Called & Crowned

Life Time is a name many of us recognize, whether through membership, a visit to their state-of-the-art facilities, or a rejuvenating experience at their beauty spa. But behind this iconic brand is a leader whose vision and drive have shaped it into what it is today — Ali Marie, Senior Vice President of Life Time Inc. A performance-driven leader and 20-year beauty industry veteran, Ali has experienced all aspects of running a successful business and building impactful teams. Her various roles include everything from salon/spa operations to director of education for Aveda, to her current role as senior vice president of LifeSpa for Life Time. These positions have given her a unique perspective on the art and science of the salon industry and the skills to help others reach their highest potential. I had the honor of meeting Ali just a few months ago, and I was absolutely blown away by her journey. Today, she’s stepping into the spotlight to share her story and drop some major knowledge bombs about what it truly takes to lead at the highest level, build powerful teams, and why personal branding is essential for leadership. Get ready to take notes, because Ali’s wisdom is about to leave you feeling inspired, empowered, and ready to take on the world! Let’s dive in!  In this episode: Ali’s journey from a 15-year-old hustler to Senior VP Shifting careers and finding purpose Embracing priorities and adaptability - why it’s OK to never finish your to-do list Building future leaders - strategies for coaching, mentoring, and retaining top talent Creating Memories over Bonuses The power of leading with boldness and a bit of mischief Feedback-Driven Leadership Prioritizing self-care to prevent burnout Why personal branding is essential for leaders Balancing feminine and masculine energy in leadership Big dreams and lasting impact And so much more! Links and Resources: Life Time Inc. | https://www.lifetime.life/  FORDIVINE | https://fordivine.com Connect with Ali Instagram | https://www.instagram.com/alimarieoffical/  LinkedIn | https://www.linkedin.com/in/ali-y-3bab4a39/  Connect with Emily: Website |  https://meetemilyford.com/     On Instagram | https://www.instagram.com/itsemily    On Facebook | https://www.facebook.com/itsemilymethod    On YouTube | https://www.youtube.com/c/ITSEMILYFORD 

Are you ready to stop playing small and finally own your personal brand? A few months ago, I hosted a masterclass that left people buzzing, breaking down 5 major lies about personal branding that you absolutely need to stop believing. And guess what? By popular demand, I’m sharing it right here with you. Whether you caught it live or this is your first time listening, I guarantee you’re going to hear something that hits differently this time. Truth has a way of doing that. Hearing it again, right where you are today, could spark the clarity you’ve been searching for. So grab a notebook, because you’ll want to jot down every single gem. This was originally recorded live so you’ll hear some interactive moments and maybe a different vibe in the sound. But that’s what makes it special and it’s now yours to revisit and replay anytime you need to realign and level up. Let’s dive in! In this episode: Why your unique story is your biggest asset Modeling vs Mimicking How your personal brand evolves with you Finding the balance between your business and your personal brand The danger of being overly specific Content Pillars and Overarching Themes Why first impressions matter The role of visuals in brand identity Real-life examples of how elevating visuals helps attract higher-value clients and opportunities The Online Burnout Trap Content Batching Aligning your content creation with your natural energy rhythms Redefining Productivity Embracing vulnerability and imperfection Breaking the spirit of rejection The Authenticity Advantage From self-esteem to God-esteem And so much more! Links and Resources: FORDIVINE | https://fordivine.com Connect with Emily: Website |  https://meetemilyford.com/    On Instagram | https://www.instagram.com/itsemily   On Facebook | https://www.facebook.com/itsemilymethod   On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Are you feeling stuck in your business, struggling to grow, or constantly running into roadblocks? Chances are you’re dealing with a bottleneck — a hidden constraint that could be limiting your potential, draining your resources, and creating unnecessary stress. The good news is that bottlenecks can be fixed, and we’re here to show you how.  Joining me today is my husband, my business partner, and the CEO of Fordivine, Jake Havron, who’s not just an incredible driving force in our company’s growth but also someone who has a unique gift for identifying and breaking through business bottlenecks. He has worked with entrepreneurs at all stages of their journey, helping them streamline their operations, optimize their teams, and tackle those hidden obstacles that often keep us stuck in one place. Jake is here to break it all down —the sneaky ways bottlenecks creep into your business, how to identify them, and, most importantly, how to fix them. We’ll dive into real-life examples (including our own at Fordivine), lessons learned the hard way, and even some faith-fueled strategies for navigating the inevitable challenges that come with growth. So grab your headphones, hit play, and let’s get your business flowing! In this episode: What is a bottleneck? Common bottlenecks in business Three P’s Framework for identifying bottlenecks When should you hire an assistant? How to identify your first hire Tips for ensuring your new hire is a perfect fit Leading vs Managing A behind-the-scenes look at Fordivine's rapid growth and how we addressed our own bottlenecks Failure as a catalyst for growth Kingdom-Minded Leadership Overcoming Personal Bottlenecks aka Limiting Beliefs Lessons from Martha Stewart A Health Coach’s Transformation And so much more! Links and Resources: Previous episode: Embracing the Messy Middle | https://podcasts.apple.com/us/podcast/embracing-the-messy-middle/id1573481905?i=1000674135745  FORDIVINE | https://fordivine.com Connect with Jake: Website |  http://www.jakehavron.com  Podcast | https://www.jakehavron.com/podcast/  Instagram | https://www.instagram.com/jakehavron/  YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng Connect with Emily: Website |  https://meetemilyford.com    Instagram | https://www.instagram.com/itsemily     Facebook | https://www.facebook.com/itsemilymethod    YouTube | https://www.youtube.com/c/ITSEMILYFORD

Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey? Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look. In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You’ll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success.  This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action! In this episode: Pia’s $900 and a Dream How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically  The Art of the Tease Product line expansion and the power of customer feedback Marketing on a Budget — Pia’s out-of-the-box, low-cost, and high-impact marketing tips The Halo Effect Building a Rockstar Team Tips for choosing the perfect name for your brand Personal style tips to achieve effortless confidence Secrets to innovative product development and brand growth The power of decisive action in building a brand Balancing creativity and the challenges of scaling The Buy Back Your Time Philosophy — letting go so you can keep growing A Love Story Built on Hustle Why done is better than perfect And so much more! Links and Resources: Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/ Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_  Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO  Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/  FORDIVINE | https://fordivine.com Connect with Pia Instagram | https://www.instagram.com/piamance  TikTok | https://www.tiktok.com/@piamance YouTube | https://www.youtube.com/c/piamance  Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779  Connect with Emily Website |  https://meetemilyford.com    On Instagram | https://www.instagram.com/itsemily    On Facebook | https://www.facebook.com/itsemilymethod    On YouTube | https://www.youtube.com/c/ITSEMILYFORD  

Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand!  Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts.  This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude! In this episode: Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it Overcoming “paralysis by analysis” Key lessons from building Dr. Amen’s social media presence Treating your feed as precious real estate How to define your niche and core content pillars with precision Using series-based content to engage and convert Tips for building a sustainable content rhythm (minus the burnout) How to create sub-pillars by balancing your brand’s core values with personal touches The power of vulnerability and relatability How can intuition guide your content creation? The Art of Authentic Monetization and Strategic Brand Partnerships Real-Life Lessons from Top Influencers — what makes their content tick? The Law of the Buy-In Finding the balance between relatability and expertise And so much more! Links and Resources: Previous Episode: Meet My BFF with "Nattitude" Ft. Natalie Buchoz | https://podcasts.apple.com/us/podcast/meet-my-bff-with-nattitude-ft-natalie-buchoz/id1573481905?i=1000675890328  Change Your Brain, Change Your Life by Dr. Daniel Amen | https://a.co/d/1PEZMxD  Newmowa 60 LED High Power Rechargeable Clip Fill Video Conference Light | https://www.amazon.com/Newmowa-Rechargeable-Adjusted-Android-Conference/dp/B08BCH841V  FORDIVINE | https://fordivine.com Connect with Natalie Instagram | https://www.instagram.com/nataliebuchoz    Facebook | https://www.facebook.com/natalie.buchoz/   YouTube | https://www.youtube.com/@nataliebuchoz7246   TikTok | https://www.tiktok.com/@nataliebuchoz   Connect with Emily Website |  https://meetemilyford.com    On Instagram | https://www.instagram.com/itsemily    On Facebook | https://www.facebook.com/itsemilymethod    On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Imagine going from a happy athletic teenager to becoming paralyzed from the neck down — with no feeling, movement, or cure for a brighter medical outcome.  Meet Natalie Buchoz. Just before her 16th birthday, Natalie endured a life-altering spinal cord injury that changed her path forever. From once a happy and athletic teenager, she had to relearn the very basics: breathing, sitting up, feeding herself, and using her hands again, all while being told she might never live independently or pursue her passions.  