The Blogger Genius Podcast

Jillian Leslie | MiloTree.com
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Jul 14, 2021 • 18min

#182: How to Write a Killer Blog Post with Ease

Ever wonder how to write a killer blog post with ease? What do you need to do to grow your blog? This is why i recorded this solo episode. I wanted to go through creating a blog post step-by-step. And I even have a free blog post checklist PDF I recommend you download and use as your guide when you are writing posts. In this episode, I talk about what to think about before writing a word of your post. What problem are you solving with the post and what keywords do you plan to target? I also talk about how to write to your two audience — your visitors and Google. I talk about how to make your content easy to digest for both. I also discuss how to make your posts stand out from the competition. Can you beat the posts ranking in the first three spots on Google? I hope this post gives you the confidence and know-how to write posts that get you noticed. If you like this post, and want to deeper with me, sign up for my Beginner's Guide to WordPress course. I help demystify the platform. WordPress is robust, but not always intuitive. I share what about WordPress you should pay attention to, and what you don't need to. I also go in more depth about writing blog posts beyond this podcast. If you want to explode your blog, I recommend you check ou the course. It will get you off on the right foot. Show Notes: MiloTree The Blogger Genius Blog Post Checklist The Beginner's Guide to WordPress Course MiloTree Easy Payments Beta Tester Cheat Sheet: The 5 Secrets Successful Bloggers Already Know Become a Blogger Genius Facebook Group My 4 Biggest Takeaways Newsletter All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Jul 7, 2021 • 55min

#181: Know Exactly What to Blog About by Using Your Google Analytics (Rebroadcast)

In this episode with my friend and SEO expert, Paula Rollo, we talk about how to know exactly what to blog about by using your Google Analytics. Before you listen to the episode, grab my Google Analytics Cheat Sheet. Google Analytics can be confusing. But with this cheat sheet, you will know exactly how to find the 4 most important pieces of info. How many time have you asked yourself, what should I blog about? How do I know what type of content to spend my time on. Paula and I also discuss ways to use your analytics to figure it out, not only what your audience wants from you, but also what Google thinks you're an expert in. We talk about how all that information is in your Google Analytics and Google Search Console, if you know what you're looking for. We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what's already working for you on social media, and how to think about riding cultural waves to get your posts to show up in search. After listening to this episode, you'll never wonder again what kind of content to create to be successful in your business. This episode will give you all the shortcuts you need to grow your traffic with the right content!
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Jun 30, 2021 • 1h 5min

#180: Smart SEO Strategies Can Get You More Traffic (Rebroadcast)

Yes, smart SEO strategies can get you more traffic. This is a rebroadcast of one of my most popular Blogger Genius Podcast episodes. I'm interviewing SEO strategist, Casey Markee, all about how to optimize your blog and posts for more organic search traffic. In this interview, we cover: The best long tail keyword strategy for creating posts How to optimize the "tech" side of your blog How to build external links to show your authority What is the Google User Experience Update Google is rolling out now Do you need to focus on word count? If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you! For the full transcript, click here: Get More Traffic with These Cutting Edge SEO Strategies + New Google Update. Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes about SEO to listen to: How to Grow Your Traffic with the New Google Update with David Leslie Get More Traffic in 2021 with these SEO Tips with Jeff Hawley New SEO Advice for Bloggers to Explode Their Traffic with Marieke van de Rakt Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Jun 23, 2021 • 52min

#179: How Best to Do Live Video and Why You Must

I'm talking with Heather Sager about how best to do live video and why you must! This is advice for doing Facebook Lives, Instagram Lives, and any other place you could show your face on video. If you want to stand out from other bloggers, I can't think of a better way. Live video helps you build deeper relationships with your audience. It's a the best way to fast-track the know, like, and trust factor we're all trying to build. But it does feel awkward. So if you feel like it's difficult to show up on camera, you're not alone. Heather shares all her tips and tricks for helping people get over there fear and help them show up! In this episode, we discuss: The best ways to communicate with your audience Understand our fear of showing up live on video Strategies for overcoming our trepidation The basic technology you need for video Differences between showing up live on Facebook vs. Instagram How to practice showing up Why people are more forgiving of live video Heather has so many great takeaways. If you even considered going live and putting your face out there, hopefully this episode will give you the courage to do it! Show Notes: MiloTree Cheat Sheet: The 5 Secrets Successful Bloggers Already Know The Beginner's Guide to WordPress Course Heather Sager Become a Blogger Genius Facebook Group My 4 Biggest Takeaways Newsletter The Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music
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Jun 16, 2021 • 23min

#178: Ready for a Fresh Start with Your Online Business?

