Tip the Scales

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.

Sara Williams empowers female attorneys, educates, and is a killer litigator. The trial attorney at Alexander Shunnarah Personal Injury Attorneys has recovered over $15 Million for her clients. She got to where she is, not by putting her head down, hoping that someone took notice of her accomplishments. She spoke up, demanded cases that would advance her career, and actively sought positions that would help her grow. Sara has a bold personality and goes after what she wants. She trains other attorneys to do the same. On today's episode, she shows us how. We tackle why so many women lawyers leave the industry and what can be done about it. The green flags women should look for when looking for a firm. And how to get past fear to take ownership of your life and career.

Maria Monroy, host of Tip the Scales and President of LawRank sat with Jennifer Gore live at the Trial Lawyers University Conference. In today's episode, Maria gets personal about the history of LawRank, a leading SEO agency she started with her husband Mariano. Maria offers a no-BS breakdown of SEO and sets common misconceptions straight. She answers the questions you've always had, and a few you might not think to ask. And she breaks down how to use data to build a stronger firm.

$2 Billion recovered in the past 10 years. 10,000 active cases across eight locations. Lawyer of the Year and scores of accolades. Brett Schreiber, Partner at Singleton Schreiber, credits his success in trial and business to one thing: being present. Brett is able to tap into flow states so often because he is both clear on his limitations and knows how to put the best people in positions to do the rest. From hiring to referrals and serving the community Brett wants whats best fro everyone involved. He understands that we are all in this together. Today, he shares how to keep that "small firm" feel when your caseload is in the tens of thousands, as well as the tools a firm of that size uses to keep the train on the tracks. And why parenting can make you a better trial attorney and what mindfulness has to do with running a successful firm.

For Ali Awad, business is common sense. At just five years old he sold collectible trading cards to classmates. And turned a profit. Hooked on the power of money, he never turned back. Thanks to hi business acumen his firm, CEO Lawyer Personal Injury Law Firm is a take-off success. In his first year of practice, he settled over one million dollars for his clients and hold a success rate of 99.5%. Ali is a wealth of knowledge and share with us how to become famous in your niche without spending money and why the drive to outwork anyone is internal. He shares his thoughts on why great trial attorneys are already incredible marketers and how perspective shapes every choice and, ultimately, our success.

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.

Personal injury attorney, a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the Super Lawyers List every year since 2009, and has repeatedly been recognized for excellence by Florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm - after SEO.

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm - and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.

You can build a successful practice without paid marketing - IF you are willing to hustle. Mohammad hits the ground HARD with guerrilla marketing on a daily basis. And he reaps the rewards of community engagement and the trust that comes from sowing face. A man of the people, he understands the needs of his clients. The Owner and Founder of Attorneys of Chicago serves hundreds of personal injury claimants and is rapidly growing. Today, we discuss reaching your goals by any means necessary and the unstoppable power of guerrilla marketing. Why money matters to your firm - especially if you think it doesn't. And why you should own who you are - proudly - at all times. Mohammad gets personal about intake and moving beyond survival mode.