

The Tech Leader's Playbook
Avetis Antaplyan
Welcome to your weekly playbook for tech leadership - where founders, executives, and innovators share real strategies for scaling smarter and leading stronger. Hosted by Avetis Antaplyan, Founder and CEO of HIRECLOUT, a top tech and go-to-market recruitment agency.
Episodes
Mentioned books

May 29, 2024 • 1h 2min
Why Energy is Your Most Valuable Asset w/ Christopher Dedeyan
Christopher Dedeyan, a professional speaker and peak performance coach, shares his journey of overcoming dyslexia and ADHD to become a successful entrepreneur and speaker. He emphasizes the importance of energy in all aspects of life and provides tips for enhancing energy levels, such as prioritizing sleep, engaging in daily activities, and maintaining a healthy diet. Dedeyan also discusses the significance of eliminating limiting beliefs and being relentless in pursuing success. The conversation covers topics such as limiting beliefs, conquering challenges, creating a blueprint plan, the importance of systems and processes, the impact of leadership, and daily habits for success.
Takeaways
Energy is a crucial asset that needs to be protected and optimized in order to succeed in all areas of life.
Enhancing energy levels involves prioritizing sleep, engaging in daily activities, and maintaining a healthy diet.
Limiting beliefs can hinder success and need to be identified and replaced with empowering beliefs.
Being relentless and learning from failures are key factors in achieving greatness. Limiting beliefs can be overcome through determination and perseverance.
Creating a blueprint plan is essential for success in business and life.
Systems and processes are crucial for achieving goals and maintaining success.
Leadership requires making tough decisions for the greater good.
Daily habits such as proper sleep, exercise, gratitude, and continuous learning contribute to personal and professional growth.
Chapters
00:00 Introduction and Welcoming Christopher Dedeyan
08:37 Enhancing Energy Levels for Optimal Performance
29:42 Eliminating Limiting Beliefs and Achieving Greatness
37:20 The Importance of Systems and Processes
55:31 Daily Habits for Success
Guest’s Website: https://www.christopherdedeyan.com/
Guest’s Social Media Links: https://www.linkedin.com/in/christopherdedeyan/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

May 22, 2024 • 42min
Former Head of Strategy At AirBnB on Overcoming The Midlife Crisis With Chip Conley
Chip Conley, a visionary leader in the hospitality industry, shares his journey from founding a boutique hotel company to redefining the guest experience at Airbnb. He then discusses his transition to creating the Modern Elder Academy, a midlife wisdom school. Chip emphasizes the importance of intergenerational collaboration and the need to create workplaces that value the contributions of all generations. He also highlights the lessons he learned from Airbnb, including the importance of focus and understanding customer needs. In this conversation, Chip Conley discusses the concept of midlife and how it is often associated with crisis. He explains that midlife is a life stage that lasts from around 35 to 75 and highlights the positive aspects of this stage, such as increased emotional intelligence, wisdom, and time affluence. Chip also talks about the importance of transitions, finding purpose, and cultivating wisdom in midlife. He shares practical steps for navigating the transformative period of midlife and emphasizes the value of intergenerational work. Chip envisions the Modern Elder Academy as a pro-aging institution that helps people live longer, healthier, and happier lives.
Takeaways
Chip Conley's journey from founding a boutique hotel company to redefining the guest experience at Airbnb.
The creation of the Modern Elder Academy as a midlife wisdom school.
The importance of intergenerational collaboration in the workplace.
Lessons learned from Airbnb, including the value of focus and understanding customer needs Midlife is a life stage that lasts from around 35 to 75 and is often associated with crisis, but it has many positive aspects.
Emotional intelligence tends to increase with age, allowing individuals to better understand and regulate their emotions.
Time affluence, or having more free time, becomes a reality in midlife and allows for new experiences and learning.
Navigating transitions is an important aspect of midlife, and understanding the stages of ending, the messy middle, and new beginnings can help individuals navigate this period.
Finding purpose and cultivating wisdom are key to thriving in midlife and beyond.
The future of work will likely involve longer working lives and a more intergenerational workforce.
The Modern Elder Academy aims to change the perception of aging and help people live longer, healthier, and happier lives.
Chapters
00:00 Chip Conley's Journey: From Boutique Hotels to Airbnb
09:35 Intergenerational Collaboration: The Future of the Workplace
28:34 Navigating Transitions and Finding Purpose
36:30 The Future of Work
Guest’s Website: https://chipconley.com/
Guest’s Social Media Links: https://www.linkedin.com/in/chipconleysf/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

