狗熊有话说 / BearTalk

对我们大多数人来说，在学校里学英语的过程，是一个陪着其他精英们学习的阶段，可能你也有过想要认真学习的欲望，也有过打开词汇书想要下狠劲儿背单词的决心，但单词刚刚背到 abandon ，连 A 列都还没有读完就已经放弃。有人报名过昂贵的英语培训班，收效也很明显，但如果你像大狗熊一样爱财如命，想用最低的时间、精力和金钱投入来重新拣起已经被扔下多年的英语，那么你需要换一种学习的思维方式。本期“狗熊月读”：《把你的英语用起来》。 需要收到完整的读书资料，请至“狗熊月读”官网 www.readwithbear.com 加入月读会员。 How long since last time you use your English in your life and work? Do you want to put your English back to work again? If you do, you may need a different attitude of learning English from school. That’s what we gonna talk about in this episode. This … Continue reading "177期：月读·把你的英语用起来 – Put your English back to work again" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

在2015年的国庆，我找了一天空闲的时间，参加了一个非常有趣的活动：写作马拉松。我跑过4次真实的全程马拉松，还录制过好几期马拉松现场的播客节目，但这次马拉松是另类的体验：我要挑战的是自己的手指、大脑、思绪与记忆，当然也有一定的体力。它的规则是：在1天内，完成写作 42195 个字。四万字是什么样的概念呢？我们国内常见的一些书籍，大概 200 页不到的篇幅，会有 12 到 15 万字左右。一天写出四万字，相当于一天写作三分之一本书。这样的强度，完全不比真实的马拉松比赛逊色，甚至要更夸张。一天写作四万字，这样的工作量可能完成吗？就算能够达到这样的输入速度，能够写出多少有价值的内容呢？在写作途中，脑子里会想些什么呢？今天这期播客节目，大狗熊和你分享一个非常小众但却非常挑战的另类极限体验：写作马拉松。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号，获得更多好玩的内容：bearbigtalk I completed a very unique challenge in my national holiday of 2015: Writhon. I need to write 42195 words in one day, that’s the rule. How could you write half a book in one day? Is it possible? What will you get from it? What will … Continue reading "176期：学习·写作马拉松 – Writhon" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

纸寿司是国内著名咖啡品牌鱼眼儿咖啡的创始人，在两家 A 字头的公司（苹果和亚马逊）工作多年，对数字时代的阅读、出版有着深刻的理解。他与大狗熊作为跨越纸质与电子书时代的一代人，有经历过从纸质切换到电子时的不适应吗？70、80 后与 90 后之间有着数字鸿沟吗？出版正版电子书的流程是怎么样的？为什么正版电子书这么少？个人作者如果想出版电子书，有可能吗？作为在亚马逊工作过的人，如何看苹果的 iBooks 呢？听完这期业内资深人士的专题节目，你就知道这些问题的答案啦！关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk Fish is the founder of the Fisheye Coffee. He has been worked in Apple and Amazon for years, and he is a pro in digital publishing and marketing. We discussed something really interesting in the digital publishing industry. You don’t want to miss it. If you want … Continue reading "175期：对话·和咖啡大叔聊阅读 – Something about reading in the digital age" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

这一两年，我们见到有很多网络产品一进入社交网络就即时引爆，微信打飞机、魔漫相机、脸萌、足记、围住神经猫……这些应用和服务越来越轻越来越小，但引爆的速度和增长却越来越吓人。怎么样能让自己的产品在社交网络即时引爆呢？在社交网络上产品的引爆是随机发生的还是提前策划的？看似随机引爆的事件背后，隐藏着什么样的规律？引爆之后马上衰落的规律能够破解吗？这些问题在今天要分享的这本书里面都有提到。本期狗熊月读：徐志斌的《即时引爆：社交红利2.0》 需要收到完整的读书资料，请至狗熊月读官网 readwithbear.com 购买会员。 We all see a lot of products got on the fast lane as soon as they published in social network. They are tiner and lighter than the older products, but they also got greater growth. How to light the fuse for your product in social network? Are thare any tricks behind the publishing … Continue reading "174期：月读·即时引爆-社交红利2.0 – Exploding in social network" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

大狗熊虽然身在一个经常会被投资人和创业者嘲笑的边疆八线城市，但心是没有距离的，耳朵也是没有距离的。10月下旬，我来到了充满了鸡血创业者的中关村创业大街，穿越到一个定位精确的播客：蛋解创业，和大家聊聊关于……播客的故事。嗯，北京主播的风格，你们懂的，所以这期节目其实是一个互相岔加完全湿货的节目，请注意选择性收听。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk I went to the Founder Radio’s studio this week, which is located in Founder Street, the base of start-up founders and VCs in Beijing. I produced an episode with the hosts of Founder Radio, and shared some of our stories…on podcast. You will find how hard for Bear to produce a podcast alone. After … Continue reading "173期：对话·大狗熊遇到蛋解创业 – Bear talk with Founder radio" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

