The Blogger Genius Podcast

I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of Spark Media Concepts. Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024. Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Spark Media Concepts The Ultimate Blog Podcast Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Journey to Blogging Success Amy and Jennifer's stories are a testament to the power of blogging. Jennifer's leap into the blogging world began in 2010 with a slow cooker recipe blog, capitalizing on a niche that lacked wholesome content. Her blog's quick traction is a nod to the less saturated digital landscape of the time. Amy, on the other hand, started with no intention of building a business. Her journey began on social media, sharing her health journey, which eventually led her to blogging and partnering with Jennifer. Their partnership blossomed into Spark Media Concepts, a venture that started almost serendipitously. It's a story of recognizing potential, seizing opportunities, and the importance of encouragement and mentorship. They've since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys. Monetization and the Importance of Adaptability In our conversation, Amy and Jennifer emphasized the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it's crucial to understand your audience and make intentional decisions to grow your business. They shared their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford. The Power of Niching Down Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market. The Role of Podcasting and Challenges with Facebook Ads Amy and Jennifer also discussed the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand. Email Marketing: The Trend to Watch in 2024 When asked about the trends for 2024, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists. They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open. My Takeaway for Aspiring Bloggers As your host, I've seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list. In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you. MiloTreeCart: Your Partner in Monetization Before I wrap up, let me introduce you to MiloTree Cart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes. It's user-friendly, backed by a supportive team, and currently available for a lifetime deal of $349. Plus, if you purchase by the end of January, you'll get a one-hour coaching call with me to strategize and learn best practices. Final Thoughts The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully. Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don't forget to check out MiloTreeCart to take your monetization to the next level. Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging. Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah What’s Next for Food Bloggers: Changes in 2024 with Megan Porta MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $3

Hello, creators and food enthusiasts! Today, I'm thrilled to share with you my recent interview with my friend, Megan Porta, the creative force behind Pip and Ebby and the Eat Blog Talk podcast. We dove into the evolving world of food blogging and the exciting opportunities that lie ahead in 2024. Embracing Change and Innovation As we step into the new year, the landscape of food blogging is shifting. With the rise of AI content and the impending phase-out of third-party cookies, it's clear that we need to adapt our strategies. My advice? Pivot towards selling your own digital products and services. This is where MiloTreeCart comes into play, offering a simple solution to set up memberships, digital downloads, workshops, coaching, and mini-courses in a snap. And for our first thousand VIP customers, we're offering a lifetime deal at just $349 with no recurring fees. Plus, get a one-hour coaching call to strategize if you purchase by the end of January. Don't miss out on this chance to boost your income in 2024! Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Megan Porta Eat Blog Talk Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Power of Creativity in Food Blogging Megan and I discussed the importance of creativity in the food blogging space. With challenges like AI and changes in search algorithms, food bloggers must think outside the box to monetize and drive traffic. From ebooks to cooking classes, the possibilities are endless. Megan's mastermind group is already buzzing with innovative ideas, proving that creativity is key to staying ahead. Leveraging Platforms Like Pinterest Despite the frustrations many have with Pinterest, it remains a valuable platform for food bloggers. The visual nature of food content makes Pinterest a potential goldmine for traffic. Consistency and a long-term strategy are crucial, and if you notice a particular type of content performing well, such as videos, it's time to double down on that approach. The Third-Party Cookie Conundrum The removal of third-party cookies by Chrome in 2024 is a hot topic. While it may change how advertisers interact with ad networks, it's important not to approach this shift with fear. Instead, be curious and informed. Ad networks like Raptive are exploring new technologies to maintain ad relevance and value, ensuring that the right ads reach the right audience while respecting privacy. Mindset Matters One of the most powerful takeaways from our conversation is the significance of mindset. Rather than succumbing to fear about the future, embrace curiosity and excitement for the opportunities that change brings. AI, for instance, isn't something to be feared but a tool to be harnessed for idea generation, writing enhancement, and keyword research. The Summit for Advanced Food Bloggers Megan and her colleague Melissa are organizing a summit specifically for advanced food bloggers, creating a space for collaboration and support. Using MiloTree Cart, they've set up an effortless payment and sales page system for the event, showcasing the ease with which digital products and services can be offered. Selective Learning and Growth As we navigate the food blogging community, it's essential to be selective about where we get our information and support. Surround yourself with positivity and a growth-oriented mindset. If you're interested in learning more about the summit, our podcasts, or how to leverage MiloTreeCart for your business, be sure to check out the links provided. The future of food blogging is bright for those willing to innovate and adapt. By embracing new tools, platforms, and strategies, we can continue to thrive in this dynamic industry. Stay curious, stay creative, and let's make 2024 a year of incredible growth and success! Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah What’s Next for Food Bloggers? Trends to Watch in 2023 with Megan Porta MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

In today's Blogger Genius Podcast episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert Steve Wiideman. The AI Challenge: Growing Income in a Competitive World As bloggers and digital entrepreneurs, we're no strangers to change. But the rapid advancements in AI are bringing a new set of challenges—and opportunities—to our virtual doorsteps. With AI-generated content on the rise and the impending phase-out of third-party cookies, many of us are wondering how to sustain and grow our income. In this episode, I explore the potential of pivoting towards selling digital products and services directly to our audiences. Imagine setting up memberships, digital downloads, workshops, coaching sessions, and courses with ease. That's where MiloTreeCart comes in—payment software I'm excited to introduce, complete with an exclusive life-deal of $349 for the first thousand VIP customers and a reassuring 30-day money-back guarantee. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Google Actions Console Google Discover Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Embracing Change with Steve Wiedemann Steve Wiedemann, a seasoned SEO expert, joins us to share his invaluable insights. With experience spanning brick-and-mortar stores, online retailers, and big-name brands, Steve understands the necessity for businesses to evolve with the digital marketing landscape. Beyond Google: A Fully Integrated Marketing Strategy Steve's enthusiasm for the changes in the search ecosystem is palpable, yet he acknowledges the nervousness that accompanies the rise of AI in digital marketing. His advice? Adopt a fully integrated marketing strategy that transcends Google's search results. It's about improving performance across all digital marketing mediums and maintaining a consistent brand message. Solopreneur Strategies: Smart Investments and Social Presence For the solopreneurs and small business owners among us, Steve offers sage advice. With limited budgets and time, it's crucial to prioritize. Hiring experts for specific marketing channels, even for just a few hours a month, can make a significant difference. Collaborating with influencers and cultivating a strong social media presence are key steps to growing your audience and nurturing brand advocates. Voice Search and AI: Staying Ahead in 2024 Voice search technologies are no longer a distant future—they're here, and they're reshaping how we interact with the digital world. Steve urges us to leverage platforms like Google Action Console and Alexa Skills to stay competitive. The AI-Driven Environment: Tracking and Adapting The conversation with Steve takes a deeper dive into the challenges of tracking keyword rankings in an AI-driven environment. He stresses the importance of direct engagement with brands through AI platforms and effective communication between developers and brand representatives. Customer Journeys and Competitive Insights Understanding customer journeys has never been more critical. Steve highlights the use of competitive insight tools to track how customers reach competitors' websites. Breaking out of the traditional SEO bubble is essential, as is focusing on content that truly drives traffic. Brand Consistency and Customer Sentiment Brand consistency is paramount, and so is understanding customer sentiment. Monitoring feedback and reviews helps identify your strengths and weaknesses, allowing you to differentiate your brand from competitors. The Future of Advertising with AI and Voice Search As we ponder the future of ad revenue, Steve predicts that ads will remain a fixture in search results. Bloggers must adapt to this evolving digital environment to stay relevant. Looking Ahead: AR, VR, and the Future of AI Steve leaves us with a thought-provoking prediction: the shift from traditional devices like phones to augmented reality (AR) and virtual reality (VR) equipment. He envisions a future where we interact with digital content through wearable devices, such as AR glasses. Final Thoughts This episode with Steve Wiedemann has been a treasure trove of insights for anyone looking to navigate the evolving digital marketing landscape. As we embrace AI and the changes it brings, let's move forward with adaptation, experimentation, and a forward-thinking mindset. The future is bright for those ready to evolve. Remember, The Blogger Genius podcast is here to guide you through these transformative times. Stay tuned for more episodes that empower you to thrive in the world of blogging and online entrepreneurship. Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah The Future of Blogging: SEO Predictions for 2024 with Casey Markee MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Hello, fellow entrepreneurs and bloggers! I'm Jillian, founder of MiloTreeCart and your guide through the ever-evolving world of online business. As the host of The Blogger Genius Podcast, today, I want to dive deep into a topic that's on the forefront of every digital entrepreneur's mind: preparing for the changes in 2024. I'm talking about how to thrive in a post-cookie world and 5 strategies bloggers can use to thrive. The Dawn of a New Digital Era The online business landscape is shifting beneath our feet. With the advent of artificial intelligence (AI), updates to Google's search algorithms, and the phasing out of third-party cookies, it's clear that 2024 will be a year of significant transformation. But fear not! I'm here to arm you with the knowledge and tools you need to pivot and adapt. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Embracing AI: Friend or Foe? AI is no longer the stuff of science fiction; it's a reality that's making waves in how we conduct business online. From personalized customer experiences to automated content creation, AI has the potential to revolutionize our approach to online entrepreneurship. But how can we harness this technology to our advantage? That's a question I tackled in our latest podcast episode. Google Search: Playing by New Rules Google's search algorithms are constantly changing, and staying ahead of the curve is crucial for online visibility. In 2024, we can expect even more updates that will challenge the way we think about SEO and content creation. I've shared some cutting-edge strategies to ensure your blog remains at the top of search results, no matter what Google throws our way. The Cookie Crumbles: A Post-Third-Party World The digital marketing world is bracing for the impact of third-party cookies being phased out. This change will fundamentally alter how we track user behavior and target our advertising. But it's not all doom and gloom! There are innovative approaches to user data that respect privacy while still providing valuable insights. Five Tips to Future-Proof Your Online Business In the podcast, I've outlined five essential tips to help you navigate these changes with confidence. Here's a sneak peek: Experiment and Pivot: Be willing to try new things and change direction when necessary. Flexibility is key in a rapidly evolving market.   Diversify Your Traffic Sources: Don't rely on a single platform or channel for your audience. Use a mix of social media, SEO, email marketing, and other avenues to reach your customers.   Build Your Personal Brand: Establish yourself as a thought leader in your niche. A strong personal brand can open doors and create opportunities.   Develop and Sell Digital Products and Services: Create scalable products like courses, ebooks, or consulting services that can generate revenue without constant hands-on work.   Leverage AI for New Skills: Embrace AI tools to enhance your capabilities, whether it's for content creation, data analysis, or customer service. Then see if you have AI skills that you can offer as a service to others. A Bonus Tip for the Road As a bonus, I shared an additional tip that could be the key to your success in 2024. But I won't spoil it here—you'll have to listen to the episode to find out! Conclusion: Thriving in Change Change can be daunting, but it's also ripe with opportunity. By preparing now and embracing the strategies discussed in the Blogger Genius podcast, you can set yourself up for success in 2024 and beyond. Remember, the future belongs to those who are ready for it. Stay tuned for more insights, and don't forget to subscribe to the Blogger Genius podcast for your weekly dose of online business wisdom. Here's to thriving in the digital age! Other related Blogger Genius Podcast episodes you’ll enjoy: The Truth About Blogging Success: Hard Work and Risks with Faith Mariah Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

As we step into 2024, the blogging landscape is undergoing significant change. With AI content creation becoming mainstream, alterations in Google search algorithms, and the phasing out of third-party cookies, bloggers are facing new challenges and opportunities. It's a crucial time for bloggers, particularly those in the food niche, to diversify their income streams. In this rebroadcast episode of The Blogger Genius Podcast, I delve into the inspiring journey of Natasha Levai, a gluten-free sourdough baker, food blogger, and creator of Natasha’s Home. Natasha's story shows how embracing digital products and live workshops can be game-changing in this evolving digital era. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Natasha’s Home Eat Blog Talk Podcast Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify MiloTreeCart: Simplifying the Sale of Digital Products Before exploring Natasha’s strategy, it’s essential to highlight MiloTreeCart, our platform, built for people who hate technology, that simplifies selling digital products. This tool is a boon for non-tech savvy creators and is currently available at a lifetime deal of $349. Additionally, purchasing MiloTreeCart by the end of the year includes a free lifetime subscription to our MiloTree Pop-Up App, priced at $250. Natasha’s Digital Product Journey Hungary-based Natasha Levai's story began with inspiration from an Eat Blog podcast episode hosted by Megan Porta. Despite time constraints, Natasha compiled her blog recipes into an ebook using Canva, keeping it simple and accessible. She priced her 16-recipe ebook at $9 and leveraged her engaged gluten-free baking Facebook group of over 22,000 members to promote it. The Power of Community and Niche Focus Natasha's niche focus on gluten-free sourdough baking has been instrumental in her rapid growth. Her community's engagement significantly boosted her ebook sales, mainly through her Facebook group. Expanding to Workshops After her ebook success, Natasha ventured into live workshops. Her first paid workshop, focusing on gluten-free baking techniques, garnered over $400. Natasha embraced the concept of “B-minus work,” focusing on delivering value over perfection. This approach, using simple tools like a phone and computer, made her workshop authentic and relatable. Looking Ahead: 2024 and Beyond As we navigate 2024's dynamic blogging landscape, Natasha's approach is more relevant than ever. With traditional blogging revenue streams evolving, live workshops and digital products offer a viable path for bloggers to adapt and thrive. Natasha’s success is not just about earnings but also about building a stronger connection with her audience, offering them real value in these changing times. The Future of Blogging Natasha’s experience and the growing importance of digital products and interactive experiences like live workshops underscore the need for bloggers to innovate. In 2024, with the digital landscape rapidly changing, such strategies are not just optional; they are essential for survival and growth. In conclusion, Natasha's journey highlights the resilience and adaptability required for bloggers in 2024. Her success with digital products and live workshops serves as an inspiration and a blueprint for others to follow. As your host on The Blogger Genius Podcast, I hope this story motivates you to embark on your own journey of exploration and growth in the ever-evolving world of blogging. Other related Blogger Genius Podcast episodes you’ll enjoy: Hosting Paid Workshops to Increase Your Income with Ashley Greenwood The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich Writing an Ebook is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

In this rebroadcast episode of The Blogger Genius Podcast, I had the pleasure of speaking with Lauren Litt, a social media coach. Lauren helps people overcome their social media anxiety and achieve real results. Lauren shares valuable insights on why some people don't like Instagram and how to overcome these concerns. She suggests getting more educated about the platform and implementing grounding habits to protect oneself from the dopamine rush. She also emphasized that follower count doesn't determine business success and that focusing on real conversations and connecting with your desired audience is key. The Importance of Being Authentic on Social Media As the host, I add that if you want to grow a business, you need to be where your audience is, even if you don't personally like the platform. I compare it to niche blogging, where some may feel confined but need to focus on a specific niche to make money. Lauren agreed, stating that running a business often involves doing things you don't want to do. She reveal that she herself doesn't like social media due to past negative experiences but helps people who feel the same way because she believes they have important messages to share. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Lil Shameless Plug Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Experiential Marketing and Personal Connection Lauren also discusses the importance of experiential marketing and personal connection in attracting clients. She believes that people want to work with authentic individuals who show up as themselves. She also acknowledges that while there is a wealth of information available online, the value of paying for a course or coaching lies in the personal connection and trust that is established with the instructor. Tailored Approaches to Social Media When it comes to social media content, Lauren suggests focusing on the main feed, using carousels, going live, and sharing behind-the-scenes moments in stories. She explains that while reels can help grow followers, they are not as effective in driving clicks and conversions. Building Connections and Community on Social Media Lauren and I also discussed the importance of building connections and community on social media. She emphasizes that social media platforms are primarily meant for deeper engagement and relationship-building with the audience. While sales can happen on Instagram, she highlighted the value of having a newsletter list to further nurture and convert leads. Using Social Media to Drive Sales Lauren shares her own experience of working with clients who were not equipped to effectively capture leads and convert them into sales. This led her to expand her company and focus on online marketing strategies that move people from social media platforms to email newsletters, where the real profit can be generated. The Power of Engagement Lauren also provided a three-step process for daily engagement on social media: review, respond, and reach out. She encourages entrepreneurs to take just five minutes a day to review their social media accounts, respond to comments and likes, and reach out to new circles of potential customers. Taking Action and Making Personal Connections I admire Lauren for her practical strategies for selling digital products. I believe in the importance of taking action, even if you don't have an existing audience. I suggest going door to door, joining Facebook groups, and engaging on Instagram to make personal connections that can turn into loyal fans and customers. Connect with Me Finally, I want to invite you to connect with me. Visit milotree.com to read testimonials from real people who have achieved success selling digital products with the help and guidance of my team. Schedule a call with me by visiting milotree.com/meet. I'm excited to meet you and help you grow your business. Here's a link to the podcast transcript.