May 17, 2024 • 36min
Leadership, Communication, and Growth w/ Emily Sander
Emily Sander shares her journey from being a C-suite executive to becoming an ICF certified leadership coach. She emphasizes the importance of adaptability and agility in leadership, as well as the need to let go of perfectionism. Emily also discusses the role of a chief of staff and the key differences between a chief of staff and an executive assistant. She provides insights on effective leadership and the challenges faced by early executives and founders. Additionally, Emily talks about the importance of transparency and communication in high-pressure environments.
Takeaways
Leaders today need to be adaptable and agile in order to navigate constant change.
The role of a chief of staff is to hold the executive team together and tactically execute strategy across the organization.
Perfectionism can hinder progress and burn out team members, so it's important to embrace messy action and have a bias for progress.
Founders often become the bottleneck for their teams and need to shift their mindset to focus on adding value in new ways.
Private equity can be a valuable option for scaling a business, but it's important to professionalize the organization and communicate transparently.
In high-pressure environments, leaders should take time to make good decisions, communicate openly with their teams, and prioritize transparency and agility.
Chapters
00:00
Emily's Journey: From C-Suite Executive to Leadership Coach
06:28
The Role of a Chief of Staff
12:42
Embracing Messy Action and Letting Go of Perfectionism
25:09
Private Equity: Scaling and Professionalizing Your Business
29:17
Leading in High-Pressure Environments: Transparency and Agility
Guest’s Website: https://www.nextlevel.coach/
Guest’s Social Media Links:
https://www.linkedin.com/in/emilysander/
Resources and Links:
https://www.hireclout.com
https://www.podcast.hireclout.com
https://www.linkedin.com/in/hirefasthireright/

May 8, 2024 • 34min
Top Takeaways From Leadership Experts With Avetis Antaplyan
AI is here to make people more efficient, not replace them. Leadership is leadership, regardless of industry. Motivating intrinsically motivated people is more effective than trying to motivate unmotivated people. Entrepreneurship and leadership are challenging and often thankless. Staying power and risk-taking are important qualities for success. Radical candor and deep connections with people are crucial for effective leadership. AI has flaws and opportunities for improvement. It is important to be cautious with the power of AI and consider the potential risks. Investing in people and staying present in the moment have a high ROI for businesses. Customer service and building strong relationships with customers are essential for success.
Takeaways
AI is here to make people more efficient, not replace them.
Leadership is leadership, regardless of industry.
Motivating intrinsically motivated people is more effective than trying to motivate unmotivated people.
Entrepreneurship and leadership are challenging and often thankless.
Staying power and risk-taking are important qualities for success.
Radical candor and deep connections with people are crucial for effective leadership.
AI has flaws and opportunities for improvement.
It is important to be cautious with the power of AI and consider the potential risks.
Investing in people and staying present in the moment have a high ROI for businesses.
Customer service and building strong relationships with customers are essential for success.
Chapters
00:00
AI: Making People More Efficient, Not Replacing Them
16:13
Leadership Lessons: Industry Doesn't Matter
20:53
AI: Flaws, Opportunities, and Caution
26:07
Investing in People: High ROI for Businesses
29:27
The Importance of Customer Service and Relationships

Apr 24, 2024 • 44min
Building a Culture of Innovation with Avetis Antaplyan
Building a culture of innovation requires hiring innovative people, allocating time for innovation, and celebrating failure. Innovation is different from creativity, as it involves forward thinking and pushing boundaries. Balancing the need for innovation with the need for stability is important, with 80-90% of time focused on the core business and 10-20% on innovation. As a team grows, the culture changes, and it's important to be intentional about the vision. Investing in innovation through conferences, think tanks, and exposure to smart people is crucial. Barriers to a culture of innovation include hiring the wrong people and not providing space for innovation. Giving up the good for the great is necessary for innovation. Creating an innovative culture requires strong leadership, collaboration, resources, and a willingness to take risks. Leaders must communicate the vision and create an environment where teams can collaborate in person. Providing resources, including time and money, is essential for innovation. Leaders should be willing to drop a bomb and make quick decisions to maintain momentum. Autonomy and trust are crucial, allowing teams to explore ideas outside of their day-to-day responsibilities. Rewarding or punishing failures is important, and leaders should be willing to fail fast and let go of ideas that aren't working.
Takeaways
Building a culture of innovation requires hiring innovative people and allocating time for innovation.
Innovation is different from creativity and involves forward thinking and pushing boundaries.
Balancing the need for innovation with the need for stability is important, with 80-90% of time focused on the core business and 10-20% on innovation.
Investing in innovation through conferences, think tanks, and exposure to smart people is crucial.
Barriers to a culture of innovation include hiring the wrong people and not providing space for innovation.
Giving up the good for the great is necessary for innovation. Leaders must communicate the vision and create an environment for collaboration
Providing resources, including time and money, is essential for innovation
Leaders should be willing to drop a bomb and make quick decisions
Autonomy and trust are crucial for allowing teams to explore new ideas
Rewarding or punishing failures is important for fostering innovation
Leaders should be willing to fail fast and let go of ideas that aren't working
Chapters
00:00
Building a Culture of Innovation: Hiring and Time Allocation
08:54
Investing in Innovation: Conferences, Think Tanks, and Exposure to Smart People
28:12
Overcoming Perfectionism: Embracing Failure
36:25
Making Decisions: Letting Go of Ideas
42:33
Iterating and Adapting: Failing Fast

Apr 17, 2024 • 52min
How To Be a Better Communicator With Chris Fenning
Chris Fenning, a renowned author and communication expert, shares his journey from being an aerospace engineer to becoming a communications instructor and trainer. He discusses the gap he noticed in communication advice, particularly in being clear and concise. Chris introduces the concept of the 'first minute' and explains how framing a conversation with context, intent, and a key message can improve communication effectiveness. He also highlights the importance of focusing on solutions rather than problems and provides tips for crafting effective emails. In this conversation, Chris Fenning and Avetis Antaplyan discuss effective communication in the workplace and in personal relationships. They explore topics such as brevity in emails, the balance between providing sufficient details and being concise, the importance of framing conversations, and the challenges of communication between technical and non-technical stakeholders. They also touch on the role of AI in communication and the need for prompt engineering. Overall, the conversation emphasizes the importance of clear and intentional communication in building strong relationships and achieving desired outcomes.
Takeaways
Chris Fenning transitioned from being an aerospace engineer to a communications instructor and trainer.
The gap in communication advice, particularly in being clear and concise, led Chris to write his book 'The First Minute'.
Framing a conversation with context, intent, and a key message is crucial for effective communication.
Focusing on solutions rather than problems can lead to more productive conversations.
Crafting emails with a clear subject line and keeping them concise improves read and response rates. Brevity is important in email communication, but it's essential to provide sufficient details to get the point across.
The inclusion of niceties in emails can vary depending on the recipient's preferences and the urgency of the message.
Clear framing of conversations is crucial to avoid misunderstandings and ensure effective communication.
In personal relationships, it's important to understand whether the other person wants to vent or seeks problem-solving advice.
Technical leaders should focus on communicating the impact and outcomes of technology rather than the technical details.
AI can assist in communication, but it's important to review and edit the output to ensure it aligns with the intended message.
As technology evolves, the role of communication in tech will continue to be essential, and understanding how to communicate effectively will be a valuable skill.
Chapters
00:00
Introduction and Chris Fenning's Journey
03:36
The Gap in Communication Advice
06:19
The Power of the First Minute
16:07
Framing Conversations for Clarity
26:30
Crafting Effective Emails
28:47
Mastering Brevity in Email Communication
32:53
The Challenge of Framing Conversations
37:06
Balancing Venting and Problem-Solving in Personal Relationships
42:42
Effective Communication with Non-Technical Stakeholders
46:08
The Role of AI in Communication: Pros and Cons
47:01
The Importance of Prompt Engineering in AI Communication
50:53
The Future of Communication in Tech