If you are ready for a fresh start with your online business, the best thing you can do is test your new idea to make sure your audience is interested. The question to ask is: Does your new offering connect with your community? In Part 2 of my interview with Laura Fuentes, she shares how she was able to test her new idea of teaching wellness by hosting webinars and asking her audience for feedback. You can listen to Part 1 here: "Find New Solutions for Your Audience Now!" Laura is pivoting her business from selling meal plans to moms to helping them live healthier lives by focusing on themselves. Health is something Laura is deeply committed to. If you follow her on Instagram you see that in everything she posts. And she wants to share this with other women who are struggling to feel better about themselves and their wellness. In this episode, we discuss: Using the webinar software Demio to test her idea Showing up live and engaging with your audience to understand their needs How our businesses evolve as we evolve How you need to be willing to fail to grow Why you should start with a free group to help you learn Laura has such a refreshing take on life, motherhood, and business. Don't miss this Part 2 and the lessons Laura has learned. Show Notes: MiloTree Cheat Sheet: The 5 Secrets Successful Bloggers Already Know Episode #177: Find New Solutions for Your Audience Now with Laura Fuentes The Beginner's Guide to WordPress Course Laura Fuentes Demio Laura's Busy Mom's Guide to a Healthy Lifestyle Healthy Eating Habits with Your Kids Momables Laura's Instagram Catch My Party Become a Blogger Genius Facebook Group My 4 Biggest Takeaways Newsletter The Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes with Laura Fuentes to listen to: #177: Find New Solutions for Your Audience Now with Laura Fuentes (Part 1) #081: How to Be Self-Taught and Build an Online Empire with Laura Fuentes #024: How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) #023: How to Start a Business by Solving a Problem for Moms (Part 1) Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Jun 9, 2021 • 39min

#177: Find New Solutions for Your Audience's Problems Now!

Many of you are wondering how to find new solutions for your audience now! Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways? I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness for women and mothers. In this episode, we discuss: How to listen to what your audience is saying to you Why you need to keep growing as a blogger and online entrepreneur How to pivot your business by going deeper into how to serve your community How to test your new concept quickly and cheaply doing B- work If you are thinking about finding new opportunities to monetize solutions for your community, definitely listen to this episode. Grab Your Free "5 Secrets Successful Bloggers Already Know" Cheat Sheet I put together a cheat sheet that I think would be really useful. And I call it The Five Secrets Successful Bloggers Already Know Cheat Sheet. Now we work with a lot of successful bloggers, we are successful bloggers, and I took some time to really dissect what is it? What are the commonalities, I see that all of these bloggers do? And so, I want you to grab this at milotree.com/secrets. And you can have this and download it and use it as a guide. Because as bloggers we have so much on our plates, it's nice to know that these are the directions you want to focus on because these are the ones that are really going to pay off. So, again, head to milotree.com/secrets, and get it today. Show Notes: MiloTree Cheat Sheet: The 5 Secrets Successful Bloggers Already Know The Beginner's Guide to WordPress Course Laura Fuentes Laura's Busy Mom's Guide to a Healthy Lifestyle Healthy Eating Habits with Your Kids Momables Laura's Instagram Catch My Party Become a Blogger Genius Facebook Group Blogger Genius Newsletter Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes with Laura Fuentes to listen to: #081: How to Be Self-Taught and Build an Online Empire with Laura Fuentes #024: How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) #023: How to Start a Business by Solving a Problem for Moms (Part 1) Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Jun 2, 2021 • 41min

#176: Can You Be a Successful Lifestyle Blogger?

Today, I'm asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus. So today I'm talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger, blogging about food, organization, and anything related to family life. And she has found tremendous success. She monetizes with display ads (she's with MediaVine), sponsored content, affiliate sales, and digital products. Even though Jessica blogs about a variety of topics, she is still very specific in the content she creates, and knows exactly what her audience wants from her. So if you can't narrow it down in terms of niche, listen to this episode to learn Jessica's secrets. Show Notes: MiloTree MiloTree Speed Test Inspired Budget Become a Blogger Genius Facebook Group MiloTree Newsletter The Blogger Genius Podcast Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 26, 2021 • 40min

#175: Talking About Money and Blogging

Today, I'm interviewing Allison Baggerly from Inspired Budget, and we're talking about money and blogging! Yep, we're going there. Money is one of the most uncomfortable topics to discuss, which is why I think it's so important. Allison shares how she pulled herself out of over $100,000 in debt, which led to her creating her blog to help others do the same. We talk about how as a blogger, you should think about budgeting (even if you have debt), so you can grow your online business successfully. You do need to spend money to make money, but how do you know how much to spend? How long should you give yourself to build a blog? And what about all those expensive courses? Are they worth it? These are just a few of the topics we cover in today's conversation. If money is something you think about and worry about (and who doesn't?), this is the episode for you. Listen now! Show Notes: The Beginner's Guide to WordPress Course MiloTree Become a Blogger Genius Facebook Group Newsletter signup Inspired Budget Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes to listen to: What I Wish Someone Had Told Me About Motherhood and How to Write About Difficult Topics in Your Blog How to Drive Enormous Traffic to Your Blog with Melanie Ferguson 5 Secrets Successful Bloggers Know to Grow Their Blogs with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 19, 2021 • 45min

#174: What I Wish Someone Had Told Me About Motherhood and Blogging

I recorded this solo episode because I wanted to share what I wish someone had told me about motherhood and blogging before I became both a mother and a blogger. Are they compatible? You bet. Are they in conflict? You bet. I call it a big soup of emotions, challenges, and successes. Everything about motherhood is contradictory, and being a mother and entrepreneur has lots of those contradictions built in. But being a blogger and entrepreneur has been important for my metal health and has even made me a better mother. In this episode, I share my journey, the lessons I've learned along the way, and the things I would do differently if I could. Enjoy. And please reach out with any thoughts or comments you have! Show Notes The Beginner's Guide to WordPress Course MiloTree Become a Blogger Genius Facebook Group Join my Newsletter Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie, I am a serial entrepreneur, with my husband, we founded Catch My Party, the MiloTree pop-up app. I'm a business coach, and a business translator. So, I take what is working in online business, I break it down. So, you can use these strategies yourself to grow your blogs, your online businesses, and make more money. Before I get started, I am really excited to announce this. I have just launched my first course called the "Beginner's Guide to WordPress: How to Write Killer Blog Posts with Ease." It is not just for beginners, it is for anybody who has a WordPress blog, but does not feel 100% comfortable using it or who needs some overall strategy on blogging. I start with the real big picture stuff of how to make money with your blog, how to think about content. And I get all the way down to how to use the Gutenberg editor what all those crazy dashboards are for in WordPress, and I have to read you what one of my beta testers said about the course this is Sarah from Beyond the Playroom. And she wrote, "This course is fantastic. This will save people literally countless hours. Jillian is really intuitive and seems to know exactly the questions and struggles people face with WordPress and blogging. I've done quite a few courses. And honestly, this one is my favorite." And I have to thank Sarah for that. But I so, believe in this course. I of course, offer a 100% money back guarantee, I am rolling it out now at a special price of $169. And in two weeks, that price is going up. Also, there are some bonuses that I've included. Like I personally will review your first blog post that you write in this course. So, please, to learn more and sign-up head to milotree.com/wordpress. Super easy to remember you've got a WordPress blog milotree.com/wordpress. Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 12, 2021 • 37min

#173: What's working on Pinterest in 2021?

What's working on Pinterest in 2021? Isn't that the question we are all asking ourselves? I've got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base. Given how Pinterest is constantly changing, Alisa's insights are extremely helpful as we all fine tune our own Pinterest strategies. Today we discuss: What type of content Pinterest creators are adding to the platform Whether Pinterest followers really matter (yes, they do!) How you should be thinking about story pins today How you should be divvying up your time creating content for Pinterest And whether repinning is still a thing! If you want the most up-to-date info on Pinterest this is your episode! Show Notes: MiloTree Become a Blogger Genius Facebook Group My 4 Biggest Takeaways Newsletter The Blogger Genius Podcast Episodes Catch My Party Tailwind Tailwind Create Tailwind PDF Pinterest Creator Festival Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

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