Next Level Supply Chain with GS1 US Tackling Inventory Headaches in the E-commerce Universe
Tracking and managing inventory from end-to-end is challenging for business merchants dealing with perishable food items.
Lichen Zhang, co-founder of Freshly Commerce, is changing how merchants handle the complexities of tracking bundles, managing perishable inventory, and the significance of complying with regulations such as FSMA 204. The company's initial success with its foundation, growth, and innovative solutions for inventory and order fulfillment in the e-commerce industry spurred Freshly's evolution into a suite of tools helping e-commerce merchants manage their inventory and order fulfillment.
The episode provides valuable insights into the evolution of e-commerce and the vital role of innovative solutions like Freshly Commerce in meeting the changing needs of the industry. Explore how Freshly Commerce addresses challenges faced by merchants, the importance of data sharing and collaboration, and the positive impacts of technological advancements on adapting to new conditions. Lichen also emphasizes the role of education and customer-centric strategies in Freshly Commerce's ongoing development and how Freshly Commerce started as a result of identifying a need in the market, leading them to participate in a Shopify app challenge where they secured third place.
Key takeaways:
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Accurate and timely inventory management in e-commerce is complex but necessary.
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Addressing food safety and compliance with regulations helps prevent food waste and maximize profits.
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Embracing technological advancements such as AI-driven tools can positively change some aspects of business operations.
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