The Blogger Genius Podcast

Hello everyone, I'm your host, Jillian, and today I interviewing copywriter, Samantha Burmeister. We're talking about the importance of effective messaging to set yourself apart from the competition as a blogger in 2024. The Potential of Digital Products and Services In the podcast, I also introduce the concept of pivoting to selling digital products and services as a way to boost your blog income. One tool that I highly recommend for this is the MiloTreeCart. This user-friendly tool allows you to set up memberships, digital downloads, workshops, coaching, and mini-courses with ease. What's more, MiloTreeCart is currently available for a one-time lifetime deal of $349 for the first thousand VIP customers, with a 30-day money-back guarantee. This exclusive offer also includes a lifetime MiloTree Pop-Up account worth $250 if purchased by the end of December. I encourage you to visit milotree.com and take advantage of this offer. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Samantha Burmeister Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Importance of Messaging The main topic of the episode is messaging. Samantha and I discuss the importance of getting visitors and customers to understand the "why" behind the content. This "why" can drive actions such as joining an email list, taking action on blog posts, and making purchases on sales pages. We also touched on the role of AI in copywriting and the significance of brevity, authority, and selling the transformation. Samantha explains the difference between content and copywriting, stating that content is written for computers and focuses on discovery, while copywriting is about understanding the audience's needs and desires and crafting compelling messaging to inspire action. The Power of Offering Value Samantha stresses the importance of offering valuable content to capture email addresses and generate leads. She emphasized the need to provide immediate value and ensure that the freebie or content offered aligns with the paid products or services being promoted in the future. She also addressed the hesitation some people, especially women, feel when it comes to selling and promoting their offerings. Samantha encourages them to overcome this mindset and view selling as a way to serve and help others. The Role of Emotions in Purchasing Decisions We discussed the role of emotions in purchasing decisions. Samantha confirmed that people often buy based on emotions and then justify their purchase afterwards. I shared an example of buying a purse because it sparked my interest, even though I later justified it by saying I needed it for a wedding or a job interview. The Use of AI in Copywriting We also discussed the differences between using AI for content and AI for copy. When using AI for content, it can aggregate information from the internet to answer specific questions or provide recommendations. However, when it comes to copywriting, it's important to understand the desired transformation or outcome that the audience wants. I shared my approach to using AI for copywriting. I prompt my AI, ChatGPT, to be a world-class copywriter who understands human psychology. By setting up the AI with this prompt, I can then ask it to generate sales copy that will lead to the desired transformation for my target audience. Brevity and Authority in Sales Pages Samantha discussed the importance of brevity and authority in sales pages. She advises against using blocks of text, except for the about section, as people are usually more interested in knowing what they will get from the sales page. However, she acknowledges that the about section can help build authority and humanize the product being sold. I agree with Samantha's points and suggest that imposter syndrome can be overcome by putting yourself out there confidently. I emphasize the need to establish trust and authority in the sales pitch, even if you don't have formal qualifications in the field. Conclusion To sum up, the key takeaways from the episode are the need to communicate authority, establish a personal connection, and guide customers on a transformative journey. If you want to learn more about Samantha and her services, she can be found at Nomad Copy Agency and on Instagram at nomad.copy. I invite you to schedule a free exploratory call with me to discuss your business strategies. Let's grow our income in 2024 together! Other related Blogger Genius Podcast episodes you’ll enjoy: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie Last Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

I'm Jillian, your host, and today I'm excited to share with you an insightful conversation I had with SEO expert, Casey Markee. We delved into the recent Google updates, their impact on bloggers, how AI is changing blogging and what the future might look like as 3rd-party cookies get phased out, and how to position yourself for success in 2024. The Future of Blogging: AI and the Potential Decline of Ad Revenue As we approach 2024, I posed a question to our audience: How do you plan to grow your income considering the competition from AI content and the potential decline in ad revenue due to the phase-out of third-party cookies? I suggested that bloggers pivot by selling their own digital products and services to their audience. A tool I recommend is MiloTreeCart, which allows users to set up memberships, digital downloads, workshops, coaching, and mini-courses in less than ten minutes. It's user-friendly and offers real people to provide assistance. For the first thousand VIP customers, there's a one-time lifetime deal of $349 with no recurring fees, and a 30-day money-back guarantee is offered. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Casey Markee MediaWyse Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Emotional Journey of Bloggers Post-Google Updates Casey Markee shares the emotional journey that bloggers have gone through after being hit by Google updates. Many bloggers initially go through a stage of bargaining, hoping that the changes they made will improve their rankings. However, when they see that the updates didn't have the desired impact, they move into a stage of depression. They realize that they won't be able to achieve the same level of success as before. Eventually, they reach the acceptance stage, understanding that SEO is a long-term process and they need to make the necessary changes to recover. Misconceptions about Google Updates and Content Structure Casey clarified that FAQs and specific information are still relevant, but bloggers need to avoid overloading their posts with unnecessary content. He emphasized the importance of being useful and avoiding superfluous information. He advised bloggers to optimize their posts for different audiences by providing a clear answer at the top of the post and offering additional information for those who want more details. The Role of AI in Content Creation We discussed the evolving landscape of content creation and the potential impact of AI technology. We acknowledged the convenience and efficiency that AI brings to our lives but also expressed concerns about its potential to replace human creators. Casey emphasized that AI should be used as an efficiency boost and a way to fine-tune existing skills rather than relying solely on AI-generated content. He believes that bloggers can benefit from using AI tools to save time and focus on other aspects of their work. The Impact of Recent Google Updates on Bloggers Casey predictes that there may be another update in the near future, considering the significant changes seen in October. He mentions that platforms like Quora and Reddit have gained prominence in search results due to their user-generated content. However, he highlighted the challenge of determining the credibility and expertise of the contributors on these platforms. The Importance of Focusing on What Bloggers Can Control Casey emphasizes the importance of focusing on what bloggers can control, such as their own content. He advises bloggers to ensure their content is updated, useful, and concise. He also recommended interlinking new posts with related older posts to create a strong internal network. The Future of AI and Blogging Casey predicts that artificial intelligence (AI) will continue to grow, and bloggers who have been slow to embrace it will join the bandwagon in 2024. He believes that high school kids will increasingly help their parents run their businesses, and the loss of third-party cookie data in 2024 could have a negative effect on income. To compensate for this loss, bloggers will need to gather first-party data through email subscribers, site behavioral data studies, and loyalty programs. The Significance of Third-Party Cookies and Their Impact on Blogging We discussed the significance of third-party cookies and how they track users' online activities. Casey mentioned that ad companies like Raviv and Mediavine have their own solutions to replace the lost cookie information. He advised bloggers to invest in their email efforts to track and engage their audience. The Dominance of Google in the Search Engine Market Casey discussed the dominance of Google in the search engine market and predicted that its traffic percentage will continue to rise. He believes that third-party search engines, no matter how much money they invest, cannot compete with Google's market share. The Importance of Being Human and Creating a Community We concluded by acknowledging the fast-paced changes in the industry and the need for bloggers to find new ways to engage their audience. Casey emphasized the importance of being human and creating a community around the blog. He advised bloggers to focus on providing helpful content that meets the needs of users rather than just targeting keywords. In this ever-evolving digital landscape, it's crucial for us, as bloggers, to stay informed, adapt, and continue to provide valuable content to our audience. Stay tuned for more insightful discussions on the future of blogging. Other related Blogger Genius Podcast episodes you’ll enjoy: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

In today's podcast, I decided to record a new guided meditation for Thanksgiving. As the world feels like it's spinning faster and faster, I see the need in my own life to appreciate the small pleasures, reflect on my own blessings, and extend gratitude towards myself and others. I hope this meditation helps you do the same. I've posted the transcript below if you want to read it. Meditation Transcript Jillian Leslie (00:00:11) - Hello my friends, it is Jillian. For the past few years, during Thanksgiving week, I've been sharing a guided meditation on gratitude, and I thought this year it was even more important to do than in the past. Because this year, at least for me, things feel like they're spinning faster than ever. And sometimes I find it harder to make sense of the world. In fact, I've noticed my everyday stress feels a little more pointed, like I want to control things, and when I can't, I feel more disoriented. So I wanted to do this meditation to help myself. And hopefully you slow down a little bit so we can find our footing and focus on the small things that give us meaning, and usually the small stuff right in front of us that does this. Like the feeling of warmth on our skin or the scent of fresh flowers. A cup of hot coffee. That one definitely does it for me, or the smile of someone we love. Jillian Leslie (00:01:22) - And these simple pleasures are like rays of light in our lives, especially when things around us seem overwhelming. And I know I tend to sometimes miss them because they speak in a quieter voice. So with that being said, I wanted to help make space for that quieter voice. I'd love you to find a comfortable space to sit down and close your eyes. Or if you're walking, just listen a little more closely to my voice. And let's begin by focusing on our breath. So inhale deeply. Feel the air in your lungs and exhale slowly. So let's scan our bodies because they're usually some extra places where we hold tension. When I mention a place, see if you can relax it just a little bit more. So let's first focus on our eye sockets. Can you feel them relax just by focusing on them? And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh. Feel it. Relax as well. And now let's move down to our throats. Jillian Leslie (00:02:56) - And to our shoulders. And to our solar plexus, which is that spot right under your ribs. Like if you got punched in the stomach, that's where your solar plexus are. And just put a little softness there. Let's move down to our bellies. We tend to hold a lot of tension in our bellies. Let's move down to our hips. To our thighs. And to our calves. Focus on your feet. Feel the energy coming in through the top of your head and leave through the bottom of your feet. Feel yourself grounded to the earth. As we start to talk about gratitude, I want to invite you to open yourself up to receive guidance. Wisdom. Almost like you're an empty vessel. And let's start with the breath again. So breathe in. Breathe out. Please repeat these words in your head and see what shows up. Ready? I am grateful for. What materialized? What popped into your mind? Give it a second. Visualize it. Is it a certain person, a pet, a thing, an event? Experience? Maybe a circumstance? Who? Or whatever it is. Jillian Leslie (00:05:04) - Welcome them into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table. So let's do it again. Please repeat the words I am grateful for in your head. See what materializes. Was it another person, another pet or experience? Whatever it was? Welcome this person or thing into your heart. And invite it or them to also take a seat at your Thanksgiving table. And let's do it one more time. Please repeat these words. I am grateful for. And whatever pops into your mind, hold it and then put it in your heart. And invite them or it to also join you at your table. Think of a challenge in your life that you've overcome. Could be an illness, a circumstance, a relationship. Notice your bravery for getting to the other side and welcome that challenge into your heart. Thank the challenge. Thank your strength. This has helped transform you. Helped you evolve. So invite this experience to your table. Jillian Leslie (00:06:48) - Think of someone in your life who could use a little grace, a touch of kindness, a little bit of love and warmth right now. Who in your life is struggling and in your mind? Hold them tight. Send lots of love their way and invite them to your table. Are there other people who might need that little touch of grace? If so. Invite each one to your table and surround them with love. And now, as our final act of gratitude, please welcome yourself into your heart with all your strengths and all your weaknesses, your fears, your desires, your foibles, your best qualities, your worst qualities, the whole package of who you are without any judgment. Thank yourself for being uniquely you, for being on this path. Remember, nobody else is like you and thank yourself for hanging in there, even in the tough times. Thank yourself for showing up in whatever way you've been able to place your hand on your heart. Feel the life force inside you as you breathe in and out and in. And out. Jillian Leslie (00:08:34) - Feel how alive you are in this mysterious moment. Sit yourself at the head of your Thanksgiving table. Look around at all that you are grateful for and those that you love. And please take this in. So let's breathe together. Let's breathe in and out. Notice the abundance of people, experiences, challenges and notice the feeling of love. We all know life isn't always easy or fair. A lot of times it's messy and doesn't make any sense. And our job is to keep showing up through it all with grace, forgiveness, and compassion. For that, let's give thanks and let's celebrate this deep and beautiful mystery. We call life. When you're ready, wiggle your fingers and toes. Feel yourself coming back into your body. And when it feels comfortable. Open your eyes and notice the subtle shift that has taken place. I want to wish you and your family a very Happy Thanksgiving, and I hope it is filled with joy and lightness and love, and that you get to notice those special little moments that are right there in front of all of us, and that make life so beautiful. Jillian Leslie (00:10:18) - If you have a friend or a relative who you think could benefit from listening to this, please share it! And I will see you here again next week. A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches sell digital products. Sign up for MiloTreeCart with a one-time payment of $349 or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your digital product strategy.

In today's episode, I'm sharing how I stumbled into success offering a Black Friday sale and made $5k in 4 days and you can too! My On-The Fly Black Friday Sale That Paid Off Big-Time It all began when we decided to take a break from our usual Thanksgiving spent with family and instead headed to Las Vegas. Little did I know that this trip would turn out to be a turning point in my entrepreneurial journey. I woke up the day before Thanksgiving and started scrolling on my phone. I saw all these incredible Black Friday deals and discounts. I started to wonder if there was a way I could tap into this Black Friday craze and boost my own business. As a blogger and entrepreneur, I was always on the lookout for innovative ways to sell my products and services. This seemed like the perfect opportunity to do just that. My Black Friday Offer I decided to lean into the excitement of entrepreneurs growing their businesses in the New Year and offered a one-hour coaching session where I would also email them 5 action steps they could use in their business. I decided to charge $250 per session, a discount from my current $350 per hour coaching rate. I slapped together a landing page and buy button and started sending emails. Each day I'd send a new email that I wrote on the fly, and each day I got sales. I ended up making over $5k in just 4 days. This paid for our Vegas trip and all our Christmas presents that year. What surprised me most was how there was an income stream I didn't know was there. And all I had to do was tap into it. This unexpected success taught me a valuable lesson about the power of seizing opportunities and thinking outside the box. It showed me that sometimes, the most significant breakthroughs can come when we least expect them. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify A Special Deal for You Currently, MiloTreeCart is offering a special deal for a one-time lifetime price of $349, with the option to pay in three easy installments. If you act now, you can also get a one-hour coaching call with me to strategize on how to sell your products and services during Black Friday and Cyber Monday using discounts, bonuses, and upsells. I assure you that there is no risk involved, as MiloTree Cart offers a 30-day money-back guarantee. I encourage you to visit milotree.com and join hundreds of others who are using MiloTree Cart to tap into a new income stream. Focusing on What We Can Control In the ever-changing landscape of online advertising, it's important to focus on what we can control. We cannot control the fate of third-party cookies or the advancements in artificial intelligence that may impact ad revenue. However, we can control how we show up as a real person with real solutions. This is the key to staying competitive. Other related Blogger Genius Podcast episodes you’ll enjoy: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie  

In today's episode, I had the pleasure of interviewing AnneMarie Rose, a business coach for online entrepreneurs. AnneMarie specializes in helping women entrepreneurs scale their businesses to six figures.  Before we get started, if you are ready to start selling digital products, we are going to be running an unbelievable Black Friday Special for MiloTreeCart. Click here to get on the waitlist so you are the first to find out about it. The Importance of Vision in Business Growth During our conversation, AnneMarie emphasizes the importance of starting with a vision when growing a company. She acknowledges that some listeners may feel that having a vision is a luxury for successful people, but she emphasizes that having a clear vision is essential for determining the best strategies for revenue generation. To help listeners develop their vision, AnneMarie provides a practical exercise prompting them to reflect on what aspects of their business they enjoy the most and what drains them. She also encourages them to imagine their business 12 to 18 months in the future, offering only two things. This exercise helps narrow their focus and provides clues on how to make money. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App AnnMarie Rose Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Turning Wants and Needs into a Business Once the vision is established, AnneMarie advises listeners on how to turn their wants and needs into a business. She suggests developing a clear outline of what will be included in their offerings and how they plan to deliver them. It's important to understand the problem their target market is experiencing and how they describe it to themselves. By having conversations and asking questions, they can find potential clients to talk to. Building an Audience and Crafting Your Offer AnneMarie discusses the importance of choosing an audience that you have a direct connection with when starting a business. She suggests that it is most effective to serve an audience that includes people you already know, such as friends or past colleagues. This is especially relevant if you are offering services related to a specific industry, like corporate America. She explaines that building an audience from scratch can be a lengthy process, taking at least three years to start generating significant revenue. However, she emphasizes that you don't have to start with a large audience. Even with a small following, you can still find clients who have some connection to you, whether through social media or other channels. Conducting Survey Calls and Turning Them into Sales Opportunities AnneMarie provides advice on conducting survey calls and turning them into sales opportunities. She suggestes starting the conversation by asking the interviewee to imagine a perfect world scenario where the problem they are facing is completely solved. This allows them to envision their ideal solution. The Power of Authenticity and Transparency in Selling AnneMarie discusses the importance of being transparent and authentic when selling your offer for the first time. She suggestes acknowledging that you are new to the business side of things and may make mistakes, but you are committed to helping your clients through any challenges. This vulnerability can make you more relatable and likable to potential customers. Using Quizzes as a Tool for Growing Email Lists AnneMarie explaines that quizzes are interactive and provide a more engaging experience compared to simple downloads. She recommends using quizzes as a way to guide people to gain clarity. Making Business Strategies Fun and Engaging We discuss the importance of making business strategies fun and engaging for customers. AnneMarie introduces the idea of using quizzes as a lead generation tool. I mention the digital product personality quiz I created that helps determine the best digital product for individuals based on their preferences and personality styles. Conclusion Remember, you are at the center of your business. Keep practicing, keep learning, and keep growing. And don't forget to sign up to be notified about our upcoming Black Friday Special for MiloTreeCart. Happy scaling! Other related Blogger Genius Podcast episodes you’ll enjoy: 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie From College Dropout to $2 Million Digital Product Biz with Molly Keyser How to Build a Successful Influencer Brand with KariAnne Wood A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy.

I’m Jillian Leslie, your host at The Blogger Genius Podcast. Today I’m excited to share Part 2 of my conversation with business coach, Joyce Layman. If you haven't listened to Part 1, about growing your traffic with GIFs, I recommend it. In Part 2 we talk about the importance of social media to attract new people to you, and the effectiveness of lead magnets to grow your email list. The MiloTree Cart: A Game-Changer for Non-Techies In our digital age, having the right tools to sell online can make all the difference. That's why my husband and I created MiloTreeCart. This tool is designed for non-techies who want to sell digital products and generate income with ease. The simplicity and affordability of the MiloTreeCart make it a must-have for anyone looking to streamline their online business. For a one-time lifetime deal price of $349 or three easy installments, users will receive fill-in-the-blank sales pages, checkout pages, a sales dashboard, over 100 done-for-you marketing materials, and support from a caring team. Plus, there's a 30-day money-back guarantee. To take advantage of this opportunity, visit milotree.com. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Joyce Layman Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other related Blogger Genius Podcast episodes you’ll enjoy: What Is This Secret Strategy to Drive Traffic and Increase Visibility with Joyce Layman (Part 1) Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai

Today, I'm excited to share with you an insightful conversation I had with Joyce Layman, a seasoned business coach. The interview is so rich in content I've decided to split it into two parts. The Power of GIFs in Exposure and Traffic Our conversation took an interesting turn when Joyce introduced the concept of using GIFs to increase visibility, discoverability, and traffic. For those unfamiliar, GIFs are short, looping animations that can be created on platforms like Giphy, which boasts over 700 million users. Joyce shared her own success story with GIFs, explaining how each one she creates includes a link back to her website. This strategy has led to increased website traffic and even direct outreach from people who discovered her through her GIFs. A Word About MiloTreeCart for Black Friday Selling Before we wrap up, I'd like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it's a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. They also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy. Join us next week for part two of the interview with Joyce Layman. Until then, keep blogging and keep growing! Other related Blogger Genius Podcast episodes you’ll enjoy: Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie

In this episode of The Blogger Genius Podcast, I interview chef and food blogger, Adam Sobel, from the blog Cinnamon Snail. We discuss how Adam monetizes his blog mostly through selling online cooking classes and a successful cooking class membership program. Adam shares insights on video production, promotion, and using Facebook ads to drive traffic and sign-ups. He also talks about his journey from working in restaurants to launching his own food truck, and eventually offering online cooking classes. Adam emphasizes the importance of understanding customer lifetime value (LTV) and customer acquisition cost (CAC), and the benefits of a membership model for generating recurring revenue. He encourages authenticity and understanding your audience for success. The Benefits of a Membership Model Adam and I discussed the benefits of having a membership model for generating recurring revenue. Memberships create a sense of community and provide a reliable source of income. They also eliminate the need for additional marketing expenses. Starting a Class or Workshop: It's Easier Than You Think Adam suggests that starting a class or workshop can be done with relatively simple equipment, such as a DSLR camera. He shares his setup using multiple cameras but mentions that even a laptop or iPhone can do the job. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Cinnamon Snail Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other related Blogger Genius Podcast episodes you’ll enjoy: Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.

