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The Blogger Genius Podcast

Latest episodes

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Jun 9, 2021 • 39min

#177: Find New Solutions for Your Audience's Problems Now!

Many of you are wondering how to find new solutions for your audience now! Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways? I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness for women and mothers. In this episode, we discuss: How to listen to what your audience is saying to you Why you need to keep growing as a blogger and online entrepreneur How to pivot your business by going deeper into how to serve your community How to test your new concept quickly and cheaply doing B- work If you are thinking about finding new opportunities to monetize solutions for your community, definitely listen to this episode. Grab Your Free "5 Secrets Successful Bloggers Already Know" Cheat Sheet I put together a cheat sheet that I think would be really useful. And I call it The Five Secrets Successful Bloggers Already Know Cheat Sheet. Now we work with a lot of successful bloggers, we are successful bloggers, and I took some time to really dissect what is it? What are the commonalities, I see that all of these bloggers do? And so, I want you to grab this at milotree.com/secrets. And you can have this and download it and use it as a guide. Because as bloggers we have so much on our plates, it's nice to know that these are the directions you want to focus on because these are the ones that are really going to pay off. So, again, head to milotree.com/secrets, and get it today. Show Notes: MiloTree Cheat Sheet: The 5 Secrets Successful Bloggers Already Know The Beginner's Guide to WordPress Course Laura Fuentes Laura's Busy Mom's Guide to a Healthy Lifestyle Healthy Eating Habits with Your Kids Momables Laura's Instagram Catch My Party Become a Blogger Genius Facebook Group Blogger Genius Newsletter Blogger Genius Podcast Episodes   Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes with Laura Fuentes to listen to: #081: How to Be Self-Taught and Build an Online Empire with Laura Fuentes #024: How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) #023: How to Start a Business by Solving a Problem for Moms (Part 1) Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Jun 2, 2021 • 41min

#176: Can You Be a Successful Lifestyle Blogger?

Today, I'm asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus. So today I'm talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger, blogging about food, organization, and anything related to family life. And she has found tremendous success. She monetizes with display ads (she's with MediaVine), sponsored content, affiliate sales, and digital products. Even though Jessica blogs about a variety of topics, she is still very specific in the content she creates, and knows exactly what her audience wants from her. So if you can't narrow it down in terms of niche, listen to this episode to learn Jessica's secrets. Show Notes: MiloTree MiloTree Speed Test Inspired Budget Become a Blogger Genius Facebook Group MiloTree Newsletter The Blogger Genius Podcast   Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!    
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May 26, 2021 • 40min

#175: Talking About Money and Blogging

Today, I'm interviewing Allison Baggerly from Inspired Budget, and we're talking about money and blogging! Yep, we're going there. Money is one of the most uncomfortable topics to discuss, which is why I think it's so important. Allison shares how she pulled herself out of over $100,000 in debt, which led to her creating her blog to help others do the same. We talk about how as a blogger, you should think about budgeting (even if you have debt), so you can grow your online business successfully. You do need to spend money to make money, but how do you know how much to spend? How long should you give yourself to build a blog? And what about all those expensive courses? Are they worth it? These are just a few of the topics we cover in today's conversation. If money is something you think about and worry about (and who doesn't?), this is the episode for you. Listen now! Show Notes:  The Beginner's Guide to WordPress Course MiloTree Become a Blogger Genius Facebook Group Newsletter signup Inspired Budget Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes to listen to: What I Wish Someone Had Told Me About Motherhood and How to Write About Difficult Topics in Your Blog How to Drive Enormous Traffic to Your Blog with Melanie Ferguson 5 Secrets Successful Bloggers Know to Grow Their Blogs with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 19, 2021 • 45min