As the host of the Blogger Genius Podcast, I recently had the pleasure of interviewing Faith Mariah, a no-BS online business strategist and coach. And in this episode, we get real! The Power of Selling Digital Products and Services But before I launch into talking about the episode, I want to share one of the key strategies I recommend you implement to set yourself apart in 2024. This is to sell your own digital products and services. To make this happen easily, check out MiloTreeCart, the tech tool we built that allows bloggers to set up and sell unlimited memberships, digital downloads, workshops, and coaching in less than ten minutes. We are offer MiloTree Cart for a one-time lifetime deal of $349 with no recurring fees. We also have a 30-day money-back guarantee, so there's no risk in trying it. The Journey of Faith Mariah Back to today's episode, Faith shared her journey of starting a mental health blog and growing it into her first full-time income. She later transitioned into coaching other entrepreneurs, emphasizing the importance of simplicity and focus in business strategies. She believes in a good system for selling products and consistent content creation. Her program focuses on 90-day planning and teaching a simple business strategy that is sustainable and prevents burnout. Show Notes: MiloTreeCart   Personality Quiz: What Digital Product Should I Create?   MiloTree Pop-Up App   Faith Mariah   Join My Blogger Genius Email List   Catch My Party   Become a Blogger Genius Facebook Group   MiloTreeCart Affiliate Program   All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes   Stitcher   YouTube   Spotify The Importance of Starting Small I agreed with Faith's approach and shared my experience with clients who have grandiose ideas for their businesses but lack a solid foundation. I advise them to start small and focus on getting customers before investing in complicated technology or optimizing content. It's crucial to prove the concept and generate revenue before expanding and optimizing. Tracking Time and Diversifying Income Faith added that tracking time and identifying revenue-generating activities are crucial. She advises bloggers to find their leverage points and focus on activities that directly contribute to making money. She also suggests diversifying income streams to avoid relying solely on platforms like Google or social media algorithms. The Value of Simplicity and Focus Both Faith and I stress the importance of staying focused and not getting overwhelmed by trying to do too much too soon. We recommend simplicity, a simple offer, and a simple way of selling it. Faith highlights the need for a standout offer and advises against spreading oneself too thin with multiple offers. The Power of Your Brain and Multiple Leads Faith also discussed the importance of having multiple leads and the value of your brain as an entrepreneur. She emphasizes that all money is created from ideas generated by your brain, making it your most valuable asset. When coaching people, Faith encourages them to think in terms of leads, which can be potential customers or visitors to their blog generating ad revenue. The Role of Short-Form Video Content Currently, Faith sees short-form video content platforms like Reels, TikTok, YouTube Shorts, and Pinterest as effective sources for generating leads. She shared an example of someone in her mastermind who went viral on Reels and gained 5,000 email subscribers in just two weeks. Rising Above the Noise Faith discusses rising above the noise and gaining engagement on social media. She acknowledges that it takes time and perseverance, referring to the initial stage as "the suck" where you may feel like you're talking to no one. However, she emphasizes the importance of maintaining consistency. The Challenges and Realities of Building a Career Online Faith also discusses the challenges and realities of building a career online. She emphasizes the importance of trying new things and being willing to make mistakes in front of others. She shares her own experience of organizing her first online summit, which had its fair share of technical issues and frustrations. However, she believes that being a beginner and facing difficulties is a natural part of the process. The Value of Condensing Information and Expertise Faith discusses the value of condensing information and expertise into a faster and more accessible format for people. She emphasizes the importance of not having to spend excessive time and effort on researching and reading books, as she has already done that for her students. Delivering High-Value Results Faith encourages aspiring entrepreneurs to focus on delivering high-value results that people are willing to pay for. She advises individuals to analyze their chosen niche or industry and identify what people are already paying a lot of money for, and then strive to become exceptionally good at delivering those results. Conclusion Faith and I emphasize the importance of simplicity, focus, and diversification in building sustainable businesses. Other related Blogger Genius Podcast episodes you’ll enjoy: Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie   Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie   Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie   Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie A Final Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart again, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and a bonus coaching call with me to develop your 2024 digital product strategy.

Hello everyone, I'm your host, Jillian, and today I interviewing copywriter, Samantha Burmeister. We're talking about the importance of effective messaging to set yourself apart from the competition as a blogger in 2024. The Potential of Digital Products and Services In the podcast, I also introduce the concept of pivoting to selling digital products and services as a way to boost your blog income. One tool that I highly recommend for this is the MiloTreeCart. This user-friendly tool allows you to set up memberships, digital downloads, workshops, coaching, and mini-courses with ease. What's more, MiloTreeCart is currently available for a one-time lifetime deal of $349 for the first thousand VIP customers, with a 30-day money-back guarantee. This exclusive offer also includes a lifetime MiloTree Pop-Up account worth $250 if purchased by the end of December. I encourage you to visit milotree.com and take advantage of this offer. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Samantha Burmeister Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Importance of Messaging The main topic of the episode is messaging. Samantha and I discuss the importance of getting visitors and customers to understand the "why" behind the content. This "why" can drive actions such as joining an email list, taking action on blog posts, and making purchases on sales pages. We also touched on the role of AI in copywriting and the significance of brevity, authority, and selling the transformation. Samantha explains the difference between content and copywriting, stating that content is written for computers and focuses on discovery, while copywriting is about understanding the audience's needs and desires and crafting compelling messaging to inspire action. The Power of Offering Value Samantha stresses the importance of offering valuable content to capture email addresses and generate leads. She emphasized the need to provide immediate value and ensure that the freebie or content offered aligns with the paid products or services being promoted in the future. She also addressed the hesitation some people, especially women, feel when it comes to selling and promoting their offerings. Samantha encourages them to overcome this mindset and view selling as a way to serve and help others. The Role of Emotions in Purchasing Decisions We discussed the role of emotions in purchasing decisions. Samantha confirmed that people often buy based on emotions and then justify their purchase afterwards. I shared an example of buying a purse because it sparked my interest, even though I later justified it by saying I needed it for a wedding or a job interview. The Use of AI in Copywriting We also discussed the differences between using AI for content and AI for copy. When using AI for content, it can aggregate information from the internet to answer specific questions or provide recommendations. However, when it comes to copywriting, it's important to understand the desired transformation or outcome that the audience wants. I shared my approach to using AI for copywriting. I prompt my AI, ChatGPT, to be a world-class copywriter who understands human psychology. By setting up the AI with this prompt, I can then ask it to generate sales copy that will lead to the desired transformation for my target audience. Brevity and Authority in Sales Pages Samantha discussed the importance of brevity and authority in sales pages. She advises against using blocks of text, except for the about section, as people are usually more interested in knowing what they will get from the sales page. However, she acknowledges that the about section can help build authority and humanize the product being sold. I agree with Samantha's points and suggest that imposter syndrome can be overcome by putting yourself out there confidently. I emphasize the need to establish trust and authority in the sales pitch, even if you don't have formal qualifications in the field. Conclusion To sum up, the key takeaways from the episode are the need to communicate authority, establish a personal connection, and guide customers on a transformative journey. If you want to learn more about Samantha and her services, she can be found at Nomad Copy Agency and on Instagram at nomad.copy. I invite you to schedule a free exploratory call with me to discuss your business strategies. Let's grow our income in 2024 together! Other related Blogger Genius Podcast episodes you’ll enjoy: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie Last Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

I'm Jillian, your host, and today I'm excited to share with you an insightful conversation I had with SEO expert, Casey Markee. We delved into the recent Google updates, their impact on bloggers, how AI is changing blogging and what the future might look like as 3rd-party cookies get phased out, and how to position yourself for success in 2024. The Future of Blogging: AI and the Potential Decline of Ad Revenue As we approach 2024, I posed a question to our audience: How do you plan to grow your income considering the competition from AI content and the potential decline in ad revenue due to the phase-out of third-party cookies? I suggested that bloggers pivot by selling their own digital products and services to their audience. A tool I recommend is MiloTreeCart, which allows users to set up memberships, digital downloads, workshops, coaching, and mini-courses in less than ten minutes. It's user-friendly and offers real people to provide assistance. For the first thousand VIP customers, there's a one-time lifetime deal of $349 with no recurring fees, and a 30-day money-back guarantee is offered. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Casey Markee MediaWyse Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Emotional Journey of Bloggers Post-Google Updates Casey Markee shares the emotional journey that bloggers have gone through after being hit by Google updates. Many bloggers initially go through a stage of bargaining, hoping that the changes they made will improve their rankings. However, when they see that the updates didn't have the desired impact, they move into a stage of depression. They realize that they won't be able to achieve the same level of success as before. Eventually, they reach the acceptance stage, understanding that SEO is a long-term process and they need to make the necessary changes to recover. Misconceptions about Google Updates and Content Structure Casey clarified that FAQs and specific information are still relevant, but bloggers need to avoid overloading their posts with unnecessary content. He emphasized the importance of being useful and avoiding superfluous information. He advised bloggers to optimize their posts for different audiences by providing a clear answer at the top of the post and offering additional information for those who want more details. The Role of AI in Content Creation We discussed the evolving landscape of content creation and the potential impact of AI technology. We acknowledged the convenience and efficiency that AI brings to our lives but also expressed concerns about its potential to replace human creators. Casey emphasized that AI should be used as an efficiency boost and a way to fine-tune existing skills rather than relying solely on AI-generated content. He believes that bloggers can benefit from using AI tools to save time and focus on other aspects of their work. The Impact of Recent Google Updates on Bloggers Casey predictes that there may be another update in the near future, considering the significant changes seen in October. He mentions that platforms like Quora and Reddit have gained prominence in search results due to their user-generated content. However, he highlighted the challenge of determining the credibility and expertise of the contributors on these platforms. The Importance of Focusing on What Bloggers Can Control Casey emphasizes the importance of focusing on what bloggers can control, such as their own content. He advises bloggers to ensure their content is updated, useful, and concise. He also recommended interlinking new posts with related older posts to create a strong internal network. The Future of AI and Blogging Casey predicts that artificial intelligence (AI) will continue to grow, and bloggers who have been slow to embrace it will join the bandwagon in 2024. He believes that high school kids will increasingly help their parents run their businesses, and the loss of third-party cookie data in 2024 could have a negative effect on income. To compensate for this loss, bloggers will need to gather first-party data through email subscribers, site behavioral data studies, and loyalty programs. The Significance of Third-Party Cookies and Their Impact on Blogging We discussed the significance of third-party cookies and how they track users' online activities. Casey mentioned that ad companies like Raviv and Mediavine have their own solutions to replace the lost cookie information. He advised bloggers to invest in their email efforts to track and engage their audience. The Dominance of Google in the Search Engine Market Casey discussed the dominance of Google in the search engine market and predicted that its traffic percentage will continue to rise. He believes that third-party search engines, no matter how much money they invest, cannot compete with Google's market share. The Importance of Being Human and Creating a Community We concluded by acknowledging the fast-paced changes in the industry and the need for bloggers to find new ways to engage their audience. Casey emphasized the importance of being human and creating a community around the blog. He advised bloggers to focus on providing helpful content that meets the needs of users rather than just targeting keywords. In this ever-evolving digital landscape, it's crucial for us, as bloggers, to stay informed, adapt, and continue to provide valuable content to our audience. Stay tuned for more insightful discussions on the future of blogging. Other related Blogger Genius Podcast episodes you’ll enjoy: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

In today's podcast, I decided to record a new guided meditation for Thanksgiving. As the world feels like it's spinning faster and faster, I see the need in my own life to appreciate the small pleasures, reflect on my own blessings, and extend gratitude towards myself and others. I hope this meditation helps you do the same. I've posted the transcript below if you want to read it. Meditation Transcript Jillian Leslie (00:00:11) - Hello my friends, it is Jillian. For the past few years, during Thanksgiving week, I've been sharing a guided meditation on gratitude, and I thought this year it was even more important to do than in the past. Because this year, at least for me, things feel like they're spinning faster than ever. And sometimes I find it harder to make sense of the world. In fact, I've noticed my everyday stress feels a little more pointed, like I want to control things, and when I can't, I feel more disoriented. So I wanted to do this meditation to help myself. And hopefully you slow down a little bit so we can find our footing and focus on the