Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/kochava-charles-manning .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/semrush-fernando-angulo .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/sambatv-avi-brown.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/tvscientific-jason-fairchild .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/sparktoro-rand-fishkin .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/pebblepost-jacobross .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/safehaven-david-gilmore .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/liveramptv-jay-prasad .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices