The Content Cocktail Hour When Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim
“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim.
In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets.
Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot program actually looks like, and how building a network on LinkedIn helped her go all-in on her own agency with zero outbound. She also dives into how internal influencers (yes, even your CEO) can drive brand affinity more authentically than any corporate page.
In this episode, you’ll learn:
- How to test influencer marketing in B2B—without a 6-figure budget
- Why internal creators are your brand’s most underutilized asset
- What it takes to confidently build a business and brand from scratch
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Brianna on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Explore Verbatim: https://www.verbatim.com
Timestamps:
(00:00) Intro
(01:07) Brianna's background and current work
(01:52) From old fashioneds to margaritas
(03:06) Journey into influencer marketing
(04:42) Influencer marketing strategies for B2B
(12:28) Tools and resources for influencer marketing
(13:21) Internal influencers and company culture
(16:48) The journey to Verbatim