small things that give us meaning, and usually the small stuff right in front of us that does this. Like the feeling of warmth on our skin or the scent of fresh flowers. A cup of hot coffee. That one definitely does it for me, or the smile of someone we love. Jillian Leslie (00:01:22) - And these simple pleasures are like rays of light in our lives, especially when things around us seem overwhelming. And I know I tend to sometimes miss them because they speak in a quieter voice. So with that being said, I wanted to help make space for that quieter voice. I'd love you to find a comfortable space to sit down and close your eyes. Or if you're walking, just listen a little more closely to my voice. And let's begin by focusing on our breath. So inhale deeply. Feel the air in your lungs and exhale slowly. So let's scan our bodies because they're usually some extra places where we hold tension. When I mention a place, see if you can relax it just a little bit more. So let's first focus on our eye sockets. Can you feel them relax just by focusing on them? And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh. Feel it. Relax as well. And now let's move down to our throats. Jillian Leslie (00:02:56) - And to our shoulders. And to our solar plexus, which is that spot right under your ribs. Like if you got punched in the stomach, that's where your solar plexus are. And just put a little softness there. Let's move down to our bellies. We tend to hold a lot of tension in our bellies. Let's move down to our hips. To our thighs. And to our calves. Focus on your feet. Feel the energy coming in through the top of your head and leave through the bottom of your feet. Feel yourself grounded to the earth. As we start to talk about gratitude, I want to invite you to open yourself up to receive guidance. Wisdom. Almost like you're an empty vessel. And let's start with the breath again. So breathe in. Breathe out. Please repeat these words in your head and see what shows up. Ready? I am grateful for. What materialized? What popped into your mind? Give it a second. Visualize it. Is it a certain person, a pet, a thing, an event? Experience? Maybe a circumstance? Who? Or whatever it is. Jillian Leslie (00:05:04) - Welcome them into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table. So let's do it again. Please repeat the words I am grateful for in your head. See what materializes. Was it another person, another pet or experience? Whatever it was? Welcome this person or thing into your heart. And invite it or them to also take a seat at your Thanksgiving table. And let's do it one more time. Please repeat these words. I am grateful for. And whatever pops into your mind, hold it and then put it in your heart. And invite them or it to also join you at your table. Think of a challenge in your life that you've overcome. Could be an illness, a circumstance, a relationship. Notice your bravery for getting to the other side and welcome that challenge into your heart. Thank the challenge. Thank your strength. This has helped transform you. Helped you evolve. So invite this experience to your table. Jillian Leslie (00:06:48) - Think of someone in your life who could use a little grace, a touch of kindness, a little bit of love and warmth right now. Who in your life is struggling and in your mind? Hold them tight. Send lots of love their way and invite them to your table. Are there other people who might need that little touch of grace? If so. Invite each one to your table and surround them with love. And now, as our final act of gratitude, please welcome yourself into your heart with all your strengths and all your weaknesses, your fears, your desires, your foibles, your best qualities, your worst qualities, the whole package of who you are without any judgment. Thank yourself for being uniquely you, for being on this path. Remember, nobody else is like you and thank yourself for hanging in there, even in the tough times. Thank yourself for showing up in whatever way you've been able to place your hand on your heart. Feel the life force inside you as you breathe in and out and in. And out. Jillian Leslie (00:08:34) - Feel how alive you are in this mysterious moment. Sit yourself at the head of your Thanksgiving table. Look around at all that you are grateful for and those that you love. And please take this in. So let's breathe together. Let's breathe in and out. Notice the abundance of people, experiences, challenges and notice the feeling of love. We all know life isn't always easy or fair. A lot of times it's messy and doesn't make any sense. And our job is to keep showing up through it all with grace, forgiveness, and compassion. For that, let's give thanks and let's celebrate this deep and beautiful mystery. We call life. When you're ready, wiggle your fingers and toes. Feel yourself coming back into your body. And when it feels comfortable. Open your eyes and notice the subtle shift that has taken place. I want to wish you and your family a very Happy Thanksgiving, and I hope it is filled with joy and lightness and love, and that you get to notice those special little moments that are right there in front of all of us, and that make life so beautiful. Jillian Leslie (00:10:18) - If you have a friend or a relative who you think could benefit from listening to this, please share it! And I will see you here again next week. A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches sell digital products. Sign up for MiloTreeCart with a one-time payment of $349 or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your digital product strategy.