Apr 10, 2024 • 49min
Navigating Business with a Fighter Pilot’s Precision: Insights from Christian Boucousis
In this episode, Avetis Antaplyan interviews Christian Boucousis, a former fighter pilot and founder of Afterburner. Christian Boucousis shares his journey from childhood dream to becoming a fighter pilot and how he transitioned to the business world. He explains the importance of speed and situational awareness in technology and how the fighter pilot mindset can be applied to improve decision-making and execution in business. Christian also discusses the underinvestment in planning and the need for clarity and autonomy in organizations. He emphasizes the importance of creating a flawless execution system and reducing meeting culture. In this conversation, Christian discusses the mindset gap and the importance of curiosity and action in closing that gap. He also emphasizes the GID (Get It Done) mindset and how it can help teams become more agile and efficient. Planning with intention is highlighted as a key factor in achieving success, and the difference between deep performance and high performance is explored. The flawed mindset of agile is discussed, and the concept of deep performance as a more human and effective model is introduced. Finally, Christian talks about his book, 'On Time, On Target,' and how it provides insights into the fighter pilot mindset and flawless execution.
Takeaways
The fighter pilot mindset emphasizes speed, situational awareness, and clarity in decision-making and execution.
Applying the fighter pilot mindset to business can improve performance and accelerate growth.
Underinvestment in planning and lack of clarity are common challenges that hinder business growth.
Creating a flawless execution system and reducing meeting culture can enhance productivity and effectiveness. Curiosity and action are essential in closing the mindset gap and achieving desired results.
The GID (Get It Done) mindset promotes agility and efficiency in teams.
Planning with intention is crucial for success, connecting objectives to actions.
Deep performance, focusing on collective success and accountability, is a more effective model than high performance.
The flawed mindset of agile can hinder long-term success.
Boo's book, 'On Time, On Target,' provides insights into the fighter pilot mindset and flawless execution.
Chapters
00:00
Introduction and Background
01:09
Becoming a Fighter Pilot
04:00
Afterburner and Fighter Pilot Mindset
05:35
The Importance of Speed in Technology
06:26
No Plan B
08:06
Learning to Fly and Pursuing the Dream
09:02
Fighter Pilot Mindset in Business
10:02
Speed and Situational Awareness
11:23
Interoperability and Trust
13:02
Applying Fighter Pilot Mindset to Technology
14:22
Simplifying Technology and Decision-Making
15:15
Bringing Fighter Pilot Mindset to the Boardroom
21:49
Lack of Clarity and Autonomy
24:13
Creating a Flawless Execution System
25:08
Reducing Meeting Culture
25:38
Mindset Gap and the ORCA Response
28:46
The GID Mindset: Get It Done
31:39
The Importance of Planning and Intention
34:42
Deep Performance vs High Performance
37:47
The Flawed Mindset of Agile
40:16
Deep Performance Mindset
43:08
On Time, On Target: The Book

Apr 4, 2024 • 22min
From Dirty Data to Data-Savvy: Insights from Kevins Marcus & Hanegan
Join us in this compelling compilation episode where Kevin Marcus and Kevin Hanegan unravel the complexities of the modern data landscape. Kevin Marcus takes us through the challenges and implications of dirty data in business and technology, emphasizing the need for clean, accurate data management. Following this, Kevin Hanegan enlightens us on the critical importance of data literacy in empowering individuals and organizations to make informed decisions in an increasingly data-centric world.
What You'll Learn:
An in-depth understanding of what constitutes dirty data, its sources, and its impact on business outcomes from Kevin Marcus.
Strategies and best practices for cleansing dirty data and ensuring data integrity.
Kevin Hanegan's insights on the foundational role of data literacy in navigating the vast seas of available data.
Practical tips for improving data literacy within organizations and the tools that can facilitate this learning.
The synergy between managing dirty data effectively and fostering a data-literate culture for organizational success.
Featured Guests:
Kevin Marcus: A visionary in the tech industry, Marcus sheds light on the pervasive issue of dirty data and its potential pitfalls.
Kevin Hanegan: An advocate for data literacy, Hanegan discusses the essential skills needed to understand and leverage data effectively.
Episode Highlights:
Kevin Marcus delves into the definition and dangers of dirty data in modern enterprises.
Solutions and techniques for cleaning and maintaining high-quality data, as explained by Marcus.
Kevin Hanegan introduces the concept of data literacy and its significance in today's data-rich environment.
Strategies for fostering a culture of data literacy within teams and organizations, with insights from Hanegan.
Resources and Links:
Explore more about Kevin Marcus's approach to tackling dirty data on his LinkedIn.
Delve into Kevin Hanegan's work on promoting data literacy through his LinkedIn and website.

Mar 28, 2024 • 19min
AI Evolution: From Data Perspectives to Future Jobs with Kevin Marcus & Cormac Twomey
Dive into the depths of Artificial Intelligence with Kevin Marcus and Cormac Twomey in this enlightening compilation episode. Kevin Marcus, a pioneer in the tech industry, shares his insights on how AI's inception has revolutionized our understanding and utilization of data. Following this exploration, Cormac Twomey delves into the future, discussing the profound ways AI is expected to transform the job market. This episode bridges the past and future of AI, offering a comprehensive view of its impact on technology and society.
What You'll Learn:
Kevin Marcus's perspective on AI's role in changing data analytics and decision-making processes.
The historical development of AI and its foundational impact on technological advancements.
Cormac Twomey's predictions on AI's influence on the future workforce and job displacement.
Strategies for adapting to an AI-driven job market and the skills necessary to thrive in the future.
The balance between AI's benefits in efficiency and innovation and the ethical considerations it raises.
Featured Guests:
Kevin Marcus: A technology innovator, Kevin shares his journey with AI, highlighting its transformative effect on how we interact with data.
Cormac Twomey: With a keen eye on the future, Cormac provides a thought-provoking analysis of AI's potential to redefine employment landscapes.
Episode Highlights:
Kevin Marcus discusses the transformative inception of AI and its immediate effects on data analytics.
Exploring the milestones in AI development with insights from Kevin Marcus.
Cormac Twomey shares his vision of AI's impact on future jobs and the necessity for workforce adaptation.
A discussion on the ethical considerations and societal adjustments required in an AI-dominated future.
Resources and Links:
Discover more about Kevin Marcus's work and contributions to AI and data analytics on his professional webpage.
Gain further insights into Cormac Twomey's perspectives on the future of work in the age of AI on his LinkedIn profile.

Mar 27, 2024 • 47min
The Episode Every Burnt-Out Tech Leader Must Hear: Holly Jean Jackson's Story
Dive into a riveting conversation on The Tech Leader's Playbook, where technology meets transformative leadership and self-improvement. Today's guest, Holly Jean Jackson, shares an electrifying journey from the realms of tech to the heart of wellness and business coaching, providing invaluable insights for anyone looking to redefine their path to success.
Chapters:
00:00 Introduction and Holly's Journey: Discover how Holly Jean Jackson transitioned from tech's high stakes to the liberating world of wellness coaching, setting the stage for a discussion filled with profound insights and actionable advice.
02:57 Lessons from Corporate Experiences: Holly delves into her corporate saga, emphasizing the critical gaps in leadership training and how these lessons became the cornerstone of her coaching philosophy.
05:50 Layoffs and Leadership Gaps: Unpacking the true cost of layoffs, Holly explores the alternative paths organizations can take to nurture and retain talent through focused coaching and leadership development.
08:55 Leaving Money on the Table: Holly pinpoints the overlooked opportunities in lead generation and sales that many businesses miss, highlighting strategies to capture and maximize these potential revenue streams.
13:59 The Importance of Systems and Processes: Learn why establishing clear systems and processes is non-negotiable for business efficiency and how this foundation can significantly reduce the fear of asking for referrals.
20:59 Creating a Great Customer Experience: Holly advocates for the power of exceptional customer service as a differentiator in a crowded market, sharing tips for businesses to stand out.
21:59 Creating a VIP Customer Experience: Get an inside look into Holly's strategies for crafting VIP experiences that not only retain customers but transform them into brand evangelists.
23:29 The Importance of Customer Service: Holly stresses the critical role of human touch in customer interactions, cautioning against the pitfalls of over-automation.
25:17 Employee Experience and Alignment: Discover the ripple effect of aligning employee experiences with company culture and mission, and how it contributes to building a lasting legacy.
27:56 Building a Legacy: Holly shares insights on the journey towards creating a meaningful legacy through intentional business practices and goal alignment.
32:07 The Most Common Business Failures: Uncover the prevalent pitfalls in business, particularly in lead generation and sales, and learn how to steer clear of these common traps.
37:23 The Fear Method for Managing Stress: Holly introduces a revolutionary approach to managing stress, empowering listeners to face their fears and embrace growth.
45:00 How to Connect with Holly Jean Jackson: A call to action for listeners to engage with Holly and tap into her extensive resources for achieving holistic success in business and life.
45:36 Facing Your Fears and Taking Action: The episode concludes with a powerful message on the importance of confronting fears and the transformative power of decisive action.
Engage with Holly Jean Jackson:
Dive deeper into Holly's expertise and offerings on her website: https://hollyjeanjackson.com/
Connect and follow Holly for more insights on LinkedIn: https://www.linkedin.com/in/hollyjjackson/
Tune in to this episode for a galvanizing exploration of leadership, wellness, and the art of living an impactful, fulfilling life, as shared by the visionary Holly Jean Jackson.


