in compliance with healthcare and food safety regulations, streamlining the entire traceability process from manufacturer to end-point via Global Location Numbers (GLNs).   Resources:  GS1 US’s Data Hub Data Hub Help Center Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Jess Urriola on LinkedIn

Chuck Lasley, IT Director at Dillard’s, explains the pivotal role of 2D barcodes in retail innovation, illustrating Dillard's strategy of incorporating these versatile codes into their products, which range from apparel to accessories. Amidst the growing demand for intricate product details, Chuck emphasizes the imperative for sales associates to be adept in product knowledge facilitated by 2D barcodes. As Chuck explains, 2D barcodes can lead to improved inventory management, better customer service, and enhanced consumer storytelling possibilities. The conversation also explores AI's potential in customer service, the impact smartphones have had on computing power, and the potential of automated vehicles in altering supply chain dynamics. Chuck applauds the implementation of evolving technologies like RFID, which are crucial in the industry-wide 'Sunrise 2027' initiative. Sunrise 2027 aims for widespread adoption of 2D barcode scanning by 2027, with Dillards ambitiously targeting an earlier date. This episode covers automation, innovation, and the pursuit of a unique identity within the global supply chain.   Key takeaways:  Technology in customer service is advancing with tools integrating RFID and 2D barcode technologies in supply chain operations to improve accuracy and efficiency. The retail industry recognizes the importance and advantages of transitioning from 1D to 2D barcodes and RFID technology for improved inventory management, customer service, and access to detailed product information.   Technological advancements create enriched consumer experiences through unique transaction identifiers and product storytelling.   Resources:  Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes  Behind the Barcode: Mastering 2D Barcodes with GS1 US   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Chuck Lasley on LinkedIn Check out Dillard’s

Global Supply Chains are dramatically shifting due to economic shifts such as rising interest rates and inflation. There is a pressing need for efficiency, from reducing FBA fees to renegotiating costs and finding ingenious savings in your supply chain. Burak Yolga, Co-Founder and CEO of Forceget, talks with hosts Liz Sertl and Reid Jackson about this and his journey through the intricate world of global supply chains. Drawing on examples from industry leaders, he offers a fresh perspective on the transformative power of digitalization in business processes, focusing on enhancing visibility and standardization to scale. He discusses the complexities of managing international teams across time zones and the critical importance of environmentally conscious shipping practices, including cost-effective innovations like solar-powered vessels.   Key takeaways:  How Forceget has mastered inventory management amidst fluctuating interest rates and complex international logistics. The financial and operational advantages of eco-innovations and resilient supply chain practices ensure professionals stay ahead of industry trends and environmental mandates. How their team leverages AI for inventory forecasting, efficient resource allocation, and contingency planning.   Resources:  What is Inventory Management? Resources for Improving Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Burak Yolga on LinkedIn Check out Forceget  

Radio frequency identification (RFID) and 2D barcodes are transforming how we handle the supply chain.  Sarah Jones Fairchild, Vice President of Sales Operations at SWIM USA, talks 2D barcode applications for customer safety, efficiency in retail checkout, inventory management, and the broader implications for companies as they prepare for the technological demands of the future. Sarah explains the importance of high-quality data and the impact of incorrect data on consumers. She also touches on the potential for these technologies to address industry-specific needs and regulatory requirements.  Sarah highlights her personal experience with tech at home and work, specifically how it helps align information for everyone. The discussion emphasizes the importance of GS1 standards for ensuring compatibility in the supply chain and the necessity of proper data management to fully leverage RFID and 2D barcode capabilities. The conversation levels supply chain tracking information for business owners of all types and why RFID can take a few years to implement.    Key takeaways:  Integrating RFID and 2D barcode technologies in supply chain operations is essential for improving accuracy and efficiency. Data quality and management are challenging across industries, particularly with the need for high compatibility and usability standards. Companies must embrace technologies such as RFID and 2D barcodes for the future.   Resources:  What Is RFID Technology, and How Does It Work? 2D Barcodes: Changing the way you eat, shop, and live Sunrise 2027: The Next Dimension in Barcodes Enhance Your Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Sarah Jones Fairchild on LinkedIn Check out SWIM USA

Supply chain resilience is crucial for navigating disruptions, with Yossi Sheffi highlighting the unsung heroes of the pandemic. Balancing resilience and sustainability can introduce short-term costs, requiring a delicate balance. Leveraging AI for identifying alternative suppliers and predictive analysis is essential in supply chains. The evolving roles of machine learning, large language models, and robotics are shaping the future of supply chain management.

Keeping track of product information and inventory with multiple barcode types can be tricky for businesses.  Gena Morgan, who leads the standards team at GS1 US, shares valuable insights into the world of barcodes, specifically focusing on the transition from traditional 1D barcodes to 2D barcodes and the importance of GS1 standards in driving industry adoption. Gena explains the technical differences between traditional linear barcodes and 2D barcodes, such as QR codes and GS1 DataMatrix, highlighting the increased data capacity and smaller footprint of 2D barcodes.  She elaborates on the potential consumer and business benefits, emphasizing the ability of 2D barcodes to provide more accurate and direct information to consumers, streamline supply chain processes for brands and retailers, and enable functionalities such as product recalls and promotions. The discussion delves into the challenges and opportunities presented by the transition to 2D barcodes, as well as the support and resources available for brands looking to embark on this journey. Gena's expertise on the subject makes for an enlightening and informative conversation, encouraging businesses to consider the advantages of 2D barcodes and GS1 standards in their operations.   Key takeaways:   The transition from traditional barcodes to 2D barcodes allows brands to provide information to consumers and tailor experiences.  The adoption of 2D barcodes in the industry allows products to carry more data in a smaller footprint. GS1 US supports brands transitioning to 2D barcodes and GS1 digital link standards with pilot programs and toolkits.    Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Gena Morgan on LinkedIn   Resources: Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes Fresenius Kabi Infuses Safety from Production to Patient with Unit-of-Use 2D Barcodes  

Tracking and managing inventory from end-to-end is challenging for business merchants dealing with perishable food items. Lichen Zhang, co-founder of Freshly Commerce, is changing how merchants handle the complexities of tracking bundles, managing perishable inventory, and the significance of complying with regulations such as FSMA 204. The company's initial success with its foundation, growth, and innovative solutions for inventory and order fulfillment in the e-commerce industry spurred Freshly's evolution into a suite of tools helping e-commerce merchants manage their inventory and order fulfillment.  The episode provides valuable insights into the evolution of e-commerce and the vital role of innovative solutions like Freshly Commerce in meeting the changing needs of the industry. Explore how Freshly Commerce addresses challenges faced by merchants, the importance of data sharing and collaboration, and the positive impacts of technological advancements on adapting to new conditions. Lichen also emphasizes the role of education and customer-centric strategies in Freshly Commerce's ongoing development and how Freshly Commerce started as a result of identifying a need in the market, leading them to participate in a Shopify app challenge where they secured third place.   Key takeaways:  Accurate and timely inventory management in e-commerce is complex but necessary. Addressing food safety and compliance with regulations helps prevent food waste and maximize profits. Embracing technological advancements such as AI-driven tools can positively change some aspects of business operations.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Lichen Zang on LinkedIn Check out Freshly Commerce