The Blogger Genius Podcast

If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn't need more money over the holidays? As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh. But a good question to ask is what posts should you update, and how do you do it successfully during this unusual holiday season? I've got my friend and SEO expert, Paula Rollo, back on the show to share how to use analytics to guide you, whether that be Google Trends, Google Search Console, or Google Analytics. The goal is to create content that you are confident will do well for you—that will help drive traffic to your site and help you sell during the holidays. We also talk about how to strategically go after high traffic keywords in your niche, so you can continue to build your traffic from now into 2021. With this strategy, it's all about the long game, creating individual pieces of content that support the larger keywords you're targeting. With a little forethought and patience, this is definitely achievable. Listen to the episode to learn how step-by-step. Then please reach out and let me know which strategy from the episode resonates with you the most, and how you're upping your game in Q4. Join My Newsletter and Get My 4 Takeaways From Each Episode I'm a big believer in doing B-minus work, so you can actually get stuff done, embracing the mess and getting used to being uncomfortable. If that sounds interesting to you, please join my newsletter, head to bloggergenius.com and sign up. And once a week, you'll get an email from me, where I'm sharing my four biggest takeaways from each episode. And you can also become part of my community, I'd really love to get to know you. So please bloggergenius.com.

Here are the 5 secrets successful bloggers know to grow their blogs. Given that I work closely with bloggers in our MiloTree Coaching Group, and I interview successful bloggers on my podcast, I get to see consistent patterns. In this podcast, I share what I see works for many bloggers and online entrepreneurs today. The word I use over and over again is "intentionality." The more intentional you can be about the choices you make, the better. Listen to the episode to see how many of these secrets you can incorporate into your own blog.

In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is a great platform to be selling on now. Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you. With Etsy, you don't have to worry as much about driving traffic to your shop. You get to focus on product creation, photos, optimizing your titles and listings with keywords, and creating content to drive awareness of your products and brand. Lauren has made over 55,000 party supply sales on Etsy over the last five years, and she says that during the pandemic, her business is booming! The most successful online entrepreneurs and bloggers I know all have products to sell. Maybe this is the right moment for you to open your Etsy shop and experiment with selling your own goods. If you're considering it, this episode will inspire you to do it! Show Notes: MiloTree Pop-Up App Blogger Genius 4 Biggest Takeaways Email MiloTree BlogStart Service MiloTree 6 Week Coaching Group Ohh How Charming Shop Ohh How Charming Blog Catch My Party Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher YouTube Amazon Music Hello friends. Welcome back to the show. I want to ask you, if you would like to get a weekly email from me on Sundays, where I talk about my most recent podcast episode and I share my four biggest takeaways from that episode. That way, it's like a cheat sheet. It'll save you time. You can see what we're talking about what is happening in the world of blogging and online business. I'll also put the podcast in the email so if you want to listen to it, you can right then and there. If this sounds interesting to you, please head to bloggergenius.com and sign up. It's really easy, again easy to remember, bloggergenius.com and I would love you to be part of my community.

n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about. How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck? We're discussing ways to use your analytics to figure out, not only what your audience wants from you, but also what Google thinks you're an expert in. Paula and I talk about how all that information is in your Google Analytics and Google Search Console if you know what you're looking for. We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what's working for you on social media, and how to think about riding cultural waves to get your posts to show up in search. After listening to this episode, you'll never wonder again what kind of content to create to be successful in your business. I think you're going to find this episode super helpful! Show Notes: Blogger Genius 4 Biggest Takeaways Email MiloTree App MiloTree BlogStart Service MiloTree Mastermind Facebook Group MiloTree Google Analytics Cheat Sheet Paula Rollo/SEO Catch My Party Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher YouTube Hello friends. Welcome back to The Blogger Genius Podcast. Before I get started, I wanted to ask you if you wanted to receive an email from me on Sundays, where I talk about my most recent episode, and I share my four biggest takeaways from that episode. So, think of it as a cheat sheet, or like Cliff Notes. It will save you a ton of time because you can decide whether it's an episode you want to listen to. But if not, you will stay up to date on what is really working in online business and blogging today. It's easy to remember, bloggergenius.com and just add your email address.