Yet Natalie defied every expectation with her relentless spirit and what her loved ones called her “Nattitude.” This fierce, faith-driven determination led her to walk at her high school graduation, earn a degree at USC, and become one of the first producers with a spinal cord injury to make waves in the media industry. Today, she works alongside some of the world’s leading talent, including renowned psychiatrist Dr. Daniel Amen. In life, we’re often faced with a choice: to be defined by our past or to let it propel us toward something greater. In this episode, Natalie shares how she turned the unimaginable loss into a story of hope, faith, and purpose. Tune in to be moved, uplifted, and reminded that sometimes our calling is bigger than we could ever imagine.  In this episode: The beginning of a beautiful friendship The importance of finding and nurturing genuine friendships that empower and elevate one another Clarity Over Comparison — the importance of defining what you truly want Natalie’s Life-Altering Accident Unshakeable Identity — defining yourself beyond what can be taken away The power of surrendering to a higher purpose Embracing your uniqueness The importance of finding mentors who challenge you and help you see your potential From Reluctance to Resonance — how Natalie inspired others through her authentic online presence Embracing gratitude by acknowledging abundance in our everyday lives Why normalizing disability is key to creating a more inclusive society And so much more! Links and Resources FORDIVINE | https://fordivine.com Connect with Natalie Instagram | https://www.instagram.com/nataliebuchoz  Facebook | https://www.facebook.com/natalie.buchoz/  YouTube | https://www.youtube.com/@nataliebuchoz7246  TikTok | https://www.tiktok.com/@nataliebuchoz  Connect with Emily Website |  https://meetemilyford.com   On Instagram | https://www.instagram.com/itsemily   On Facebook | https://www.facebook.com/itsemilymethod   On YouTube | https://www.youtube.com/c/ITSEMILYFORD 

Once on food stamps and now a powerhouse in the business world, Christa Crawford’s journey is a powerful reminder that success is built on faith, resilience, hard work, and a fierce commitment to one’s dreams! I met Christa a few months ago when she set out to fortify her brand, and let me tell you, her story is nothing short of remarkable. She didn’t grow up with a success mindset; in fact, she once found herself relying on food stamps — but that didn’t stop her. During those challenging times, she launched her first venture, building furniture from the ground up. She honed her craft so well that she caught the eye of the Bethenny Show, attracting high-profile clients like LeAnn Rimes and the Kardashian family. She later on ventured into network marketing, rising to the top of her company and generating over $200 million in sales and still climbing.  Amidst all her success, Christa never strayed from her core values, placing family and faith at the center of her life. You’re going to admire so much about her journey, her grit, and her heart. So, buckle up and get ready to be inspired! In this episode: Why happy people don’t hate The power of discernment and faith Letting go of ego — the life-changing magic of humility Can dedication to family and commitment to work co-exist? How fearless decisiveness fuels success Christa’s inspiring journey from food stamps to financial freedom Why there is no such thing as failure Christa’s Faith Journey Knowing God vs Believing in God A key question to ask yourself when praying How authenticity fuels consistency in building your brand How to overcome mom guilt by integrating family life and business Breaking societal molds by being true to yourself Christa’s lightning bolt moment Links and Resources FORDIVINE | https://fordivine.com Connect with Christa Website | https://www.christacrawford.com Instagram | https://www.instagram.com/christacrawford_  Connect with Emily Website |  https://meetemilyford.com   On Instagram | https://www.instagram.com/itsemily   On Facebook | https://www.facebook.com/itsemilymethod   On YouTube | https://www.youtube.com/c/ITSEMILYFORD 

In this episode, we’re diving deep into a topic that often gets brushed under the rug — the “Messy Middle.” Most of us love to celebrate the exciting starts and the satisfying finishes, but we don’t talk enough about the middle — the stretch that’s often the most important and yet most ignored. We tend to shy away from discussing it because it’s full of turbulence, and sometimes we’re not proud of the mess we’ve created. Maybe because it’s uncomfortable to admit the mistakes we’ve made or the actions we didn’t take when we’re stuck in uncertainty and despair. So let’s be real — creating something from nothing is a volatile ride. And I’ve experienced it firsthand while launching my new company, FORDIVINE. It’s been a rollercoaster of emotions, lessons, and growth, and I want to bring you behind the scenes of what that journey has been like — sharing the real unfiltered experiences that come with building something meaningful from the ground up and celebrating not just the successes but the lessons learned along the way. This journey is about more than just a destination. It’s about growth, connection, faith, and finding strength in the messy middle. Let’s dive in! In this episode: The power of the pause The Messy Middle From Success to Significance — my journey from network marketing success to creating my legacy Daring to grow and refusing to settle for ordinary Co-laboring with God: The Key to Aligning Your Business Path Finding joy in the unknown Unlocking endurance Manufactured optimism + hacking your reward system The power of your past in shaping your next venture The Power of Focus: Building Fast vs Building Slow And so much more! Links and Resources: FORDIVINE | https://fordivine.com Connect with Emily Website |  https://meetemilyford.com/  On Instagram | https://www.instagram.com/itsemily  On Facebook | https://www.facebook.com/itsemilymethod  On YouTube | https://www.youtube.com/c/ITSEMILYFORD 

Ever wondered if you’re oversharing on social media? How do you know when too much is too much, or if you’re not sharing enough of your personal life? How do you strike the right balance between being relatable and keeping some parts of your life private? Should you post every detail, or is there a strategic way to decide what to share? In this episode, we’ll explore the fine line between transparency and oversharing, particularly when it comes to personal branding. I’ll share my own experiences and struggles with finding this balance, along with practical tips to help you navigate your social media presence. We’ll discuss the importance of authenticity in building a personal brand and how to determine what content aligns with your brand’s message and values. If you're ready to refine your personal brand strategy and make the most of your social media presence, tune in! Discover how to share the right amount of your story to build a compelling and authentic personal brand. Let’s dive in! In this episode, you will learn: Why sharing personal stories is key to making your personal brand shine How to align your brand strategy with your unique goals The Personal Branding Mindset What we can learn from The Kardashians The Story of Self, The Story of Us, and The Story of Now Defining your core values and key characteristics Tips to maintain authenticity while protecting your personal boundaries The Farming Approach And so much more! Links and Resources: Fortitude Mentorship | https://www.fortitudementorship.com/ Connect with Emily On Website | https://meetemilyford.com/ On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD Connect with Jake On Website |  http://www.jakehavron.com On Podcast | https://www.jakehavron.com/podcast/ On Instagram | https://www.instagram.com/jakehavron/ On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng

Today’s episode is a bit of an adventure because we’re taking you on the road with us! We're literally driving right now, and we thought, why not mix things up? Imagine you’re in the car with us, cruising along, as we share some great insights and experiences. The audio may not be perfect, but the message is still going to be great.  We chat about our dinner adventures, give you a peek into our relationship, and share some great networking tips. We'll also talk about brand advice and the fun of not knowing exactly what’s next. This episode is not just a listen, it’s an experience, so buckle up and enjoy the ride! In this episode, you will learn: How networking events lead to new opportunities and relationships Balancing deep work with networking The transformative power of meeting the right people Aligning brand strategy and content creation with your personal goals and values Finding Purpose: Navigating Self-Doubt and Uncertainty Tips to rekindle your passion and find your true calling The importance of seeking environments that uplift you Don’t Go to Get, Go to Give And so much more! Links and Resources: Fortitude Mentorship | https://www.fortitudementorship.com/ Connect with Emily On Website | https://meetemilyford.com/ On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD Connect with Jake On Website |  http://www.jakehavron.com On Podcast | https://www.jakehavron.com/podcast/ On Instagram | https://www.instagram.com/jakehavron/ On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng