Tip the Scales

Owner of Atlanta Personal Injury Law Group, Jennifer Gore-Cuthbert's firm has grown 7200% since opening just under a decade ago. She has served over 5,000 clients and recovered hundreds of millions of dollars. A recent addition to the INC. 5000 list, her firm is one of the fastest-growing in the nation. She is also a mother who infuses her core values into both her professional and personal life.

When you command a team of over 300 consultants, you learn a thing or two about identifying "A" players. Executive Director of Technology Enablement, Lena Haviland has spent the past 16 years perfecting hiring systems. She understands that the acquisition and retention of top talent begins with identifying their "why" and meeting their needs accordingly. She shares with us what hiring slow and firing fast really means and why it is essential to the health of your firm. How setting goals and expectations with your team is an evolving process that should be communicated frequently. And she reveals why firing an employee is best for everyone involved.

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.

Irving Pedroza is the definition of resiliency. When faced with extreme adversity, he took life into his own hands and created the world that he wanted to see. Through deep healing and work, he has come out empathetic and kind - truly wanting others to succeed. With Irving, what you see is what you get. He has worked to be the same person both in and out of the courtroom and has litigated hundreds of cases and recovered millions for his injured clients. His unique experiences have set him on a mission to help people feel less broken. Today, we discuss recovering from betrayal and lifting up others. He reveals how sharing trauma can heal both the storyteller and the listener. And how in the face of adversity - we get to decide who we become.

Chad Dudley knows a thing or two about making good firms great. CEO of CJ Advertising, for 25 years he has helped personal injury brands dominate their space. Currently, he represents over 45 Personal Injury brands across the country. His guidance is not theoretical. His firm, Dudley DeBosier Injury Attorneys was built from the ground up. Today they employ 60 attorneys and over 220 staff - helping thousands across the state of Louisiana in the process. Today, Chad explains why the biggest bottleneck at a growing firm is the owner and how to "let go to grow". Every successful firm is built on the strengths of leadership - not their weaknesses or what they hate doing. He delves into the importance of identifying limiting beliefs surrounding firm growth and the mechanics of delegating with accountability.

Darryl "The Hammer" Isaacs is set to celebrate 30 years in the Personal Injury field. His firm has become a stand-out example of what it looks like to succeed on your own terms. Isaacs & Isaacs has recovered over $2 Billion and amassed over 400 years of combined legal experience. But he did not get where he is through greed or putting others down. His growth has come from helping others - even his competition - coupled with the constant desire to learn. Today, Darryl explains why his focus is never on money and how masterminds make good lawyers great. Hear his passion as he discusses the Brain Trust Summit and why he still gives out his cell phone number.

If superheroes did exist, they would probably look a lot like Bob Simon. A champion for the people, he Co-Founded Justice Team (AKA The Simon Law Group). The California-based firm, led by twin brothers Bob and Brad, wields the power of nearly thirty attorneys for restorative justice in personal injury. Bob transformed his love of community into Justice HQ. The four locations serve as a hub for a new generation of attorneys who believe in the power of camaraderie and collaboration. But Bob is not all work, he also knows how to have a good time. Enter Law-Di-Gras: An educational conference for lawyers and doctors that feels more like a golf tournament by day and a music festival by night. For the first-ever episode of Tip the Scales, Maria Monroy sat with the founder of Law-Di-Gras to get personal about why it always pays to help others succeed and why ego will cut success off at the knees. Using the values of family and community as a north star, we discuss building a practice with nearly every member of his family and the importance of picking a partner who makes you better.

When success lies in the balance of law and life - Maria Monroy is here to help you Tip the Scales.