The Blogger Genius Podcast #146: How to Be Effective on Pinterest Today
Today I'm talking with my friend and Pinterest expert, Jennifer Priest, from Smart Creative Social, about how to be effective on Pinterest today.
Pinterest is getting a bad rap these days because people are seeing their traffic from the platform plummet.
Jennifer and I debunk some of the myths swirling around Pinterest, and talk about how there is no one way to have success on the platform.
Understanding what your specific goals are for being there (traffic, sales, email signup, etc.) and what the algorithm is looking for (compelling images, specific headlines, keyword-heavy descriptions, etc), will set you up for success.
Creating a ton of new pins without a clear strategy, following techniques and trick you read about in a Facebook group, or throwing spaghetti against the wall to see if anything sticks is guaranteed to lead to frustration.
Your business is different from everybody else's. So, you've got to think really critically about what you're trying to accomplish, then test and learn, test and learn to fine-tune your strategy.
Pinterest is a numbers game in that your analytics can teach you a lot, but it isn't a numbers game, in that if you put out 1,000 pins, one of them is guaranteed to hit.
My advice is slow down, and take the time to see what works uniquely for you, then build off of it.
If you are frustrated right now with Pinterest, I think you'll find this episode very helpful and reassuring!
Show Notes:
#143: How to Easily Design Pinterest Pins to Get More Traffic with Clarita Gerlach
#135: How to Be Successful on Pinterest and Instagram Today with Jeff Sieh
#128: What’s Working on Pinterest NOW! with Kate Ahl
#109: How to Get Ahead of the Changes at Pinterest to Win on the Platform with Alisa Meredith
#072: How to Make Promoted Pins Work for You With Monica Froese
#053: Powerful and Easy Pinterest Tips from Pinterest Insider, Tori Tait
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