#174: What I Wish Someone Had Told Me About Motherhood and Blogging

I recorded this solo episode because I wanted to share what I wish someone had told me about motherhood and blogging before I became both a mother and a blogger. Are they compatible? You bet. Are they in conflict? You bet. I call it a big soup of emotions, challenges, and successes. Everything about motherhood is contradictory, and being a mother and entrepreneur has lots of those contradictions built in. But being a blogger and entrepreneur has been important for my metal health and has even made me a better mother. In this episode, I share my journey, the lessons I've learned along the way, and the things I would do differently if I could. Enjoy. And please reach out with any thoughts or comments you have! Show Notes The Beginner's Guide to WordPress Course MiloTree Become a Blogger Genius Facebook Group Join my Newsletter Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie, I am a serial entrepreneur, with my husband, we founded Catch My Party, the MiloTree pop-up app. I'm a business coach, and a business translator. So, I take what is working in online business, I break it down. So, you can use these strategies yourself to grow your blogs, your online businesses, and make more money. Before I get started, I am really excited to announce this. I have just launched my first course called the "Beginner's Guide to WordPress: How to Write Killer Blog Posts with Ease." It is not just for beginners, it is for anybody who has a WordPress blog, but does not feel 100% comfortable using it or who needs some overall strategy on blogging. I start with the real big picture stuff of how to make money with your blog, how to think about content. And I get all the way down to how to use the Gutenberg editor what all those crazy dashboards are for in WordPress, and I have to read you what one of my beta testers said about the course this is Sarah from Beyond the Playroom. And she wrote, "This course is fantastic. This will save people literally countless hours. Jillian is really intuitive and seems to know exactly the questions and struggles people face with WordPress and blogging. I've done quite a few courses. And honestly, this one is my favorite." And I have to thank Sarah for that. But I so, believe in this course. I of course, offer a 100% money back guarantee, I am rolling it out now at a special price of $169. And in two weeks, that price is going up. Also, there are some bonuses that I've included. Like I personally will review your first blog post that you write in this course. So, please, to learn more and sign-up head to milotree.com/wordpress. Super easy to remember you've got a WordPress blog milotree.com/wordpress. Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 12, 2021 • 37min

#173: What's working on Pinterest in 2021?

What's working on Pinterest in 2021? Isn't that the question we are all asking ourselves? I've got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base. Given how Pinterest is constantly changing, Alisa's insights are extremely helpful as we all fine tune our own Pinterest strategies. Today we discuss: What type of content Pinterest creators are adding to the platform Whether Pinterest followers really matter (yes, they do!) How you should be thinking about story pins today How you should be divvying up your time creating content for Pinterest And whether repinning is still a thing! If you want the most up-to-date info on Pinterest this is your episode! Show Notes: MiloTree Become a Blogger Genius Facebook Group My 4 Biggest Takeaways Newsletter The Blogger Genius Podcast Episodes Catch My Party Tailwind Tailwind Create Tailwind PDF Pinterest Creator Festival Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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May 5, 2021 • 43min

#172: How to Grow Your Blog and Business While Raising Kids

Are you wondering how to grow your blog and business while raising kids? Do you know blogging is a great career for someone wanting the flexibility to be a parent and a business owner? Today, I have Micaela Preston on the podcast. She's the founder of Mindful Momma. Her blog helps people make lifestyle and product choices that are better for their health and for the planet. She started her blog to solve her own problem when her kids were little, and in the process, starting helping others families live better lives. Plus, she's been able continually reinvent and grow her business as her family has grown. Today we discuss: How she was able to turn a hobby into a real business How she's grown her revenue streamsHow she drives traffic to her blog How she thinks about providing value to her audience How she's been able to stay flexible all these years and continue to reinvent her business If you are a busy mom raising a family, and interested to see why blogging can be a fantastic way to start your own business while staying flexible, I recommend you listen to this episode. Show Notes: MiloTree Become a Blogger Genius Facebook Group  
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Apr 28, 2021 • 51min