在现在这个在线资源大爆炸的时代，面对「无限」的选择，有的时候我们却想要把无限的世界，缩小到一个自己可控的空间里，就像有的时候，我们情愿让一位经验丰富的DJ来我们选出合适的音乐。在大数据时代，随机去聆听由真实的人选出的有温度的音乐，可能是一种更适合你的选择？今天的节目，国内极简音乐应用 Mozik 的开发团队来到《狗熊有话说》，大家来聊聊各自关于音乐的故事、体验和感悟。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk At the time of the limitless online resources, do you want to narrow the infinite world to a controllable size? Sometime it is just the same feeling that we’d like to let a expierenced DJ play random music for us rather than do it ourselves. Is it a better choice for us? … Continue reading "172期：对话·随机音乐的魅力 – Random Access Mozik" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

2015 年 9 月 30 日，苹果的 iTunes 中国区里，音乐、电影和 iBooks 商店，都悄悄地开放了。如果说手机硬件与系统是个木桶，苹果家的木桶几乎没有短板。如今苹果开始向这个木桶里倒水：Apple Music音乐、电影及图书服务。我自己从乔布斯还在世的时候，就一直希望能在苹果自己的正规渠道购买合法的内容商品，在这个国庆大假的前夕，这样的愿望忽然就实现了。虽然晚了好几年，虽然也还有很多缺点，但梦想照进了现实，这就是进步。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk Apple launched Apple Music, iTunes Movie and iBooks Store to China at 30th, Sep. We can say Apple is like a bucket without any short board, because it product hardware, OS system and software. And now, they are pouring water into the bucket for Chinese users: Apple Music, Movies and iBooks service. I hoped I can purchase legal movies and books from iTunes years ago, and now it is happened. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. And please follow the Official Wechat Account of Beartalk: bearbigtalk. Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

上个月并没有发出常规每个月底都会有的「岁念」节目，并没有人问，相反倒是狗熊自己憋不住了。其实就像某条留言说的，干货有知识，湿货有生活，总是干的太呛，我觉得可以一起碎碎念，其实也是件幸福的事情吧？关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk There’s no real topic for this episode, I just wanna share my stories, feelings and your comments in these days. Sometimes natter is also a necessary thing for life. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com and be the subscriber of … Continue reading "170期：岁念·一起碎念的幸福 – The happiness of nattering together" Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

大部分创业者、运营狗和产品狗们都需要面对一个让人苦恼的问题：如何让我的产品用户量（销售量、阅读量）增长？传统的做法，狗熊已经在那篇没有节操的文章里总结过：如何让 公众号 / app / 初创产品 拥有100000个用户？ (http://mp.weixin.qq.com/s?__biz=MjM5MDgyMDQyMA==&mid=208018098&idx=1&sn=b8cfbf6de0ba938d203f5c1502492402#rd) 而除了这种拼臂力的笨办法之外，其实还有一种四两拔千斤的方法：使用「增长黑客」技巧，可以使用很低的成本，让销售实现巨大的增长。有人说，增长黑客就是现代互联网的「黑魔法师」。 什么是增长黑客？真的有花很少的钱就实现增长这样的好事？哪些公司曾经使用过增长黑客技巧？成为增长黑客需要什么能力？带着这些问题，大狗熊请到了畅销书《增长黑客》的作者，帅哥范冰（@xdash）老师作客「狗熊有话说」，和大家聊聊关于增长黑客的那些事儿。 嘉宾介绍：范冰，网名 XDash，88 年生人。北京乐游星空科技有限公司合伙人，二次元动漫项目「高能贩」产品总监。曾任职盛大创新院，担任「WiFi 万能钥匙」产品经理。中国最早的个人站长及共享软件开发者，科技博客「同步控」创始人，业余是自由设计师、开发者和网络营销机构顾问，亚马逊营销类 Top 1 畅销书《增长黑客》作者。 book http://img4.douban.com/lpic/s28225947.jpg xdash_thumb http://liqi.io/wordpress/wp-content/uploads/2015/08/XDash.jpg 维基百科关于增长黑客的介绍： Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second." Facebook, Twitter, LinkedIn, Airbnb and Dropbox are all companies that use growth hacking techniques. 相关链接 | Links 图书《增长黑客》官网 (http://www.zengzhangheike.com) 范冰个人博客 (http://www.fanbing.net) 增长黑客的维基百科介绍页 (http://en.wikipedia.org/wiki/Growth_hacking) Introduction: For the entrepreneurs, product managers and other people involved in startup projects, there's a question that always haunts them: How to grow the saling, pageviews or users? There are some traditional ways, and you knew those way and I don't wanna talk about them. There's a terrific way to make the growth happen: Become a growth hacker. What is a growth hacker? Which companies did growth hacking? How to become a growth hacker? Fanbing, the arthor of the book: Growth Hacker, will answer these questions in Beartalk. So, what are you waiting for? It's time to do some growth hacking! Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

「狗熊聊三体」系列第三辑：《死神永生》。《死神永生》之所以伟大，是因为黑暗森林这样冷酷的宇宙法则带来的宇宙末日，居然有着一种出乎意料的诗意。这期节目里，让我们回顾一下宇宙的末日，思考一下生存与毁灭的问题，并再次对刘慈欣的《地球往事》系列致敬。“宇宙很大,生活更大,我们还会再见的”。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。 The Death Lives Forever is a great novel, because it contains a poetic style when it describes the end of the universe. Let's review the end of the world and think of the problem of to be or not to be. 'Universe is big, the life is bigger. We'll meet again. ' If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy