“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlusIn this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future. In this episode, you’ll learn:Why traditional inbound marketing is broken—and what’s replacing itHow first-party data and AI are reshaping B2B content strategiesThe real reason brand and demand should never be separateResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennadaExplore AudiencePlus: https://audienceplus.comTimestamps:(00:00) Intro(01:27) Why the old marketing playbook no longer works(07:36) The myths and realities of multi-touch attribution(13:30) The role of AI and first-party data in marketing’s future(15:41) The real reason marketing budgets get cut(21:10) The dark social dilemma: Can it actually be tracked?(22:15) How AudiencePlus and The Juice are combining forces

“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEOIn this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B marketing that most brands overlook. Devin shares how brands can harness YouTube as an SEO powerhouse, why video is the missing piece in most content strategies, and how audience engagement drives real business results. He also explains why AI-driven content might already be losing its edge and how brands can stay ahead by focusing on human-first, authentic content.In this episode, you’ll learn:Why YouTube is an untapped SEO goldmineHow video content impacts brand trust and discoverabilityThe real reason AI-generated content is losing engagementResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Devin on LinkedIn: https://www.linkedin.com/in/devin-pickell/Explore Do I Need SEO: https://www.doineedseo.com/Timestamps:(00:00) Intro(01:06) Devin’s background: From SEO to video marketing(07:42) Why YouTube is an SEO powerhouse for B2B brands(11:49) How video builds trust and engagement(13:03) AI content fatigue and the need for human-first content(16:29) The role of audience retention in content success(25:00) How brands can repurpose video content for maximum reach

"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AIIn this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.In this episode, you’ll learn:Why founder-led marketing should be a top priority for B2B startupsHow AI can enhance human relationships rather than replace themWhy marketing should come before sales and product in today’s go-to-market strategyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice: https://www.thejuicehq.com/Connect with Amos on LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/Check out Swan AI: https://www.getswan.com/Timestamps(00:21) Intro(00:21) Intro(01:21) Amos' entrepreneurial journey(02:11) The philosophy behind Swan AI(03:52) The importance of talent in startups(05:07) Marketing first approach(07:58) Humanity in AI: A new perspective(15:14) Founder-led marketing insights(18:53) The overemphasis on growth at all costs

“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of AttributaIn this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies struggle with attribution, the biggest misconceptions about multi-touch tracking, and why the credit game between marketing and sales is a losing battle. He also unpacks the complexities of dark social, self-reported attribution, and how businesses should rethink their approach to tracking marketing success.In this episode, you’ll learn:Why marketing attribution should never be about claiming creditHow to ask the right questions before investing in attribution toolsWhen your company actually needs multi-touch attribution (and when it doesn’t)Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewsmitty/Explore Attributa: https://attributa.io/Timestamps:(00:00) Intro(02:14) Why most marketers struggle with attribution(07:36) The myths and realities of multi-touch attribution(11:45) The real reason marketing budgets get cut(15:29) The dark social dilemma: Can it actually be tracked?(21:10) Self-reported attribution vs. data-driven tracking(24:42) Why playing the credit game will hurt your marketing team(28:15) Final thoughts and takeaways

“Be strategic. Say no to things. Less is more,” says Aneesh Lal, Founder of the Wishly GroupIn this episode of The Content Cocktail Hour, Aneesh Lal, Founder of the Wishly Group, shares his journey from media sales to building a successful creator talent agency. Aneesh talks about how brands can leverage multi-channel, multi-month strategies to create lasting audience connections. He also emphasizes the value of strategic brand partnerships, creator empowerment, and avoiding the pitfalls of overextending on brand deals.In this episode, you’ll learn:Why creators should focus on fewer, higher-value brand dealsThe importance of multi-channel strategies in influencer marketingHow to measure success and build trust in creator-brand partnershipsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Aneesh on LinkedIn: https://www.linkedin.com/in/aneeshlal/Explore the Wishly Group: https://www.wishlygroup.ca/Timestamps:(00:00) Intro(01:01) Aneesh’s career journey and starting the Wishly Group(06:33) Less is more when it comes to brand deals(07:43) Multi-channel influencer marketing strategies(10:24) How to measure success in brand collaborations(18:19) The future of B2B influencer marketing on LinkedIn

“If you don’t have anything interesting to say, people won’t care, no matter how good your targeting is,” says Kae Neskovic, Executive Creative Director at SupersideIn this episode of The Content Cocktail Hour, Kae Neskovic, Executive Creative Director at Superside, talks about how branding is evolving in the face of competition and the integration of AI in creative workflows. Kae explores the balance between creativity and efficiency in a resource-constrained marketing landscape, sharing insights into how Superside invests in building brand foundations that drive long-term success. She also highlights the growing importance of human connection in B2B marketing and the rising demand for authentic, people-driven brand strategies.In this episode, you’ll learn:Why branding is more important than ever in a competitive B2B marketHow AI complements creativity without replacing the human touchThe value of creating communities and fostering authentic connectionsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Kae on LinkedIn: https://www.linkedin.com/in/koviljka/Explore Superside: https://www.superside.com/Timestamps:(00:00) Intro(01:05) From agency life to Superside(03:50) Navigating the pressures on creative teams(06:34) Using AI to streamline workflows and amplify creativity(12:35) Brand as a driver of efficiency(18:37) Remote work and its impact on collaboration(25:35) Building communities through authentic marketing

“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStackIn this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indirect revenue, explains why companies should shift focus from tactics to outcomes, and explores the parallels between partnerships, marketing, and entrepreneurship. He highlights how PartnerStack applies its own principles, from co-marketing to account-based strategies, and why bias toward action is essential for success.In this episode, you’ll learn:Why partnerships are more than just integrations—they’re about indirect revenueHow to align partnerships with business outcomes, from awareness to revenueThe importance of balancing long-term strategy with short-term actionResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tyler on LinkedIn: https://www.linkedin.com/in/tyler-calder/Explore PartnerStack: https://partnerstack.com/Timestamps:(00:00) Intro(02:39) Defining partnerships as indirect revenue(06:28) Aligning partnerships with strategic business outcomes(10:45) Why revenue should drive partnership priorities(14:12) Balancing short-term wins and long-term partnership goals(19:36) PartnerStack’s partnership-driven marketing strategy

“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia ConsultingIn this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares her unique “Shrek AI Framework,” emphasizing why finding your core story is essential before leveraging AI in marketing. Hiba talks about her personal journey of going “mini-viral” on LinkedIn, the importance of balancing creativity and technology, and why scaling without quality is a recipe for failure. She also explains how marketers can find small wins with AI, avoid burnout, and embrace fun and authenticity in their work.In this episode, you’ll learn:Why you must define your core message before using AI for scalabilityHow the Dunning-Kruger effect applies to AI adoption in marketingPractical ways to start small with AI and build your confidenceResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Hiba on LinkedIn: https://www.linkedin.com/in/hibaamin/Timestamps:(00:00) Intro(02:39) The Shrek AI Framework(06:28) What “Finding Your Shrek” means(10:45) Why Marketers Should Limit AI Dependence(14:12) How to use AI without losing your soul(19:36) How Hiba balances creativity, fun, and authenticity

"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.comIn this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strategic content creation and thoughtful optimization. Ben breaks down the power of manual research, shares how tools like Ahrefs and Phrase.io uncover SEO gaps, and stresses the value of internal linking to boost rankings. He also discusses how AI is shifting search results and what marketers must do to adapt. In this episode, you’ll learn:How to strike the right balance between creating and optimizing SEO content  Why manual research is crucial for outperforming competitors  Practical ways to improve SEO with tools, internal links, and targeted strategies  Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/Check out monday.com: http://monday.comCheck out SEO Bros: https://www.youtube.com/@seo-brosTimestamps:(00:00) Intro(03:42) How to create competitive SEO content(05:35) New content vs optimizing content for SEO(10:37) Inside monday.com’s content team structure(13:08) PLG vs sales-led content strategy differences(14:19) How AI is changing SEO performance(16:19) Top SEO tools for small businesses(19:26) The SEO Bros and their roast series

“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQIn this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.In this episode, you’ll learn:Why customer marketing is the voice of the customerHow AI-powered tools can identify champions and drive advocacyThe key to aligning teams for sustainable growthResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/Learn more about Champion HQ: https://www.championhq.com/Timestamps:(00:00) Intro(01:05) Gianna’s journey from sales leader to co-founder(05:30) Why customer retention is key to growth(08:06) From start up to scale up(09:53) Creating marketing strategies based on your customer base(12:04) Identifying your ‘champion’ users(13:29) Leveraging AI to identify and nurture customer champions(16:45) The best customer marketing campaign(20:10) Breaking free from the hamster wheel of traditional growth strategies