#171: How to Grow Your Traffic with the New Google Update

Want to know how to grow your traffic with the new Google Update coming this summer? I'm interviewing my husband. partner, and tech guru, David Leslie, about what you need to know to get your site ready for the update, and even how to use it to your advantage to grow your traffic! This interview is for non-technical bloggers. David breaks everything down so it's easy to understand and his tips are easy to implement. Whenever there is a Google update, some people lose traffic and some gain. Many f these tips will help you be on the winning side of this change. In the interview we discuss: What Google is looking for in the new update What core web vitals are and how you should evaluate yours Why you want to track your top five posts before and after the update When you want to use PNGs vs. JPGs How you can compete on page speed and increase your rank in Google search results I recommend all you bloggers and online entrepreneurs listen to this episode. David is so good at explaining complex technical concepts to non-technical people (like me!!). I think you're going to really enjoy this episode! Show Notes MiloTree Become a Blogger Genius Facebook Group MiloTree Membership Group 4 Favorite Takeaways Newsletter The Blogger Genius Podcast episodes Catch My Party Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Apr 21, 2021 • 46min

#170: How a Facebook Group Can Catapult Your Business

Want to see how a Facebook group can catapult your business? Check out this new Blogger Genius Podcast episode with business growth strategist, Christina Jandali, as she shares how to set up a complete Facebook group marketing strategy. We dive into: Why you want to invest in a Facebook group and not your page for your business How much time you'll need to dedicate to your Facebook group How to measure engagement Why you need a business strategy for your Facebook group The different roles people play in your group And how to move people from engagers to buyers of your own products and services I found this episode filled with Facebook group marketing tips I'd never thought of before! I think you'll find this episode eye-opening too as a way to market successfully to your ideal audience! MiloTree My 4 Biggest Takeways newsletter MiloTree Membership Group The Blogger Genius Podcast episodes Christina Jandali Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!  
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Apr 14, 2021 • 50min

#169: How to Set Up a Paid Membership Program with Ease

Have you ever thought about how to set up a paid membership program for your business? It's a lot easier than you think. And what's great about paid memberships is they lead to recurring revenue. Could you imagine not having to work for every sale, but setting something up once, and having it pay off month after month? Today, I'm talking with Melissa Lanz, membership expert, about how to set up a membership or subscription program in the easiest possible way. We have our MiloTree Membership Group, and I love it! We coach passionate bloggers and online entrepreneurs every month in our group. In this episode, Melissa and I talk about how to figure out what your membership should be about, how to easily set it up with no fancy tech, and how to go about selling it! We dive into: How Melissa created her membership meal planning program How to figure out what you're an expert in How to think about pricing How to set up the technology to get paid and deliver your content How to sell it to your audience How to test it and tweak it If you've wondering how hard it would be to add a membership program to your business (it's honestly, not hard!), definitely listen to this episode! Other related Blogger Genius Podcast episodes to check out: Proven Strategies for Selling to Your Audience with Confidence with Nikki Rausch How to Launch a Successful Course Through Trial and Error with HollyAnne Knight (Part 2) Why the Blogging Riches are in the Niches with HollyAnne Knight (Part 1) How to Optimize Sales Funnels for More Sales with Monica Froese Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
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Apr 7, 2021 • 1h 1min

#168: What's the Big Deal with Email and Monetization?

Ever wonder, what's the big deal with email and monetization? Why does everyone say to grow your list? And, how are you supposed to use it once you have one? All these questions and more will be answered in this podcast episode with Liz Wilcox, email expert. In this episode, we dive into: How to turn your followers into friends, and then customers What should be in your welcome series How to sell to your audience without seeming salesy How to get people on your list How to work with others in your niche to help grow each other's lists How to write good subject lines to get people to click If you already send emails, or are just dipping your toe into email, you will get so many real takeaways in this episode. I highly recommend you listen! Show Notes MiloTree The Blogger Genius Podcast episodes Catch My Party The Blogger Genius Podcast on iTunes Become a Blogger Genius Facebook Group Liz Wilcox Ecamm Live Streamyard Loom Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

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