Today I'm talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience's lead. What is an emergent business? An emergent business is one that "emerges" out of your audience's wants and needs. You come up with a hypothesis of what you think your customers will buy from you. You launch your offering, and test the response.Then you listen closely to what your customers tell you about your product. You continue to iterate based on their suggestions.Then you discover what other "adjacent" problems your customers are having, and solve them, too, by selling them solutions. The exciting part about building an "emergent" business is that you don't know the direction your business is going to take, but you follow your customers wants and needs and continual feedback to keep building. Damon's business is such a great example of what this looks like. I also think you're going to love what a caring, sweet person he is.Definitely listen to this episode and reach out and tell me what your biggest insights are. Sign Up and Receive My 4 Biggest Takeaways From Each Episode If you are enjoying the Blogger Genius Podcast, and you want to receive a weekly newsletter from me, where I talk about my most recent episode and share my four biggest takeaways from that episode. Please head to bloggergenius.com and sign up. It's almost like a cheat sheet and this way you will stay up to date on what is really happening in online business and blogging today. Show Notes: Blogger Genius 4 Biggest Takeaways Email MiloTree App MiloTree Mastermind Facebook Group DecoExchange How to Make Wreaths Makers Mean Business Podcast

Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do. In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding. We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing value to your audience, and giving your audience a behind the scenes look at what you do. We also talk about the importance of showing up, even when it's tough, iterating on what you offer, and most importantly... being something to someone, rather than everything to everyone. Phil is a fun guest. If you need new ideas. If you like this episode please subscribe to get all my future episodes. Show Notes: MiloTree App MiloTree BlogStart Service MiloTree WordPress Workshop The Blogger Genius Podcast MiloTree Mastermind Facebook Group Phil Pallen Brand Therapy Podcast Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs. Personally, I believe perfection is the path to unhappiness My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself. Please reach out to me at jillian@milotree.com, and let me know what you think of this special episode. I'd love to hear from you!

If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how. Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too). One of the questions is how do you create images and video that get you noticed, if you are not a designer. Jeff shares his favorite design tools. He also shares his favorite strategies. And he shares other platforms he's having success on, including his new texting platform. If social media is important to your business, this is a must-listen-to episode. Show Notes: MiloTree App MiloTree BlogStart Service MiloTree WordPress Workshop The Blogger Genius Podcast MiloTree Mastermind Facebook Group Manly Pinterest Tips Social Media Examiner Easil Canva Photofox Community App Whiskered Woodcarver Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello friends. Welcome back to the Blogger Genius Podcast. Today I am interviewing Jeff Sieh from Manly Pinterest Tips, and Jeff Sieh is a visual marketer who teaches marketing for non-designers. We're going to get into all of his tips, and how he thinks about creating images and video. Before we do that if Pinterest and Instagram which is really where we focus in this episode, if those platforms are important to you, please pause the episode right now head to milotree.com and sign up for the MiloTree pop-up app to add to your website. It is the best and easiest way to grow your followers on Pinterest and Instagram. Plus, you can your first 30 days free. What's great about MiloTree is it grows authentic followers, people who've been to your site, seen your content, liked what they've seen, and then go on to follow you. Even if you're not a designer, he goes through his whole list of favorite tools and his favorite strategies. So without further delay, here is my interview with Jeff Sieh.

I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey. This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy. In this episode we get into the meaty sales tactics like: how to set up a sales landing page, how to price your tripwires, how to talk to your cold audience vs, your warm audience, how to solve people's problems and sell them the solutions in stages. If you want to understand the art of selling on the internet, this is the episode for you! Also, if you want to learn the ins and out of WordPress and become a WordPress Pro, please buy a ticket and come to our MiloTree WordPress Workshop on Wednesday, August 26th from 2:00pm - 3:30pm on Zoom. If you can't make it live, you'll still get the Zoom recording. No questions will go unanswered! Show Notes: MiloTree App MiloTree BlogStart Service MiloTree WordPress Workshop The Blogger Genius Podcast MiloTree Mastermind Facebook Group Redefining Mom Promoted Pins Course Episode #122: How To Figure Out What Your Audience Will Buy From You with Monica Froese Episode #072: How to Make Promoted Pins Work for You With Monica Froese Episode #030: The Easiest Ways to Make Money as a Blogger with Monica Froese (Part 2) #029: How to Start a New Business When You're A New Mom with Monica Froese (Part 1) Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher YouTube Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year. Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month. My guest, Tamara Bennett, from Southern A-Door-nments Decor, has built a successful membership business, teaching people how to paint door hangers. I didn't even know what a door hanger was until I met Tamara, which shows that a membership program can be successful in tiny niches on the internet. As an online entrepreneur, you job is to figure out what your niche wants and will pay for, and then provide it to them. For Tamara, her audience wanted to paint creative home decor, and do it in a community setting on Zoom. Who would have known that was a successful business? And guess what, it was! If you want to learn more about setting up a successful subscription business, check out episode #127 and episode #129 with Sarah Williams. Read the transcript for "How to Find a Creative Membership Business Model (Rebroadcast)" Top 4 Takeaways from Episode #133 Going live on Facebook is a great way to build an audience of enthusiasts. If you've built an audience on Facebook, you can start monetizing before starting a blog, but then we recommend you start one. Find your own lane and try not to compare yourself to others. Focus on your community and serve them. Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!