Marketecture: Get Smart. Fast.

Chris Feo, Chief Business Officer at Experian, dives into the evolving advertising data ecosystem. He discusses Experian's innovative approach to identity and audience data, especially following their acquisition of Audigent. The conversation highlights how curation is changing the ad tech landscape and improving engagement. They explore AI's growing influence on DSP value and media workflows, all while employing humorous Italian food metaphors. Expect insights on industry shifts and the future of advertising technology!

Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, shares insights on the company's innovative approach to attention measurement and AI. He discusses how attention is defined and predicted through advanced methodologies, including eye tracking. Jain reveals the importance of creative analysis, sentiment, and inventory quality in shaping campaign outcomes. He also highlights Dailymotion's use of video-level analysis to enhance targeting strategies and improve media planning, fostering a deeper understanding of audience engagement.

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ramsey McGrory, President of Prisma at MediaOcean, dives into the evolution of the advertising infrastructure. He discusses how recent acquisitions, like Innovid, reshape media planning and verification in a fragmented ecosystem. Ramsey highlights the critical role of AI in optimizing ad serving and the move towards integrated platforms. He sheds light on the challenges of buy-side ad servers and the necessity of transparency, revealing how Prisma aims to revolutionize TV advertising by blending linear and digital workflows.

In this discussion, Adam Epstein, co-founder and CEO of Gigi, shares insights on his AI assistant tailored for automating tasks within Amazon DSP. He discusses Gigi's transformation from a streaming TV tool to a versatile AI powerhouse for media agencies. Epstein reveals the challenges of training a vertical AI agent and why a chat-based interface is crucial. He emphasizes the potential of AI to enhance agency workflows without sacrificing creativity, while also touching on recent leadership changes in the tech sector and their impact on the advertising industry.

Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data, dives into the importance of data concepts across various industries. He emphasizes that clear thinking often trumps technical expertise in data interpretation. The discussion includes the 'data superpowers' that enhance understanding in fields like advertising and healthcare. Evans also shares insights from his writing journey and innovative marketing strategies, all while spicing things up with humor about pets during fireworks!

The discussion dives into the buzz from Cannes 2025, spotlighting AI's transformative role in advertising and the impact of creator and sports partnerships. Insights reveal the shifting dynamics of ad tech and skepticism surrounding AI's capabilities. There's a focus on innovative media tools and the rise of sports sponsorship, alongside the transition from traditional TV to digital platforms. The collaboration between Amazon and Roku reshaping connected TV advertising sparks intrigue, providing a glimpse into the future of the industry.

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

Oleg Korenfeld, CTO of CMI Media Group and expert in healthcare media, shares his insights on implementing AI in media planning. He elaborates on the challenges of automating processes and the limitations of generative AI for precise data queries. Oleg discusses the nuances of using predictive AI to enhance decision-making and the complexities of client relationships, particularly in navigating legal considerations. Their conversation emphasizes the need for human insight in balancing AI's role in optimizing media strategies.

Sean Muller, CEO and founder of iSpot, dives into the complexities of measuring video across various platforms, from linear TV to social media. He discusses how AI is revolutionizing marketing insights and creative processes, enabling faster, more effective strategies. The conversation explores the vital relationship between targeted creativity and audience engagement, emphasizing the need for marketers to understand audience dynamics deeply. Additionally, Muller highlights the balance between paid and earned media in today’s evolving advertising landscape.