In today's episode, I'm interviewing Kyle Stout, an email marketing expert. We had an interesting discussion about the challenges of selling digital products, the power of email marketing, and the importance of having a creative mindset.  We address the misconception that email marketing is not a sexy or an effective sales channel. Contrary to this belief, we both agree that email is a highly converting channel and can contribute significantly to monthly sales. This is especially true for bloggers and businesses with a substantial email list but who are not actively selling anything. One of the main concerns people have about email marketing is the fear of annoying their subscribers or spamming their list. Kyle advises that having a creative mindset and providing valuable content can overcome these concerns. He suggested focusing on topics that resonate with your audience and connecting them with the products or services you sell. For instance, I shared an example of a food blogger who hesitated to promote her paid workshop to her email list, fearing she would be spamming them. Kyle emphasized that promoting valuable offers to the list is not spamming. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Elevate and Scale Eboov Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other related Blogger Genius Podcast episodes you’ll enjoy: Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie The 13 Superpowers of the Most Successful Entrepreneurs with Jillian Leslie The Future of Blogging: AI, Email Marketing, and Legal Compliance with Elizabeth Stapletone MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.

In today’s episode of The Blogger Genius Podcast, I’m excited to share with you Part 4 in my series on selling on the importance of mapping out your customer journey as bloggers and online entrepreneurs. If you missed Part 1, Part 2, and Part 3, you can hear them here. Part 1 – Why Selling is So Uncomfortable? Part 2 – Insider Tips on 6 Best Ways to Sell Part 3 – Unlocking the Psychology of Selling Your customer journey is the way you build your know, like, and trust factor so people will come back to your blog, click on your posts, and ultimately buy your products and services. I provide recommendations for improving the customer journey, such as talking to customers, analyzing analytics, and practicing empathy. I talk about how every post on your blog needs to be a sales page with a clear call to action. I also highlight the importance of understanding how our content and products are perceived by those unfamiliar with our brand, emphasizing the need for clear communication. I conclude by emphasizing the long-term nature of building a customer journey and why this will set you up for success as you continue to compete with AI. I also emphasize the need for bloggers to sell products and services and introduce MiloTreeCart as a tool for non-techies to sell digital products easily. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Importance of Selling Products and Services As bloggers, we often focus on creating content. However, it's equally important to sell products and services. This not only diversifies our income streams but also adds value to our readers. Every page on our blog should be a sales page with a call to action, guiding visitors and providing value to them throughout their journey. Understanding the Customer Journey The customer journey is the sum of experiences a visitor goes through when interacting with our brand, blog, or product. It typically involves four stages: awareness, consideration, decision-making, and retention. Awareness: This is when potential customers first come across your blog or brand. Consideration: At this stage, they are evaluating your offerings and deciding whether they align with their needs. Decision-making: This is the point where they decide to purchase your product or service. Retention: This final stage involves keeping your customers engaged and loyal to your brand. Improving the Customer Journey Improving the customer journey involves understanding how our content and products are perceived by those who are unfamiliar with our brand. For instance, I once came across a food blogger who failed to communicate clearly to potential readers with autoimmune diseases by using unfamiliar terminology. This highlights the need for putting ourselves in the shoes of our audience to ensure that our message is clear and relatable. To improve the customer journey, I recommend: Talking to customers: Direct conversations can provide valuable insights into their experiences and needs. Analyzing analytics: This can help identify areas that need improvement. Practicing empathy: This involves understanding the customer's perspective and addressing their needs effectively. Tools for Selling Digital Products For those of us who are not tech-savvy, tools like MiloTreeCart can be a lifesaver. It allows us to sell digital products easily, making it a valuable asset in our blogging journey. The Long-Term Nature of Building a Customer Journey Building a customer journey is not a one-time task. It's a long-term process that requires continuous effort and optimization. Start small and focus on areas that will have the biggest impact. Remember, small changes can make a big difference. Other related Blogger Genius Podcast episodes you’ll enjoy: Part 1 – Why Selling is So Uncomfortable? Part 2 – Insider Tips on 6 Best Ways to Sell Part 3 – Unlocking the Psychology of Selling MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.